Rimrock Trails
Rimrock Trails Treatment Services is a Central Oregon-based nonprofit providing outpatient mental health counseling, substance use treatment, and one of only five state-licensed adolescent residential co-occurring treatment programs in Oregon. It serves children, adolescents, adults, and families via clinics in Bend, Redmond, and Prineville.
- Company typePrivate
- Founded1990
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rimrock Trails does
Rimrock Trails Treatment Services is a 501(c)(3) nonprofit behavioral health provider founded in 1990 and headquartered in Prineville, Oregon, serving the Central Oregon region. The organization delivers outpatient mental health counseling and substance use treatment to children, adolescents, adults, couples, and families across three clinic locations in Bend, Redmond, and Prineville, and operates one of only five state-licensed adolescent residential co-occurring mental health and substance use treatment programs in Oregon for teens ages 12-17 with typical stays of 2-6 months. Core service offerings include individual, group, family, and couples therapy, telehealth video counseling, telepsychiatry, medication management, certified peer support services, and specialty modalities such as Collaborative Problem Solving (CPS), EMDR, TheraPlay, CPT, IFS, PCIT, and disordered-eating treatment; a same-day Assessment and Resource Center (ARC) for youth 18 and under launched in 2026 in Crook County.
The organization's underlying technology stack is modest: a telehealth video counseling platform for virtual visits, electronic health records, and a secure online intake and scheduling system. There is no proprietary AI/ML capability; clinical differentiation rests on evidence-based therapeutic frameworks and a dually credentialed workforce of licensed mental health therapists who are also certified addictions counselors, alongside certified peer support specialists.
Rimrock Trails is funded through a hybrid revenue model: insurance reimbursement (commercial in-network and Oregon Medicaid/Oregon Health Authority), private pay with sliding-scale discounts, foundation and corporate grants (Oregon Community Foundation, Roundhouse Foundation, St. Charles Health System, Meta, Kiwanis, Redmond Spirit Foundation, Northwest Farm Credit Services), individual donations, and annual fundraising events including the Bowties & Boots gala (raising over $110,000 in its fourth year) and Kiefer's Magical Birthday Bash (raising over $70,000 in its fifth year). The go-to-market motion is sales-led via direct patient phone intake, referrals from school districts (e.g., Redmond School District partnership), community partners, and healthcare providers, with community engagement teams actively cultivating local referral pipelines. In 2024 the organization delivered over 19,000 services across Central Oregon.
Rimrock Trails firmographics
Firmographics- Name
- Rimrock Trails
- Legal name
- Rimrock Trails Treatment Services
- Website
- https://rimrocktrails.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rimrock Trails Treatment Services is a Central Oregon-based nonprofit providing outpatient mental health counseling, substance use treatment, and one of only five state-licensed adolescent residential co-occurring treatment programs in Oregon. It serves children, adolescents, adults, and families via clinics in Bend, Redmond, and Prineville.
- Ownership category
- akta.pro rank
Rimrock Trails industry classification
Industry- Product category
- Behavioral Health Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
- akta.pro secondary industries
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
Keywords
Where Rimrock Trails is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rimrock Trails business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Reimbursement: Accepts commercial insurance and is an in-network provider for many insurance companies. An in-house billing department works to access insurance benefits on behalf of clients.
- Medicaid: Services available at no cost for individuals with Oregon Medicaid benefits. The organization participates in Oregon Health Authority programs.
- Private Pay: Private pay option available for clients without insurance coverage or those preferring to pay out-of-pocket.
- Grants and Donations: Receives grants from foundations (Oregon Community Foundation, Roundhouse Foundation, St. Charles Health System, Meta, Redmond Spirit Foundation, Kiwanis) and individual donations to support programs, scholarships, and client financial assistance.
- Fundraising Events: Annual fundraising events including Bowties & Boots gala, Kiefer's Magical Birthday Bash, and community events that generate significant revenue for mental health services and scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Oregon Medicaid services at no cost |
| Other | Pay-as-you-go | Commercial insurance and private pay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rimrock Trails product offering
Product offeringCore offering
Rimrock Trails Treatment Services provides mental health counseling and substance use treatment for individuals and families in Central Oregon. The organization operates outpatient counseling clinics across multiple locations and runs an adolescent residential treatment program serving youth ages 12-17 with co-occurring mental health and substance use disorders. Services are delivered through in-person sessions, telehealth, and a residential setting, supported by school-based partnerships and community referral networks.
Product overview
Rimrock Trails Treatment Services operates as a comprehensive behavioral health treatment organization offering a coordinated continuum of care across Central Oregon. The organization provides outpatient mental health counseling and substance use treatment services through three clinic locations (Bend, Redmond, and Prineville), with an adolescent residential treatment program in Prineville. Key service offerings include individual therapy, group therapy, family therapy, telehealth counseling, medication management, peer support services, and specialty modalities such as EMDR, TheraPlay, and Collaborative Problem Solving. The Assessment and Resource Center (ARC) provides walk-in assessments for youth. Services are designed for children, adolescents, adults, couples, and families, with a particular focus on co-occurring mental health and substance use disorders.
