What Eatwell101 does

Eatwell101 is a free recipe and cooking content website operated by Reach Media Inc., a private media company headquartered at 44 S Broadway, Suite 100, White Plains, New York. The site has been continuously operating since mid-2011 and serves home cooks, home entertainers, busy families, and health-conscious consumers seeking accessible recipes organized by dietary preference (Keto, Paleo, Low Carb, Pescetarian, Vegetarian, Vegan, Gluten-free, Dairy-free), cooking method (Air Fryer, Instant Pot), and occasion (Easter, Mother's Day, Thanksgiving, Halloween, Christmas, Valentine's Day, outdoor entertaining). Its primary customer segments are home cooks and home entertainers, with specialty-diet followers and busy families as secondary audiences.

The platform is built on a WordPress content management system using the Thesis theme, with MailChimp powering email newsletter distribution and standard web analytics/cookies for traffic measurement. Core interactive products include a Meal Planner tool, a personal Recipe Box for registered users, a 'What to Cook Tonight' recommendation feature, and a suite of food-themed games (Foodle, Food Connections, Food Boggle, Food Puzzle, Food Memory Game). The site has no native mobile app, no public API, no SDK, and no proprietary AI features; the architecture is a unified content-driven website rather than a modular platform. Content distribution is primarily organic, driven by SEO, social sharing on Facebook and Pinterest, and the MailChimp newsletter.

Eatwell101 monetizes exclusively through advertising and affiliate channels rather than direct user fees. Revenue is generated from display advertising sold on a sponsorship or CPM basis, sponsored content and Partner Tip emails paid for by brand sponsors, and the Amazon Associates affiliate program where product links within recipes generate commission. The site shares hashed user data with ad-tech partners including Criteo, LiveRamp, ID5, and Google (DART cookie) for behavioral targeting. Sponsored material is clearly labeled to preserve editorial independence. The company appears to be revenue-funded with no disclosed venture capital, private equity, or institutional investors; primary contact for advertiser and partnership inquiries is Eric Brandy ([email protected]).

Name

Eatwell101

Legal name

Reach Media Inc.

Website

https://eatwell101.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Eatwell101 is a free, advertising-supported recipe and cooking content website operated by Reach Media Inc., serving home cooks, home entertainers, and dietary-specific audiences globally since 2011.

Ownership category

akta.pro rank

Product category

Online Recipe & Cooking Content

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Recipe database
• Cooking guides
• Meal planning
• Food media
• Healthy recipes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Display Advertising: Banner advertisements integrated into the site's clean layout, sold on sponsorship or CPM (cost per thousand impressions) basis.
2. Sponsored Content: Custom tailored content and sponsored posts developed for brand partners to create authentic relationships with readers. Clearly marked as advertising.
3. Affiliate Marketing: Participates in Amazon affiliate program. Links to product purchases at Amazon.com generate affiliate revenue for Reach Media Inc.
4. Partner Tips/Advertorial Emails: Occasional Partner Tip emails from advertisers, clearly marked in subject lines and article headers. Content paid for by sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eatwell101 operates a recipe and cooking content website offering a comprehensive database of recipes organized by category, dietary preference (Keto, Paleo, Vegetarian, Vegan, Gluten-free, etc.), cooking method, and occasion. The platform includes a Meal Planner tool, personal Recipe Box feature, cooking how-to guides, food-themed interactive games, and curated recipe collections for holidays and entertaining. The site is freely accessible to home cooks and monetizes through display advertising, sponsored content, and affiliate marketing partnerships with Amazon.

Product overview

Eatwell101 is a recipe and cooking content website operated by Reach Media Inc., offering a unified platform centered around its recipe database. The core product includes a comprehensive collection of recipes with the Meal Planner and Recipe Box as key features for user engagement. Additional offerings include Everyday Cooking how-to guides, food-themed games, curated recipe collections for holidays and occasions, and a newsletter subscription service. The product suite operates as a content-driven website without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Database
• Meal Planner
• Recipe Box
• What to Cook Tonight
• Everyday Cooking How-Tos
• Food Games
• Recipe Collections
• Newsletter Subscription

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• CriteominorGTM or Marketing PartnerEatwell101 shares hashed email addresses with Criteo for purposes of targeted advertising. Users may opt out of Criteo hashed email targeting through Criteo's privacy portal.
• LiveRampminorGTM or Marketing PartnerWhen users provide email addresses (login, newsletter signup), Eatwell101 shares hashed email, IP address, and browser information with LiveRamp to create online identification codes for cross-channel advertising purposes.
• ID5minorGTM or Marketing PartnerEatwell101 may share information with ID5 for ad targeting purposes. Users can learn more about ID5's data collection and opt out through ID5's platform.
• Google (DART Cookie)minorGTM or Marketing PartnerGoogle uses DART cookie to serve ads based on user visits to this site and other websites. Users may opt out of the DART cookie by visiting Google's ad and content network privacy policy.
• Amazon AssociatesminorGTM or Marketing PartnerAffiliate program where links to Amazon product purchases generate commission revenue for Eatwell101/Reach Media Inc.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Simply Recipes: Editorially-produced recipe site covering dinner ideas, diets (gluten-free, keto, vegetarian) and entertaining. Same content vertical, same free-recipes-with-ad-monetization model.
• Allrecipes: Largest U.S. user-generated recipe site with diner ratings, meal planner and grocery list tools. Closest direct peer — same recipe-discovery SEO model, similar meal-planner feature set and ad/affiliate monetization.
• Serious Eats: Technique-driven recipe site with detailed cooking guides and equipment coverage. Strongly comparable how-to-cooking content vertical and audience overlap.
• Epicurious: Conde Nast-owned recipe and cooking site with strong diet and entertaining coverage (including Thanksgiving/Easter hubs). Direct editorial competitor at the high end of the same category.
• Delish: Hearst-owned food brand combining quick recipes, viral videos and entertaining content. Targets the same 'quick weeknight dinners and party food' use cases that are primary segments for Eatwell101.
• The Kitchn: Editor-led cooking and home kitchen site with recipes organized by ingredient, cuisine and skill level. Directly comparable editorial recipe model with display and affiliate monetization.
• Yummly: Recipe and meal-planning platform with personalized recommendations and grocery integrations. Most comparable peer on the meal-planner feature and diet-filter functionality.
• Tasty: BuzzFeed's recipe/video brand built around short-form cooking videos and recipes. Same audience segment (busy families, weeknight cooks) and comparable ad/sponsored monetization.

Broad incumbents

• Food Network Kitchen: Media-incumbent owned by Warner Bros. Discovery combining editorial recipes with TV talent and video. Same recipe-cooking audience and SEO competition, but with IP, video and app assets far beyond Eatwell101's scope.
• Bon Appétit: Condé Nast food title with recipes, video and entertaining content targeting home cooks. Wider magazine/video portfolio, but competes for the same recipe-SEO and recipe-entertaining search demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eatwell101
• Facebookfacebook.com/Eatwell101

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatwell101