ASV Inventions
ASV Inventions is a privately held Huntington Beach, California manufacturer of CNC-machined aluminum aftermarket motorcycle levers and control accessories for dirt, street, e-bike, ATV, and V-Twin riders, distributed via DTC e-commerce and an authorized dealer network.
- Company typePrivate
- Founded2001
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ASV Inventions does
ASV Inventions, Inc. is a privately held manufacturer of aftermarket motorcycle control components headquartered in Huntington Beach, California. The company designs and produces CNC-machined 6061-T6 aluminum levers and accessories marketed primarily on a durability and customization proposition, with its core line positioned as "unbreakable" replacement parts for dirt bike, street motorcycle, ATV, e-bike, and V-Twin/Harley-Davidson platforms. The technical differentiators include patented holeshot suspension devices (Tamer), billet reservoir caps and extenders for major master cylinder brands (Brembo, MAGURA, NISSIN, FORMULA, BRAKTEC, COBRA CARD), and proprietary aluminum machining processes. ASV also distributes complementary acquired brands including Tamer (holeshot devices), Gbrakes (brake line kits), Gate King (truck tailgate adjusters), and ODI (handlebar grips), forming a multi-brand aftermarket portfolio.
The company operates a product-led growth model combining direct-to-consumer e-commerce via its own storefront with an authorized dealer network spanning the United States and international markets. Pricing is unit-based with individual SKUs ranging from approximately $25 for accessories to $230 for premium kit assemblies. Customer acquisition is supported by racing sponsorships, an ambassador/affiliate program, content marketing through the ASV Blog, social sharing integrations, and email newsletters. The primary customer segments are dirt bike/motocross riders and street motorcycle riders, with secondary segments in e-bike, ATV, V-Twin/Harley-Davidson, and professional/amateur racers. Revenue is not publicly disclosed and the company is privately held with no venture capital funding rounds reported, operating from a small team (11-50 employees) funded organically across 25 years of continuous operation.
ASV Inventions firmographics
Firmographics- Name
- ASV Inventions
- Legal name
- ASV Inventions, Inc.
- Website
- https://asvinventions.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASV Inventions is a privately held Huntington Beach, California manufacturer of CNC-machined aluminum aftermarket motorcycle levers and control accessories for dirt, street, e-bike, ATV, and V-Twin riders, distributed via DTC e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
ASV Inventions industry classification
Industry- Product category
- Motorcycle Parts
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Brake System Manufacturing (336340), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)
- akta.pro secondary industries
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where ASV Inventions is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASV Inventions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Motorcycle Parts Sales: ASV Inventions generates revenue through direct sales of aftermarket motorcycle control components including levers, reservoir caps, rotator clamps, and dust covers. Products are sold directly to consumers via e-commerce and through a dealer network. The company also sells complementary products from partner brands (Tamer, Gate King, Gbrakes, ODI) through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dirt Bike Levers and Parts |
| Unit Pricing | Pay-as-you-go | Tamer Holeshot Devices |
| Unit Pricing | Pay-as-you-go | Gbrakes Brake Line Kits |
| Unit Pricing | Pay-as-you-go | ODI ATV Grips |
| Unit Pricing | Pay-as-you-go | ODI EMIG PRO PACK V2 Grips |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ASV Inventions product offering
Product offeringCore offering
ASV Inventions designs, manufactures, and sells aftermarket motorcycle and powersports control components — primarily brake and clutch levers, reservoir caps, dust covers, rotor clamps, and cylinder/reservoir extenders — built from CNC-machined billet aluminum. It also markets related performance and utility products under wholly owned brands (Tamer, Gate King, Gbrakes, ODI) and distributed brands (Clake, Arson Racing), serving dirt, street, ATV, e-bike, V-Twin/Harley-Davidson, and racing riders.
Product overview
ASV Inventions is a manufacturer of unbreakable motorcycle levers and related accessories for the powersports industry. The product portfolio centers on ASV-branded dirt bike levers (W1 Works Edition, S1, C6, F4, F2, F3 MINI, F2 MINI series), street levers (C5, F3 series), e-bike levers (F4, F3, F2 series), ATV levers (C6, F4, F2 series), and V-Twin/ Harley-Davidson levers. The offering extends to complementary parts and accessories including dust covers, reservoir caps for multiple master cylinder brands (Brembo, MAGURA, NISSIN, FORMULA, BRAKTEC, COBRA CARD), rotator clamps, master cylinder extenders, and reservoir extenders. ASV Inventions also distributes or collaborates on third-party brands including Tamer Holeshot Devices, Gate King tailgate adjusters, GBrakes brake line kits, ODI grips, Clake rear brake systems, and Arson Racing branded products. The company operates under multiple sub-brands including ASV, Tamer, Gate King, Gbrakes, and ODI, with headquarters in Huntington Beach, California. ASV Inventions was founded in 2000 and celebrated its 25th anniversary in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Tamer: Holeshot devices for motocross starting line advantage
- Gbrakes
- Gate King
- ODI
Products and services
- ASV Dirt Bike Levers
- ASV Street Bike Levers
- ASV E-Bike Levers
- ASV ATV Levers
- ASV V-Twin / Harley-Davidson Levers
- ASV Dust Covers
- ASV Reservoir Caps
- ASV Rotator Clamps
- ASV Master Cylinder Extender
- ASV Reservoir Extender
- Tamer Holeshot Device
- Gate King Tailgate Adjuster
- GBrakes Brake Line Kits
- ODI Grips
- Clake Left Hand Rear Brake Systems
- Arson Racing Components
- ASV Accessories & Tools
- ASV Apparel
Companies that use ASV Inventions
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
ASV Inventions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASV Inventions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and minor.
