TourPro X
TourPro X is a Thai cloud-based B2B tour management platform serving outbound travel agents and wholesalers. It enables real-time seat availability, booking management, and automated pricing across approximately 1,007 tour companies and 1,572 active users in Thailand.
- Company typePrivate
- Founded2015
- HeadquartersBang Na, Thailand
- Headcount—
- GTM typeB2B
- OfferingSoftware
What TourPro X does
TourPro X is a Thai B2B SaaS company that operates a cloud-based tour management system for the outbound travel industry in Thailand. The platform serves two primary user groups: sub-agent travel agents who purchase tour programs from wholesalers, and wholesale tour operators who create and distribute tour series. Its product suite consists of two integrated modules — TOURPRO X for Sub-Agent and TOURPRO X for Wholesale — delivered via web browser and a Windows desktop application, with real-time seat availability tracking, booking management, automated price calculation, and Thai travel agency (TAT) license expiry reminders. The company was founded in 2015 and is operated by Soft SQ Co., Ltd. from its headquarters in Bang Na, Bangkok. As of the latest data, the platform hosts 1,007 tour companies, 1,572 active users, and 1,807 tour programs, making it a leading B2B exchange for outbound tour distribution in Thailand.
The company generates revenue through a hybrid subscription and usage-based model: a monthly subscription fee is charged to agencies with more than 5 users, while a per-traveler usage fee is applied on bookings transacted through the platform. A 1-month free trial is offered to new registrants, and account activation occurs within one business day after staff verification. Go-to-market is product-led and self-service, with agents registering directly through the website; marketing relies on Facebook and Line presence, free trial offers, and an invite-sub-agent referral feature embedded in the product. The platform is restricted to Thailand, with no public global footprint, and there are no disclosed funding rounds, institutional investors, acquisitions, or partnerships in the input data, indicating a founder/management-owned structure built through organic growth.
TourPro X firmographics
Firmographics- Name
- TourPro X
- Legal name
- บริษัท ซอฟต์ เอสคิว จำกัด (Soft SQ Co., Ltd.)
- Website
- https://tourprox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- TourPro X is a Thai cloud-based B2B tour management platform serving outbound travel agents and wholesalers. It enables real-time seat availability, booking management, and automated pricing across approximately 1,007 tour companies and 1,572 active users in Thailand.
- Ownership category
- akta.pro rank
TourPro X industry classification
Industry- Product category
- Travel Booking & Distribution Software
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
Keywords
Where TourPro X is headquartered
LocationHeadquarters
- HQ city
- Bang Na
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
TourPro X business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Monthly Subscription (Large Agents): Monthly usage fee charged to agents with more than 5 users. Agents share development costs through this subscription model.
- Per Traveler Usage Fee: Usage-based fee charged per traveler for bookings made through the platform.
- Free Trial Period: 1-month free trial offered for new agents to test the platform before committing to paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for agents with >5 users |
| Usage-based | Pay-as-you-go | Per traveler usage-based fee |
| Freemium | Pay-as-you-go | 1-month free trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TourPro X product offering
Product offeringCore offering
TourPro X provides a cloud-based B2B tour management and booking platform that enables Thai travel agents and wholesalers to buy, sell, and distribute tour programs online. The system delivers real-time seat availability tracking, centralized booking management with payment tracking, automated price calculation and invoicing, and license expiry reminders. It operates through two integrated modules — TOURPRO X for Sub-Agent and TOURPRO X for Wholesale — connecting tour program owners with retail agents on a single web-based system.
Product overview
TourPro X is a single unified B2B online tour management and booking platform designed for the Thai travel agency market. The platform consists of two integrated modules: TOURPRO X for Sub-Agent (for agents purchasing tour programs) and TOURPRO X for Wholesale (for tour operators managing and distributing their tour series). Both modules operate on the same web-based system, enabling real-time seat availability, instant booking confirmation, and automated price calculation. The company behind TourPro X is บริษัท ซอฟต์ เอสคิว จำกัด (Soft SQ Co., Ltd.), a Thai technology company founded to address the operational challenges faced by outbound travel agents, evolving from a technology partner through various industry crises to a modern SaaS platform provider.
