Hear In America
Hear In America, now provided by TruHearing, is a US hearing-care benefits administrator serving health plans, unions, ACOs, and benefits brokers through an 8,850+ provider network, offering managed benefits, hearing aids, teleaudiology, and OTC retail.
- Company typePrivate
- Founded1995
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hear In America does
Hear In America, founded in 1995 and based in Louisville, US, is a hearing-care benefits administrator serving employer-sponsored health plans, labor unions, benefits brokers/consultants, and individual consumers with hearing loss. As of April 2025, the company's hearing benefit programs have transitioned to be administered by TruHearing, Inc. (Draper, UT), with the combined operating entity doing business as TruHearing; the legal name recorded for the franchise is TruHearing, Inc., and Hear In America is listed as a previously known name.
The product and service surface centers on managed hearing benefits delivered through a credentialed provider network of 8,850+ US locations (with 90% of the US population within 10 miles of a node, plus mobile providers in some states) and a dedicated Hearing Consultant model reached via 1-800-334-1807. The hardware line includes TruHearing-branded hearing aids (TruHearing 6), a TruHearing mobile app on iOS and Android, teleaudiology services in select states, and an Over-the-Counter (OTC) hearing-aid line sold direct-to-consumer through shop.truhearing.com. Member-facing economics are anchored by an average $3,830 savings per pair, a 60-day no-risk trial, a 3-year manufacturer warranty (plus loss/damage coverage), 1 year of follow-up visits, insurance claim submission handled on the member's behalf, and financing partnerships with Allegro Credit and CareCredit.
The revenue model is managed-services based: Hear In America/TruHearing contracts with payers, unions, brokers, ACOs, and providers, channels members to credentialed providers, and captures economics across hearing-aid distribution, teleaudiology, OTC retail, and financing referrals. Go-to-market is sales-led, with inside sales (Hearing Consultants) as the bottom-of-funnel conversion layer supported by an online hearing-screening tool (Shoebox Online), organic content/social, and a multi-segment B2B motion into health plans, unions, ACOs, and brokers/consultants. The operating status is recorded as "acquired" in source data, with the explicit merger/transition into TruHearing completed in April 2025.
Hear In America firmographics
Firmographics- Name
- Hear In America
- Legal name
- TruHearing, Inc.
- Website
- https://hearinamerica.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Hear In America, now provided by TruHearing, is a US hearing-care benefits administrator serving health plans, unions, ACOs, and benefits brokers through an 8,850+ provider network, offering managed benefits, hearing aids, teleaudiology, and OTC retail.
- Ownership category
- akta.pro rank
Hear In America industry classification
Industry- Product category
- Hearing Healthcare Benefits Management
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
- akta.pro secondary industries
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Diagnostic Centers (HLAFAKAH)
Keywords
Where Hear In America is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hear In America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hearing benefit management services: Hear In America provides hearing benefits that are now administered by TruHearing. The service connects individuals with hearing loss to a network of 8,850+ providers and offers hearing aids with insurance claim submission support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Hearing aid purchase with benefit coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hear In America product offering
Product offeringCore offering
Hear In America administers hearing healthcare benefit programs that connect individuals with hearing loss to a credentialed network of 8,850+ hearing care providers across the United States. The service delivers hearing examinations, hearing aid fittings, and ongoing follow-up care, with insurance claim handling and dedicated Hearing Consultants guiding members through screening, provider scheduling, hearing aid selection, and post-fitting support.
Product overview
Hear In America, now part of TruHearing, provides a comprehensive hearing healthcare ecosystem centered on hearing aids and related services. The core offering includes TruHearing 6 hearing aids with advanced sound processing, supported by a mobile application for device management. The company also offers teleaudiology services for remote consultations and OTC hearing aids for direct consumer purchase. Financing options are available through partnerships with Allegro Credit and CareCredit. The service model guides customers through five steps: initial consultation, provider scheduling, hearing examination, hearing aid ordering, and fitting with ongoing support including a 60-day trial period and 3-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- TruHearing 6 Hearing Aids Advanced hearing aid model with custom fit and advanced sound processing technology, offered to members and individual consumers through the TruHearing provider network.
- TruHearing Mobile App Companion mobile application that lets users manage and control their hearing aids, available on iOS and Android platforms.
