Maple Lane Media
Maple Lane Media is a privately held, full-service audiovisual and event production company founded in 2002 and headquartered in Minneapolis. It serves corporate event planners with audio, video, lighting, staging, hybrid streaming, and video production services across the Twin Cities, nationally, and internationally.
- Company typePrivate
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maple Lane Media does
Maple Lane Media is a privately held, full-service audiovisual (AV) and event production company founded in 2002 and headquartered in Minneapolis, Minnesota. The company serves corporate event planners, meeting-planning specialists, and organizations requiring AV support for corporate meetings, multi-day conferences, galas, and hybrid or virtual productions. Its customer base is concentrated in the Twin Cities metro area, with operational capability — including crew and equipment deployment — extending to events nationwide (Miami, New York, Los Angeles) and internationally. GTM is consultative and sales-led: engagements begin with vision consultations, site visits for venue assessment, and proposal development.
The product portfolio spans four integrated pillars: Event Production (audio, video, lighting, and staging for large-scale meetings and galas with on-site crew support), Hybrid and Virtual Meetings (broadcast-quality live streaming with interactive polling, Q&A, and content sharing), Video Production (full-service videography using an in-house studio and editing suite for live capture, promotional content, and branded video), and Room Design & Décor (lighting, staging, and design services). Proprietary technical capabilities include custom room design software used to align technology requirements with venue logistics, audience size, and budget during proposal development; multi-screen IMAG (Image Magnification) systems and ultra-wide screen technology for large-venue coverage; an in-house studio and editing suite supporting post-production with animations, graphics, and music; and broadcast-quality web streaming infrastructure. A warehouse facility located within 30 minutes of the Twin Cities metro enables rapid deployment and last-minute equipment or creative upgrades.
Revenue is generated through project-based professional services fees that scale with event size and scope. The company positions AV/event production as typically representing 15-25% of a client's total event budget, with customer testimonials indicating cost competitiveness relative to prior providers. Distribution relies on direct sales consultation, inbound website leads, organic social presence (Facebook, Instagram, LinkedIn), client referrals, and repeat business from returning customers. The firm is founder/family-controlled — Robert McCarthy as Executive Producer and Jennifer McCarthy as Office & Finance Manager — with no disclosed institutional funding, acquisitions, or external investors. Active memberships include TwinWest Chamber of Commerce, the Minnesota Chapter of Meeting Planners International, and Associations North.
Maple Lane Media firmographics
Firmographics- Name
- Maple Lane Media
- Legal name
- Maple Lane Media LLC
- Website
- https://maplelanemedia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maple Lane Media is a privately held, full-service audiovisual and event production company founded in 2002 and headquartered in Minneapolis. It serves corporate event planners with audio, video, lighting, staging, hybrid streaming, and video production services across the Twin Cities, nationally, and internationally.
- Ownership category
- akta.pro rank
Maple Lane Media industry classification
Industry- Product category
- Corporate Event Production & AV Services
- NAICS
- Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro industry
- Hybrid/Virtual Meetings Production & AV ServicesTravel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions
Keywords
Where Maple Lane Media is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maple Lane Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Event Production Services: Full-service AV production for corporate meetings, conferences, and galas including audio, video, lighting, and staging. Revenue generated through project-based service fees with pricing varying by event size and scope.
- Hybrid and Virtual Event Services: Live broadcast-quality streaming with remote audience engagement features. Includes dedicated internet connections, interactive polling, Q&A, and content sharing capabilities.
- Video Production: Professional videography services including live event coverage, promotional videos, and branded content. Process involves initial consultation, storyboarding, site location coordination, shooting, editing, and final approval with animations, graphics, and music.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Small corporate meetings requiring basic audio and projection |
| Other | Pay-as-you-go | Large Twin Cities conferences with full staging, lighting, and streaming |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Maple Lane Media product offering
Product offeringCore offering
Maple Lane Media is a full-service AV and event production company that provides audio, video, lighting, staging, live streaming, video production, and room design services for corporate meetings, conferences, galas, and hybrid/virtual events. Engagements begin with consultations and site visits, followed by custom proposals developed with room design software, and conclude with on-site crew execution. Services are delivered as standalone offerings or bundled packages for clients across the Twin Cities, the broader U.S., and internationally.
