What Murray Homes does

Murray Homes Inc. is a Sarasota, Florida-based, family-owned luxury custom home builder and remodeler founded by Steve Murray in 2001, building on a heritage of master building established by his father John Murray in London. The firm designs and constructs site-specific luxury and waterfront residences ranging from roughly 3,000 to 10,000+ square feet across Sarasota's barrier islands and premier neighborhoods (Bird Key, Longboat Key, Lido Key, Siesta Key, Casey Key, Lakewood Ranch, Harbor Acres), with named recognition as the top builder on Bird Key after completing 40+ projects there and 200+ projects region-wide.

The core technical capability is coastal-engineered luxury construction: every Gulf Coast build integrates hurricane-resilient engineering, including elevated foundations, continuous load paths, impact-rated windows and sliders, fortified roof systems, hardened building envelopes, and FEMA 50% Rule-compliant structural design for V-Zone and barrier-island sites. A bespoke 3D rendering workflow supports design review before construction, and an in-house interior design division (Bespoke by Murray Homes, launched August 2025) brings architecture and interiors under one team. Adjacent capabilities include spec home development (The Intrepid, The Resolute at Staysail Court in The Lake Club), kitchen and bathroom remodeling, historic renovations, and a phased remodel methodology that allows families to occupy parts of the home during construction.

Murray Homes monetizes primarily through project-based, quote-based contracts for custom homes and remodels in the multi-million-dollar range, supplemented by a recurring Murray Premier Services maintenance subscription and transaction-based revenue from the affiliated Murray Group USA real estate brokerage led by Steve Murray's wife Bev Murray (over $400M closed). Customers are individual high-net-worth private buyers sourced through a high-touch consultative sales motion at the Tamiami Trail flagship office, architect/designer referrals, and the affiliated brokerage channel; named projects include Chicago and Michigan families, multi-generational estate clients, and waterfront homeowners on Casey Key, Bird Key, and Siesta Key.

Name

Murray Homes

Legal name

Murray Homes Inc.

Website

https://murrayhomesinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Murray Homes Inc. is a Sarasota, Florida-based, family-owned luxury custom home builder and remodeler specializing in hurricane-resilient waterfront residences, whole-home remodels, and spec homes for high-net-worth clients across Sarasota's barrier islands and premier neighborhoods.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Building & Remodeling

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Landscape Architectural Services (541320)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB)

Keywords

• Custom home building
• Luxury home remodeling
• Coastal construction services
• Hurricane-resilient homes
• Waterfront residential design

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Construction: One-time, project-based revenue from design-build contracts for new luxury and waterfront custom homes typically ranging from 3,000 to 10,000+ square feet, with project values in the multi-million-dollar range. Includes custom homes for end clients, family compounds, and estate residences across Sarasota's premier neighborhoods.
2. Spec Home Sales: Speculative luxury home builds constructed without a pre-identified buyer and resold on the open market. Spec homes are designed for maximum market appeal and investment return (e.g., the 40th project on Bird Key, The Resolute and The Intrepid at Staysail Court in The Lake Club).
3. Remodeling & Renovation Services: One-time project revenue from whole-home remodels, kitchen remodels, bathroom remodels, historic renovations, additions, structural transformations (whole-house lifts), and FEMA 50%-compliant phased remodels in the $500,000+ tier and above for multi-million-dollar luxury homes.
4. Murray Premier Services (Managed Maintenance): Recurring managed-services revenue from Murray Premier Services, the company's luxury and waterfront home concierge maintenance division. Services include storm prep, hurricane recovery, property upkeep, dock/HVAC/pool equipment servicing, roof reinforcement, and window retrofitting; available to any property owner, not only Murray Homes clients.
5. Bespoke by Murray Homes Interior Design: Revenue from the in-house Bespoke interior design division, providing integrated architecture-plus-interior design packages, materials specification, and concierge-level design services to both new-build clients and existing-home renovation clients.
6. Real Estate Brokerage (via affiliated Murray Group USA / Bev Murray): Adjacent real estate transaction revenue captured by Steve Murray's wife Bev Murray through her affiliated Murray Group USA brokerage; Bev is a Certified Luxury Home Marketing Specialist (CLHMS) and Real Estate Negotiation Expert (RENE) with over $400 million in real estate transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Murray Homes designs, builds, and remodels luxury and waterfront custom homes for high-net-worth clients across Sarasota, Florida's barrier islands (Bird Key, Longboat Key, Siesta Key, Casey Key, Lido Key) and mainland luxury neighborhoods. The firm delivers turnkey design-build services integrating architecture, in-house interior design (Bespoke by Murray Homes), and hurricane-resilient coastal engineering, with project values typically ranging from $500,000+ remodels to multi-million-dollar custom estates spanning 3,000 to 10,000+ square feet.

