Rowlinson Garden Products

What Rowlinson Garden Products does

Rowlinson Garden Products Ltd. is a UK-based manufacturer and importer of garden buildings, structures, and outdoor furniture, founded in 1926 by James Rowlinson as James Rowlinson & Sons (originally a brass-plate timber sales agent). The company is a private limited company (Company Registration Number 00416607), headquartered at a 20+ acre former RAF aerodrome site in Wardle, Nantwich, Cheshire, which serves as both its registered office and key manufacturing facility. The company is part of the broader Rowlinson Group conglomerate. Its product range spans over 400 SKUs across sheds (wooden, metal, plastic), summerhouses, cabins and garden rooms, garden bars, potting sheds, children's playhouses, garden storage (wheelie bin stores, bike sheds, log stores), fencing and landscaping (fence panels, trellis, gates, edging, log rolls), features and structures (arbours, arches, canopies, pergolas, gazebos, bird tables, chicken coops), garden furniture (bistro/dining/sofa sets, benches, picnic benches, Adirondack chairs), and planting/growing products (greenhouses, planters, cold frames, composters, raised beds). A significant imported line is the Sojag outdoor structures range — aluminium-framed gazebos, Charleston conservatories/solariums, carports, patio covers and BBQ shelters. Core manufacturing technology centres on kiln-dried South African Pine and pressure-treated timber, with in-house developed products protected by design rights, registered designs, and patents. The company operates a dedicated sub-brand strategy with Marberry (premium planters), Heritage (log stores and planters), and premium bin store ranges (Premier, Chelsea, Wimbledon).

The business runs a direct-to-consumer go-to-market: its primary channel is the Shopify-based e-commerce storefront at rowlinsongarden.co.uk (with Stripe/VS Pay processing), supported by a physical factory outlet at the Wardle site, free delivery across most UK mainland addresses, and a multi-channel marketing mix spanning email newsletter, Facebook, Instagram, YouTube, blog content, competitions, a "Tell a Friend" referral feature, Partnerize affiliate tracking, and Google Ads/Pinterest paid acquisition. Products are sold as one-time purchases at unit prices ranging from under £25 to over £4,000 (e.g., Sojag Charleston Conservatory from £3,199), with no subscription model; gift vouchers are also sold as a gifting channel. The customer base is horizontal — UK consumers and homeowners — with no disclosed enterprise or trade accounts. There is no public revenue disclosure, no AI/ML capability surface, and no funding activity; the company operates as a privately held subsidiary within Rowlinson Group, celebrating 100 years in business in 2026.

Name

Rowlinson Garden Products

Legal name

Rowlinson Garden Products Ltd.

Website

https://rowlinsongarden.co.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowlinson Garden Products is a UK manufacturer and importer of garden buildings, structures, and outdoor furniture, founded in 1926. It sells 400+ SKUs — including sheds, summerhouses, Sojag aluminium structures, and furniture — direct-to-consumer via its e-commerce site and factory outlet.

Ownership category

akta.pro rank

Product category

Garden Buildings and Outdoor Structures

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industry

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Garden buildings manufacturer
• Timber garden structures
• Outdoor garden furniture
• Garden storage solutions
• Fencing and landscaping products

Headquarters

HQ city

Nantwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sale of physical garden products including sheds, garden buildings, structures, storage solutions, garden furniture, and planting/growing products. Direct consumer sales through e-commerce and factory outlet.
2. Gift Vouchers: Sale of gift vouchers for use on the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Rowlinson Garden Products manufactures and imports a range of over 400 garden buildings, structures, storage solutions, fencing and landscaping products, garden furniture, and planting/growing items, sold direct-to-consumer through its own UK e-commerce website and factory outlet. The catalogue spans timber sheds, summerhouses, cabins, garden rooms, playhouses, wheelie bin stores, log stores, arbours, arches, gazebos, planters, and outdoor furniture sets, complemented by the imported Sojag range of aluminium-frame outdoor structures.

Product overview

Rowlinson Garden Products is a UK-based manufacturer and importer of garden buildings, structures, and outdoor furniture. The core offering centres on timber garden buildings including Wooden Sheds (the original 6x4 Shiplap Shed launched in 1981), Metal Sheds, Plastic Sheds, Garden Summerhouses, Cabins & Garden Rooms, Garden Bars, Potting Sheds, and Children's Playhouses. This core is complemented by garden storage solutions (Wheelie Bin Stores, Bike Sheds, Log Stores in Heritage and other ranges), fencing and landscaping products (Wooden Fence Panels, Trellis, Garden Gates, Garden Edging, and Log Rolls/Easy Fix Edging in natural and charcoal grey finishes), features and structures (Garden Arbours, Arches including Cheltenham Grand Arch and Gloucester Arch, Canopies, Pergolas, Bird Tables, and Chicken Coops), and comprehensive garden furniture collections (Bistro Sets, Dining Sets, Sofa Sets, Benches, Picnic Benches, Adirondack Chairs, Parasols). The planting and growing range includes Greenhouses, Wooden Planters (including the premium Marberry Range with Square, Trough, and Rectangular designs), Cold Frames, Composters, and Raised Beds. A significant product line is the imported Sojag outdoor structure range featuring Gazebos (Messina, Meridien, Verona, Moreno, Ventura, Dakota), Charleston Conservatories, Charleston Solariums, Samara Carports, Patio Covers (Pompano and Sutton), and BBQ Shelters (Maui and Messina). Additional branded ranges include Heritage Log Stores, Signature Heritage Planters, Premier Bin Stores, Chelsea Bin Stores, and Wimbledon Bin Stores. The company offers over 400 products spanning traditional to contemporary designs, all backed by timber expertise dating back to 1926 and manufactured at their Cheshire facility.

Differentiator

Problem solved

Functional benefit

Brands

• Marberry: Premium range of wooden planters and garden accessories finished to the highest standards.

Products and services

• Wooden Sheds Traditional timber sheds constructed from kiln-dried South African Pine, pressure-treated against rot and insect attack, available in shiplap and overlap designs and various sizes, sold to UK consumers for garden storage.
• Metal Sheds Durable metal storage sheds providing secure, low-maintenance outdoor storage for UK homeowners.
• Plastic Sheds Weather-resistant, maintenance-free plastic storage buildings for UK homeowners.
• Garden Summerhouses Outdoor garden structures for relaxation and entertainment, including traditional and contemporary designs such as the 6x6 Octagonal Summerhouse.
• Cabins & Garden Rooms Larger garden buildings that serve as home offices, hobby rooms, or additional living spaces for UK homeowners.
• Garden Bars Specialised garden structures designed for outdoor entertaining with integrated bar functionality.
• Potting Sheds Specialised sheds designed for gardening activities with features for planting, potting, and storing garden tools.
• Children's Playhouses & Sandpits Wooden playhouses and sandpit installations for children in UK households.
• Wheelie Bin Stores Storage units designed to conceal wheelie bins and improve garden aesthetics, including Premier Shiplap, Chelsea, and Wimbledon ranges in various finishes.
• Bike Sheds Secure outdoor storage structures for bicycles, sold to UK consumers.
• Log Stores Timber log storage units including the Heritage Single Log Store and other designs.
• Wooden Fence Panels Traditional and contemporary timber fencing solutions in various styles for UK residential gardens.
• Garden Edging and Log Rolls Landscape edging products including log rolls and decorative borders in 6", 9", and 12" heights, available in natural timber finish and Charcoal Grey, with Easy Fix Spiked variants in packs of 2 or 4.
• Trellis Timber lattice panels for climbing plants and decorative garden partitioning.
• Garden Gates Garden entrance gates in various materials and styles for UK residential properties.
• Garden Arbours Seated garden structures with climbing plant support, including the Chiltern Arbour with Storage Box.
• Garden Arches Garden entry arches with traditional lattice sides, including the pressure-treated Cheltenham Grand Arch and Gloucester Arch, suitable for climbing plants.
• Sojag Gazebos Imported outdoor shelter structures with aluminium frames and galvanised steel or polycarbonate roofs, including Messina, Meridien, Verona, Moreno, Ventura, Ventura II, and Dakota models.
• Canopies Covered outdoor structures for patio and vehicle protection.
• Pergolas Open-roof garden structures for climbing plants and outdoor shade.
• Garden Furniture Sets Complete outdoor dining and seating solutions including Bistro Sets, Dining Sets, Sofa Sets, Love Seats, Recliner Sets, Chairs, Tables, and Swing Seats such as the Rowlinson Ashdown Bistro Set.
• Garden Benches Outdoor seating benches in various styles including the Signature Heritage Bench Accessory.
• Picnic Benches Combined table and bench seating for outdoor dining, including the 1.2m Traditional Picnic Table.
• Lakeside Adirondack Chair Pressure-treated softwood Adirondack chair with contoured seat and wide flat armrests, designed for laidback outdoor living.
• Greenhouses Glass and polycarbonate greenhouse structures for year-round growing.
• Marberry Premium Planter Range Premium timber planters with sleek rounded corners, delivered pre-assembled with polypropylene liners, including Square, Trough (1.2m and 1.8m), and Rectangular designs (0.7m, 1m, and Tall).
• Cold Frames Low protective structures for hardening off plants, including the Alderley Coldframe.
• Composters Garden composting units for organic waste recycling.
• Raised Beds Elevated planting beds for easier gardening access.
• Sojag Charleston Conservatory Wall-mounted conservatory with aluminium frame, galvanised steel roof, and PVC windows, available in 3m x 3m and 3m x 4m sizes.
• Sojag Charleston Solarium Freestanding solarium with powder-coated aluminium frame, galvanised steel roof panels, 3-position sliding PVC windows, and sliding doors, available in 3.7m x 3.7m, 4.6m, and 5.5m sizes.
• Sojag Samara Carport High-pitched roof carport with galvanised steel roof and rustproof aluminium frame, dimensions H2950 x W3795 x D6190 mm with 21.6 m2 floor area.
• Sojag Patio Covers Wall-mounted patio covers including Sojag Pompano (polycarbonate roof panels and polyester curtains) and Sojag Sutton (retractable roof panels), in sizes from 3m x 3m to 3m x 3.7m.
