Behavioral Health Care

What Behavioral Health Care does

Behavioral Health Care, P.C. (operating as MiMood) is a Michigan-based private psychiatric practice founded in 1994 that delivers mental health and psychiatric services across the lifespan, from children to older adults. The practice operates two physical clinics in Battle Creek and Grand Rapids, MI, and delivers care statewide via a secure telehealth platform. Its clinical offering spans psychiatric evaluation, evidence-based therapies (CBT, ERP, MBCT, IPT), psychopharmacology and medication management, and FDA-cleared TMS Therapy (Transcranial Magnetic Stimulation) including rTMS, Deep TMS, and Theta Burst Stimulation protocols for treatment-resistant depression.

The two lead clinicians are board-certified psychiatrists Dr. Rouhani (Memorial Sloan Kettering-trained in psycho-oncology; geriatric psychiatry fellowship at Beth Israel Medical Center; MSU Assistant Professor) and Dr. Saifollahi (geriatric psychiatry fellowship at Beth Israel Medical Center; former Past-Chair of Psychiatric Department at Bronson Battle Creek Hospital). Together they hold over 30 years of combined clinical experience and provide specialized expertise in psycho-oncology, geriatric psychiatry, and psychosomatic medicine. The practice is physician-owned and operated as a Professional Corporation under Michigan law, with no disclosed parent company, outside investors, or institutional backing.

Commercially, the practice runs a fee-for-service professional services model, accepting insurance plus self-pay. Pricing is not publicly disclosed and prospective patients are directed to call for verification. Patient acquisition is sales-led and primarily driven by the MiMood website (organic SEO, blog content across 19+ condition categories), social media (Facebook, Instagram), phone inquiries, and referrals. Marketing activity is content-led with no documented paid acquisition channels. The practice is HIPAA-compliant, does not have a patient-facing mobile application, has no disclosed API or integrations, and has no AI/ML or software-product layer; the underlying technology stack is conventional clinical software plus TMS hardware.

Name

Behavioral Health Care

Legal name

Behavioral Health Care, P.C.

Website

https://mimood.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Behavioral Health Care, P.C. (d/b/a MiMood) is a Michigan private psychiatric practice serving children through older adults across two clinic locations (Battle Creek, Grand Rapids) and statewide telehealth, offering evaluations, therapy, medication management, and TMS for treatment-resistant depression.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Psychiatric evaluation services
• Mental health counseling
• TMS therapy treatment
• Medication management
• Telehealth psychiatry

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mental Health Treatment Services: The company generates revenue through providing mental health treatment services including psychiatric evaluations, therapy sessions, medication management, and specialized treatments like TMS therapy. Patients typically pay through insurance or self-pay. Services are provided in-person at clinic locations and via telehealth platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Behavioral Health Care, P.C. (operating as MiMood) is a Michigan-based mental health and psychiatry practice that delivers psychiatric evaluations, evidence-based psychotherapy (CBT, IPT, MBCT, ERP), psychopharmacology/medication management, and advanced neuromodulation therapies including Transcranial Magnetic Stimulation (TMS) for treatment-resistant depression. Services are offered in person at two Michigan clinic locations (Battle Creek and Grand Rapids) and via statewide telehealth, serving children, teens, adults, and older adults.

Product overview

Behavioral Health Care, P.C. (operating as MiMood) is a Michigan-based mental health practice offering integrated psychiatric services. The practice provides a comprehensive portfolio of mental health treatments including psychiatric evaluation, evidence-based therapy (CBT, ERP, MBCT, IPT), and medication management. Key specialized offerings include TMS Therapy for treatment-resistant depression, and targeted treatments for anxiety, depression, ADHD, OCD, bipolar disorder, phobias, anger management, grief, seasonal affective disorder, and eating disorders. Services are delivered through in-person appointments at Battle Creek and Grand Rapids locations, as well as secure telehealth sessions, with a team of board-certified psychiatrists including Dr. Rouhani and Dr. Saifollahi.

