AltaFit Gym Club

What AltaFit Gym Club does

AltaFit Gym Club is a Spanish low-cost gym franchise network operating physical fitness clubs primarily across Madrid and Castilla-La Mancha. Founded in 2011 and headquartered in Fuenlabrada (Madrid), the company runs at least five publicly listed clubs (Albacete Mariana Pineda, Madrid General Ricardos, Madrid Las Rozas, Madrid Puerta de Toledo, Toledo Talavera) with facilities ranging from 1,500 to 2,800 m² and over 200 exercise stations each. The corporate franchisor entity, ALTAFIT GRUPO DE GESTION, S.L., licenses the brand, technology platform, and class programming to independent franchisees who own and operate each location. Leadership comprises CEO Ignacio Suarez Garcia and founder Joseph Antonio Seville, with institutional backing from Tikehau Capital (2018).

The core offering combines physical facility access with a comprehensive group exercise program featuring 70+ branded weekly classes (GBody, GBike, GPower, GCross, GHIIT, Yoga, Pilates, Zumba, etc.) and proprietary digital infrastructure including the MyAltafit member app and the Altafit Move online training platform. The Pasaporte Altafit system grants members cross-location access across the network, and the GPlan personalized training program is included with membership. Ancillary revenue comes from personal training services, branded access devices (cards/keychains/bracelets), and a €5/month medical-leave suspension option.

Revenue is generated primarily through recurring monthly subscriptions priced at €28.91-€39.90 effective monthly (with semi-annual and annual prepay discounts), with no permanence contracts and a 10-day cancellation notice. One-time enrollment/matriculation fees (typically €14, often discounted to €0-€9.90 in promotions), access device sales at €6-8, and personal training sessions supplement subscription revenue. Go-to-market is direct-to-consumer through physical club locations and online enrollment at altafitgymclub.com, supported by Instagram-led digital marketing, community events (including the in-house G4RUN running club), and email member communications.

Name

AltaFit Gym Club

Legal name

ALTAFIT GRUPO DE GESTION, S.L.

Website

https://altafitgymclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

AltaFit Gym Club is a Spanish low-cost gym franchise network operating physical fitness clubs primarily in Madrid and Castilla-La Mancha, offering monthly memberships (~€28-39/month) with no permanence contracts, multi-location access via Pasaporte, and an integrated digital platform (MyAltafit + MOVE).

Ownership category

akta.pro rank

Product category

Low-Cost Fitness Club Memberships

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Low-cost gym membership
• Group fitness classes
• Fitness franchise network
• Online training platform
• Personalized workout programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly, quarterly, semi-annual, and annual recurring membership fees providing access to gym facilities, fitness floor, and group classes. Members can cancel with 10 days notice before their billing period ends. The primary revenue stream with no permanence commitment required.
2. Enrollment/Matriculation Fees: One-time registration fees charged to new members for administrative setup and system access. Promotional pricing is often offered to attract new customers.
3. Personal Training Services: Additional paid personal training sessions available at individual clubs for members seeking more personalized coaching beyond the included GPlan program.
4. Access Device Sales: Sale of access devices (cards, keychains, bracelets) for gym entry and class validation, priced around €6-8.
5. Medical Leave Suspension Fee: Members can request a paid suspension (excedencia) for medical reasons at €5/month, maximum 2 months per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AltaFit Gym Club operates a franchise network of low-cost fitness clubs in Spain offering monthly memberships with no permanence contracts. Members receive access to fitness floors, 70+ weekly group exercise classes (including proprietary G-Body, G-Bike, G-Cross, G-HIIT, Zumba, Yoga, Pilates formats), personalized training guidance through the GPlan program, and multi-location access via the Pasaporte Altafit system. The offering is supported by the MyAltafit member portal/app and the Altafit Move online training platform.

Product overview

AltaFit Gym Club operates a franchise network of gym clubs across Spain, primarily in Madrid (General Ricardos, Las Rozas, Puerta de Toledo), Albacete, and Toledo (Talavera). The core offering is gym membership combining physical facility access (fitness floor, changing rooms), a comprehensive group exercise program with over 20 named class formats (G-Body, G-Bike, Zumba, Yoga, HIIT, etc.), and digital member services. The main member-facing digital products include MyAltafit (mobile app and web portal for class reservations and account management), GPlan (complimentary personalized training program with trainer support), and Pasaporte Altafit (multi-club access benefit). A companion online training platform called Altafit Move offers 24/7 virtual workouts. The club operates on a no-contract (no permanence) monthly membership model with optional quarterly, semi-annual, and annual plans.

