Estate Media

What Estate Media does

Estate Media AS is Norway's leading specialist media and communications house for the real estate industry, operating as a 100%-owned subsidiary of Bonnier News AB alongside sister entities Estate Danmark and Fastighetsnytt in Sweden. Founded in 2000 and headquartered at Rådhusgata 5, Oslo, the company employs approximately 30 people and operates an integrated portfolio of digital, print, and event products targeting Norwegian real estate decision-makers. Its product surface includes Estate Nyheter (a daily digital news platform reaching 35,000+ weekly readers and 14,000+ newsletter subscribers with a 50% open rate), Estate Magasin (industry magazine, 5,000 circulation, 20,000 readers per issue, 6 issues per year), NæringsEiendom magazine and Ne.no (commercial tenant channel), Estate Vest (regional Bergen platform), Estate Lørdag (Saturday newsletter), job listings, the Oppdrag Eiendom podcast, and Estate Kunnskap (a conference division running approximately 20 events annually including the flagship Eiendomsdagene).

The underlying technology is a standard WordPress-based digital platform with Google Analytics, Facebook Pixel, LinkedIn integration, Google reCAPTCHA, and Google Maps — there is no proprietary AI/ML capability. Blake AS, a wholly-owned subsidiary, handles data processing and cookie consent management under shared Bonnier News AB ownership.

The business model is multi-stream B2B advertising and services: unit-priced banner and newsletter advertising across digital properties (e.g., NOK 14,900-33,900 per week for banners, NOK 23,900 per week for newsletter ads), magazine advertising (NOK 20,000-29,800 per full-page placement across 6 issues), conference ticket and sponsorship revenue, content production services for sponsored articles, job listing packages (NOK 33,900 per week), and a recurring digital subscription tier called Estate Pluss. Distribution is direct sales-led across Norway, with a partnership-led international extension to MIPIM in Cannes. Customer segments include real estate developers, commercial brokers, property owners and investors, employers recruiting in the sector, and service providers to real estate — with 75% of readers reported as owners, directors, or senior managers, making the audience profile highly monetizable to B2B advertisers.

Name

Estate Media

Legal name

Estate Media AS

Website

https://estatemedia.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Estate Media AS is Norway's leading specialist media and communications house for the real estate industry, operating digital news, magazines, newsletters, job listings, and ~20 annual conferences to serve property developers, brokers, investors, and service providers.

Ownership category

akta.pro rank

Product category

Real Estate Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Real estate media
• Trade publications
• Industry conferences
• Commercial newsletters
• B2B advertising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Banner advertising on digital platforms (estatenyheter.no, Estate Vest, Ne.no), newsletter advertising, and magazine display advertising across Estate Magasin and NæringsEiendom publications.
2. Job Listings: Job posting packages targeting real estate industry professionals, including banner ads on website and newsletter placement.
3. Subscriptions: Estate Nyheter digital subscription (Estate Pluss) providing access to premium content with additional in-depth articles.
4. Conference Tickets and Sponsorships: Revenue from conference attendance tickets and commercial sponsorship partnerships for events like Eiendomsdagene, Citykonferansene, Boligdagene, and Eiendomsutviklingsdagene.
5. Content Production Services: Content production services for both text and video content, producing sponsored articles published on estatenyheter.no homepage and distributed via LinkedIn.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Estate Media AS is a Norwegian B2B media company serving the commercial real estate industry. It publishes digital news platforms, magazines, and newsletters (Estate Nyheter, Estate Lørdag, Estate Vest, Estate Magasin, NæringsEiendom), maintains the ne.no website, runs industry conferences under the Estate Kunnskap brand, and operates a job board for real estate professionals.

Product overview

Estate Media is Norway's leading media and communications house for the real estate industry, operating a multi-channel portfolio of digital products, magazines, newsletters, job listings, and conferences. The core product is Estatenyheter.no, a digital news platform supported by complementary offerings including the daily Estate Nyheter newsletter (14,000+ recipients), weekly Estate Lørdag Saturday newsletter, and regional Estate Vest for Bergen. Print/digital magazine products include Estate Magasin (industry magazine, 5,000 circulation) and NæringsEiendom (commercial tenant magazine). Additional services include Ne.no (tenant information portal) and job listings for the real estate sector. The conference division, Estate Kunnskap, organizes approximately 20 events annually including major conferences like Eiendomsdagene, Citykonferansen series, and Boligdagene. The company has over 30 employees and is 100% owned by Bonnier News AB.

