What MasterArt does

MasterArt is a Brussels-based fine art marketplace and digital solutions platform, legally registered as MasterArt SRL (Belgian Crossroad Bank of Entreprises number 0861.916.165) at 63 Square Marie Louise, with operating phone lines in Belgium, the United Kingdom, and the United States. The company operates under parent organisation ArtSolution, founded in 2004 as a specialist IT-services provider to art dealers, galleries, fairs, and institutions. MasterArt runs an interconnected two-sided business: a public-facing Marketplace hosting more than 15,000 artworks from vetted, internationally exhibited galleries, and a suite of paid Digital Solutions (Gallery, Fair, Artist, Membership, Virtual Tour) sold to art professionals. Gallery selection is gated by participation in prestigious international fairs such as TEFAF Maastricht, BRAFA, Frieze Masters, and Art Miami, which functions as the company's quality-assurance mechanism.

The product surface is delivered through a cloud-based platform using third-party image and document services and Microsoft Azure CDN, with six core products: Marketplace (browsing and search across 15,000+ artworks, plus free email alerts for collectors); Gallery (website creation with four templates — Clio, Gaia, Nausicaa, Iris — or bespoke design, plus integrated artwork, artist, contact, event, catalogue, publication, press, and invoice database, multi-lingual and multi-user); Fair (event coordination for fair organisers); Artist (online catalogue raisonné); Membership (gallery-managed collector subscriptions); and Virtual Tour / MasterArt VR, a proprietary virtual-reality exhibition hosting product at vr.masterart.com. Pricing for galleries is subscription-based at €99/month (Essential, template-based, 500 artwork cap) or €189/month (Premium, bespoke, unlimited artworks, catalogues, press, phone support), with 21% VAT applied in Belgium and equivalent rates across the EU; virtual tours are sold as one-off services with pricing on request.

MasterArt is a bootstrapped private company with 11-50 employees, no disclosed external funding, and a go-to-market that combines self-serve marketplace access for collectors with direct sales outreach to galleries and fair organisers. Distribution is anchored by partnerships with major international art fairs (TEFAF, BRAFA, Frieze Masters, COFA, Fine Art Asia, Ink Asia), and the company markets through SEO, email newsletters, and organic social (Instagram, Facebook, LinkedIn). Named gallery customers include Hammer Galleries, Stern Pissarro, Michele Beiny, Galerie Tamenaga, Kunsthandel Peter Mühlbauer, The Weiss Gallery, São Roque, James Butterwick, Xaver Scheidwimmer, Rodrigo Rivero Lake, The Limner Company, Daniel Katz, Koopman Rare Art, Galerie Chenel, Tomasso, and Butchoff, indicating a global but curated client base across Europe, North America, and Latin America.

Name

MasterArt

Legal name

MasterArt SRL

Website

https://masterart.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MasterArt is a Brussels-based fine art marketplace and digital solutions platform serving art collectors and vetted galleries worldwide, offering subscription-based website, database, and virtual-reality exhibition tools alongside a curated 15,000+ artwork marketplace.

Ownership category

akta.pro rank

Product category

Fine Art Marketplace & Gallery Software

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Fine art marketplace
• Gallery digital solutions
• Virtual art exhibitions
• Artwork database management
• Art fair management

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Gallery Subscription Plans: Monthly or annual subscription fees for gallery digital solutions. Two tiers: Essential (from €99/month) for template-based websites and standard database; Premium (from €189/month) for bespoke websites and fully featured database. VAT applies at 21% in Belgium and at the rate for each EU country for businesses with a valid tax number.
2. Virtual Tour Services: One-off virtual tour creation and hosting services for galleries and art fairs. Galleries can book virtual tours for their exhibitions through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MasterArt operates a curated online marketplace connecting art collectors with more than 15,000 artworks from vetted galleries exhibiting at prestigious international fairs. It provides subscription-based digital solutions (website creation with templates or bespoke design, integrated database management for artworks, artists, contacts, events, catalogues, publications, press, and invoices) for art galleries, fair organizers, and artists. It also produces and hosts immersive virtual reality exhibitions through its MasterArt VR platform.

Product overview

MasterArt is a fine art marketplace and digital solutions platform operating two interconnected offerings: a Marketplace connecting collectors with over 15,000 artworks from vetted galleries, and a suite of Digital Solutions for art professionals. The Digital Solutions encompass Gallery (website and database management with Essential and Premium tiers), Fair (event coordination), Artist (catalogue raisonné), Membership, and Virtual Tour products. The platform also hosts MasterArt VR at vr.masterart.com for immersive virtual exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• MasterArt VR: Virtual reality platform for art fairs and galleries, producing and hosting captivating Virtual Exhibits using first class photography and state of the art technology.

