City Produce
City Produce is a wholesale produce distributor founded in 1958, serving restaurants, hotels, schools, hospitals, and caterers across the Florida Panhandle and Eastern Alabama via direct delivery and the City Produce Connect mobile ordering platform.
- Company typePrivate
- Founded1958
- HeadquartersFort Walton Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What City Produce does
City Produce is a regional wholesale produce distributor founded in 1958 by Tommy Sundy's family, headquartered in Fort Walton Beach, Florida. The company directly sources and distributes fresh fruits, vegetables, dairy, cheese, butter, eggs, frozen items, grocery, and non-food products to foodservice establishments — including restaurants, hotels, schools, hospitals and healthcare institutions, and caterers — across the Florida Panhandle and Eastern Alabama. Its second distribution facility operates as City Produce of AL in Foley, Alabama, following the 2019 acquisition of Gulf Coast Produce of Alabama.
The company's commercial infrastructure centers on the City Produce Connect platform: a mobile app available on iOS and Android and a web-based ordering portal at cityproduceconnect.pepr.app, which enables self-serve ordering alongside a traditional sales-led distribution model. City Produce maintains GFSI certification via Primus Labs, FDA licensing, USDA audit certification, and Organic certification, providing food-safety credentials required to serve institutional accounts. As a member of the Pro*Act national distributor network (70+ distribution centers) and a 2022 member of the FreshEdge family of produce and specialty food companies (25-state footprint), the company leverages consolidated purchasing power and supplier relationships with major brands including Driscoll, Grimmway Farms, Taylor Farms, Mann's, and SunKist.
Revenue is generated through transaction-based wholesale distribution on quote-based pricing to foodservice buyers. The go-to-market combines direct field sales with a self-serve digital ordering channel for SMB and mid-market customers, supported by a website, weekly newsletter, and Instagram presence for top-of-funnel engagement. The company is privately held, led by President Tommy Sundy with COO Jim Mayo and EVP Patty Kennedy, and operates with 11-50 employees across its Florida and Alabama locations.
City Produce firmographics
Firmographics- Name
- City Produce
- Legal name
- City Produce
- Website
- https://cityproducefl.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- City Produce is a wholesale produce distributor founded in 1958, serving restaurants, hotels, schools, hospitals, and caterers across the Florida Panhandle and Eastern Alabama via direct delivery and the City Produce Connect mobile ordering platform.
- Ownership category
- akta.pro rank
City Produce industry classification
Industry- Product category
- Wholesale Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
- akta.pro secondary industries
- Fresh Produce Distribution (CRAOABAB), Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)
Keywords
Where City Produce is headquartered
LocationHeadquarters
- HQ city
- Fort Walton Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
City Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fresh Produce Distribution: Wholesale distribution of fresh fruits and vegetables to foodservice establishments
- Dairy and Specialty Items: Distribution of dairy products, cheese, butter, eggs, frozen items, grocery, and non-food items to foodservice customers
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
City Produce product offering
Product offeringCore offering
City Produce is a wholesale produce and specialty food distributor that directly sources and delivers fresh fruits and vegetables, dairy (cheese, butter, eggs), frozen items, grocery items, and non-food supplies to foodservice establishments including restaurants, hotels, schools, hospitals, healthcare institutions, and caterers across the Florida Panhandle and Eastern Alabama. Customers place orders through the proprietary City Produce Connect mobile app and web platform, with deliveries executed by the company's own fleet. Sourcing is consolidated through the Pro*Act national distributor network and the FreshEdge family of companies.
Product overview
City Produce is a wholesale produce supplier offering a unified product portfolio centered on fresh produce distribution. The core offering consists of product categories (Fruit, Vegetables, Frozen, Grocery, Dairy/Cheese/Butter/Eggs, Non-foods) distributed to foodservice establishments. These products are accessible through the City Produce Connect platform, which provides mobile app and web-based ordering for customers including restaurants, hotels, schools, hospitals, and caterers in the Florida Panhandle and Eastern Alabama regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Fresh fruit products sourced and delivered to foodservice establishments including restaurants, hotels, schools, hospitals, healthcare institutions, and caterers in the Florida Panhandle and Eastern Alabama.
- Vegetables Fresh vegetable products sourced and delivered to foodservice establishments including restaurants, hotels, schools, hospitals, healthcare institutions, and caterers in the Florida Panhandle and Eastern Alabama.
- Frozen Frozen food products (including items such as mushrooms) supplied to foodservice establishments in the Florida Panhandle and Eastern Alabama.
- Grocery Grocery items supplied to foodservice establishments in the Florida Panhandle and Eastern Alabama.
- Dairy, Cheese, Butter & Eggs Dairy products including cheese, butter, and eggs supplied to foodservice establishments in the Florida Panhandle and Eastern Alabama.
- Non-foods Non-food products and supplies for foodservice establishments in the Florida Panhandle and Eastern Alabama.
- City Produce Connect Mobile app (iOS and Android) and website ordering platform that enables City Produce customers (restaurants, hotels, schools, hospitals, caterers) to browse products and place orders for fresh produce, frozen goods, grocery, dairy, and non-food items.