- Teleaudiology Services Remote audiology consultation service that allows patients to receive hearing exams and consultations virtually in select US states.
- Over-the-Counter (OTC) Hearing Aids Over-the-counter hearing aids available direct-to-consumer without prescription through the TruHearing online shop.
Quantifiable outcome
- Save an average of $3,830 per pair of hearing aids
- +1 more outcomes
Companies that use Hear In America
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hear In America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Hear In America partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TruHearingcoreHear In America hearing benefits are now provided by TruHearing. TruHearing manages the provider network, hearing consultant services, insurance claim submission, and ongoing support for Hear In America benefit holders.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Hear In America competitors and assessment
Company assessmentBroad incumbents
- WS Audiology: WS Audiology combines Widex and Sivantos/Signia, with a global hearing aid and audiology services business. Broad incumbent comparable in hearing care service delivery and hearing aid product.
- GN Hearing (ReSound / Beltone): GN Hearing is a global hearing aid manufacturer owning ReSound, Beltone, and Jabra Enhance brands. Broad incumbent comparable in hearing aid manufacturing and direct-to-consumer hearing care.
- Demant: Demant is a global hearing healthcare group owning Oticon, Bernafon, and Philips Hearing Solutions. Comparable as a broad incumbent in hearing aids, audiology services, and hearing care diagnostics.
- Sonova: Sonova owns Phonak, Unitron, and other hearing aid brands and has a global retail/clinical presence. Comparable as a vertically integrated hearing healthcare player with manufacturing, retail, and managed care interests.
- Starkey Hearing Technologies: Starkey is a US-based hearing aid manufacturer and hearing care provider with direct-to-consumer offerings. Broad incumbent comparable in hearing aid products and clinical service model.
Emerging players
- Lexie Hearing: Lexie Hearing is a DTC and OTC hearing aid subscription brand, in partnership with Bose. Emerging competitor that bypasses the provider network model and offers subscription-based hearing aids direct to consumers.
- Eargo: Eargo is a direct-to-consumer hearing aid company selling virtually invisible hearing aids online. Emerging competitor in the OTC and DTC hearing aid space, putting price pressure on traditional benefits-management channels.
Direct peers
- Amplifon: Amplifon is a global hearing healthcare retailer and benefits administrator operating Miracle-Ear and other brands. Directly comparable as a hearing care benefits manager with a large provider/clinician network and B2B health plan relationships.
- EPIC Hearing Healthcare: EPIC Hearing Healthcare provides managed hearing benefits to health plans, employers, and unions in the US. Direct competitor offering the same hearing benefits administration model with a contracted provider network.
- TruHearing: TruHearing is now the acquirer/integrator of Hear In America's hearing benefits business. It operates the same managed-care hearing benefits model with a national provider network, health plan and union partnerships, and direct-to-consumer hearing aid offerings. Most direct comparison.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hear In America social profiles
Digital presenceHear In America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hear In America leadership team
Management profileNumber of profiles
Hear In America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hear In America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hear In America
What does Hear In America do?
Hear In America administers hearing healthcare benefit programs that connect individuals with hearing loss to a credentialed network of 8,850+ hearing care providers across the United States. The service delivers hearing examinations, hearing aid fittings, and ongoing follow-up care, with insurance claim handling and dedicated Hearing Consultants guiding members through screening, provider scheduling, hearing aid selection, and post-fitting support.
Is Hear In America a public or private company?
Hear In America is a private company. It is classified as corporate owned and is currently acquired.
When was Hear In America founded?
Hear In America was founded in 1995. It employs 11 to 50 people.
Where is Hear In America based?
Hear In America is headquartered in Louisville, United States, in the North America region.
How does Hear In America make money?
One revenue line is on record: hearing benefit management services.
Who are Hear In America's main competitors?
Broad incumbents on record are WS Audiology, GN Hearing (ReSound / Beltone), Demant, Sonova and Starkey Hearing Technologies. Emerging players are Lexie Hearing and Eargo. Direct peers are Amplifon, EPIC Hearing Healthcare and TruHearing.
Does Hear In America have an API?
No public API is recorded for Hear In America.
What industry is Hear In America in?
Hear In America's product category is Hearing Healthcare Benefits Management. Its primary akta.pro industry code is HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated), with a secondary code of CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices. Its NAICS code is 621340 and its SIC code is 8000.