Differentiator
Problem solved
Functional benefit
Brands
- Kiefer Magical Legacy Fund: A memorial fund established in partnership with the Leutschaft family to reduce stigma around mental health, encourage open dialogue about mental health and addiction, connect people to support services, and provide scholarships for students pursuing behavioral health careers.
- ARC (Assessment and Resource Center)
Products and services
- Mental Health Counseling
Quantifiable outcome
- Over 19,000 services delivered in 2024
- +2 more outcomes
Companies that use Rimrock Trails
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Rimrock Trails technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rimrock Trails partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- St. Charles Health Systemcore$10,000 grant to support Peer Support Specialist Program. Provides critical services for individuals facing substance use and mental health challenges in Central Oregon, enabling access to enrichment activities and basic needs for recovery.
- Wild Ride BrewingmajorPartnership hosting Kiefer's Magical Birthday Bash, raising over $70,000 for mental health initiatives and scholarships. Promotes mental health awareness through community events.
- Canyon Moon FarmsminorPartnership to provide fresh food for teens in recovery at the residential treatment program.
- Redmond School DistrictcorePartnership to provide free mental health services for K-12 students in need, expanding access to behavioral healthcare for youth.
- Parker Blake DesignminorShop-and-give partner donating 10% of purchases to Rimrock Trails, supporting individuals facing mental health and substance abuse challenges.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Rimrock Trails competitors and assessment
Company assessmentDirect peers
- Lifeways: Community mental health and developmental disabilities nonprofit in Eastern Oregon offering outpatient behavioral health, substance use, and crisis services — a strong comparable as a rural-region community mental health provider with similar Medicaid and OHA funding dependencies.
- Lines for Life: Oregon nonprofit delivering behavioral health, substance use, and suicide prevention services including counseling, crisis lines, and youth programs — comparable nonprofit community behavioral health model operating statewide with similar payer mix.
- New Directions Northwest: Community mental health and substance use nonprofit serving rural Eastern Oregon, offering outpatient counseling, residential, and crisis services — a direct geographic and service-model peer to Rimrock Trails' Central Oregon rural community behavioral health offering.
- Morrison Child & Family Services: Oregon-based nonprofit providing mental health, substance use, and family services for children and adolescents — a comparable community-based, youth-focused behavioral health nonprofit with residential and outpatient components.
- Trillium Family Services: Oregon-based nonprofit providing residential and outpatient behavioral health services for children, adolescents, and families — directly comparable to Rimrock Trails' continuum of youth residential + outpatient + community-based services within the same state regulatory framework.
Emerging players
- Boulder Care: Telehealth-based substance use disorder treatment provider serving Medicaid and commercial populations — an emerging competitor that erodes the local SUD outpatient moat via virtual delivery and accepted insurance.
- Charlie Health: Virtual-first intensive outpatient and residential-equivalent mental health program for adolescents and young adults — competes for the same adolescent co-occurring-disorder population but with a tech-enabled, multi-state delivery model.
Regional players
- Options for Southern Oregon: Southern Oregon community mental health nonprofit offering outpatient, residential, and crisis behavioral health services — directly comparable in service model but operating in a different Oregon region.
Others
- Deschutes County Health Services: Public county behavioral health authority for the same Central Oregon region Rimrock Trails serves — a key ecosystem participant and potential referral partner/funder rather than direct competitor, but shapes the local behavioral health supply.
Broad incumbents
- Telecare Corporation: Large, established behavioral health operator providing inpatient, residential, outpatient, and crisis services across multiple states — a broader incumbent offering overlapping capabilities, including youth residential, to the same Medicaid-funded populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rimrock Trails social profiles
Digital presenceRimrock Trails financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rimrock Trails leadership team
Management profileNumber of profiles
Profiles11 records
Rimrock Trails funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rimrock Trails M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rimrock Trails
What does Rimrock Trails do?
Rimrock Trails Treatment Services provides mental health counseling and substance use treatment for individuals and families in Central Oregon. The organization operates outpatient counseling clinics across multiple locations and runs an adolescent residential treatment program serving youth ages 12-17 with co-occurring mental health and substance use disorders. Services are delivered through in-person sessions, telehealth, and a residential setting, supported by school-based partnerships and community referral networks.
Is Rimrock Trails a public or private company?
Rimrock Trails is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rimrock Trails founded?
Rimrock Trails was founded in 1990. It employs 11 to 50 people.
Where is Rimrock Trails based?
Rimrock Trails is headquartered in Bend, United States, in the North America region.
How does Rimrock Trails make money?
Five revenue lines are on record. Insurance Reimbursement is the primary driver. The others are medicaid, private Pay, grants and Donations and fundraising Events.
Who are Rimrock Trails's main competitors?
Direct peers on record are Lifeways, Lines for Life, New Directions Northwest, Morrison Child & Family Services and Trillium Family Services. Emerging players are Boulder Care and Charlie Health. Options for Southern Oregon is listed as a regional player. Deschutes County Health Services is listed as an others. Telecare Corporation is listed as a broad incumbent.
Does Rimrock Trails have an API?
No public API is recorded for Rimrock Trails.
What industry is Rimrock Trails in?
Rimrock Trails's product category is Behavioral Health Treatment Services. Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services), with a secondary code of HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab). Its NAICS code is 623220 and its SIC code is 8000.