BEONE TELECOM

What BEONE TELECOM does

BeOne, formally Grupo Serviocio BeOne, is a Spanish consumer fitness chain operating 34–35 owned sports centers across multiple autonomous communities including Galicia, Madrid, Andalucía, Comunidad Valenciana, Cantabria, Castilla y León, and the Basque Country. The company was founded in 1993 and is headquartered in Sant Cugat del Vallès, with a workforce of approximately 1,000 people serving mass-market consumers through integrated facilities that combine fitness rooms, heated swimming pools, spa/sauna zones, and over 200 directed group classes (Zumba, Pilates, Spinning, Body Pump, Aquagym, GAP, Yoga, Bike Indoor). It also operates sub-brands including the annual Heroican Race obstacle-course event in Ribadeo and BeOne Academy, which offers sports training certification courses.

The core product is a unified multi-center gym concept augmented by ancillary services such as personal training, nutritional counseling, physiotherapy, sports schools, children's camps, and paddle tennis. Underlying technology is standard — modern fitness equipment and facility infrastructure — without proprietary software platforms, APIs, or AI/ML components disclosed. BeOne distributes directly via its owned centers plus online signup (Alta online), using website, Instagram, LinkedIn, blog content, and email newsletters as supporting acquisition channels, and runs annual promotions such as Fit Days and Summer Camps for top-of-funnel demand generation.

The business model is predominantly subscription-recurring on a monthly cadence, with individual memberships tiered from approximately €17.45 (youth/senior) to €59.49 (family), supplemented by one-time day-pass purchases (€3–€29 range) and professional-services revenue from training and physiotherapy. BeOne is privately held with no disclosed external investors, sits within the Grupo Serviocio corporate parent, and has received regional recognition including the 2025 Premio Galicia Saludable from Xunta de Galicia and the Empresa Cibersegura 2025 cybersecurity certification from IGAPE.

Name

BEONE TELECOM

Legal name

Grupo Serviocio BeOne

Website

https://beone.es

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BeOne (Grupo Serviocio BeOne) is a Spanish privately-held fitness chain operating 34–35 owned sports centers across Spain, serving consumer members with gym access, pools, spa, 200+ group classes, and family and senior programs via recurring monthly subscriptions and a direct-to-consumer physical retail model.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness center operations
• Group exercise classes
• Personal training services
• Sports facility management
• Wellness center memberships

Headquarters

HQ city

Sant Cugat Del Vallès

HQ country

Spain

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees for access to gym facilities, pools, spa, and group classes. Individual and family plans available.
2. Day Passes: Single-entry fees for non-members wanting to access facilities for a day.
3. Supplementary Services: Additional revenue from personal training, nutritional counseling, physiotherapy services, and sports schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

BeOne operates a network of 34-35 fitness and sports centers across Spain under the legal entity Grupo Serviocio BeOne. Each center provides gym facilities, swimming pools, spa/sauna areas, and 200+ directed group classes including Zumba, Pilates, Spinning, Body Pump, Aquagym, GAP, Yoga, and Bike, plus personal training, sports schools (swimming, paddle, football), and seasonal camps for children.

Product overview

BeOne operates as a multi-location fitness and sports center chain (34-35 centers across Spain). The offering is a unified gym/sports center concept with integrated facilities including fitness rooms, heated swimming pools, spa/sauna zones, and over 200 directed group classes. Services include personal training, sports schools (swimming, paddle, football), children's activities, and outdoor areas with paddle tennis courts. The centers are located across multiple Spanish regions including Galicia, Madrid, Andalucía, C. Valenciana, Cantabria, Castilla y León, and País Vasco.