Quantifiable outcome
- 22,064 meals provided to those struggling with hunger on the Gulf Coast
Companies that use City Produce
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
City Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
City Produce partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FreshEdgecoreCity Produce joined FreshEdge in 2022 to expand footprint and buying power. FreshEdge is a family of best-in-class produce and specialty food companies headquartered in Indianapolis, IN, established in 2019. The footprint spans twenty-five states throughout the Midwest and southeastern United States.
- Pro*ActcoreCity Produce is a member of Pro*Act, a national network of local distributors with more than 70 distribution centers across North America. Pro*Act consolidates purchasing, marketing, and networking power for competitive advantage.
- Gulf Coast Produce of AlabamacoreAcquired in spring 2019, located in Foley, Alabama. Now services Eastern Alabama region under the name City Produce of AL.
- Feeding AmericaminorCity Produce partnered with Feeding America and was recognized by Elara Brands and Feeding America for providing 22,064 meals to those on the Gulf Coast struggling with hunger.
- SunKistminorSupplier partner contracted through Pro*Act network
- Taylor FarmsminorSupplier partner contracted through Pro*Act network
- Mann'sminorSupplier partner contracted through Pro*Act network
- DriscollminorSupplier partner contracted through Pro*Act network (Driscoll's berries)
- Grimmway FarmsminorSupplier partner contracted through Pro*Act network
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
City Produce competitors and assessment
Company assessmentBroad incumbents
- Gordon Food Service: Family-led broadline foodservice distributor across North America; comparable customer mix of restaurants, schools, and healthcare, though operating at significantly larger scale.
- US Foods: National broadline foodservice distributor competing for the same restaurant, hospitality, and institutional accounts as City Produce, with substantially larger procurement and logistics footprint.
- Shamrock Foods Company: Family-owned broadline foodservice distributor with strong fresh produce and dairy capabilities in the Southwest and Southeast, comparable to City Produce's fresh-focused foodservice model.
- Sysco: Largest U.S. broadline foodservice distributor, supplying restaurants, hotels, schools, and hospitals across all 50 states — directly overlapping City Produce's customer verticals but at vastly greater scale and SKU breadth.
- Performance Food Group: Major U.S. foodservice and convenience distributor; competes in the same broadline foodservice channel that City Produce serves, including schools and healthcare segments.
Regional players
- Ben E. Keith Foods: Regional broadline foodservice distributor across the South and Southwest serving restaurants, schools, and healthcare — comparable end markets to City Produce but with a multi-state footprint.
- Reinhart Foodservice: Regional broadline foodservice distributor serving restaurants and institutions in the Midwest and South; comparable customer mix and channel go-to-market to City Produce.
- Halperns': Specialty protein (seafood and meats) distributor serving premium independent restaurants and hotels — overlapping with City Produce's foodservice, hotel, and restaurant customer set across the Southeast.
- Coastal Foodservice Distributors: Gulf Coast regional broadline foodservice distributor supplying restaurants, schools, and healthcare in the Panhandle-adjacent region — directly comparable geography, customer verticals, and product mix to City Produce.
Direct peers
- Hardie's Fresh Foods: Texas-based fresh produce and foodservice distributor serving restaurants, schools, and institutions — closely comparable vertical, product mix, and foodservice GTM to City Produce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
City Produce social profiles
Digital presenceCity Produce compliance and trust
Trust signalCompliance4 records
City Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Produce leadership team
Management profileNumber of profiles
Profiles10 records
City Produce subsidiaries and ownership
Company hierarchySubsidiaries1 record
City Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Produce
What does City Produce do?
City Produce is a wholesale produce and specialty food distributor that directly sources and delivers fresh fruits and vegetables, dairy (cheese, butter, eggs), frozen items, grocery items, and non-food supplies to foodservice establishments including restaurants, hotels, schools, hospitals, healthcare institutions, and caterers across the Florida Panhandle and Eastern Alabama. Customers place orders through the proprietary City Produce Connect mobile app and web platform, with deliveries executed by the company's own fleet. Sourcing is consolidated through the Pro*Act national distributor network and the FreshEdge family of companies.
Is City Produce a public or private company?
City Produce is a private company. It is classified as family owned and is currently operating.
When was City Produce founded?
City Produce was founded in 1958. It employs 11 to 50 people.
Where is City Produce based?
City Produce is headquartered in Fort Walton Beach, United States, in the North America region.
How does City Produce make money?
Two revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are dairy and Specialty Items.
Who are City Produce's main competitors?
Broad incumbents on record are Gordon Food Service, US Foods, Shamrock Foods Company, Sysco and Performance Food Group. Regional players are Ben E. Keith Foods, Reinhart Foodservice, Halperns' and Coastal Foodservice Distributors. Hardie's Fresh Foods is listed as a direct peer.
Does City Produce have an API?
No public API is recorded for City Produce.
What industry is City Produce in?
City Produce's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 424480 and its SIC code is 5140.