Roland Sands Design

What Roland Sands Design does

Roland Sands Design (RSD) is a privately held, founder-owned motorcycle lifestyle brand founded in 2005 (some sources cite 2009) and headquartered in Long Beach, California. The company designs, manufactures, and distributes premium motorcycle parts, riding gear, helmets, protective apparel, and casual apparel under its own brand and through co-branded partnerships with category leaders including Bell Helmets, Dymag (carbon composite wheels), Kriega (luggage), and White's Boots (footwear). Products are CE-certified (EN 17092:2020 AA, EN 1621:2021-1, EN 13594:2015-1) and engineered for performance and street riders, with a portfolio that spans leather jackets (Clash, Ronin, Argonne 74), textile jackets (Morro), helmets (Bell Bullitt GT Carbon RSD Temple, Bell Moto-10 Spherical RSD Old Glory), and accessories priced from $15 to $3,195.

The business operates exclusively through direct-to-consumer channels: a Shopify-based e-commerce platform (rolandsands.com) shipping to 28 countries and a single flagship retail store at 1365 Obispo Ave, Long Beach, CA. There is no wholesale or third-party retail distribution. The company owns the Super Hooligan Racing series (a motorcycle racing championship founded circa 2016) and operates the annual Moto Beach Classic event, both of which serve as brand-building and merchandising channels targeting the Super Hooligan riding community and custom bike builders, particularly Harley-Davidson and Indian motorcycle owners.

Revenue is generated through one-time retail transactions across a catalog of 257 products. The company is bootstrapped with no disclosed external funding, no parent company, and no institutional ownership. Strategic sub-brands include Super Hooligan (racing lifestyle), Moto Beach Classic (annual event), and co-branded lines (RSD X Dymag, RSD X Kriega, RSD X White's Boots). Headcount is reported at 11-50 employees, consistent with the founder-owned specialty brand profile.

Name

Roland Sands Design

Legal name

Roland Sands Design

Website

https://rolandsands.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Roland Sands Design is a founder-owned motorcycle lifestyle brand that designs and sells premium riding gear, helmets, apparel, and performance parts directly to consumers via e-commerce and a Long Beach flagship store, targeting Harley-Davidson and Indian riders and the Super Hooligan racing community.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Riding Apparel

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Motorcycle parts
• Motorcycle apparel
• Riding gear
• Motorcycle helmets
• Aftermarket accessories

Headquarters

HQ city

Los Alamitos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of motorcycle parts, riding gear, helmets, apparel, and accessories through owned e-commerce platform. One-time purchase model with products ranging from $15 to $3,195.
2. Retail Storefront Sales: Physical retail location in Long Beach, CA where customers can purchase products directly and view merchandise in person.
3. Outlet/Sale Products: Discounted merchandise through outlet collection featuring up to 60% off clearance items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Roland Sands Design designs, manufactures, and sells premium motorcycle parts (including co-branded performance wheels with Dymag and CNC-machined aluminum components), riding gear (leather and textile jackets, helmets, gloves, boots), and branded apparel and accessories. Products are sold directly to motorcycle riders through an owned e-commerce platform and a flagship retail store in Long Beach, California, with the catalog spanning 257 SKUs priced from $15 to $3,195.

Product overview

Roland Sands Design (RSD) is a motorcycle lifestyle brand offering a comprehensive portfolio of riding gear, apparel, and parts. The product lineup includes Bell-branded helmets (full face, off-road, open-face), motorcycle jackets (leather and textile with varying protection ratings), gloves (textile and CE-certified), footwear (boots and riding shoes), wheels, handlebar parts, and casual apparel. The company operates a direct-to-consumer e-commerce platform (Shopify) and physical retail location in Long Beach, California. Key motorcycle gear products include the Clash and Ronin waterproof leather jackets, Morro textile jacket, and various helmet collaborations with Bell Helmets. Parts offerings focus on Harley-Davidson compatible components and performance wheels through the RSD X Dymag partnership. Apparel spans t-shirts, hoodies, hats, and accessories featuring RSD's racing-inspired graphics and branding.