Differentiator

Problem solved

Functional benefit

Brands

• Estate Kunnskap: Conference and event division of Estate Media that organizes approximately 20 conferences and events per year for the real estate industry, including Eiendomsdagene on Norefjell, Citykonferansene, Boligdagene in Strömstad, and Eiendomsutviklingsdagene at Farris Bad.
• Estate Nyheter
• Estate Magasin
• NæringsEiendom
• Estate Lørdag
• Ne.no
• Estatevest.no
• Estate Forlag

Products and services

• Estate Nyheter Digital news platform providing daily coverage of the Norwegian commercial real estate industry for industry professionals.
• Estate Lørdag Weekly Saturday newsletter summarizing real estate industry news and developments for Norwegian commercial real estate professionals.
• Estate Vest Regional digital news platform covering commercial real estate news and developments in western Norway.
• Estate Magasin Magazine publication offering in-depth features, analysis, and interviews relevant to the Norwegian commercial real estate sector.
• NæringsEiendom Publication covering the Norwegian commercial real estate market, providing news and analysis for industry participants.
• Ne.no (Website) Corporate website of Estate Media that aggregates its news content, magazine offerings, job board, and conference information.
• Estate Kunnskap Conferences Industry conference series (Estate Kunnskap) organized by Estate Media that brings together Norwegian commercial real estate professionals for knowledge sharing, networking, and sponsored sessions.
• Estate Media Job Board Online job listings platform where employers in the Norwegian real estate industry post open positions and candidates search for roles.

Quantifiable outcome

• 14% increase in subscriptions in 2024 despite challenging media market conditions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Norsk EiendomcoreStrategic or Co-development Partner · 12 June 2025Co-organizer of Citykonferansen Trondheim, the first Citykonferansen event in Trondheim after 10 years of regional conferences in Stavanger, Bergen, and Bodø. Partners collaborate on program committee and speaker recruitment.
• PrivatmeglerencoreGTM or Marketing Partner · 10 March 2025Co-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
• DLA PipercoreGTM or Marketing Partner · 10 March 2025Co-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
• Compass GroupcoreGTM or Marketing Partner · 10 March 2025Co-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
• Blake AScoreStrategic or Co-development PartnerBlake AS is a subsidiary of Estate Media AS under Bonnier News AB ownership. The companies collaborate on data processing with formal data processing agreements in place. Blake handles some shared services and information processing.
• Finn.nominorChannel Partner/ Reseller/ DistributorRecruitment platform where Estate Media posts job advertisements. Candidates apply through Finn.no and Estate Media collects applicant information for recruitment processing.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Estate Danmark: Danish sister entity of Estate Media under Bonnier News, offering real estate trade media and events to the Danish market with an identical business model and brand extension strategy.
• Commercial Observer: US commercial real estate news and events media brand serving owners, developers, and brokers in major US metros. Directly comparable to Estate Media's NæringsEiendom and Ne.no commercial-tenant-oriented offerings in business model and audience.
• Bisnow: US commercial real estate media company operating daily newsletters, digital news, and a large events franchise. Highly comparable to Estate Media on multi-channel B2B real estate media + events model, though at significantly larger scale.
• PERE (Private Equity Real Estate): Global media brand covering private equity real estate via news, magazines, and conferences. Closely comparable on the niche B2B real estate media + events business model and high-value decision-maker audience monetization.
• The Real Deal: US real estate news media covering commercial and residential real estate with digital and print properties. Comparable in content focus (real estate news for industry decision-makers) and advertising-led B2B revenue model.
• Fastighetsnytt: Bonnier News sister entity serving the Swedish real estate industry with news, magazines, and events under a near-identical business model to Estate Media. Most directly comparable peer given shared parent, content focus, and multi-channel GTM.

Broad incumbents

• CoStar Group: Dominant US-listed commercial real estate data, analytics, and media platform. Operates adjacent real estate media (apartments.com, LoopNet-adjacent) at vastly greater scale, representing the upper bound of what real estate information/media businesses can become.

Regional players

• Property Week: Long-established UK commercial property trade publication offering news, magazines, and events to British real estate professionals. Highly comparable in format and audience, though operating in a different geography.
• React News: UK commercial real estate news and events platform covering offices, retail, logistics, and investment. Comparable on B2B real estate events + digital media model, serving UK market rather than Nordic.
• Mingtiandi: Asia-focused real estate news and analysis platform covering commercial property and capital flows. Comparable on B2B real estate trade media model, though serving Asian rather than European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EstateMedia
• LinkedInlinkedin.com/company/estate-media
• Instagraminstagram.com/estatemedia.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estate Media