Differentiator

Problem solved

Functional benefit

Products and services

• TMS Therapy (Transcranial Magnetic Stimulation) A non-invasive, FDA-cleared treatment for depression and mood disorders that uses targeted magnetic pulses to stimulate brain regions associated with mood regulation, primarily used for treatment-resistant depression.
• Depression Treatment Comprehensive treatment for depression including psychiatric evaluation, evidence-based therapies (CBT, MBCT, IPT), medication management, and lifestyle support.
• Anxiety Treatment Evidence-based anxiety treatment including therapy, counseling, and medication management for Generalized Anxiety Disorder, panic disorder, social anxiety, and specific phobias.
• ADHD Treatment Specialized care for ADHD across all ages including comprehensive psychiatric evaluation, behavioral therapy, and medication management.
• OCD Treatment Evidence-based treatment for Obsessive-Compulsive Disorder using Exposure and Response Prevention (ERP), CBT, and medication management.
• Psychiatric Evaluation Detailed mental health assessment to identify conditions, review history, and create personalized treatment plans for patients.
• Medication Management Careful evaluation, prescribing, and ongoing monitoring of psychiatric medications to ensure effectiveness and minimize side effects.
• Telehealth Services Secure online therapy and psychiatric appointments providing convenient access to mental health care from home across Michigan.
• Grief Counseling Compassionate grief support services using evidence-based therapies to help individuals process loss and rebuild emotional strength.
• Bipolar Disorder Treatment Comprehensive treatment for bipolar disorder including mood stabilization, therapy, medication management, and lifestyle support.
• Anger Management Therapy Structured therapy helping individuals understand anger triggers, regulate emotional responses, and develop healthier coping strategies using CBT techniques.
• Phobia Treatment Personalized treatment for specific phobias using exposure therapy and cognitive-behavioral strategies to help individuals safely confront and overcome fears.
• Seasonal Affective Disorder (SAD) Treatment Specialized treatment for seasonal depression including light therapy, CBT for SAD, counseling, and lifestyle strategies.

Quantifiable outcome

• Over 60% of patients report relief from depression symptoms with TMS therapy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mindpath Health: Multi-state outpatient psychiatric group practice offering medication management, therapy, and TMS — directly comparable in service mix and physician-led model to Behavioral Health Care.
• Cerebral: Telehealth mental health subscription provider offering medication management and therapy across U.S. states including Michigan — a direct digital competitor for outpatient psychiatry patients.
• Thriveworks: Multi-state outpatient mental health practice combining therapy and psychiatry with online booking — comparable service delivery model to a multi-clinic Michigan practice.
• Talkiatry: Insurance-based telepsychiatry platform staffed by board-certified psychiatrists offering evaluation and medication management — directly competes for the same Michigan patient pool.

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider focused on adolescents and young adults — overlaps with Behavioral Health Care's youth and family segments.
• Two Chairs: Outpatient therapy practice using an in-house matching and measurement model — comparable client experience focus but therapy-led rather than psychiatry-led.
• Pasadena Neuropsychiatry (TMS-only specialty peers): Representative TMS-focused psychiatric practice; illustrates the fragmented competitive set of TMS-credentialed outpatient clinics competing for treatment-resistant depression referrals.
• Brightside Health: Online psychiatry platform specializing in depression and anxiety treatment including medication management — overlaps with Behavioral Health Care's primary condition mix.

Regional players

• Forefront Telecare: Telepsychiatry provider serving rural and mid-size U.S. markets with comparable service line to Behavioral Health Care's statewide Michigan telehealth channel.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform with in-person and telehealth psychiatry/therapy across 30+ states — broader scale but overlapping service offering including TMS in many markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Behavioral-Health-Care-PC-GR-100064130108733
• Instagraminstagram.com/behavioralhealthcare/?fbclid=IwAR32sqkS2axx2ufnQgvd4evdg53ogptPt0XdWtYQiD-iAueUuBgydcX9bpg
• LinkedInlinkedin.com/company/behavorial-health-care-p.c.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Health Care