Product overview

Murray Homes operates as a single integrated design-build firm rather than a software platform; the offering is a portfolio of related construction, design, and property-care services that share the same Sarasota-based team, partners, and brand. The core offering is Custom Homes (ground-up luxury and waterfront construction), supported by Custom Home Remodeling (which itself bundles Whole Home, Kitchen, Bathroom, and Historic Renovations), Spec Homes, and the in-house Bespoke Interior Design sub-brand (Bespoke by Murray Homes). Adjacent to the core building business, Murray Premier Services extends the brand into ongoing luxury home maintenance and storm-readiness, while Murray Group (Bev Murray) provides affiliated real estate brokerage. The Murray Collection is the firm's annual digital brochure/portfolio tying these offerings together. All work is centered on Sarasota's barrier-island, bayfront, and luxury mainland neighborhoods and emphasizes hurricane-resilient construction, FEMA-compliant coastal engineering, and award-winning design partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Murray Premier Services: Custom concierge property maintenance, storm preparation, and hurricane recovery services for luxury and waterfront homeowners.
• Bespoke by Murray Homes

Products and services

• Custom Homes Site-specific luxury and waterfront custom home construction service for individual clients across Bird Key, Longboat Key, Siesta Key, Casey Key, Lido Key, Lakewood Ranch, and other Sarasota barrier-island and bayfront locations. Homes typically range from 3,000 to 10,000+ square feet with project values in the multi-million-dollar range and integrate hurricane-resistant engineering, impact-rated materials, and elevated construction.
• Custom Home Remodeling (Whole Home Remodel) Award-winning whole-home remodel service including structural upgrades (tie beam replacement, impact-resistant windows/sliders), FEMA 50% Rule compliance work, and whole-house lifts for waterfront properties. Typical project values exceed $500,000 and scale to multi-million-dollar luxury remodels across Sarasota.
• Kitchen Remodeling Custom kitchen renovation service replacing dated layouts with open-concept modern designs featuring waterfall islands, custom cabinetry, professional-grade appliances, and integrated storage for luxury Sarasota homes.
• Bathroom Remodeling Custom bathroom renovation service delivering spa-inspired layouts with freestanding tubs, frameless glass showers, modern vanities, polished stone surfaces, and walk-through showers for luxury residences.
• Historic Renovations Specialty restoration service focused on Sarasota's historic and Old Florida homes, preserving architectural heritage while updating homes to current codes. Murray Homes has been restoring historic Sarasota residences for over 20 years.
• Spec Homes Speculative (spec) custom home building service for investors and the open market. Murray Homes designs, builds, finishes, and landscapes a luxury residence intended for resale without a pre-committed buyer, including named spec projects such as The Resolute and The Intrepid at Staysail Court in The Lake Club and the Bird Key California-contemporary spec home.
• Bespoke by Murray Homes (Interior Design Division) In-house luxury interior design service integrating architecture and interiors under one team. Branded as 'Bespoke by Murray Homes' and providing climate-smart material selection, seamless indoor-outdoor living planning, motorized shade integration, hurricane-resistant interior detailing, and a coastal-inspired neutral/organic palette for Sarasota and Gulf Coast luxury residences.
• Murray Premier Services (Home Maintenance) Custom concierge property maintenance service for luxury and waterfront homes. Offers storm readiness, hurricane recovery, dock/HVAC/pool equipment preparation, hurricane inspections, emergency repair planning, insurance-driven resilience upgrades, and ongoing property care. Available to any property owner, not only Murray Homes clients. Operates as a separate but Murray-affiliated brand at murraypremierservices.com.
• Real Estate Services (Murray Group USA / Bev Murray) Affiliated luxury real estate brokerage service operated by Bev Murray (www.murraygroupusa.com), providing Sarasota waterfront real estate sales, buyer representation, and concierge transactions tightly integrated with Murray Homes design-build engagements. Bev Murray holds the RENE and Certified Luxury Home Marketing Specialist (CLHMS) designations.