Differentiator
Problem solved
Functional benefit
Products and services
- TOURPRO X for Wholesale Tour series management and distribution platform for wholesale tour operators and sellers, allowing them to publish tour programs, manage bookings, track payment statuses, and distribute inventory to sub-agents in real time.
- TOURPRO X for Sub-Agent Tour program purchasing module for travel agents who buy tour packages from wholesalers, enabling real-time availability checks, booking management, and instant confirmation with suppliers.
- TOURPRO X Desktop Application Windows desktop client of the TourPro X platform offering convenient offline access to tour booking and management features for travel agents.
Quantifiable outcome
- 1,007 tour companies using the platform
- +4 more outcomes
Companies that use TourPro X
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
TourPro X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TourPro X partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
TourPro X competitors and assessment
Company assessmentDirect peers
- Regiondo: Regiondo provides ticketing and reservation software for tours, attractions, and activities, with a reseller network for distribution. Closely aligned with TourPro X's core functionality for tour and activity booking management.
- Bokun (Tripadvisor): Bokun is an online booking and distribution platform for tour and activity operators, now part of Tripadvisor Experiences. Offers similar SaaS tools (inventory, channel manager, reseller network) competing for the same tour operator customer base.
- Rezdy: Rezdy is a reservation and booking management platform built specifically for tour operators and activity providers. Highly comparable to TourPro X in core functionality (real-time availability, agent distribution, supplier tools), though operating globally rather than Thailand-only.
- Traveltek: Traveltek provides booking technology and dynamic packaging solutions for the tour operator and travel agent industry. Compares on the B2B tour distribution and packaging workflow that TourPro X also serves.
- Peek Pro: Peek Pro is a software platform for tour and activity operators to manage bookings, distribution, and customer experience. Comparable business model targeting the same operator-and-reseller workflow as TourPro X.
- TrekkSoft (acquired by Bokun): TrekkSoft was a tour and activity operator SaaS offering reservation, payment, and distribution tools; now integrated into Bokun. Closely comparable B2B SaaS positioning to TourPro X within the tour operator software category.
- Checkfront: Checkfront provides online booking software for tours, activities, and rentals with channel management and supplier distribution features. Direct product overlap with TourPro X's wholesale-to-sub-agent distribution model.
Others
- TravelgateX: TravelgateX is a B2B travel marketplace connecting buyers and sellers of hotel, flight, and ancillary travel inventory. Adjacent ecosystem infrastructure relevant to TourPro X's distribution model.
Emerging players
- TourRadar: TourRadar operates a multi-day tour marketplace connecting tour operators with travelers and travel agents. Comparable in connecting operators to agent distribution channels, but skews more consumer-facing than TourPro X's B2B focus.
Regional players
- OTA Wizard: OTA Wizard is a tour operator technology provider operating in adjacent Asian and emerging markets. Relevant as a regional B2B tour tech peer with comparable product scope to TourPro X.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TourPro X social profiles
Digital presenceTourPro X financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourPro X leadership team
Management profileNumber of profiles
TourPro X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourPro X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourPro X
What does TourPro X do?
TourPro X provides a cloud-based B2B tour management and booking platform that enables Thai travel agents and wholesalers to buy, sell, and distribute tour programs online. The system delivers real-time seat availability tracking, centralized booking management with payment tracking, automated price calculation and invoicing, and license expiry reminders. It operates through two integrated modules — TOURPRO X for Sub-Agent and TOURPRO X for Wholesale — connecting tour program owners with retail agents on a single web-based system.
Is TourPro X a public or private company?
TourPro X is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TourPro X founded?
TourPro X was founded in 2015.
Where is TourPro X based?
TourPro X is headquartered in Bang Na, Thailand, in the Asia region.
How does TourPro X make money?
Three revenue lines are on record. Monthly Subscription (Large Agents) is the primary driver. The others are per Traveler Usage Fee and free Trial Period.
Who are TourPro X's main competitors?
Direct peers on record are Regiondo, Bokun (Tripadvisor), Rezdy, Traveltek, Peek Pro, TrekkSoft (acquired by Bokun) and Checkfront. TravelgateX is listed as an others. TourRadar is listed as an emerging player. OTA Wizard is listed as a regional player.
Does TourPro X have an API?
No public API is recorded for TourPro X.
What industry is TourPro X in?
TourPro X's product category is Travel Booking & Distribution Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 561520 and its SIC code is 7900.