Southwestern Mental Health

What Southwestern Mental Health does

Southwestern Mental Health, operating commercially as ElevaCare, is a community behavioral health center headquartered in Luverne, Minnesota, providing comprehensive mental health and substance use services to residents of Nobles, Jackson, and Cottonwood counties in southwest Minnesota. Founded in 1959 as a non-profit, the organization delivers a full continuum of behavioral health care across five physical sites (Worthington, Windom, Jackson, Lakefield, and Luverne) and via telehealth, including adult and child outpatient therapy, Adult Rehabilitative Mental Health Services (ARMHS), Children's Therapeutic Services & Support (CTSS), Dialectical Behavior Therapy Intensive Outpatient Programs (DBT-IOP) for both adults and adolescents, Children's Targeted Case Management, Assertive Community Treatment (ACT), psychiatry and medication management, intensive residential treatment at Unity House, 24/7 crisis hotline and Mobile Crisis Response, and substance abuse treatment at the New Life Treatment Center.

The underlying technology stack is intentionally lightweight: telehealth is delivered through a standard remote video platform, patient engagement is handled through a SmartCare-powered client portal (elevasc.smartcarenet.com) that supports scheduling, records access, and provider messaging, and the public website serves as the primary digital front door. There is no disclosed proprietary technology platform, mobile application, API, or AI/ML infrastructure; clinical operations appear to rely on conventional EHR workflows and a Paycom-powered careers portal for hiring.

The revenue model is professional-services-based and characteristic of a community mental health center: services are billed through insurance, Medicaid/Medical Assistance, and county or state contracts, with supplementary revenue from donations channeled through GiveMN. Customers are individual patients and families (B2C) segmented by clinical need — adults, children/adolescents, psychiatry patients, and individuals in crisis — rather than enterprise accounts. The go-to-market motion is sales-led in the sense of direct community outreach, with intake handled primarily by phone (507-376-4141), the client portal, and a 24/7 crisis hotline (1-800-642-1525), supported by organic social presence on Facebook, Instagram, and LinkedIn and by referral relationships with schools, primary care, hospitals, and county crisis systems.

Name

Southwestern Mental Health

Legal name

ElevaCare

Website

https://swmhc.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Southwestern Mental Health, operating as ElevaCare, is a non-profit community behavioral health center in southwest Minnesota providing outpatient therapy, psychiatry, residential, crisis, and substance abuse services across three rural counties.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health services
• Behavioral health care
• Outpatient therapy
• Psychiatric services
• Crisis intervention

Headquarters

HQ city

Luverne

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Mental Health Services Revenue: Revenue generated from providing comprehensive behavioral health services including outpatient therapy for adults and children, psychiatry services, crisis intervention, and substance abuse treatment. Services are billed through insurance, Medicaid, and other payment models typical of community mental health organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southwestern Mental Health, operating as ElevaCare, is a community behavioral health center providing comprehensive whole-person centered mental health care across southwest Minnesota. Services span outpatient therapy for adults and children, psychiatric medication management, intensive residential treatment, crisis intervention (urgent care and mobile response), substance abuse treatment, and assertive community treatment, delivered through in-person clinics, telehealth, and a 24/7 crisis hotline.

Product overview

ElevaCare is a community behavioral health center providing comprehensive whole-person centered care for optimal healing and recovery. The organization operates as a platform of integrated mental health services spanning multiple service lines: Adult Outpatient Therapy (including ARMHS and DBT-IOP), Child Outpatient Therapy (including CTSS, Adolescent DBT, and Targeted Case Management), Psychiatry, Assertive Community Treatment (ACT), Intensive Residential Treatment at Unity House, Crisis Services (Urgent Care and Mobile Crisis Response), and Substance Abuse Treatment at New Life Treatment Center. Services are delivered across multiple counties (Nobles, Jackson, and Cottonwood) in southwest Minnesota through office locations in Worthington, Windom, Jackson, and Lakefield, with a 24/7 Crisis Hotline and patient portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Outpatient Therapy

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• BetterHelp: National telehealth therapy platform that competes directly with ElevaCare's outpatient therapy and psychiatry revenue, especially for commercially insured patients willing to receive care virtually rather than locally.
• Talkiatry: Telehealth-enabled psychiatry practice operating across multiple states including Minnesota. Competes with ElevaCare's in-person psychiatry and medication management services via virtual delivery.

Direct peers

• Nystrom & Associates: Large Minnesota-based outpatient mental health and substance abuse provider with therapy, psychiatry, and residential programs. Comparable service lines, similar payer mix (Medicaid/commercial), and overlapping Minnesota geography.
• Woodland Centers: Community mental health center serving southwest and west-central Minnesota with outpatient, crisis, residential, and chemical dependency programs. Direct overlap in service lines and Minnesota geography.
• PrairieCare: Minnesota-based behavioral health provider offering psychiatric residential treatment, outpatient therapy, and crisis services. Highly comparable service mix (residential + outpatient + specialty programs) and Minnesota operating geography make it the closest peer.
• Lakeland Mental Health Center: Community mental health center serving west-central Minnesota with outpatient, psychiatry, crisis, and residential services. Highly analogous rural CMHC operating model with multi-county footprint.
• Northern Pines Mental Health Center: Community mental health center serving central Minnesota with outpatient, crisis, residential, and substance abuse services. Operates the same CMHC model with multi-county rural coverage and comparable service-line mix.

Broad incumbents

• Mayo Clinic Psychiatry & Psychology: Major academic medical center in Rochester, MN with comprehensive behavioral health services including outpatient psychiatry, therapy, and inpatient care. Overlaps on service category and Minnesota geography but at vastly larger scale.
• Sanford Health Behavioral Health: Large regional health system with behavioral health services across the upper Midwest, including southwest Minnesota. Competes for behavioral health referrals and provides overlapping outpatient and inpatient psychiatry services, but as part of a broader provider portfolio.
• CentraCare: Regional health system in central Minnesota operating inpatient behavioral health, outpatient mental health, and crisis services. Comparable service breadth but embedded in a much larger acute-care delivery system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southwesternmentalhealth
• LinkedInlinkedin.com/company/southwestern-mental-health-center
• Instagraminstagram.com/elevacare.mn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwestern Mental Health