Buck Naked Soap Company

What Buck Naked Soap Company does

Buck Naked Soap Company is a privately held Canadian company founded in 2013 by co-founders Rina and John, headquartered in Guelph, Ontario, that formulates, manufactures, and sells all-natural, vegan, and handcrafted bath, body, and skincare products. The product portfolio spans more than 15 categories, including artisan bar soaps, bath bombs, bath macarons, bubble bath powders, coconut wax candles, face care, hair care, baby care (Tender Tushies), lip care, lotions and butters, salt soaks, shower steamers, sugar scrubs, home and laundry products, loose leaf teas, and accessories, plus a pet care sub-brand called Bark Naked Collection. Underlying technology centers on plant-based formulation expertise using natural oils, essential oils, botanicals, and herbs, with products formulated to be free of parabens, preservatives, synthetic fragrances, dyes, and harmful chemicals; the line is CertClean certified, PETA-certified cruelty-free and vegan, and uses exclusively Global Shea Alliance-certified shea butter.

The company's business model is a multi-channel direct-to-consumer and wholesale commerce operation. Primary revenue is generated through one-time unit sales on its owned Shopify storefront at bucknakedsoapcompany.com, with pricing ranging from approximately $6 to $91 per product, free shipping above $99, Sezzle installment payments available, and digital gift cards sold in $25-$100 denominations. A secondary wholesale channel operates through a dedicated portal (buck-naked-soap-company.myshopify.com) supplying physical retail partners identified via a store locator. Customer segments are horizontally diversified across health-conscious consumers, parents and caregivers (baby care), pet owners (Bark Naked), and gift/seasonal buyers. Marketing is driven by the Naked News Blog, Instagram, email newsletter, earned media, and charitable campaigns, with the Ripple Effect collection donating 10% of sales and 2% of annual profits to the One Drop Foundation for global water initiatives. The company operates with 1-10 employees, holds no external institutional capital, and is currently expanding into a new operational space.

Name

Buck Naked Soap Company

Legal name

Buck Naked Soap Company Inc

Website

https://bucknakedsoapcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Buck Naked Soap Company is a privately held, Guelph, Ontario-based brand that formulates and sells all-natural, vegan, handcrafted bath, body, and skincare products directly to consumers and wholesale partners, with a pet care sub-brand and a charitable line supporting the One Drop Foundation.

Ownership category

akta.pro rank

Product category

Natural and Vegan Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

akta.pro secondary industries

Baby Bath & Cleansing (CRABAJAA), Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)

Keywords

• Natural skincare products
• Vegan bath products
• Handcrafted bar soap
• Clean beauty formulations
• Essential oil personal care

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales (E-commerce): Revenue generated from direct-to-consumer sales of all-natural, vegan skincare and bath products through the company's owned e-commerce storefront (bucknakedsoapcompany.com). Products include artisan bar soaps, bath bombs, body soufflés, candles, hair care, baby care, pet care, and home/ laundry items. Single one-time purchase transactions for individual products and bundles.
2. Wholesale Distribution: Revenue generated through wholesale distribution to retail partners via a dedicated wholesale signup portal (buck-naked-soap-company.myshopify.com). Bulk orders to retail stores and other resellers.
3. Gift Card Sales: Digital gift cards sold in denominations from $25 to $100, providing a prepaid store credit mechanism for future product purchases.
4. Ripple Effect Charitable Product Line: The Ripple Effect product line (bar soap, bath bomb, bubble bath) generates both direct revenue and charitable donations — 10% of Ripple Effect sales proceeds go to One Drop Foundation, while 2% of annual profits are also donated to the foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Buck Naked Soap Company manufactures and sells all-natural, vegan, handcrafted bath and body products including artisan bar soaps, bath bombs, bath macarons, bubble bath powders, coconut wax candles, body soufflés, sugar scrubs, hair care, baby care, pet care, home and laundry items, lip care, and loose leaf teas. Products are made with plant-based ingredients, essential oils, botanicals, and herbs, free from parabens, preservatives, synthetic fragrances, dyes, and harmful chemicals. The company sells through its own e-commerce storefront, wholesale portal, and physical retail partners, primarily in Canada.