Differentiator

Problem solved

Functional benefit

Brands

• Heroican Race: Obstacle course race (OCR) event organized by BeOne in Ribadeo, Galicia. The 2026 edition is sponsored by ZIVA and expected to gather around 600 runners.
• BeOne Academy

Products and services

• BeOne Fitness & Sport Memberships Recurring monthly memberships (individual, family, youth, senior, pensioner, disabled, and unemployed tiers) granting access to gym equipment, heated swimming pools, spa/sauna, and 200+ directed group classes across the BeOne center network in Spain.
• BeOne Day Passes Single-day access passes for non-members to try out BeOne facilities including the gym floor, pool, spa, and group classes on a pay-as-you-go basis.
• Personal Training and Supplementary Services One-on-one personal training, nutritional counseling, and physiotherapy services delivered by qualified instructors to individual BeOne members seeking tailored fitness programs.
• Sports Schools (Swimming, Paddle, Football) Structured instructional programs in swimming, paddle tennis, and football for children and youth, run at BeOne centers with professional instructors.
• Seasonal Camps (Summer, Easter, Christmas) Holiday camp programs for children during summer, Easter, and Christmas school breaks, providing supervised sports and aquatic activities at BeOne centers.

Quantifiable outcome

• Over 200 group classes offered across centers
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ZIVAcoreGTM or Marketing Partner · 1 January 2026ZIVA, a brand of Fitness Deluxe specializing in fitness equipment, became the main sponsor of the Heroican Race 2026. The event is now called 'Heroican Race by ZIVA', strengthening its position in the national OCR market and enhancing the experience for runners and spectators.
• Heroican Race (Asociación Gallaecia Extrem Race)coreStrategic or Co-development Partner · 1 January 2026Association Gallaecia Extrem Race organizes the Heroican Race OCR event with BeOne as collaborator. The 2026 edition expects around 600 runners with 30+ obstacles.
• AmixminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• CaptologyminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• Limasa SportminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• Arla ProteinminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• PleniageminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• Fitness ProjectminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• ZenowellminorGTM or Marketing Partner · 1 January 2026Sponsor for Heroican Race 2026
• Concello de RibadeominorOthers · 1 January 2026Local government support for Heroican Race 2026 event
• Xunta de GaliciaminorOthers · 1 January 2026Regional government backing for Heroican Race 2026
• IGAPE (Instituto Galego de Promoción Económica)minorOthers · 1 January 2025BeOne benefited from the 'Empresa Cibersegura 2025' program aimed at improving cybersecurity for Galician SMEs

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Metropolitan Fitness: Premium Spanish gym chain with multiple centers offering comprehensive fitness, spa, and group classes. Operates in the same Spanish market with a similar full-service center concept, though at a higher price tier than BeOne.
• Holiday Gym: Spanish mid-market gym chain with multiple centers in major Spanish cities, offering subscriptions, group classes, and family-oriented fitness services. Operates in a directly overlapping segment with BeOne.
• AltaFit: Spanish low-cost fitness chain with 80+ centers across Spain targeting a similar mid/low-market consumer with monthly subscriptions around €20–€30. Directly comparable to BeOne on geography, customer segment, and price tier.
• O2 Centro Wellness: Spanish premium-mid fitness and wellness chain with multiple centers, combining gym, pool, spa, and group classes in a similar format to BeOne's full-service facilities.
• Vivagym: Spanish mid-market fitness chain with multiple centers across Spain, serving similar family and adult segments with subscription-based access. Comparable operating model and Spanish footprint to BeOne.
• Fitness19: Spanish low-cost gym chain with dozens of centers nationwide, targeting price-sensitive consumers in the same demographic as BeOne. Directly competes on price and accessibility.

Broad incumbents

• McFit (RSG Group): European low-cost fitness incumbent (RSG Group, Germany) with Spanish centers offering subscription-based access around €29.99/month. Larger scale and broader European footprint but directly overlapping on product and customer.
• Basic-Fit: Largest low-cost fitness operator in Europe with substantial Spanish presence at €19.99–€24.99/month. Overlaps BeOne on geography and target customer (broad adult population) but operates at significantly larger scale and lower price points.

Regional players

• Supera: Spanish fitness chain concentrated in northern Spain (Galicia, Asturias, Basque Country). Direct regional overlap with BeOne's Galician stronghold, similar mid-market subscription pricing.
• Forus: Spanish sports and leisure operator with public-sector concession experience (similar to some BeOne sites). Comparable in combining fitness facilities, pools, and multi-sport offerings across multiple Spanish cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beone-sport-fitness
• Instagraminstagram.com/beone_fitness_sport
• Facebookfacebook.com/BeOneOurense

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEONE TELECOM