SOUTHCAPE

What SOUTHCAPE does

SOUTHCAPE (사우스케이프) is a South Korean premium golf apparel brand operated by 사우스케이프 골프웨어(주) (Southcape Golfwear Co., Ltd.), founded in 2012 and led by CEO Jung Jae-bong (정재봉). The company designs and sells men's and women's golf apparel and accessories spanning outerwear, tops, bottoms, skirts, dresses, footwear, bags, hats, and gloves, priced from ₩34,000 for entry accessories up to ₩1,850,000 for premium caddie bags. Product differentiation rests on functional fabric technologies including OrthoLite cushioned insoles for golf sneakers, Cool Touch materials, 2-way stretch woven fabrics with water repellency, and signature design elements such as the Southcross (사우스크로스) constellation-inspired print pattern. The company does not maintain proprietary e-commerce or technology platforms; the southcape.shop storefront runs on the Godomall platform from NHN Commerce, with payment processing via NHN KCP and fulfillment through Lotte Global Logistics.

The company operates a multi-channel distribution model anchored by the Maison SOUTHCAPE flagship in Dosan Park, Seoul (combining retail with a cafe/restaurant and B2F golf studio), 10+ premium department store counters across Hyundai, Shinsegae, Lotte, and Galleria West properties in major Korean cities, and an online store with dedicated OUTLET channel. Revenue is generated through one-time transactional apparel sales with no subscription component. The SCONEY (SC머니) loyalty program spans WHITE, BLUE, GREEN (₩5M+ annual spend), and BLACK (₩10M+ annual spend) tiers, with high-tier members receiving 30% discounts on golf and hotel benefits at the affiliated Namhae SOUTHCAPE Resort, creating an apparel-to-lifestyle ecosystem. International presence is established via a trademark licensing partnership with Shenzhen Youying Trading Co., Ltd. for the Chinese market, valid from May 2023 through May 2028.

Name

SOUTHCAPE

Legal name

사우스케이프 골프웨어(주)

Website

https://southcape.shop

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

SOUTHCAPE is a South Korean premium golf apparel brand designing and selling men's and women's golf wear and accessories through a Maison flagship in Seoul, 10+ department store counters, and D2C e-commerce, serving affluent golf enthusiasts with an integrated resort loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Premium Golf Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Golf apparel
• Golf wear
• Premium clothing
• Sportswear accessories
• Lifestyle fashion

Headquarters

HQ city

Namhae

HQ country

South Korea

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Golf Apparel Sales: SOUTHCAPE generates revenue primarily through the direct sale of golf apparel and accessories. Products span outerwear, tops, bottoms, skirts, dresses, shoes, bags, hats, socks, gloves, and miscellaneous accessories for men and women. Revenue is one-time transaction-based with no subscription component. The brand offers both full-price and outlet/clearance channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SOUTHCAPE designs, produces, and sells premium Korean golf apparel for men and women, including outerwear (jackets, vests, cardigans), tops (knits, t-shirts), bottoms (pants, skirts, dresses, shorts), footwear (golf sneakers with OrthoLite insoles), and accessories (bags, hats, socks, gloves, visors). Distribution runs through the southcape.shop e-commerce store, the Maison SOUTHCAPE flagship store in Seoul, and department store counters across Korea, with a tiered membership (SCONEY) program that grants Namhae SOUTHCAPE Resort golf and hotel benefits to high-spending members.

Product overview

SOUTHCAPE is a premium Korean golf apparel brand offering a comprehensive product portfolio centered on golf wear for both men and women. The core offering consists of outerwear (jackets, vests, cardigans), tops (knits, t-shirts), bottoms (pants, skirts, shorts), and accessories (hats, shoes, socks, bags, gloves, scarves). The brand operates through its main SOUTHCAPE Golf Apparel collections for men and women, supplemented by the ESSENTIALS basics line and an OUTLET section for discounted previous-season items. The COORDINATION feature provides styling suggestions through seasonal lookbooks. SOUTHCAPE also operates physical retail through its flagship Maison Southcape store in Seoul and department store locations across Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Maison Southcape: Flagship store concept combining SOUTHCAPE retail, cafe & restaurant, and golf studio in a single location.

Products and services

• SOUTHCAPE Men's Golf Apparel Golf apparel collection for men including outerwear (jackets, vests, cardigans), tops (knits, t-shirts), bottoms (pants), and accessories (hats, shoes, socks, bags). Designed for active golfers who want premium on-course apparel that also transitions into resort and lifestyle wear.
• SOUTHCAPE Women's Golf Apparel Golf apparel collection for women including outerwear (jackets, vests, cardigans), tops (knits, t-shirts), bottoms (pants, skirts, dresses), and accessories (hats, shoes, socks, bags). Designed for female golfers seeking premium, coordinated on-course to resort styling.
• ESSENTIALS Collection Essential golf apparel basics sub-line for both men and women, offering core staple pieces within the SOUTHCAPE brand.
• OUTLET Channel Discounted golf apparel and accessories from previous seasons, available for both men and women through a dedicated outlet section on southcape.shop.
• Maison SOUTHCAPE Flagship Store Flagship physical retail and lifestyle destination in Dosan Park, Seoul offering SOUTHCAPE apparel retail on 1F, a cafe and restaurant on 2F, and a golf studio in B2F. Operated as a directly run store combining shopping, dining, and indoor golf experience.
• Home Fitting Service Try-before-you-buy service for members allowing them to order products online, try them at home, and return unwanted items free of charge (for orders over ₩100,000).

Quantifiable outcome

• Membership tiers up to BLACK (₩10M+ purchases) with resort benefits
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Shenzhen Youying Trading Co., Ltd. (深圳有盈贸易有限公司)coreOEM/ Whitelabel/ Licensing Partner · 24 May 2023Southcape Co., Ltd. (sole brand owner) authorized Shenzhen Youying Trading Co., Ltd. to use the SOUTHCAPE trademark for clothing products in China. Trademark registration numbers 31232350 and 38018626. Authorization period: 2023.05.24 to 2028.05.23. Shenzhen Youying has the right to sublicense to its affiliates.
• Lotte Global Logistics (롯데글로벌로지스)coreOthersLotte Global Logistics (Lotte Express) serves as the exclusive delivery/shipping partner for SOUTHCAPE products. Handles all e-commerce order fulfillment and logistics operations. Products are shipped nationwide within 2-3 business days.
• NHN KCP (엔에이치엔한국사이버결제 주식회사)coreTechnology or IntegrationNHN KCP provides payment processing services for southcape.shop, enabling credit card, bank transfer, and other electronic payment methods for e-commerce transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FootJoy: FootJoy is the dominant global golf footwear and apparel brand, with particularly strong presence in Korean golf specialty and department store channels. It competes most directly with SOUTHCAPE's golf footwear range but operates as a broad incumbent rather than a lifestyle-led Korean brand.
• Adidas Golf: Adidas Golf is the global golf apparel and footwear arm of a major athletic brand, with a wide product range from mass-market to premium. It competes with SOUTHCAPE in Korean and global golf channels but operates as a broad portfolio brand rather than a golf-lifestyle specialist.
• Lululemon: Lululemon is a premium athletic and lifestyle apparel brand with growing relevance to the affluent female consumer who overlaps with SOUTHCAPE's resort/lifestyle use case. While not a golf-specialist, it competes for share of wallet in the premium activewear/lifestyle category.
• PUMA Golf: PUMA Golf offers golf apparel, footwear, and accessories globally with a sporty, lifestyle-leaning aesthetic. It competes with SOUTHCAPE for the premium lifestyle-conscious golfer and is stocked through similar Korean golf and department-store channels.
• Under Armour Golf: Under Armour Golf is the golf category of a major performance athletic brand, offering apparel and footwear positioned on technical fabric performance. It competes with SOUTHCAPE on functional fabric claims (cooling, stretch, water repellency) in Korean and global golf channels.
• Nike Golf: Nike Golf is the global golf division of a major athletic apparel incumbent with broad distribution and significant brand recognition. While it competes at scale in Korean department stores and golf specialty retail, Nike Golf occupies the volume/mass-premium tier rather than SOUTHCAPE's premium-lifestyle niche.

Direct peers

• Malbon Golf: Malbon Golf is a US-based premium golf lifestyle brand selling apparel and accessories through DTC and select flagship/retail. It targets a comparable affluent, fashion-conscious golfer/lifestyle consumer, mirroring SOUTHCAPE's positioning beyond pure technical golf wear.
• PEARLY GATES (퍼리게이츠): PEARLY GATES is the leading Korean premium golf apparel brand for men and women, selling through its own e-commerce site, flagship, and department store counters across Korea. It directly competes with SOUTHCAPE for the same affluent Korean golf consumer, the same department-store placement, and the same premium price positioning.
• Mark & Lona: Mark & Lona is a Japanese-headquartered premium golf apparel and lifestyle brand with flagship stores in Tokyo and selected global cities. It competes with SOUTHCAPE in the premium golf-lifestyle category with a similar blend of fashion-forward design and on-course functionality.

Others

• Titleist (Acushnet): Titleist, part of Acushnet Holdings, is the dominant global golf equipment and apparel brand. It overlaps thematically with SOUTHCAPE through golf-channel relationships and consumer mindshare, but is an equipment-led brand rather than a Korean lifestyle-focused apparel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/southcape_official
• LinkedInlinkedin.com/company/southcape

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHCAPE