What Comercial Masoliver does

Comercial Masoliver SAU is a family-owned Spanish food and beverage distribution company founded in 1980 and headquartered in Sant Joan de les Fonts, Girona, with branch offices in Barcelona, Sintra (Portugal), and Havana (Cuba). The company operates as a multi-channel B2B distributor serving the Iberian Peninsula through four distinct channels — retail (hypermarkets, supermarkets, parapharmacy, perfumery), food service/HORECA (hotels, restaurants, catering, cash & carry), pharma (pharmacies, drugstores via wholesalers), and online (e-commerce marketplaces, digital pharmacies) — supplemented by its wholly-owned GastroGourmet subsidiary for frozen and ambient professional food products.

The core operational technology is a multi-temperature logistics infrastructure supporting dry, refrigerated, and frozen product distribution from a central warehouse, with 24-48 hour delivery capability to points of sale. The company holds HACCP, ISO 9001, ISO 14001, and ISO 22301 certifications, GDPR compliance, and Great Place to Work certification through February 2026. Service offerings beyond physical distribution include go-to-market support, regulatory compliance, market consulting, business strategy, and technical support — effectively a value-added distribution platform rather than a pure logistics provider.

Masoliver generates revenue by serving as exclusive or non-exclusive distributor for 80+ international food, beverage, and consumer brands (including Nissin, Lorenz, Cobra, Bauli, Chupa Chups, Danzka, and Beveland), earning margins on distribution fees plus value-added services. Pricing is quote-based and not publicly disclosed. The company is led by the second generation of the Masoliver family, with Sandra Masoliver Olivas as CEO of Comercial Masoliver and Joel Masoliver Olivas as CEO of the Beveland-related entity. There is no evidence of external private equity or venture capital ownership.

Name

Comercial Masoliver

Legal name

COMERCIAL MASOLIVER SAU

Website

https://masoliver.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution Services

NAICS

Food Service Contractors (722310)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Food and beverage distribution
• Multi-channel distribution
• HORECA distribution services
• Multi-temperature logistics
• Brand distribution partner

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution services for international brands: The company generates revenue by distributing international food and beverage brands throughout Spain and Portugal, acting as an exclusive or non-exclusive distributor for retail, food service, pharma, and online channels. Revenue is earned through margin on distribution fees and value-added services including logistics, go-to-market support, regulatory compliance, and market consulting.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Comercial Masoliver is a B2B food and beverage distribution company that serves as a strategic partner for international brands seeking to enter and expand in the Spanish and Portuguese markets. The company operates four distribution channels (Retail, Food Service/HORECA, Pharma, and Online) plus a GastroGourmet channel, providing multi-temperature logistics, regulatory compliance, market consulting, and go-to-market support alongside physical distribution.

Product overview

Comercial Masoliver is a food and beverage distribution company operating as a strategic partner for international brands in Spain and Portugal. The company offers a unified distribution platform organized into four distinct channels—Retail, Food Service, Pharma, and Online—supplemented by a GastroGourmet division for frozen and ambient professional food products. Beyond pure distribution, the company provides integrated services including logistics and operations management, go-to-market support, regulatory compliance, technical support, market consulting, and business strategy. The service portfolio works as a cohesive offering where the channel network enables market access while the service layer provides the strategic and operational expertise brands need to succeed.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Distribution Channel
• Food Service Distribution Channel
• Pharma Distribution Channel
• Online/E-commerce Distribution Channel
• GastroGourmet Distribution Channel
• Logistics and Operations Services
• Go-To-Market Support Services
• Regulatory Compliance and Quality Services
• Market Consulting Services
• Technical Support Services

Quantifiable outcome

• 95% retail coverage in Spain and Portugal
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Nissin Foods GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Strategic distribution partnership where Masoliver serves as exclusive distributor for Nissin's retail channel in Spain. Masoliver handles distribution of the full Nissin product range (Cup Noodles, Soba, Demae Ramen) throughout the Iberian Peninsula, including islands and Andorra. This replaced Gallo's previous distribution role as Nissin pursues a new strategy focusing on its own brands.
• ESMA (European Sales & Marketing Association)coreStrategic or Co-development PartnerMasoliver joined ESMA, a pan-European platform for manufacturers and distributors established in 1977 and present in over 30 countries. ESMA provides business opportunities, expertise exchange, synergies, and relationship-building among members. The association is proactive in ensuring members reduce carbon footprint by bringing efficiency to the value chain.
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor retail partner for mass market distribution of food and beverage brands through hypermarkets and large supermarkets. Part of Masoliver's 95% retail coverage in Spain.
• CofarescoreChannel Partner/ Reseller/ DistributorMajor pharmaceutical wholesaler partner serving as key distributor for fast and secure supply to pharmacies and drugstores across Spain's healthcare channel.
• BosquiaminorStrategic or Co-development PartnerEnvironmental partnership for ecosystem restoration through tree planting. Masoliver plants Masoliver trees in collaboration with Bosquia to regenerate ecosystems and protect migratory bird habitats.
• BevelandcoreStrategic or Co-development PartnerCelebrated 40th anniversary partnership with Beveland (25th anniversary). Collaborated on charity concert events raising €6,000 for the #Invulnerables project combating child poverty. Beveland is a key brand partner in Masoliver's portfolio.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Daymon Worldwide: Global consumer products distributor specializing in private label and brand distribution services. Comparable to Masoliver as a value-added distribution partner for international brands entering regional markets.
• Importaco: Spanish-based food distribution company with international brand partnerships across Iberia. Comparable as a direct competitor distributing international CPG brands into Spanish and Portuguese retail and food service channels.
• Brakes Group: Major European food service distributor with operations in Iberia, distributing international brands to HORECA customers. Comparable to Masoliver on multi-temperature food service distribution to hotels, restaurants, and caterers.
• Bidfood Iberia: Food service distribution specialist operating in Spain and Portugal with multi-temperature logistics serving HORECA operators. Comparable to Masoliver's food service channel with similar customer base and logistics model.
• Eurogroup España: Spanish logistics and distribution services provider offering multi-channel food and consumer goods distribution. Comparable to Masoliver on distribution infrastructure and Iberian market coverage.
• Grupo IFA: Spanish food distribution and cash-and-carry operator with a multi-channel Iberian footprint. Directly comparable to Masoliver as a competing distributor serving retail and HORECA channels in the same geography.

Broad incumbents

• Coca-Cola Europacific Partners (CCEP): Large-scale beverage bottler and distributor operating across Iberia with multi-temperature route-to-market capabilities. Comparable as a broad incumbent distribution platform, though specializing in beverages rather than diversified food brands.
• Plukon Food Group: European poultry and prepared food manufacturer/distributor with multi-temperature cold-chain capabilities. Comparable to Masoliver on multi-temperature distribution into retail and food service, though operating as a vertically integrated producer.
• Mahou San Miguel: Spain's leading brewer with its own extensive distribution infrastructure reaching HORECA and retail across Iberia. Comparable as a broad incumbent with overlapping distribution capabilities, though vertically integrated as a manufacturer.
• Lactalis Iberia: Dairy manufacturer with established Spanish distribution network servicing retail and HORECA. Comparable to Masoliver as a broader food distribution incumbent with cold-chain capabilities in Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masoliverbrands
• Facebookfacebook.com/masoliverbrands
• LinkedInlinkedin.com/company/masoliver

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comercial Masoliver