MotoAmerica

What MotoAmerica does

MotoAmerica is the official sanctioning body and commercial operator of the premier motorcycle road racing championship in North America, organized under the American Motorcyclist Association (AMA) and the Fédération Internationale de Motocyclisme (FIM). Founded in 2015 and operated by the KRAVE Group — a partnership led by three-time Grand Prix World Champion Wayne Rainey alongside Chuck Aksland, Terry Karges, and Richard Varner — the company runs an annual racing portfolio spanning eight classes: Superbike, Supersport, Talent Cup, Twins Cup, Mission King of the Baggers, Mission Super Hooligan, Mini Cup, and Royal Enfield Build.Train.Race. The 2026 season comprises roughly 10 race weekends at major U.S. circuits including Road America, WeatherTech Raceway Laguna Seca, Circuit of the Americas, and Michelin Raceway Road Atlanta, with the Daytona 200 serving as the iconic season-opener. MotoAmerica serves three primary constituencies: motorcycle racing fans who attend events and consume broadcasts, professional and developmental riders progressing through the Road to MotoGP talent ladder, and powersports-industry sponsors seeking engaged audience exposure.

The company's underlying technology and media platform consists of the proprietary MotoAmerica Live+ subscription streaming service for live and on-demand race coverage, the MotoAmericaTV 24/7 FAST channel on Samsung TV Plus, broadcast distribution on Vice TV for Superbike races, and exclusive global content distribution rights held by V10 Entertainment. Supporting infrastructure includes live timing systems and a multi-channel digital presence across YouTube, podcast, and social platforms. The content library encompasses over 200 hours of programming and 100+ live races annually across all classes.

MotoAmerica's revenue model is diversified across four primary streams: direct-to-consumer live event ticket sales priced at $40-$115 per person, recurring sponsorship contracts (headlined by Progressive as Official Sponsor alongside Harley-Davidson, Samsung, Dunlop, Galfer, and DirtHammer), MotoAmerica Live+ subscription revenue, and merchandise sales through the MotoAmerica Store. Distribution-layer monetization is augmented through the V10 Entertainment global rights deal and ad-revenue sharing on the Samsung TV Plus FAST channel. Pricing is event- and tier-based for live attendance, while streaming and sponsorship terms are not publicly disclosed.

Name

MotoAmerica

Legal name

MotoAmerica

Website

https://motoamerica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MotoAmerica is the AMA- and FIM-sanctioned organizer of North America's premier motorcycle road racing championship, operating eight racing classes across 10 U.S. race weekends and serving fans, professional riders, and powersports sponsors through ticketing, streaming, broadcast, and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Motorcycle Racing Series

NAICS

Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD), Motorsports Leagues & Series (MPAKAAAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorcycle road racing
• Superbike championship
• Motorsports event management
• Live racing streaming
• Powersports racing series

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Live Event Tickets: Direct ticket sales to fans attending race weekends at venues including Road America, WeatherTech Raceway Laguna Seca, Circuit of the Americas, and other major U.S. tracks. Event tickets range from $40 to $115 per person.
2. Streaming Subscriptions: MotoAmerica Live+ subscription service providing live and on-demand access to qualifying sessions, races, interviews, and behind-the-scenes content across all racing classes.
3. Sponsorships: Partnership agreements with sponsors including Progressive (official sponsor), Harley-Davidson, Samsung, Dunlop, and other motorcycle industry brands. Sponsors receive branding exposure across race events, broadcast content, and digital platforms.
4. Merchandise Sales: Online merchandise store (shopmotoamerica.com) selling official MotoAmerica branded apparel, accessories, and collectibles.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

MotoAmerica organizes and sanctions North America's premier motorcycle road racing championship under AMA and FIM sanctioning, running 10 race weekends across major U.S. circuits in multiple classes from premier Superbike to developmental Mini Cup. The company monetizes these events through ticket sales, streaming subscriptions (MotoAmerica Live+), a FAST channel on Samsung TV Plus (MotoAmericaTV), broadcast partnerships (Vice TV), official merchandise, and sponsorships with brands such as Progressive, Harley-Davidson, and Samsung.

Product overview

MotoAmerica is North America's premier motorcycle road racing series organized under AMA and FIM sanctioning. The organization operates a platform of racing classes ranging from the premier Superbike Championship to developmental series like Talent Cup and Mini Cup. Core products include the MotoAmerica Live+ streaming platform for live and on-demand race coverage, the MotoAmericaTV FAST channel on Samsung TV Plus, and live timing systems. The racing portfolio spans multiple classes including Superbike, Supersport, Twins Cup, King Of The Baggers, Super Hooligan, and Build.Train.Race., with the flagship Daytona 200 event serving as the season opener. Events are broadcast across multiple channels including Vice TV, Samsung TV Plus, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Superbike Championship Premier racing class featuring high-horsepower production-based liter-class motorcycles capable of speeds approaching 200 mph, sanctioned as the top tier of MotoAmerica's championship.
• Supersport Championship Middleweight championship class for rising stars competing on production-based motorcycles emphasizing sharp handling and high corner speeds.
• Talent Cup Spec-racing class assisting America's young road racers aged 14-23 in reaching the highest level of the sport as part of the official Road to MotoGP.
• Twins Cup Championship Championship class featuring lighter-weight twin-cylinder motorcycles, serving as a stepping stone for riders moving up from Talent Cup.
• Mission King Of The Baggers Championship Championship featuring heavily modified touring motorcycles from Harley-Davidson and Indian, transformed into road racers with improved ground clearance and aggressive performance.
• Royal Enfield Build.Train.Race. Initiative enabling selected female motorcyclists to customize and race-prep their own Royal Enfield Continental GT 650 streetbikes and compete in feature events during select MotoAmerica race weekends.
• Mission Super Hooligan National Championship Championship created by Roland Sands Design featuring motorcycles with stock frames, 750cc+ displacement, no fairings, and handlebars above triple clamps, including electric motorcycle eligibility.
• Mini Cup Youth development program developing the next generation of motorcycle road racers through regional qualifiers and national finals.
• MotoAmerica Live+ Proprietary subscription streaming service offering live race coverage, qualifying sessions, replays, interviews, behind-the-scenes content and video on demand for all racing classes.
• MotoAmericaTV on Samsung TV Plus Dedicated 24/7 FAST (Free Ad-Supported Streaming TV) channel on Samsung TV Plus featuring comprehensive motorcycle racing content including live races, replays, and behind-the-scenes coverage.
• Daytona 200 Iconic season-opening motorcycle race at Daytona International Speedway, with the 84th running held on March 6, 2026.