Differentiator

Problem solved

Functional benefit

Brands

• Altafit Move: Online training platform offering gym-at-home workouts available to members 24/7, promoted as a complementary digital service to physical gym memberships.

Products and services

• Altafit Gym Club Membership

Quantifiable outcome

• Access to 70+ directed group fitness classes per week
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fundación España ActivaminorOthersAltaFit is a member of the Fundación España Activa (Active Spain Foundation), a national foundation promoting physical activity and health. This affiliation provides credibility in the Spanish fitness industry and connects the company with broader health and wellness initiatives.
• Altafit MovecoreTechnology or IntegrationOnline training platform (altafitmove.com) integrated with AltaFit memberships, providing 24/7 home workout access for all members at no additional cost for one month with any membership.
• G4RUN Club de CorredorescoreStrategic or Co-development PartnerThe largest running club in Spain for all levels, operating as G4RUN at AltaFit locations. Provides structured running training programs, group runs, and participation in community running events. Present at multiple AltaFit clubs including Albacete, Puerta de Toledo.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basic-Fit: Basic-Fit is the largest pan-European low-cost gym operator with 1,300+ clubs across the Netherlands, Belgium, France, Spain, Germany, and Luxembourg. Direct competitor in the Spanish low-cost gym market with similar €20-30/month pricing, app-based access, and group class offerings—competing head-to-head with AltaFit for price-sensitive Spanish consumers.
• VivaGym: VivaGym is a Spanish low-cost gym chain operating primarily in Spain and Portugal, with a similar no-permanence, €30-40/month pricing model. The AltaFit career portal is hosted on the vivagym.es domain, suggesting potential sister-brand or shared corporate ownership, making VivaGym both a direct peer and a likely platform partner.
• McFit: McFit pioneered the European low-cost gym model from Germany and operates hundreds of clubs across Germany, Spain, Italy, Austria, and Poland. Strong direct competitor in the Spanish market with comparable pricing (~€20-30/month), branded class formats, and an integrated app for class booking and member management.
• Fitness19: Fitness19 is a Spanish low-cost gym chain with multiple locations across Madrid and other Spanish cities, offering group classes and basic gym access at similar €20-40/month price points. Directly competes with AltaFit in the same Madrid catchment and Spanish low-cost segment.
• Supera: Supera is a Spanish fitness chain with nationwide coverage offering memberships, group classes, and personal training. Competes with AltaFit in the mid-market fitness segment, often at slightly higher price points, with broader geographic presence across Spain.
• Synergym: Synergym is a Spanish low-cost gym franchise with multiple locations across Spain, offering no-permanence memberships and group fitness classes. Directly comparable business model to AltaFit with similar pricing and franchise-based expansion strategy.
• GO fit: GO fit is a Spanish premium-mass-market gym chain operating large-format clubs with extensive group class schedules, pools, and personal training. Overlaps with AltaFit's group class and fitness floor offering but typically at a higher price point and larger facility footprint.
• The Gym Group: The Gym Group is the UK's largest low-cost gym operator with 200+ clubs serving over 800,000 members at £15-25/month. Closest international comparable for AltaFit's no-permanence, low-cost, multi-location membership model with digital access and group class offerings.

Broad incumbents

• Planet Fitness: Planet Fitness is the largest US low-cost gym operator with 2,500+ clubs and $1B+ revenue, validating the low-cost gym business model globally. Not directly competing in Spain but provides a public-market benchmark for the unit economics, franchise model, and digital strategy that AltaFit pursues.

Emerging players

• Curves: Curves is an international fitness franchise specializing in women-only 30-minute circuit training, with a comparable franchise-based model to AltaFit. Relevant peer for franchise unit economics and women-focused programming approaches that could inform AltaFit's G-Life and women-targeted offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/altafitgimnasios
• Xx.com/altafit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AltaFit Gym Club