Product overview

Buck Naked Soap Company is an all-natural, vegan, handcrafted skincare and bath products company that manufactures Canadian-made products across multiple categories. The core product portfolio includes Artisan Bar Soaps, Bath Bombs, Bath Macarons, Bubble Bath, Coconut Wax Candles, Face Care, Hair Care, Baby Care (Tender Tushies line), Lip Care, Lotions & Butters, Salt Soaks & Coconut Milk Baths, Shower Steamers, Sugar Scrubs, Home + Laundry products, and Loose Leaf Teas. The company also operates a pet care sub-brand called Bark Naked Collection. Products are organized by scent profiles (Floral, Fresh, Natural, Spice, Sweet) and themed collections (Mermaid, Orange Cream, Pumpkin Spiced Latte, Ripple Effect, Vanilla Chai). The Ripple Effect Collection specifically supports One Drop Foundation with 10% of sales proceeds. The company differentiates through chemical-free, sustainable formulations using pure natural ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Bark Naked Collection: A division within Buck Naked Soap Company offering simple and pure natural vegan pet care products for dogs including paw butter, shampoo, and nose balm.
• Ripple Effect Collection

Products and services

• Artisan Bar Soap Canadian-made all-natural, vegan, and sustainably handcrafted soap bars formulated to moisturize and cleanse all skin types using natural oils, essential oils, botanicals, and herbs.
• Bath Bombs Hand-packed bath bombs with conditioning and moisturizing ingredients that help maintain healthy-looking, hydrated skin while creating a luxurious bathing experience.
• Bath Macarons Fizzy, foaming, and moisturizing bath products shaped like macarons that transform baths into a pastry-themed experience.
• Bubble Bath Bubble bath powders in various scents including Jasmine, Moroccan Rose, and Palo Santo that create a luxurious bathing experience.
• Coconut Wax Candles Hand-poured, clean-burning coconut wax candles with crackling wooden wicks made with pure essential oils, available in multiple sizes and scents.
• Accessories Natural skin care accessories including bamboo beard brushes, grooming bags, Turkish cotton towels, safety razors, and handcrafted soap dishes.
• Baby Care (Tender Tushies) A 100% natural skin care line specifically designed for babies' delicate skin needs, helping moisturize dry skin, protect wet skin, and soothe aggravated skin.
• Bark Naked Collection (Pet Care) Natural vegan skin care products for pets including Daily Paw Butter, Neem Dog Shampoo, and Nose Balm.
• Face Care Face care products including Mud Pie masks, beard oils, beard balms, lip butters, pre-shave oils, and Moroccan Rose Beldi treatments.
• Hair Care All-natural and vegan hair cleaning and styling products including Mermaid Shampoo Bar, Rhassoul Clay Shampoo Bar, and Mermaid Mist texturizing spray.
• Home + Laundry Canadian-made natural and vegan home and laundry products including Soap Nuts Laundry Wash, made with plant-based ingredients and essential oils.
• Lip Care Lip moisturizing products including various lip butter flavors like Bananas Foster, Berry Banana, Gingerbread, Hot Chocolate, Orange Cream, and seasonal collections.
• Loose Leaf Tea Gourmet loose leaf teas including Moroccan Rose and Vanilla Chai, available as single products or collections.
• Lotions and Butters Body moisturizers including Body Soufflés, Magnesium Oil, and Body Buff Systems to maintain skin's natural moisture balance.
• Salt Soaks and Coconut Milk Baths Pure bath salt soaks made with Dead Sea salt and Himalayan salt, plus coconut milk baths for relaxation, soothing sore muscles, and relieving dry and itchy skin.
• Shower Steamers Aromatherapeutic shower products that transform shower routines into a restorative experience, available in various scents.
• Sugar Scrubs Soap-based 2-in-1 non-greasy sugar scrubs that buff away dry, flaky skin while cleansing.
• Ripple Effect Collection A specialty charitable collection where 10% of sales proceeds go directly to One Drop Foundation, including Palo Santo scented bar soap, bath bombs, and bubble bath powder.
• Orange Cream Collection Limited edition summer collection with sweet orange, creamy amber, and vanilla scents across bar soap, bath macarons, lip butter, and candles.
• Pumpkin Spiced Latte Collection Fall seasonal collection featuring pumpkin spice scents across soaps, candles, bath truffles, and lip butter.
• Vanilla Chai Collection Warm and comforting collection featuring vanilla chai scents across body soufflé, bar soap, bath bomb, body buff system, candles, loose leaf tea, and salt soak.
• Gift Sets Pre-curated gift sets for various occasions and recipients, combining multiple products from the catalog.
• Wholesale Distribution Program A dedicated wholesale signup portal (buck-naked-soap-company.myshopify.com) where retail partners and resellers can purchase Buck Naked products for resale in their stores.
• Gift Cards Digital gift cards sold in denominations from $25 to $100, providing prepaid store credit for future product purchases.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• One Drop FoundationcoreStrategic or Co-development Partner · 22 March 2022Buck Naked partners with One Drop Foundation (founded by Cirdu00e9 du Su00e9 founder Guy Lu00e9bertu00e9) to address global water and climate issues. The company donates 2% of annual profits and 10% of Ripple Effect product line sales proceeds directly to the foundation. For every dollar donated, 7 dollars in actual funding is unlocked for water missions worldwide. The partnership was launched on World Water Day 2022 and includes the Ripple Effect charitable soap line.
• Global Shea Alliance (GSA)coreStrategic or Co-development PartnerBuck Naked is a member of the Global Shea Alliance (GSA), ensuring their raw material sources for shea butter are carefully researched with women having access to leadership and fair wages. The company exclusively uses GSA-certified Shea Butter, aligning with UN Sustainable Development Goals #5 (Gender Equality) and #8 (Decent Work).
• PETA — Beauty Without BunniescoreOthersBuck Naked is certified cruelty-free and vegan through PETA's Beauty Without Bunnies program. The company logo appears on their About page alongside the GSA logo, confirming their cruelty-free and vegan product certifications.
• CertCleancoreOthersCertClean certification ensures harmful ingredients are not present in Buck Naked products and confirms products are made with non-toxic, natural raw materials that are biodegradable, reducing water pollution. Buck Naked won the CertClean Best Bath Soak award for their Ripple Effect Bubble Bath Powder.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Body Shop: Global natural-ingredient bath, body, and skincare retailer with strong ethical sourcing and activism narrative. Comparable to Buck Naked on values-led positioning and multi-category bath/body assortment.
• Method Products: Design-led, naturally derived home and personal care brand known for hand soap, body wash, and laundry. Relevant to Buck Naked via the shared home + laundry / body wash adjacency and natural formulation ethos.
• Burt's Bees: Mass-market natural personal care brand owned by Clorox spanning lip balm, soap, lotion, and baby care. Overlaps Buck Naked on natural positioning and category breadth but operates at vastly larger scale and distribution.

Direct peers

• Soapbox Soaps: Natural bar soaps, bath, and body care brand built around a charitable giving program (soap/hygiene donations per product sold). Directly comparable cause-marketing model to Buck Naked's Ripple Effect.
• Hand in Hand Soap: Premium natural bar soap brand with a one-for-one charitable giving model and minimalist positioning. Comparable to Buck Naked on natural ingredients, premium pricing, and mission-linked product line (Ripple Effect).
• Dr. Bronner's: Family-run, all-natural soap maker best known for castile bar and liquid soaps. Directly comparable to Buck Naked on natural/vegan positioning, multi-category bath line, and values-driven brand storytelling.
• Chagrin Valley Soap & Salve: Small-batch, all-natural bar soap, shampoo bar, and bath product maker selling DTC and via small retail partners. Closest size-and-stage analog to Buck Naked's handcrafted natural catalog.
• Lush Fresh Handmade Cosmetics: Global handmade bath, body, and cosmetics brand with a heavy bar soap, bath bomb, and gift-set assortment. Overlaps Buck Naked on handcrafted positioning, in-house manufacturing, and seasonal/gifting emphasis.

Emerging players

• Puracy: Plant-based, natural personal care and home cleaning brand sold DTC and through national retail. Comparable to Buck Naked on natural/vegan formulation standards and the laundry + body cross-category play.
• Noodle & Boo: Boutique natural skincare line focused on babies and sensitive skin. Directly comparable to Buck Naked's Tender Tushies baby care sub-line on positioning, formulation philosophy, and gifting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bucknakedsoapcompany
• Instagraminstagram.com/bucknakedsoapcompany
• Xx.com/bucknakedsoapco
• LinkedInlinkedin.com/company/bucknakedsoapcompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buck Naked Soap Company