• Sojag BBQ Shelters Outdoor BBQ cooking shelters including Maui (oak-effect frame, galvanised steel roof) and Messina (extruded aluminium frame, galvanised steel roof), both featuring double roof design for airflow.
• Sojag Gazebo Curtains Official curtains designed for Sojag gazebo models including Messina, Meridien, Verona, Moreno, Ventura, Ventura II, and Dakota, made from spun polyester with fittings included.
• Gift Vouchers Digital gift vouchers available in customisable denominations for purchase and use on the Rowlinson online store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• SojagcoreTechnology or IntegrationSojag is a key supplier of gazebos, BBQ shelters, carports, conservatories, and solariums sold by Rowlinson. Products include Messina, Verona, Moreno, Ventura, Dakota gazebos, Charleston conservatories/solariums, Pompano and Sutton patio covers, Samara carports, and Maui and Messina BBQ shelters. Sojag products feature aluminium frames, galvanised steel roofs, and polycarbonate materials.
• Stripe (VS Pay)coreTechnology or IntegrationPayment Service Provider (PSP) for secure online payments. Stripe is PCI Level 1 certified, the highest certification level available. Processes all online transactions securely.
• PartnerizeminorGTM or Marketing PartnerAffiliate marketing platform for performance tracking of affiliate links and marketing partnerships.
• Google AdsminorGTM or Marketing PartnerOnline advertising platform for paid search and display marketing campaigns.
• PinterestminorGTM or Marketing PartnerSocial platform for sharing content and products with others.
• GardenexminorOthersGardenex is the horticultural and garden industry trade association in the UK. Rowlinson displays the Gardenex logo on their website indicating membership.
• CATG (Countryside Agricultural & Trade Group)minorOthersCATG is a trade association. Rowlinson displays the CATG logo on their website indicating membership or certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tiger Sheds: UK manufacturer and direct-to-consumer retailer of garden sheds, summerhouses, and garden buildings, with strong e-commerce focus. Direct peer through shared focus on built-to-order timber garden buildings and online sales model.
• Waltons: Long-established UK garden buildings manufacturer with a broad product range covering sheds, log cabins, greenhouses, and outdoor structures. Directly comparable heritage UK brand offering similar DIY-up of garden storage and outdoor structures.
• Forest Garden: One of the UK's largest manufacturers and suppliers of garden timber products, including sheds, fencing, and outdoor structures. Direct competitor with overlapping product categories such as sheds, summerhouses, fencing, and planters, and a similar UK retail/wholesale positioning.
• BillyOh: UK online retailer of garden buildings, furniture, and outdoor structures including sheds, log cabins, and playhouses. Comparable DTC-first business model targeting UK consumers with mid-range timber structures.
• Mercia Garden Products: UK-based manufacturer and retailer of garden buildings, including sheds, summerhouses, log cabins, and playhouses. Comparable business model with vertically integrated manufacturing and direct-to-consumer sales channels in the UK market.
• Shire Garden Buildings: UK manufacturer of garden sheds, summerhouses, log cabins, and playhouses. Closely comparable niche manufacturer of timber garden buildings with overlapping categories and target customers.

Broad incumbents

• B&Q: The UK's largest home improvement retailer selling garden buildings, fencing, outdoor structures, and furniture alongside a broad DIY range. Indirect competitor providing scale and price pressure across Rowlinson's core garden categories.
• Wickes: UK home improvement retailer with a meaningful garden buildings, fencing, and landscaping category. Broader DIY-and-trade positioning but with overlapping products and customer base in sheds and outdoor structures.
• Homebase: Major UK home and garden retailer stocking garden buildings, outdoor furniture, fencing, and gardening products. Wide-portfolio incumbent that competes for many of the same end customers across outdoor living categories.

Others

• Sojag: Canadian manufacturer of aluminum outdoor structures (gazebos, solariums, carports, patio covers) that supplies Rowlinson Garden Products as a key UK distribution partner. Adjacent relationship through product sourcing rather than head-to-head competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/RowlinsonGardenProducts
• Facebookfacebook.com/rowlinsongp
• Instagraminstagram.com/rowlinsongardenproducts
• Xx.com/rgp1926
• LinkedInlinkedin.com/company/rowlinson-garden-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowlinson Garden Products