Quantifiable outcome

• 40+ custom homes built on Bird Key alone
• +5 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship project partner, core project partner, flagship design partner, project partner, flagship family partner, flagship service-line partner, minor and community partner.

• MHK Architectureflagship project partnerStrategic or Co-development PartnerNamed architectural partner for the Coastal Contemporary waterfront residence on Bird Key (9,870 sq ft multi-generational home along the Dolphin Waterway). Co-designs luxury custom homes with Murray Homes on landmark projects.
• JTL Architectscore project partnerImplementation/ SI/ Consulting PartnerDesign partner for the Orange Avenue Coastal Remodel (NARI CotY 2025 winner); re-imagined the kitchen/dining/living zones, added a vaulted beamed ceiling, oversized pocket sliders, and the 1,200 sq ft outdoor entertainment pavilion.
• Cooper Johnson Smith Peterson Architects (Don Cooper, Michael Marti)flagship project partnerStrategic or Co-development PartnerArchitectural partner on multiple signature projects: Dutch Coastal on Lido Key (5,973 sq ft, five-bedroom waterfront home) and the courtyard-driven waterfront residence in Lido Shores. Don Cooper and Michael Marti lead design collaboration.
• Riley Interior Design (Carrie Riley)flagship design partnerImplementation/ SI/ Consulting PartnerRecurring interior design partner across Bird Key projects, including the Point of Rocks Gulf-front Coastal Contemporary V-Zone custom home and the Bird Key 40th-project California-contemporary spec home.
• Michael A. Gilkey, Inc. (Landscape Architecture)core project partnerImplementation/ SI/ Consulting PartnerLandscape architect across Bird Key and Lido Shores projects, including the Point of Rocks Gulf-front Coastal Contemporary V-Zone home and the Bird Key Coastal Contemporary multi-generational residence.
• CAD Design (Shawn Ambrose)core project partnerImplementation/ SI/ Consulting PartnerLead designer for the Point of Rocks Gulf-front Coastal Contemporary V-Zone custom home on Siesta Key (5,529 sq ft living area, 10,284 sq ft under roof).
• PS Design Workshop (Derek Pirozzi)core project partnerImplementation/ SI/ Consulting PartnerArchitect for the Creek Contemporary project on Phillippi Creek (4,046 sq ft, 3 bed / 5 bath residence on a 2-acre waterfront lot among 100-year-old oaks).
• HausDesign Studio (Michael Bade)flagship design partnerImplementation/ SI/ Consulting PartnerArchitect for the Roberts Bay Modern 8,750 sq ft Venice waterfront home (180-degree Roberts Bay views, elevated living) and the Indian Beach Bayfront residence in Sapphire Shores.
• Visbeen Architectscore project partnerImplementation/ SI/ Consulting PartnerArchitect for the Gillespie Park Courtyard Home (3,127 sq ft transitional courtyard-style home northeast of downtown Sarasota, with ADU above the garage).
• J King Designs (Justin King)project partnerImplementation/ SI/ Consulting PartnerDesigner for the planned Siesta Key Coastal Retreat on Ocean Drive (3,202 sq ft Coastal Contemporary with rooftop terrace, private pool, and outdoor kitchen).
• Magnolia Cabinet Co.project partnerOEM/ Whitelabel/ Licensing PartnerCabinetry partner on multiple projects including the Siesta Key Coastal Retreat and Indian Beach Waterfront Modern (7,614 sq ft custom estate).
• Sybil Webb (Interior Designer)project partnerImplementation/ SI/ Consulting PartnerInterior designer for the Lido Shores waterfront courtyard residence framing views back toward the Ringling Bridge.
• Rick Areno (Architect)project partnerImplementation/ SI/ Consulting PartnerDesigner of the planned Indian Beach Waterfront Modern estate (7,614 sq ft) on a rare 2-acre wooded lot overlooking downtown Sarasota and the Ringling Bridge.
• WBRC Architectsproject partnerImplementation/ SI/ Consulting PartnerArchitect partner on the Siesta Key Gulf-front condo remodel (full remodel including cabinetry, paint, trim, windows, sliders, flooring, kitchen, bathrooms, and bedrooms).
• Studio G Homes (Gail Carlson Brundage)project partnerStrategic or Co-development PartnerCo-design partner with Steve Murray on the Paradise on S. Bay home tour - coastal style home where every room takes full advantage of views of Sarasota Bay.