Products and services

• MasterArt Marketplace Curated online marketplace hosting art and antique galleries with more than 15,000 artworks from world-renowned dealers. Collectors can browse and search artworks by artwork, gallery, artist name, period, and specialty; subscribe to free email alerts for new acquisitions matching their criteria; and access virtual tours of international art fairs. Free collector registration unlocks enhanced search and alert features.
• MasterArt Gallery (Dealer Digital Solution) Subscription digital solution for art galleries combining website creation (template or bespoke design) with a fully featured database for artworks, artists, contacts, events, catalogues, publications, press, and invoices. Includes multi-lingual and multi-user support and email/phone assistance on higher tiers. Offered in two subscription tiers: Essential (template-based from €99/month) and Premium (bespoke from €189/month).
• MasterArt Fair Event organization solution enabling art fair coordinators to manage participant galleries, events, communications, and logistics efficiently in support of physical and virtual fair operations.
• MasterArt Artist Digital catalogue raisonné solution allowing individual artists and artist estates to create and manage an online catalogue raisonné of their body of work and present their art activity and portfolio digitally.
• MasterArt Gallery Membership Gallery membership solution enabling galleries to manage collector memberships and subscription programmes on top of the MasterArt platform, supporting recurring relationships with collectors.
• MasterArt Virtual Tour Virtual reality exhibit hosting platform for galleries and art fairs to create and host immersive digital exhibitions using first-class photography and state-of-the-art technology. Virtual tours can be ordered on a per-tour basis via the booking page and are accessible through vr.masterart.com.

Quantifiable outcome

• Galleries can create their website and database in minutes using templates, compared to days with traditional development
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArtSolutioncoreStrategic or Co-development Partner · 1 January 2004MasterArt VR is an initiative created by ArtSolution, an international organisation of innovation and technological specialists founded in 2004 and dedicated to providing premium IT services to the finest art dealers, galleries, fairs, and institutions.
• BRAFA (Brussels Art Fair)coreGTM or Marketing PartnerBRAFA (Brussels Art Fair) is listed as a Fair Partner on MasterArt VR. MasterArt produces and hosts virtual exhibits for BRAFA galleries, allowing collectors worldwide to preview the fair virtually before or during the event.
• COFA (Cologne Fine Art)minorGTM or Marketing PartnerCOFA (Cologne Fine Art) is listed as a Fair Partner on MasterArt VR, partnering for virtual exhibit capabilities.
• Fine Art AsiaminorGTM or Marketing PartnerFine Art Asia (FAA) is listed as a Fair Partner on MasterArt VR.
• Frieze MasterscoreGTM or Marketing PartnerFrieze Masters is listed as a Fair Partner on MasterArt VR for virtual exhibit capabilities.
• Ink AsiaminorGTM or Marketing PartnerInk Asia is listed as a Fair Partner on MasterArt VR.
• TEFAF MaastrichtcoreGTM or Marketing PartnerTEFAF Maastricht is the most referenced art fair on MasterArt's platform, with multiple virtual tours produced for galleries exhibiting at the fair across multiple years (2020-2026).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Artnet: Artnet operates a global art marketplace plus auction-house data and price database services. It is highly comparable to MasterArt's gallery-facing marketplace and serves many of the same vetted galleries and fairs MasterArt targets.
• Artsy: Artsy is the largest online marketplace for fine art, connecting collectors with galleries, auction houses, and fairs globally. It directly competes with MasterArt's marketplace and gallery solutions, though at significantly larger scale and with broader mass-luxury positioning.
• Artlogic: Artlogic provides website/database SaaS for galleries plus inventory and client management tools — directly overlapping with MasterArt's Gallery Digital Solutions (Essential and Premium tiers). It is one of the most direct competitors in gallery website SaaS.
• Artsystems: Artsystems (now Gallery Systems) provides gallery management software including inventory, contacts, and accounting — directly comparable to the database functionality in MasterArt's Gallery Premium tier.
• GalleryViewer: GalleryViewer is an online gallery directory and art marketplace focused on contemporary galleries and exhibitions. It overlaps with MasterArt's marketplace and gallery discovery use cases, particularly across Europe.

Emerging players

• Exhibit-E: Exhibit-E builds inventory management and e-commerce software specifically for art galleries and dealers. It competes with MasterArt's gallery database and website product for SMB-to-mid-market gallery subscribers.
• Artprice: Artprice (part of Artmarket) provides art market data, auction results, and gallery indices. It serves galleries and collectors with market intelligence that overlaps with MasterArt's collector-facing marketplace value proposition.

Broad incumbents

• 1stDibs: 1stDibs is a large online marketplace for luxury items including fine art, antiques, and design. While broader than MasterArt (furniture, jewelry, fashion), its marketplace model for vetted dealers and its gallery/dealer SaaS ambitions make it a relevant broader competitor.
• MutualArt: MutualArt provides art market intelligence, auction results, and gallery services to collectors and dealers. While more analytics-focused, it competes for the same collector attention and dealer relationships that MasterArt targets.

Others

• TEFAF: TEFAF is the world's leading fine art fair and a core distribution partner for MasterArt VR. While not a direct competitor (it is a fair organizer rather than a marketplace), TEFAF's digital ambitions and partnership economics materially shape MasterArt's VR business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MasterArtdotcom
• Facebookfacebook.com/MasterArtdotcom?fref=ts
• LinkedInlinkedin.com/company/masterart
• Instagraminstagram.com/masterart_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterArt