What FASHIONABLE does

ABLE (the operating brand of FASHIONABLE) is a privately held, direct-to-consumer fashion company headquartered in Nashville, Tennessee, founded in 2010 and led by founder & CEO Barrett Ward with Corey Cleek as executive chairman. The company sells women's leather goods (totes such as the Mamuye Classic Tote at $228, crossbody and belt bags, wallets, small leather goods), jewelry (earrings such as Ear Arches at $45 and Cora Corkscrew Mini Hoops at $55, plus rings, necklaces, and bracelets), and apparel (including the Kimberly Trench Coat at $198), alongside complementary care accessories like Leather Conditioner ($14). Distribution is exclusively through the company's own Shopify-powered e-commerce storefront at ableclothing.com, with checkout support for major card networks, Apple Pay, Shop Pay, Amazon Pay, and PayPal, and localized currency options spanning USD, EUR, GBP, CAD, and AUD.

The underlying technology is a relatively standard Shopify commerce stack with Rebuy powering checkout recommendations and cart functionality; there are no proprietary AI features, SDKs, or APIs, and the company's differentiators are brand- and supply-chain-driven rather than technology-driven. Revenue mechanics are purely transactional and one-time — no subscription, no licensing, no enterprise contracts — with product-based unit pricing and multi-variant SKUs across colorways and materials.

The business model is horizontal DTC targeting ethically-minded women consumers, positioning around the 'By Women, For Women' narrative and radical supply-chain transparency (a dedicated Responsibility page and Journal blog anchor the storytelling). Marketing is concentrated in owned channels: an email newsletter ('Join Our Community') as the primary top-of-funnel acquisition surface, organic social content, and the e-commerce site as the sole conversion channel. Customer service operates through a Help Center, contact page, and order-tracking tool. The company has no disclosed funding rounds, no revenue figures, and no B2B or wholesale channel presence in the supplied data.

Name

FASHIONABLE

Legal name

ABLE

Website

https://livefashionable.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ABLE (FASHIONABLE) is a Nashville-based, direct-to-consumer fashion brand founded in 2010 that sells women's leather goods, jewelry, and apparel through its Shopify storefront, targeting ethically-minded women consumers under a 'By Women, For Women' positioning.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Leather Goods, Jewelry & Apparel: ABLE generates revenue through direct product sales of leather goods (totes, crossbody bags, wallets, clutches), jewelry (rings, necklaces, earrings, bracelets), and apparel. Products are sold at fixed one-time purchase prices with no subscription component. The company operates on a transactional retail model where customers purchase individual items through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FASHIONABLE sells leather goods (totes, crossbody and belt bags, wallets, clutches, travel bags), jewelry (rings, necklaces, earrings, bracelets), and apparel (e.g., outerwear such as trench coats) under the ABLE brand directly to women consumers through its own Shopify-powered e-commerce storefront. Products are positioned around ethical manufacturing, transparent supply chains, and durable everyday wear, complemented by accessory items such as leather care products. The brand's "By Women, For Women" positioning emphasizes products made by female artisans with disclosed wages and working conditions.

Product overview

ABLE is a direct-to-consumer fashion brand offering a unified portfolio of leather goods, jewelry, and apparel. The product lineup centers on leather accessories including the Mamuye Classic Tote, Debre Wallet, and Berkeley Belt Bag within the leather category, jewelry items such as Ear Arches, Hammered Stacking Ring, and Cora Corkscrew Mini Hoops, plus apparel like the Kimberly Trench Coat. The brand also offers complementary care products including Leather Conditioner. All products are positioned around durability and everyday wearability, with the tagline 'Made For A Life Well Worn.'

Differentiator

Problem solved

Functional benefit

Products and services

• Mamuye Classic Tote A pebbled leather tote bag available in black, cognac, and whiskey colorways, positioned as a best-selling everyday carry bag for women consumers, priced at $228.00.
• Debre Wallet A leather wallet designed for everyday use, available in moss, black, whiskey, and cognac colorways, priced at $88.00.
• Berkeley Belt Bag A crossbody and belt bag available in perforated and pebbled leather options, including moss, cognac, black, navy crocodile and other finishes, priced from $188.00.
• Ear Arches 14k gold-filled earrings designed as a best-selling jewelry item for women, priced at $45.00.
• Hammered Stacking Ring A 14k gold-filled hammered stacking ring offered across sizes 3 through 10 for layering and everyday wear, priced from $28.00.
• Cora Corkscrew Mini Hoops Mini hoop earrings available in gold-filled and sterling silver materials, priced at $55.00.
• Kimberly Trench Coat An apparel trench coat available in brown sugar and moss colorways across sizes XXS through 3X, priced at $198.00.
• Leather Conditioner A conditioning product for maintaining leather goods, priced at $14.00.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Soko: Soko is a DTC jewelry and accessories brand that partners with artisan communities to produce ethically made jewelry. Comparable to ABLE in its jewelry category, mission-driven ethical-supply-chain positioning, and DTC storytelling model.
• M.Gemi: M.Gemi is a DTC brand specializing in Italian-made leather footwear and accessories at premium price points. Comparable to ABLE in DTC model, accessible-premium positioning, and craftsmanship-led storytelling, though focused on footwear rather than bags and apparel.

Direct peers

• Parker Clay: Parker Clay is a DTC leather goods brand with an explicit mission of empowering women through ethical employment. Highly comparable to ABLE on mission positioning ('invest in a woman' parallels), leather bag/wallet product line, and DTC distribution.
• Lo & Sons: Lo & Sons is a DTC travel and everyday bag brand offering totes, crossbodies, and travel leather goods in a similar accessible-premium price band. Comparable to ABLE in leather goods focus, DTC Shopify distribution, and women-occasioned everyday carry category.
• Nisolo: Nisolo is a Nashville-based DTC brand producing ethically made leather footwear and accessories. Directly comparable to ABLE in geographic origin, ethical-supply-chain positioning, DTC channel, and premium leather goods focus — in fact a closer geographic and values peer than most competitors.
• Cuyana: Cuyana is a DTC women's accessories brand selling leather totes, bags, and small leather goods at premium price points with a 'lean closet' minimalist positioning. Highly comparable to ABLE in product mix (totes, crossbody bags, wallets), channel (DTC Shopify), and target customer (style-conscious women seeking durable essentials).
• Sézane: Sézane is a French DTC fashion brand offering apparel, leather goods, and accessories with a story-driven, accessible-premium positioning. Comparable to ABLE in its DTC-first model, storytelling-led marketing, and cross-category catalog spanning leather, jewelry, and apparel.
• Raven + Lily: Raven + Lily is a mission-driven DTC brand selling ethically made bags, jewelry, and accessories designed to empower female artisans. Directly comparable to ABLE on women-empowerment mission, jewelry and leather goods mix, and ethical-supply-chain storytelling.

Broad incumbents

• Patagonia: Patagonia is a large established apparel and outerwear brand built on environmental and social responsibility. Comparable to ABLE as a mission-driven brand operating in the same ethical-fashion lane, but at vastly greater scale and with a much broader outdoor-apparel catalog.
• Eileen Fisher: Eileen Fisher is an established sustainable women's apparel brand with both DTC and wholesale distribution. Comparable to ABLE in women-focused, sustainability-led positioning and apparel accessories mix, though it operates at materially larger scale and includes physical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livefashionable
• LinkedInlinkedin.com/company/5058424

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASHIONABLE