Founders&Co.

What Founders&Co. does

Founders&Co. (legal name: Founders & Co) is a full-service design and development firm founded in 2014, operating with 11-50 employees across six offices in San Francisco, New York, Denver, Melbourne, Berlin, and Kiev. The firm delivers four core service lines: Websites + Apps (UX/UI design, interactive prototyping, and web/app development), Branding (identity creation and total brand system development), Presentation Design (pitch and sales decks for companies raising Series A and Series B funding, with 100+ such decks delivered), and Packaging (product packaging across boxes, bottles, and Tetra Paks). The underlying methodology is Human-Centered Design, supported by an in-house team of UI/UX designers, visual and graphic designers, HCD researchers, and motion graphics specialists.

The firm operates on a project-based professional services revenue model with custom-quoted engagements, targeting a horizontal mix of customer segments including startups raising venture funding, growth-stage companies, digital-first companies, and product companies. Its client roster spans more than twenty named logos across at least ten industries, including Google, Facebook, Salesforce, State Farm, Airbnb, Estée Lauder, Under Armour, Steelcase, McDonald's, JW Marriott, AB InBev, Gap Inc., IDEO, and Blue Apron, indicating engagement at both Fortune 500 enterprise and venture-backed startup tiers.

Go-to-market is sales-led and direct, with no intermediary or marketplace distribution; the firm relies on its portfolio, client-logo social proof, and Silicon Valley founder positioning as primary marketing channels. No funding rounds, ownership details, management team disclosures, M&A activity, or financial metrics are available in the source data, and no AI/ML capabilities, patents, certifications, or partnerships are disclosed.

Name

Founders&Co.

Legal name

Founders & Co

Website

https://foundersandco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Founders&Co. is a full-service design and development firm offering websites, apps, branding, pitch deck, and packaging services to startups and Fortune 500 enterprises across six global offices in the US, Australia, and Europe.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Development Services: Project-based professional services for websites, apps, branding, presentation design, and packaging. Revenue generated through client engagements across multiple design disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Founders&Co. is a full-service design and development firm that creates brands, websites, apps, presentation designs (pitch and sales decks), and product packaging for client companies. The firm is composed of startup founders and world-class talent and delivers end-to-end design projects ranging from brand identity systems to interactive digital experiences, leveraging Human-Centered Design methodology and UX/UI best practices.

Product overview

Founders & Co is a full service design and development firm offering four core service offerings: Websites + Apps (web design, development, UX/UI, and interactive prototyping), Branding (identity creation and total brand system development), Presentation Design (pitch and sales decks for Series A/B funding), and Packaging (product packaging across multiple formats using Human Centered Design). The firm operates across multiple global offices and serves clients ranging from startups to Fortune 500 companies. Their project portfolio includes case studies such as Workit Health (web design and branding), p1440 (mobile app design), and Aila (logo, website, and packaging design).

Differentiator

Problem solved

Functional benefit

Products and services

• Websites + Apps Design and development of websites and mobile applications for business clients, including UX/UI best practices and interactive prototyping to create digital experiences that drive customer growth. For many companies, these digital experiences are the first impression to prospective customers.
• Branding Full brand identity creation and total brand system development for client companies, covering logo design, visual identity, and branded touchpoints designed to express and reinforce the company's mission statement.
• Presentation Design Strategic pitch and sales deck design services, with a specialization in supporting companies raising their Series A and Series B funding rounds. The firm has designed over 100 pitch and sales decks for companies raising funding, leveraging Silicon Valley roots to create compelling business cases.
• Packaging Product packaging design across multiple physical formats including boxes, glass bottles, and Tetra Paks, applying Human-Centered Design principles to create branded packaging that communicates the product story.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ueno: Independent design and development agency building brands, websites, and apps. Comparable on full-service digital + brand offering, founder-led positioning, and roster of well-known consumer and tech clients.
• Pentagram: Independent design firm specializing in identity, branding, packaging, and digital design for major brands. Closely comparable to Founders&Co.'s full-service branding + packaging offering and similar horizontal client mix across consumer and enterprise.
• Designit: Global design consultancy with experience-driven strategy, brand, and product design services. Comparable on HCD methodology, multi-region delivery, and enterprise client base (now part of Wipro).
• MetaDesign: International brand and digital design consultancy with strong identity and product design practices across Europe and Asia. Comparable on integrated brand + digital offering and global office footprint.
• IDEO: Global design and innovation consultancy offering strategy, branding, and product design services across physical and digital. Directly comparable to Founders&Co. on Human-Centered Design methodology, multi-disciplinary teams, and Fortune 500 client base (IDEO is also a listed client of Founders&Co.).
• Work & Co: Boutique digital product agency focused on websites, apps, and brand experiences for premium clients. Closely matches Founders&Co.'s Websites + Apps service, HCD-leaning methodology, and pitch for founder/co-founder-style client engagement.
• Frog (frog design): Global design and engineering consultancy with deep expertise in product design, brand, and digital experiences. Directly comparable on multi-disciplinary design + engineering services and enterprise client base, though now part of Capgemini.
• R/GA: Global design and consulting agency delivering brand, product, and digital experience work for major tech and consumer clients. Comparable on the convergence of brand strategy, digital product design, and enterprise-scale engagements.
• Huge: Global experience agency with capabilities spanning strategy, design, and technology. Comparable on integrated digital experience work, multi-office delivery, and enterprise client roster (now part of Interpublic).
• Instrument (Globant): Independent digital creative agency offering branding, web, and product design for premium consumer and enterprise brands. Comparable horizontal design offering with a similar Fortune 500 client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founders&Co.