Product overview
Maple Lane Media is a full-service AV and event production company offering four integrated service pillars: Event Production (corporate event AV with audio, video, lighting, and staging), Hybrid and Virtual Meetings (live streaming and broadcast services), Video Production (professional videography, editing, and content creation), and Room Design & Decor (lighting and staging design). These services are offered as standalone offerings or can be bundled to provide comprehensive event production from initial concept through final execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Event Production
Quantifiable outcome
- Consistent execution across multiple events with returning clients
- +1 more outcomes
Companies that use Maple Lane Media
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Maple Lane Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maple Lane Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TwinWest Chamber of CommerceminorActive member and participant in TwinWest Chamber of Commerce as part of community involvement strategy
- Minnesota Chapter of Meeting Planners InternationalcoreActive participant receiving recognition for technical assistance. Valuable resource for professional development and continuing education through Associations North affiliation.
- Associations NorthminorEngaged with Associations North for ongoing education of team members and professional development resources
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maple Lane Media competitors and assessment
Company assessmentBroad incumbents
- Freeman: Freeman is a leading event production and experiential marketing company offering AV, staging, and digital experiences for corporate events and trade shows. Overlaps with Maple Lane Media in core corporate event production, but with a much broader portfolio spanning strategy, creative, and logistics.
- PRG (Production Resource Group): PRG is a global leader in entertainment and event production technology, including lighting, video, and audio for corporate and live events. Comparable to Maple Lane Media in technical AV execution but significantly larger and more diversified across entertainment verticals.
- Encore Global: Encore Global (formerly PSAV) is the largest provider of event technology, production, and venue services globally. Directly comparable to Maple Lane Media across AV, lighting, and staging for corporate events, but operating at far greater scale and geographic breadth.
Direct peers
- AV Concepts: AV Concepts is a full-service event production and AV rental company serving corporate events, trade shows, and live experiences. Directly comparable to Maple Lane Media across AV, lighting, and staging services, with a larger national footprint.
- Meeting Tomorrow: Meeting Tomorrow provides corporate AV rental, event production, and virtual event services to meeting planners across the US. Comparable to Maple Lane Media in target customers (corporate event planners) and service offering, with a stronger national e-commerce-driven distribution model.
- Alford Media Services: Alford Media Services is a corporate event production company offering AV, lighting, staging, and creative services for meetings and conferences. Direct peer to Maple Lane Media in service mix, customer base, and project-based professional services model.
- Swank Audio Visuals: Swank Audio Visuals provides AV, event production, and digital signage services primarily for hotels and corporate events. Comparable to Maple Lane Media in target market and service bundle, with strong hotel-venue channel relationships.
- CMI Communications: CMI Communications is a Midwest-based AV and event production company serving corporate meetings, conferences, and live events. Closely comparable to Maple Lane Media geographically and in service mix, positioning both as regional mid-market AV specialists.
- LMG: LMG (formerly National Audio Visual) provides AV, lighting, and video production for corporate, association, and entertainment events. Direct peer to Maple Lane Media in service offerings and target customers, with broader geographic reach across major US markets.
- BlueWater Technologies: BlueWater Technologies is a corporate AV and event production company serving meetings, conferences, and trade shows with audio, video, lighting, and streaming. Closely comparable to Maple Lane Media in service mix and customer type (corporate event planners), with similar mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maple Lane Media social profiles
Digital presenceMaple Lane Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Lane Media leadership team
Management profileNumber of profiles
Profiles8 records
Maple Lane Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Lane Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Lane Media
What does Maple Lane Media do?
Maple Lane Media is a full-service AV and event production company that provides audio, video, lighting, staging, live streaming, video production, and room design services for corporate meetings, conferences, galas, and hybrid/virtual events. Engagements begin with consultations and site visits, followed by custom proposals developed with room design software, and conclude with on-site crew execution. Services are delivered as standalone offerings or bundled packages for clients across the Twin Cities, the broader U.S., and internationally.
Is Maple Lane Media a public or private company?
Maple Lane Media is a private company. It is classified as family owned and is currently operating.
When was Maple Lane Media founded?
Maple Lane Media was founded in 2002. It employs 1 to 10 people.
Where is Maple Lane Media based?
Maple Lane Media is headquartered in Minneapolis, United States, in the North America region.
How does Maple Lane Media make money?
Three revenue lines are on record. Corporate Event Production Services are the primary driver. The others are hybrid and Virtual Event Services and video Production.
Who are Maple Lane Media's main competitors?
Broad incumbents on record are Freeman, PRG (Production Resource Group) and Encore Global. Direct peers are AV Concepts, Meeting Tomorrow, Alford Media Services, Swank Audio Visuals, CMI Communications, LMG and BlueWater Technologies.
Does Maple Lane Media have an API?
No public API is recorded for Maple Lane Media.
What industry is Maple Lane Media in?
Maple Lane Media's product category is Corporate Event Production & AV Services. Its primary akta.pro industry code is THACAFAM, Hybrid/Virtual Meetings Production & AV Services, with a secondary code of THAHAOAB, Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery). Its NAICS code is 51229 and its SIC code is 7812.