• Murray Group USA (Bev Murray Real Estate Brokerage)flagship family partnerGTM or Marketing PartnerFamily-affiliated full-service luxury real estate brokerage led by Steve Murray's wife Bev Murray, a Certified Luxury Home Marketing Specialist (CLHMS) and Real Estate Negotiation Expert (RENE). Handles buyer/seller representation with deep ties to Murray Homes and Proper, plus Murray Homes' 'Real Estate' advisory service. Over $400M in real estate transactions closed.
• Murray Premier Servicesflagship service-line partnerStrategic or Co-development PartnerAdjacent service offering from the Murray Homes family for custom concierge maintenance of luxury and waterfront homes - includes storm prep, hurricane recovery, roof reinforcement, window retrofitting, dock/HVAC/pool equipment service. Operates at murraypremierservices.com.
• SLR MotorsportminorOthersSteve Murray's personal Spec Miata racing venture, raced at Sebring and Daytona. Listed under the company's About menu - brand-side personal interest rather than a commercial partnership.
• Big Brothers Big Sisters of the Suncoastcommunity partnerOthersCommunity philanthropic partner supported by Steve Murray through charitable giving, educational initiatives, and community development efforts.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stock Custom Homes: Southwest Florida luxury custom builder (a division of Stock Development) active in Naples, Bonita Springs, and Sarasota luxury markets. Competes on similar waterfront product lines and HNW buyer profile.
• Josh Wynne Construction: Sarasota-based luxury custom home builder specializing in waterfront and coastal homes. Directly comparable in market, customer base (HNW Sarasota buyers), and design-build delivery model, making it Murray Homes' closest local competitor.
• John Cannon Homes: Long-established luxury custom home builder serving the Sarasota/Manatee/Lakewood Ranch corridor with award-winning waterfront and estate homes. Closely matches Murray Homes' product, price point, and Gulf Coast barrier-island focus.
• Coral Custom Builders: Florida-based luxury custom home builder with projects in Sarasota, Naples, and Jupiter. Overlaps with Murray Homes on luxury waterfront custom builds and similar HNW buyer demographic across Gulf Coast markets.
• Peregrine Construction: Sarasota luxury custom home builder focused on high-end residential construction in Lakewood Ranch and surrounding barrier-island markets. Comparable product type, customer segment, and project economics.
• London Bay Homes: Naples-based luxury custom home builder and developer with a strong brand in Southwest Florida waterfront estates. Comparable in product type, target buyer, and design-driven approach; overlaps on multi-million-dollar coastal builds.
• The Jones Group Construction: Sarasota-based custom home builder serving Lakewood Ranch and surrounding luxury neighborhoods. Comparable in scale, project size, and target buyer profile for custom homes in the same Sarasota submarket.

Broad incumbents

• WCI Communities: Large Florida homebuilder (subsidiary of Lennar) with luxury and age-restricted communities across the state, including Tampa Bay/Sarasota. Broader portfolio than Murray Homes but competes at the upper end of the new-home market in overlapping Florida geographies.
• Neal Communities: Large Southwest Florida homebuilder active in Sarasota and Lakewood Ranch with a mix of production, custom, and luxury product lines. Broader portfolio but serves overlapping buyer segments and geographies.

Regional players

• Knothe Fine Custom Homes: Luxury custom home builder based in West Central Florida (Tampa region) serving Hillsborough/Pinellas luxury markets. Comparable product and price point but primarily competes in a different Tampa Bay sub-market from Murray Homes' Sarasota focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@murrayhomes3736
• Facebookfacebook.com/murrayhomesinc
• LinkedInlinkedin.com/company/murray-homes-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Homes