Differentiator

Problem solved

Functional benefit

Brands

• Super Hooligan Racing: A motorcycle racing series and community focused on custom bikes, supporting the hooligan racing movement with official racing events and championships
• Super Hooligan
• RSD X Kriega
• RSD X Dymag
• RSD X White's Boots
• Moto Beach Classic

Products and services

• Grim Ripper Tee Premium cotton t-shirt featuring custom RSD Racing Graphic design with retro-inspired Grim Ripper artwork, tagless neck label, and traditional crew neck. Casual apparel for motorcycle enthusiasts.
• Crashing Sucks T-Shirt Cotton premium tee with printed graphic featuring slim fit and crew neck, with motorcycle safety messaging in the design. Casual apparel targeting the motorcycle culture audience.
• Look Out T-Shirt T-shirt featuring custom RSD loop label detail with graphic design reflecting motorcycle culture messaging. Casual apparel for riders and enthusiasts.
• Reflect Tee 3M reflective graphic t-shirt for enhanced visibility at night, premium cotton construction with sleek modern design for day-to-night wear. Casual apparel with safety function.
• Reflect Hoody Pullover hoody featuring 3M reflective graphic for high-visibility night safety, combining bold style with road-ready protection. Casual apparel for motorcycle riders.
• Clash Leather Jacket Waterproof leather motorcycle jacket in matte-finish premium cowhide (Winchester leather, 1.0-1.1mm gauge), featuring YKK waterproof zippers, Sas Tec flex armour compatibility, and sealed seams. Riding gear for street riders.
• Ronin Leather Jacket Waterproof leather jacket in buttery soft matte-finish premium leather with blacked-out stealth design, sealed seams, and Sas Tec flex armour compatibility. Riding gear for street and track use.
• Morro Jacket 3/4 length utility-style textile motorcycle jacket with poly outer fabric, 600D Cordura nylon reinforcement, waterproof taffeta liner, SAS-TEC flex armor (CE EN 1621:2021-1 certified), and CE EN 17092:2020 AA certification. Riding gear for adventure and street riders.
• Women's Argonne 74 Jacket Women's all-around leather motorcycle jacket in full grain buffalo leather (1.1mm) with Big Bore vent system, quilted removable liner, CE level 1 armor, and CE EN 17092:2020-AA certification. Riding gear for women riders.
• Bell Bullitt GT Carbon RSD Temple Helmet Low-profile carbon composite motorcycle helmet with genuine leather removable/washable anti-microbial interior, 10 shell and EPS sizes for personalized fit, DOT certified, integrated speaker pockets, padded chin strap with leather D-ring closure, five-year warranty. Co-branded with Bell Helmets.
• Bell Moto-10 Spherical RSD Old Glory Helmet Advanced off-road motorcycle helmet with Spherical Technology powered by Mips, segmented 3k carbon shell, thermal exchange airflow system, DOT/Snell 2020/ECE certified, 1600g (size M). Co-branded with Bell Helmets for off-road/track use.
• Strand Gloves CE Classic moto-styled textile motorcycle gloves with stretch mesh construction, Clarino palm, leather accents, touchscreen compatible index/thumb, silicone grip on index and middle fingers, CE EN 13594:2015-1 certified. Riding gloves for street riders.
• RSD X Dymag SECTOR Race Wheels Performance race wheels co-designed with Dymag featuring ultra-low moment of inertia, 30% lighter than OEM cast aluminum, composite and metallic materials, available in multiple colors for most motorcycle makes/models. Priced at $3,195 per set. Engineered with FEA analysis and rigorous lab testing.
• Sector Straight Riser System Motorcycle handlebar riser system machined from 6061 aluminum, available in Black Ano or Nickel finish, straight or pullback configuration. Fits Harley-Davidson and Indian Challenger models. Aftermarket motorcycle part.
• Super Hooligan Script Hat Premium snapback hat with embroidered Super Hooligan Racing script, structured fit, flat brim, adjustable snapback closure. Branded lifestyle apparel.
• RSD X Kriega ROAM Bar Bag Motorcycle handlebar bag with removable phone pouch (horizontal/portrait mounting), tool pocket, 183 cu in main storage, waterproof removable lining, fits bobber aesthetic motorcycles. Co-branded with Kriega.
• SAS-TEC CE 1 Flex Back Protector Armor CE level 1 certified flexible back protector armor for motorcycle jackets, providing impact protection. Standalone safety accessory for riders.

