What Mayoris does

Mayoris AG is a privately held Swiss B2B services and software firm headquartered in Rotkreuz (canton of Zug), operating with 11–50 employees and specializing in CRM, email marketing, and marketing automation for Swiss small and medium-sized enterprises. The company sells a mix of professional services (implementation, consulting, integration) and recurring software, anchored on Salesforce ecosystem deployments. Its core product surface comprises a CRM platform for sales and customer service, an email marketing software line, and Elaine — a proprietary email validation add-on purpose-built for the Swiss market to reduce bounce rates and protect sender reputation. Supporting modules include data privacy/email deliverability services aligned to Swiss FADP and GDPR, and interface/data visualization integration work.

The firm's business model blends professional services revenue (project-based CRM and marketing automation implementations) with subscription/license revenue from its software offerings, primarily Elaine and CRM tooling. Pricing is custom and quote-based rather than publicly tiered. Go-to-market is sales-led direct engagement with Swiss enterprises and SMEs, supplemented by content marketing (blog, newsletter) and event participation — notably the Salesforce World Tour 2026 in Zurich. Mayoris holds ISO 9001 and ISO 27001 certifications, which it markets as quality and security assurances to enterprise buyers operating under Swiss data protection requirements. The company reports no external funding, no parent entity, and no disclosed subsidiaries, consistent with a bootstrapped independent operator in a domestic niche.

Name

Mayoris

Legal name

Mayoris AG

Website

https://mayoris.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayoris AG is a Swiss B2B consultancy and software firm providing CRM, email marketing, and marketing automation services — including its Elaine email validation tool — to Swiss SMEs and enterprises, primarily through Salesforce-based implementations and direct sales.

Ownership category

akta.pro rank

Product category

Email Marketing and CRM Consulting Services

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Email marketing services
• CRM implementation
• Marketing automation
• Email validation
• Data privacy compliance

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Implementation Services: Professional consulting services for email marketing software implementation, CRM setup, and marketing automation. The company provides advisory, configuration, and ongoing support services for clients.
2. Software and Platform Licensing: Revenue generated from email marketing software platforms and CRM tools, likely including subscriptions for their Elaine email validation service and related software solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mayoris AG provides Swiss-based email marketing software, CRM implementation services (Salesforce ecosystem), and marketing automation consulting for businesses. Its portfolio includes the proprietary Elaine email validation tool for the Swiss market, email deliverability and data privacy (GDPR/Swiss) compliance services, and interface/data visualization integrations connecting CRM and email systems to other business tools.

Product overview

Mayoris AG is a Swiss CRM, Email Marketing, and Marketing Automation consultancy offering a unified platform approach. Their core offerings consist of CRM for sales and customer service management, E-Mail-Marketing Software for campaign execution, and Elaine for email validation. These are complemented by data privacy/email deliverability services and interface/data visualization integration modules. The product portfolio is positioned as a comprehensive solution for Swiss SMEs seeking to optimize customer relationships and email marketing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM for Sales and Customer Service Customer relationship management platform and implementation services for sales and customer service operations, integrated with email marketing capabilities and based on the Salesforce ecosystem.
• E-Mail-Marketing Software & Beratung Email marketing software with consulting services for campaign creation, management, and optimization, delivered to businesses operating in the Swiss market.
• Elaine (E-Mail-Validierung) Proprietary email validation service tailored to the Swiss market that validates email addresses to reduce bounce rates and protect sender reputation.
• Datenschutz & E-Mail-Zustellbarkeit Services focused on email deliverability optimization and Swiss/GDPR data privacy compliance for marketing campaigns.
• Schnittstellen & Datenvisualisierung Interface integration and data visualization services that connect CRM and email systems with other business tools for unified reporting and operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or Integration · 1 January 2026Mayoris AG is a Salesforce implementation and integration partner, participating in Salesforce World Tour events and providing Salesforce-based CRM and email marketing solutions to Swiss clients. The partnership involves implementing Salesforce clouds and marketing technologies for enterprise customers.
• aclevionminorStrategic or Co-development Partneraclevion is a partner in the Mayoris network focused on AI-powered product data management solutions. The partnership targets Swiss SMEs looking to improve efficiency through intelligent automation of digital asset and product data management using AI technologies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inxmail: German email marketing platform with strong DACH presence providing professional services and software for permission-based email campaigns, comparable in business model and target customers to Mayoris.
• CleverReach: European email marketing platform with strong German-speaking market share, offering newsletter, automation, and deliverability tooling — a direct alternative Swiss and DACH buyers compare against Mayoris.
• Mailingwork: DACH email marketing and automation vendor serving SMEs with a combined SaaS plus services model, directly comparable to Mayoris's bundle of email software, consulting, and deliverability support.
• Evalanche (SC-Networks): DACH-focused email marketing and marketing automation platform offering consulting, implementation, and campaign services — the closest direct competitor to Mayoris in the German-speaking market.

Broad incumbents

• ActiveCampaign: Global CRM + email marketing automation platform increasingly targeting European SMBs, competing with Mayoris's combined CRM and email automation positioning at a larger scale.
• HubSpot: Global CRM and marketing automation incumbent with a growing partner ecosystem in Switzerland, competing for the same mid-market email + CRM budgets Mayoris targets.
• Brevo (Sendinblue): European-headquartered email marketing and CRM suite competing for the same Swiss and DACH SME customers Mayoris serves, but at significantly larger scale.
• Salesforce: Both the platform Mayoris implements and an indirect competitor: Salesforce's Marketing Cloud and Account Engagement (Pardot) compete with Mayoris's own email marketing and CRM service offering.
• Mailchimp: Global email marketing leader widely adopted by Swiss SMEs as a self-serve alternative, creating pricing and feature pressure on Mayoris's email marketing software bundle.

Regional players

• Swisscom (Digital Marketing Services): Domestic Swiss provider offering digital and marketing technology services to Swiss enterprises and SMEs, including CRM and email campaign support — directly competes in Mayoris's home geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mayoris
• Facebookfacebook.com/Mayoris.EmailMarketing
• LinkedInlinkedin.com/company/mayoris

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayoris