Adocka AB
Adocka AB is a Swedish SaaS company providing a cloud-based business management platform for staffing and recruitment firms, with a primary focus on healthcare staffing; the system automates consultant lifecycle, payroll, invoicing, and AI-powered requisition intake for 70+ Swedish customers.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adocka AB does
Adocka AB is a Swedish SaaS company that sells a cloud-based business management platform for staffing and recruitment companies, with a primary specialization in healthcare staffing (vårdbemanning). The platform automates the end-to-end operational lifecycle of a staffing firm: consultant onboarding, time reporting, intelligent matching of assignments to consultants, payroll and invoice generation, and recruitment workflow support, with modules including Konsultportal, Konsultregister, Behov och bokning, Matchning, Ekonomi, Statistik, Rekrytering, and Samlad kommunikation. At the technical core, Adocka combines a multi-tenant cloud platform with a proprietary AI/NLP module — Avropsinläsning — that parses incoming Swedish healthcare-staffing requisitions from email inboxes and extracts competency requirements to enable automated consultant matching. The system ships with built-in integrations to the dominant Nordic back-office stack (Fortnox, Hogia, Teamtailor, Oneflow, Crona, Bisnode) and exposes a public API for custom integrations, with a documented GDPR-compliant security posture covering symmetric-key database encryption, 2048-bit SSL transport encryption, real-time monitoring, secure messaging, and audit logging.
Adocka operates a SaaS subscription business model with annual, quote-based pricing tied to customer scope and engagement. Go-to-market is direct and demo-led ("Boka Demo"), supported by sponsorship of Swedish healthcare-recruitment fairs (Medrekmässan) and a Branschvinnare 2022 industry-recognition credential. The company reports 70+ Swedish staffing customers, 1,500+ daily users, and 3.8 billion SEK in annual invoice volume processed through the platform in 2023. Customers named in the corpus span SMB to mid-market — Vårdbron, Medsource, Idaliv, RentalCare, Medlink, Sverek — primarily within healthcare staffing. The firm was founded by Mattias Engman in 2010 (vision originating in 1999), is privately held, bootstrapped, headquartered at Skeppargatan 8, Stockholm, and operates with a small, founder-led team (1-10 employees) of five to six named individuals covering product, development, customer relations, AI administration, and business strategy.
Adocka AB firmographics
Firmographics- Name
- Adocka AB
- Legal name
- Adocka AB
- Website
- https://adocka.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adocka AB is a Swedish SaaS company providing a cloud-based business management platform for staffing and recruitment firms, with a primary focus on healthcare staffing; the system automates consultant lifecycle, payroll, invoicing, and AI-powered requisition intake for 70+ Swedish customers.
- Ownership category
- akta.pro rank
Adocka AB industry classification
Industry- Product category
- Staffing Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
Keywords
Where Adocka AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Adocka AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based staffing management platform offered as a subscription service. Pricing is based on current engagement with Adocka and desired scope, indicating a tailored pricing model rather than standard tiered pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored pricing based on engagement and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Adocka AB product offering
Product offeringCore offering
Adocka AB provides a cloud-based staffing management platform for staffing and recruitment companies, with a particular focus on healthcare staffing (vårdbemanning). The platform automates consultant management, time reporting, payroll and invoicing, matching of consultants to assignments, and AI-powered reading of incoming orders from procurement systems. It serves over 70 staffing companies with 1,500+ daily users and processes 3.8 billion SEK in invoice volume annually.
Product overview
Adocka AB offers Adocka, a complete cloud-based staffing management platform for companies working with personnel rental and placement. The platform consists of a core system with integrated modules including: Konsultportal (Consultant Portal) for self-service time reporting and profile management; Konsultregister (Consultant Registry) for tracking consultants and competencies; Samlad kommunikation (Unified Communication) for SMS and email; Behov och bokning (Needs and Booking) for assignment management; Matchning (Matching) with AI-powered recommendation engine; Ekonomi (Finance) for payroll and invoicing; Statistik (Statistics) for real-time business intelligence; Rekrytering (Recruitment) for hiring workflows; and Avropsinläsning (AI Order Reading) - an AI module that automatically reads and extracts data from incoming staffing orders for healthcare staffing organizations. The platform integrates with accounting systems (Fortnox, Hogia), recruitment tools (Teamtailor), and other services via a public API.
Differentiator
Problem solved
Functional benefit
Products and services
- Adocka Cloud Platform Complete cloud-based staffing management platform for companies working with personnel rental and placement. Provides end-to-end management of consultants, assignments, bookings, payroll, invoicing, and communications.
- Avropsinläsning (AI Order Reading) AI-powered module for automatically reading incoming staffing orders from email inboxes. Extracts requested competencies and assignment details to enable automatic consultant matching. Designed for healthcare staffing organizations processing orders from procurement systems across multiple regions and municipalities.
Quantifiable outcome
- 3.8 billion SEK invoice volume processed in 2023
- +2 more outcomes
Companies that use Adocka AB
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Adocka AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature14 records
Adocka AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FortnoxcoreBuilt-in integration with Fortnox accounting system. Adocka exports payroll files to Fortnox for seamless financial management.
- TeamtailorcoreSeamless integration with Teamtailor recruitment platform. Enables publishing of job ads, creation of recruitment flows, and candidate management directly from Adocka.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Adocka AB competitors and assessment
Company assessmentBroad incumbents
- Visma: Visma is a large Nordic/European provider of ERP, payroll, and HR software (including Visma.net, eAccounting, and HRM modules). It overlaps with Adocka's payroll, invoicing, and consultant-record functionality as part of a broader business-software portfolio rather than a dedicated staffing platform.
- Personio: Personio is a European HR/Payroll/HCM SaaS provider widely used by SMB and mid-market employers. It is comparable to Adocka in payroll-and-employee-record scope, though Personio targets in-house employers broadly rather than dedicated staffing-agency workflows.
- Sage HR: Sage HR (formerly CakeHR) is part of the Sage suite of HR/payroll/finance software and overlaps with Adocka's HR-record and time-reporting functionality. It serves SMB HR users rather than dedicated staffing agencies but addresses adjacent buyer needs.
- iCIMS: iCIMS is a large enterprise talent-acquisition and recruitment-platform provider serving staffing agencies and corporate recruiters. It overlaps with Adocka's recruitment and consultant-management modules, though at a different scale and enterprise positioning.
Direct peers
- JobAdder: JobAdder is a recruitment and staffing CRM/ATS platform serving agencies globally. It is directly comparable to Adocka in operating-model and target customer (staffing agencies) even though its geographic focus is more Australia/UK-oriented.
- Pyramid (Steria-era staffing software): Pyramid is a long-standing Swedish staffing and recruitment management platform historically used by bemanningsföretag. It is a peer in vertical staffing software targeted at the same Swedish customer base, with overlapping consultant-management and invoicing scope.
- Bullhorn: Bullhorn is a leading vertical SaaS platform for staffing and recruitment agencies, offering applicant tracking, CRM, and workflow automation. It competes most directly with Adocka in serving staffing companies with an integrated front-to-back-office solution, though Bullhorn operates at much larger scale and across multiple geographies.
Regional players
- Hogia: Hogia is a Swedish provider of HR, payroll, and finance systems used by many staffing firms. It overlaps with Adocka's payroll export and HR record features, though Hogia's strength is broader finance/HR rather than dedicated staffing workflow.
- Crona (Lärandegruppen i Sverige): Crona is a Swedish HR/payroll and staffing-operations platform closely tied to collective-bargaining agreement administration. It is Adocka's direct competitor in the Swedish staffing market and also a listed integration partner, indicating overlapping customer bases.
Emerging players
- Lano (Lano.io): Lano is a SaaS platform for hiring, onboarding, and managing global contractors and employees. It overlaps with Adocka's consultant management and invoicing functionality, particularly for staffing/agency use cases, though its focus is broader EOR and cross-border payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Adocka AB social profiles
Digital presenceAdocka AB compliance and trust
Trust signalCompliance1 record
Adocka AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adocka AB leadership team
Management profileNumber of profiles
Profiles6 records
Adocka AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adocka AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adocka AB
What does Adocka AB do?
Adocka AB provides a cloud-based staffing management platform for staffing and recruitment companies, with a particular focus on healthcare staffing (vårdbemanning). The platform automates consultant management, time reporting, payroll and invoicing, matching of consultants to assignments, and AI-powered reading of incoming orders from procurement systems. It serves over 70 staffing companies with 1,500+ daily users and processes 3.8 billion SEK in invoice volume annually.
Is Adocka AB a public or private company?
Adocka AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adocka AB founded?
Adocka AB was founded in 2010. It employs 1 to 10 people.
Where is Adocka AB based?
Adocka AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Adocka AB make money?
One revenue line is on record: saaS Subscription.
Who are Adocka AB's main competitors?
Broad incumbents on record are Visma, Personio, Sage HR and iCIMS. Direct peers are JobAdder, Pyramid (Steria-era staffing software) and Bullhorn. Regional players are Hogia and Crona (Lärandegruppen i Sverige). Lano (Lano.io) is listed as an emerging player.
Does Adocka AB have an API?
Yes. Adocka offers an API for integration with custom-built systems. All functionality in Adocka is available via the API, enabling clients to build their own integrations. The API allows connecting the staffing platform to proprietary systems and workflows.
What industry is Adocka AB in?
Adocka AB's product category is Staffing Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 518 and its SIC code is 7372.