Quantifiable outcome

• Over 200 hours of content streaming across 10 race weekends
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Little Creek Casino ResortminorGTM or Marketing Partner · 22 June 2026Dynamic new partnership with Little Creek Casino Resort and its acclaimed Salish Cliffs Golf Club as a premier partner for the MotoAmerica Superbikes at Pacific Northwest events.
• The Paddock NetworkcoreStrategic or Co-development Partner · 7 May 2026Strategic partnership with The Paddock Network, the first global platform dedicated to centralizing motorsports career opportunities. The collaboration helps broadcast open roles at race teams and track organizers to professionals at all levels, addressing the racing industry's reliance on word-of-mouth hiring rather than formal job posting systems.
• Galfer USAminorGTM or Marketing Partner · 18 March 2026Multiyear partnership with Galfer USA, a Spain-based braking systems manufacturer with U.S. headquarters in Orlando, Florida. The 70-year-old company showcases its precision-engineered rotors and racing brake pads alongside top riders in U.S. road racing. Galfer recently strengthened its motorsport credentials when rider Ai Ogura won the 2024 MotoGP World Championship using Galfer braking components.
• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 26 February 2026Multi-year partnership making Samsung TV Plus the exclusive FAST (Free Ad-Supported Streaming TV) home for live MotoAmerica motorcycle racing for the 2026-2027 seasons. The partnership includes over 200 hours of coverage across 10 race weekends, with the MotoAmericaTV channel launching on Samsung TV Plus which has surpassed 100 million monthly active users.
• DirtHammerminorGTM or Marketing Partner · 19 February 2026New partnership with DirtHammer, a modern auction platform for buying and selling side-by-sides and ATVs. Founded in 2025 by automotive journalists Zach Bowman, Sam Smith, and Colin Comer, DirtHammer seeks to leverage the partnership to reach passionate motorsports enthusiasts who live the powersports lifestyle beyond the racetrack.
• V10 EntertainmentcoreChannel Partner/ Reseller/ Distributor · 8 August 2025Exclusive global distribution deal with V10 Entertainment to bring MotoAmerica's full content library—including over 100 live races across eight premier classes and eight original series—to audiences worldwide. The agreement also covers an upcoming docuseries following ARCH Racing (starring Keanu Reeves and Gard Hollinger) in the Super Hooligan Championship.
• Vice TVcoreChannel Partner/ Reseller/ DistributorBroadcasting partner airing every Superbike race of the MotoAmerica Championship live on Vice TV. The partnership includes checking event calendar for race dates and times with coverage on local listings.
• ProgressivecoreGTM or Marketing PartnerOfficial Sponsor of the MotoAmerica Championship. Progressive is recognized as a leading insurance provider with partnership providing official sponsorship status and brand association with the racing series.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NASCAR: NASCAR is the dominant U.S. motorsport series, operating a multi-class national championship with strong media rights, sponsorship, and ticketing revenue streams. It competes with MotoAmerica for U.S. motorsport fan attention, sponsor budgets, and television/streaming distribution, but at a far larger scale and broader audience.
• IndyCar: IndyCar operates the premier U.S. open-wheel racing championship with a series of races across multiple U.S. tracks, sponsorship-driven revenue, and broadcast distribution. It is comparable to MotoAmerica as a U.S.-based, multi-race, sanctioning-body-affiliated series competing for motorsport sponsors and fans.
• Formula 1 (Liberty Media): Formula 1, owned by Liberty Media, operates a global multi-class motorsport championship with a similar business model to MotoAmerica (sanctioned series, multi-platform broadcast, premium sponsorships). It represents the upper-bound benchmark for motorsport content monetization and is a comparable model at much greater global scale.
• IMSA: IMSA sanctions and operates premier sports car racing in the U.S., including the IMSA WeatherTech SportsCar Championship. It shares MotoAmerica's model of running multi-class championships at iconic U.S. road courses with sponsorship and broadcast-driven revenue, although it covers sports cars rather than motorcycles.
• NHRA: NHRA is the U.S. drag racing sanctioning body running a national championship series with multi-class competition, sponsorships, and broadcast distribution. It is comparable to MotoAmerica in operating a U.S.-based, multi-class motorsport series, though in a different racing discipline (drag racing vs. road racing).

Direct peers

• AMA Pro Racing (MX Sports Pro Racing): AMA Pro Motocross / SuperMotocross is the U.S. off-road motorcycle racing series also sanctioned by the AMA, operating with a similar multi-class championship structure, sponsor-driven revenue model, and AMA pathway positioning. While off-road rather than road racing, it competes for the same U.S. motorcycle racing fan, sponsor, and OEM attention as MotoAmerica.
• Dorna Sports: Dorna Sports is the commercial rights holder and series organizer for MotoGP and the FIM Superbike World Championship, the global direct competitor to MotoAmerica in motorcycle road racing. It runs a closely analogous business model (sanctioned series, multi-class championships, premium broadcasting, sponsorship-driven revenue) and represents the primary international benchmark for MotoAmerica's operations.

Others

• FIM (Fédération Internationale de Motocyclisme): FIM is the global governing body for motorcycle racing and the international sanctioning authority for MotoAmerica. While not a commercial competitor, FIM's championship structure and 'Road to MotoGP' program directly shape MotoAmerica's competitive positioning and rider development pathway.
• American Motorcyclist Association (AMA): The AMA is the U.S. national sanctioning body for motorcycle racing and the parent sanctioning organization for MotoAmerica. It is a key ecosystem partner rather than a competitor, but operates related motorcycle programs and championships that overlap with MotoAmerica's rider and sponsor base.

Emerging players

• Roland Sands Design (Super Hooligan): Roland Sands Design created and operates the Super Hooligan Championship now integrated into MotoAmerica's racing portfolio. It is comparable as a niche, lifestyle-driven motorcycle racing property that overlaps with MotoAmerica's audience and OEM sponsorship base within the custom/cruiser motorcycle segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/motoamerica
• YouTubeyoutube.com/channel/UCN2Pl_bflnLpy_cdv8lV1gQ
• Facebookfacebook.com/MotoAmerica
• Instagraminstagram.com/motoamerica
• TikToktiktok.com/@motoamerica
• LinkedInlinkedin.com/company/motoamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoAmerica