Pure Cloud Solutions
Pure Cloud Solutions is a UK-based IT managed services provider and consultancy, headquartered in Tamworth, delivering managed IT, cybersecurity, unified communications, connectivity, and energy services to small, mid-market, and enterprise customers since 1990.
- Company typePrivate
- Founded1990
- HeadquartersTamworth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure Cloud Solutions does
Pure Cloud Solutions is a UK-based IT managed services provider and consultancy headquartered in Tamworth, Staffordshire. Operating since 1990, it delivers a nine-line "YourCloud" portfolio covering IT audit, managed IT support and infrastructure, unified communications and contact centre (UCaaS/CCaaS/Teams Voice), business mobiles, connectivity (SD-WAN, SASE, managed Wi-Fi), cybersecurity, business continuity and disaster recovery (BCDR), managed print, and energy management. It serves primarily UK small, mid-market, and enterprise customers across verticals including construction, aerospace manufacturing, grounds maintenance, retail, housing associations, and professional sport, with named clients such as idverde, Stepnell Construction, PCC Aerostructures, HomeDecor, BigChange, WATMOS Community Homes, and Birmingham City FC. The company holds ISO 27001, ISO 9001, and Cyber Essentials Plus certifications, is a certified Cyber Essentials assessor, and has been recognised by the Comms Business Awards (Highly Commended, Reseller of the Year Mid Market, 2021).
The technology stack is built on tier-one partner platforms rather than proprietary products: Microsoft (Microsoft 365, Teams Voice), Sophos, SentinelOne, Proofpoint, Barracuda, Cisco, Six Degrees, Dell, Apple, and major UK mobile network operators (Vodafone, O2, EE). Pure Cloud Solutions layers consultancy, supplier-consolidation, proactive monitoring, and free RAG-report audits on top of these vendor technologies. AI is positioned as an "Automation & AI" outcome but is implemented primarily through partner platforms rather than proprietary models.
The business model is predominantly subscription-based managed services and recurring telecommunications resale, supplemented by professional services (audits, compliance, digital transformation consulting) and a free-audit lead generation funnel. Distribution is direct sales-led with a consultative engagement model and a complementary technology partner/reseller channel. Go-to-market is geographically concentrated in England, with the Midlands as the primary region of strength, and the company operates as a privately held, founder-led entity under Jamie Lake (Group CEO), with no disclosed institutional funding.
Pure Cloud Solutions firmographics
Firmographics- Name
- Pure Cloud Solutions
- Legal name
- Pure Cloud Solutions Group Limited
- Website
- https://purecloudsolutions.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Cloud Solutions is a UK-based IT managed services provider and consultancy, headquartered in Tamworth, delivering managed IT, cybersecurity, unified communications, connectivity, and energy services to small, mid-market, and enterprise customers since 1990.
- Ownership category
- akta.pro rank
Pure Cloud Solutions industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Pure Cloud Solutions is headquartered
LocationHeadquarters
- HQ city
- Tamworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pure Cloud Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Ongoing managed IT support, infrastructure management, and proactive monitoring services typically delivered under recurring subscription contracts
- Telecommunications Services: Business mobiles, unified communications, CCaaS, VoIP/Teams Voice services with recurring subscription and usage-based components
- Cybersecurity Services: Cyber security consulting, Cyber Essentials certification, and managed security services
- Connectivity & Networks: Network design, internet connectivity, SD-WAN, SASE, leased lines, and managed Wi-Fi services
- Professional Services: Consulting, audits, digital transformation, compliance services, and energy management advisory
- Managed Print Services: Print environment management and optimization
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pure Cloud Solutions product offering
Product offeringCore offering
Pure Cloud Solutions delivers managed IT, cybersecurity, unified communications, connectivity, business continuity, cloud application, managed print, and energy services to UK businesses under a unified YourCloud brand. The offering is structured as a one-stop managed service provider, allowing customers to consolidate multiple technology vendors into a single accountable partner with security, compliance, and proactive monitoring at the core.
Product overview
Pure Cloud Solutions is an IT and telecommunications managed service provider offering a comprehensive portfolio of YourCloud-branded services under a unified managed services umbrella. The portfolio spans nine core service areas: YourCloud Audit (IT assessments with RAG reporting), YourCloud Connectivity & Networks (network design, SASE, SD-WAN, managed Wi-Fi), YourCloud Communications (UCaaS, CCaaS, Teams Voice, business mobiles), YourCloud IT Services (managed IT support and infrastructure), YourCloud Applications & Services (Microsoft 365 management), YourCloud Security (cyber and physical security), YourCloud Continuity (BCDR), YourCloud Managed Print, and YourCloud Energy. Services are delivered with security at the core and emphasize supplier consolidation, allowing clients to replace multiple vendors with a single accountable partner. The company has over 30 years of experience since 1990.
Differentiator
Problem solved
Functional benefit
Products and services
- YourCloud Audit
Quantifiable outcome
- 5 second call answer time
- +4 more outcomes
Companies that use Pure Cloud Solutions
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Pure Cloud Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Pure Cloud Solutions partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Coton Green Football ClubminorKit sponsors for Coaches Kit (2021-2023) and Away Team Kits (2022-2024), supporting grassroots football
- Medical Buying Group (MBG)minorMedical procurement provider partnership for cross-industry collaboration
- Birmingham City FCcoreOfficial Communications Partner providing nearly 30 years of sponsorship and support
- Blue GarnetminorStrategic partnership with likeminded business for added value
- MicrosoftcoreTechnology partnership providing Microsoft 365 and related Microsoft solutions to customers
- SophoscoreCybersecurity technology partner providing Intercept X and other security solutions
- VodafonecoreMobile network operator partner for business mobile services
- O2coreMobile network operator partner for business mobile services
- EEcoreMobile network operator partner providing 4G and 5G data access solutions
- CiscocoreTechnology partner for Umbrella, networking, and security solutions
- BrigantiaminorManaged security partner
- GiacomminorCloud services distributor
- CotuminorTelecoms channel partner
- TelXLminorTelecoms channel partner
- HalopsaminorManaged services partner
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pure Cloud Solutions competitors and assessment
Company assessmentEmerging players
- Kaseya: IT management and remote monitoring platform provider (and PCS partner) supplying RMM, endpoint, and security tooling that underpins the YourCloud IT Services managed support offering.
- Evolve IP: Cloud communications and contact-centre provider (and PCS partner) delivering UCaaS, CCaaS, and workplace solutions — comparable on the YourCloud Communications and Teams Voice offerings.
Direct peers
- Six Degrees Group: UK-focused cloud and managed services provider (and named PCS technology partner) delivering managed cloud, connectivity, and unified communications — closely comparable in product portfolio and geography.
- ANS Group: Manchester-based UK managed cloud, security, and digital transformation MSP with a comparable 'single accountable partner' positioning across Microsoft, security, connectivity, and unified communications.
- Littlefish: UK managed IT services and cyber security provider delivering 24/7 support, Microsoft 365 management, and managed security to SMB/mid-market — a direct competitor in PCS's core customer segments.
- Daisy Group: Large UK-managed IT, communications, and connectivity provider serving SMB/mid-market with bundled managed services, telephony, mobile, and connectivity — the same horizontal end-to-end MSP model PCS operates.
- Trustmarque: UK-based IT services and managed services provider offering IT support, software licensing, cloud, and infrastructure services to mid-market and public sector — overlapping with PCS's managed IT and cloud propositions.
Broad incumbents
- Computacenter: Large UK-headquartered IT infrastructure and managed services incumbent serving enterprise and mid-market across managed workplace, cloud, security, and networking — the larger-scale analogue to PCS's portfolio.
- Connect Managed Services (Vodafone): UK managed services provider (now part of Vodafone Business) delivering managed connectivity, UCaaS, and IT support — a Vodafone-channel-aligned competitor with overlap in mobile, connectivity, and managed comms.
Regional players
- Brigantia: UK-focused managed security services distributor and MSSP (named PCS partner) competing in the same UK SMB security services segment with Cyber Essentials/Plus and SOC services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Cloud Solutions social profiles
Digital presencePure Cloud Solutions compliance and trust
Trust signalCompliance4 records
Pure Cloud Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Cloud Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Pure Cloud Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Cloud Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Cloud Solutions
What does Pure Cloud Solutions do?
Pure Cloud Solutions delivers managed IT, cybersecurity, unified communications, connectivity, business continuity, cloud application, managed print, and energy services to UK businesses under a unified YourCloud brand. The offering is structured as a one-stop managed service provider, allowing customers to consolidate multiple technology vendors into a single accountable partner with security, compliance, and proactive monitoring at the core.
Is Pure Cloud Solutions a public or private company?
Pure Cloud Solutions is a private company. It is classified as family owned and is currently operating.
When was Pure Cloud Solutions founded?
Pure Cloud Solutions was founded in 1990. It employs 11 to 50 people.
Where is Pure Cloud Solutions based?
Pure Cloud Solutions is headquartered in Tamworth, United Kingdom, in the Europe region.
How does Pure Cloud Solutions make money?
Six revenue lines are on record. Managed IT Services are the primary driver. The others are telecommunications Services, cybersecurity Services, connectivity & Networks, professional Services and managed Print Services.
Who are Pure Cloud Solutions's main competitors?
Emerging players on record are Kaseya and Evolve IP. Direct peers are Six Degrees Group, ANS Group, Littlefish, Daisy Group and Trustmarque. Broad incumbents are Computacenter and Connect Managed Services (Vodafone). Brigantia is listed as a regional player.
Does Pure Cloud Solutions have an API?
No public API is recorded for Pure Cloud Solutions.
What industry is Pure Cloud Solutions in?
Pure Cloud Solutions's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 5182 and its SIC code is 7370.