Brother Martin High School

What Brother Martin High School does

Brother Martin High School is a private Catholic boys' college-preparatory high school in New Orleans, Louisiana, operated by the Brothers of the Sacred Heart religious order. Founded in 1976 and currently celebrating its 50th anniversary alongside the order's 150th year in New Orleans, the school serves approximately 1,000 students across grades 8-12 with a comprehensive program integrating academic instruction (Honors and AP courses across all major departments), Catholic faith formation, competitive athletics across 14+ sports, an NJROTC program (one of the first 20 still in existence nationwide), and 30+ extracurricular clubs and honor societies. The institution is led by alumni leadership including President Greg Rando '78 and Principal Ryan Gallagher '00.

The school operates from a single campus at 4401 Elysian Fields Avenue and runs on a technology stack of third-party platforms: Schoology (PowerSchool) for learning management and remote instruction, Blackbaud for tuition management, PaySchools Central for fee processing, and MBS Direct for the bookstore. The Crusader Streaming & Programming Network (CSPN) provides live broadcasting of athletic and special events. A 360-degree virtual tour supports admissions marketing. Core technology is not proprietary; it is outsourced to edtech vendors.

Revenue is generated primarily through tuition (subscription model billed annually, processed via Blackbaud), supplemented by donations and fundraising (Brother Martin Fund, Giving Day/Martin Madness, Society of 1869 planned giving, capital campaigns, endowments), summer camp fees, and merchandise sales. Admissions are driven by event-based and community-led GTM motions including campus tours, Crusader Discovery Day/Night, home visits, and a multi-channel marketing presence across web and social media. As a nonprofit educational institution, financial figures are not publicly disclosed.

Name

Brother Martin High School

Legal name

Brother Martin High School

Website

https://brothermartin.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Brother Martin High School is a private Catholic boys' college-preparatory school in New Orleans operated by the Brothers of the Sacred Heart, serving grades 8-12 with academics, 14+ sports, NJROTC, and 30+ clubs. Revenue comes from tuition, donations, capital campaigns, summer camps, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Primary revenue from tuition payments by families. The school offers tuition management through Blackbaud and PaySchools Central payment platforms.
2. Donations and Fundraising: Annual giving campaigns including the Brother Martin Fund, Giving Day (Martin Madness), planned giving through Society of 1869, capital campaigns for building renovations, and endowments.
3. Capital Campaign: Major renovation projects such as 'Building for Champions' campaign for E.A. Farley Field renovation generate significant funding from donors.
4. Merchandise and Bookstore: Revenue from MBS Direct bookstore and on-campus shop selling school merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brother Martin High School is a private Catholic boys' secondary school (grades 8-12) offering a college-preparatory academic program with Honors and AP courses, competitive athletics across 14+ sports, an NJROTC leadership program, 30+ extracurricular clubs, campus ministry, and summer enrichment camps. The school is operated by the Brothers of the Sacred Heart religious order and delivers its educational services on its New Orleans campus with supplemental remote learning through Schoology. Revenue is generated primarily through tuition, charitable donations and capital campaigns, and merchandise sales.

Product overview

Brother Martin High School is a Catholic boys' high school in New Orleans offering a comprehensive educational program. The school operates as a single unified institution with multiple program offerings: a core academic program with Honors and AP courses across all major subject departments; competitive athletics across 14 sports; NJROTC military leadership training; over 30 extracurricular clubs and organizations; summer enrichment camps; campus ministry; and distance learning capabilities. The school is operated by the Brothers of the Sacred Heart and emphasizes religious values, academic excellence, and character formation.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs (Grades 8-12) College-preparatory curriculum for grades 8-12 including Honors and AP courses across all major subject departments, ACT preparation through the 30+ ACT Club, and college counseling services. Designed for students seeking a rigorous, faith-integrated secondary education leading to college admission.
• Athletics Programs Full range of competitive interscholastic sports including Baseball, Basketball, Bowling, Cross Country, Football, Golf, Powerlifting, Soccer, Swimming, Tennis, Track & Field, Wrestling, Lacrosse, and Rugby. Open to enrolled students and competes under LHSAA governance.
• NJROTC (Naval Junior ROTC) Program Military leadership program featuring Color Guard, Drill Teams, Rifle Team, Orienteering Team, and Academic/Athletic Teams. Sponsored by the U.S. Navy, the program develops leadership, citizenship, and naval science competencies for enrolled students. The Color Guard presents the Colors for the National Anthem at 30+ external events annually.
• Summer Camps (Crusader Camp and Specialty Camps) Seasonal summer enrichment camp offerings including Crusader Camp and specialty camps in Football, Band, Soccer, STEM, Basketball, Track and Field, and Outdoor Wilderness. Open to external participants in addition to current and prospective students.
• Campus Ministry and Christian Service Faith formation program including Student Ministers, Retreat Programs, Christian Service Experience, Prayer Intentions, and Extraordinary Ministers of Holy Communion. Aligned with the US Conference of Catholic Bishops religious education curriculum and the Brothers of the Sacred Heart charism.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Brothers of the Sacred HeartcoreStrategic or Co-development Partner · 16 March 2020Founding religious order that operates Brother Martin High School. The school integrates the Brothers of the Sacred Heart charism with Catholic tradition. The order has been present in New Orleans for 150 years. The partnership includes educational formation of Brothers and lay partners to secure transmission of mission for future generations.
• Schoology (PowerSchool)coreTechnology or IntegrationLearning management system used for remote learning, classwork supplementation, discussion boards, quizzes, assignments, and virtual lecture capabilities. Implemented during COVID-19 for full remote learning transition.
• New Orleans Third District Kiwanis ClubminorStrategic or Co-development PartnerCommunity service partner sponsoring the Key Club at Brother Martin. Students participate in service projects including paper recycling program and buddy program with St. Michael Special School.
• Blackbaud (Education Management)coreTechnology or IntegrationProvides tuition management system (parent.blackbaud.school) for online tuition payments and financial aid administration.
• MBS Direct (Bookstore)minorChannel Partner/ Reseller/ DistributorOnline bookstore partner providing textbooks and course materials for Brother Martin students.
• U.S. Navy (NJROTC Program)coreStrategic or Co-development PartnerSponsors the NJROTC program at Brother Martin. One of the oldest Navy programs in the country, commissioned October 27, 1967 on USS Lexington. Navy provides curriculum, instructor support, and recognizes unit achievements.
• Louisiana High School Athletic Association (LHSAA)minorChannel Partner/ Reseller/ DistributorGoverning body for varsity athletics including football, basketball, baseball, soccer, swimming, tennis, track, wrestling, golf, cross country, bowling, powerlifting, and Lacrosse (Non-LHSAA) and Rugby (Non-LHSAA).
• Louisiana Music Educators Association (LMEA)minorChannel Partner/ Reseller/ DistributorMusic festival and competition association for Chorus and Band programs including LMEA Concert and Marching Assessments.
• Louisiana Quiz Bowl AssociationminorChannel Partner/ Reseller/ DistributorGoverning body for regional and statewide Quiz Bowl tournaments. Brother Martin Quiz Bowl team participates in competitions.
• National Honor SocietyminorStrategic or Co-development PartnerInternational organization recognizing academic excellence. Brother Martin chapter recognizes 11th grade students with 3.5+ GPA meeting leadership, service, and character criteria.
• National Junior Honor SocietyminorStrategic or Co-development PartnerInternational organization recognizing middle school excellence. Brother Martin chapter recognizes 8th and 9th grade Academic Lettermen at Principal's or Alpha Honor Roll status.
• Archdiocese of New OrleanscoreStrategic or Co-development PartnerCatholic school system oversight. Brother Martin participates in archdiocesan events including March for Life pilgrimage with other schools.
• Zurich Classic of New OrleansminorGTM or Marketing PartnerPGA Tour event. Culinary Crusaders cook and serve at this major sporting event, gaining hospitality experience.
• Notre Dame SeminaryminorGTM or Marketing PartnerCatholic seminary. Culinary Crusaders provide food service at seminary gala events.
• Louisiana Hospitality FoundationminorGTM or Marketing PartnerNonprofit hospitality organization. Culinary Crusaders participate in Horses Hops and Cops event in City Park.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellarmine College Preparatory: Jesuit Catholic boys' college-prep high school in San Jose, CA. Comparable in rigorous Catholic boys' secondary education, broad athletics/extracurriculars, and similar tuition-funded nonprofit operating model.
• Jesuit High School New Orleans: All-boys Catholic high school in New Orleans operated by the Jesuits. Direct local competitor with similar college-prep Catholic mission, athletics footprint, and recruitment overlap in the same metro.
• St. Augustine High School: Catholic boys' high school in New Orleans with strong marching band and college-prep tradition. Direct competitor for New Orleans Catholic families, with overlapping athletic and extracurricular offerings.
• Brother Rice High School (Chicago): Catholic boys' high school in Chicago operated by the Christian Brothers. Comparable in faith-based boys' secondary education, college-prep curriculum, and namesake pattern (Brother order-led).
• Christian Brothers Academy (NJ): Catholic college-prep secondary school in New Jersey run by the Christian Brothers. Comparable Lasallian/religious-order boys' school model, college-prep curriculum, and broad athletic/extracurricular offerings.
• Holy Cross School: Catholic boys' high school in New Orleans operated by the Holy Cross religious order. Closest peer in religious-order-operated boys' secondary education model in the same metro.
• Archbishop Rummel High School: Catholic archdiocesan high school in the New Orleans metro (Metairie). Competes head-to-head for Catholic families seeking boys' secondary education with comparable athletics and college-prep positioning.
• Regis High School: Jesuit Catholic boys' secondary school in New York City with a tuition-free, scholarship-funded model. Comparable in selective Catholic boys' formation, alumni network strength, and college-prep outcomes.
• De La Salle High School New Orleans: Lasallian Catholic high school in New Orleans. Direct peer in mission (Catholic, college-prep, character formation) and local market, competing for the same pool of faith-based families.

Regional players

• John Curtis Christian School: Private Christian (non-Catholic) K-12 school in the New Orleans metro with a strong athletic reputation. Competes for the same private-school families on athletics and academics, though faith tradition differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BMCrusaders
• Facebookfacebook.com/BrotherMartinCrusaders
• Instagraminstagram.com/bmhscrusaders
• Xx.com/BMHSCrusaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brother Martin High School