Quantifiable outcome

• Products meet CE EN 17092:2020-AA certification for jacket safety
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bell HelmetscoreStrategic or Co-development PartnerLong-standing partnership producing co-branded motorcycle helmets including Bell Bullitt GT Carbon RSD Temple, Bell Custom 500 RSD Redondo, Bell Race Star DLX Flex RSD Glory, Bell Bullitt GT Carbon RSD Temple, and Bell Moto-10 Spherical RSD Old Glory. Products feature exclusive RSD graphics and colorways.
• DymagcoreStrategic or Co-development PartnerJoint development of RSD X Dymag SECTOR Race Wheels - lightweight carbon composite wheels 30% lighter than OEM, engineered for performance street and racing applications. Available for most major motorcycle brands.
• KriegaminorStrategic or Co-development PartnerPartnership with Kriega, an innovative luggage and accessory brand, producing RSD X Kriega ROAM Bar Bag and backpack products for motorcycle riders.
• White's BootsminorStrategic or Co-development PartnerCo-branded RSD X White's Foreman boots in Tobacco and Black & Creme colorways. Premium handcrafted boots targeting riders seeking quality footwear.
• AmpalminorGTM or Marketing PartnerPartnership producing RSD X Ampal Long Beach Hat, combining local Long Beach brand identity with RSD styling.
• Royal EnfieldminorStrategic or Co-development PartnerCustom bike collaboration featuring The Reload 650, a custom RSD Royal Enfield Shotgun 650 build showcased on the brand's blog.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alpinestars: Global premium motorcycle apparel, protective gear and racing footwear brand. Direct competitor to RSD across jackets, gloves and racing-inspired gear for street and track riders.
• Dainese: Italian premium motorcycle safety gear maker (jackets, suits, protectors) serving the same performance/street and track day segments as RSD, with overlapping certifications (EN 17092).
• Klim: U.S.-based premium technical motorcycle apparel and gear brand focused on ADV/street riders. Direct peer to RSD in premium riding jackets, CE-certified protective gear, and lifestyle apparel.
• Icon Motorsports: Portland-based street/track helmet and apparel brand. Competes head-to-head with RSD in the performance street/protective gear niche with overlapping helmet partnerships (e.g., with Bell).
• RevZilla: U.S. DTC motorcycle gear and parts retailer (now part of Comoto Holdings). Closest comparable e-commerce-led retailer carrying helmets, apparel and aftermarket parts similar to RSD's catalog.
• Performance Machine: U.S. aftermarket motorcycle parts maker (wheels, controls, finishes) focused on V-twin/custom platforms (Harley-Davidson, Indian). Closest comparable to RSD's risers, bars and Dymag wheels for the same custom bike builder segment.

Broad incumbents

• Bell Helmets: Established U.S. motorcycle and powersports helmet manufacturer and RSD's longest-standing co-development partner for RSD-edition helmets. Broader portfolio across bike, snow, and auto segments than RSD's helmet focus.
• Arai Helmets: Premium Japanese helmet manufacturer serving the same performance/track rider segment as RSD's Bell-helmet lineup. Comparable on safety certifications (Snell, DOT) and premium price point.
• Shoei: Premium Japanese helmet brand competing in the high-end street and racing helmet category where RSD sells Bell Bullitt GT Carbon and Moto-10 Spherical product lines.
• Drag Specialties: Large U.S. distributor of V-twin/cruiser aftermarket parts and accessories. Overlaps with RSD's parts catalog but operates a wholesale model versus RSD's DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RolandSandsDesign
• Facebookfacebook.com/RolandSandsD
• Instagraminstagram.com/rolandsandsdesign
• Xx.com/rolandsands

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Sands Design