- ODIcoreODI is a handlebar grip manufacturer whose products (including ODI Off-Road Grips, ODI Street Grips, ODI ATV Grips, and the EMIG PRO PACK V2) are sold through ASV Inventions' e-commerce platform. The EMIG PRO PACK collaboration features grips designed by 5-Time AMA National and Supercross Champion Jeff Emig.
- TamercoreTamer produces holeshot devices and related accessories. ASV sells Tamer products including the patented Double Button Holeshot Hookup system. Tamer is the only 2-button holeshot system available on the market.
- Gate KingsupportingGate King manufactures automotive tailgate adjusters for trucks and Jeeps including Ford F-150, F-250, RAM 1500, Chevrolet Colorado, GMC Canyon, and Jeep Gladiator.
- GbrakessupportingGbrakes produces stainless steel brake line kits including products for Clake Left Hand Rear Brake Systems.
- Arson RacingminorRacing team collaboration featuring co-branded products including ASV x ARSON Dirt Front Brake Reservoir Caps for various master cylinders.
- ClakesupportingClake Left Hand Rear Brake Systems are sold through ASV Inventions. Gbrakes products specifically fit Clake SLR and Clake Left Hand Rear Brake Systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ASV Inventions competitors and assessment
Company assessmentBroad incumbents
- Renthal: Broad incumbent — established powersports component manufacturer with broader portfolio (handlebars, sprockets, grips); overlaps with ASV on grips and is widely distributed through the same dealer channels.
- Brembo: Broad incumbent — global leader in braking systems whose master cylinders and brake components are complemented by ASV's Brembo-specific reservoir extenders and reservoir caps; large incumbent in a related systems category.
Direct peers
- Works Connection: Direct peer — U.S.-based manufacturer of aftermarket motocross components (brake levers, clutch perches, clamps) competing head-to-head with ASV in the dirt bike levers and controls category.
- Hammerhead Designs: Direct peer — designs and manufactures aftermarket shift levers, brake levers, and brake tips for dirt bikes; competes directly with ASV on lever SKUs in the motocross aftermarket.
- Pro Taper: Direct peer — manufacturer of handlebars, grips, and controls for motocross and off-road motorcycles; comparable in category (rider controls) and in pro-racer sponsorship marketing strategy.
- ARC Levers: Direct peer — aftermarket folding and unbreakable motorcycle lever manufacturer; competes in both dirt and street lever categories where ASV's unbreakable lever positioning is centered.
- Motion Pro: Direct peer — established U.S. aftermarket motorcycle parts maker offering cables, controls, and levers; competes in adjacent controls categories and shares ASV's dirt bike and street rider customers.
- Zeta Performance: Direct peer — manufacturer of aftermarket motorcycle levers, controls, and accessories for motocross and off-road, overlapping ASV's product lines and customer base of dirt bike riders.
- Ride Engineering: Direct peer — U.S. manufacturer of aftermarket motorcycle components including brake and clutch levers, triples, and clamps; competes in the same motocross aftermarket controls category as ASV.
Emerging players
- ODI Grips: Emerging/portfolio peer — ODI is a wholly-owned sub-brand of ASV Inventions (per company data) and a recognized aftermarket grip manufacturer (EMIG PRO PACK, Ruffian ATV); comparable in category and customer but operates as an in-house brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ASV Inventions social profiles
Digital presenceASV Inventions financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASV Inventions leadership team
Management profileNumber of profiles
ASV Inventions subsidiaries and ownership
Company hierarchySubsidiaries4 records
ASV Inventions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASV Inventions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASV Inventions
What does ASV Inventions do?
ASV Inventions designs, manufactures, and sells aftermarket motorcycle and powersports control components — primarily brake and clutch levers, reservoir caps, dust covers, rotor clamps, and cylinder/reservoir extenders — built from CNC-machined billet aluminum. It also markets related performance and utility products under wholly owned brands (Tamer, Gate King, Gbrakes, ODI) and distributed brands (Clake, Arson Racing), serving dirt, street, ATV, e-bike, V-Twin/Harley-Davidson, and racing riders.
Is ASV Inventions a public or private company?
ASV Inventions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASV Inventions founded?
ASV Inventions was founded in 2001. It employs 11 to 50 people.
Where is ASV Inventions based?
ASV Inventions is headquartered in Huntington Beach, United States, in the North America region.
How does ASV Inventions make money?
One revenue line is on record: aftermarket Motorcycle Parts Sales.
Who are ASV Inventions's main competitors?
Broad incumbents on record are Renthal and Brembo. Direct peers are Works Connection, Hammerhead Designs, Pro Taper, ARC Levers, Motion Pro, Zeta Performance and Ride Engineering. ODI Grips is listed as an emerging player.
Does ASV Inventions have an API?
No public API is recorded for ASV Inventions.
What industry is ASV Inventions in?
ASV Inventions's product category is Motorcycle Parts. Its primary akta.pro industry code is IMACAEAO, Powersports Aftermarket Parts & Accessories Manufacturing, with a secondary code of IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.