What Chrome Data Analytics & Media does

Chrome Data Analytics & Media Private Limited is a Noida-headquartered, technology-driven market research firm operating in India since 2008-2009. The company provides media measurement, TV distribution monitoring, OTT audience analytics, and brand audit services to broadcasters, brands, advertisers, OTT platforms, and government clients. Its operational backbone is a pan-India field infrastructure: 650+ feet-on-street personnel, 450+ tele-executives, 360,000+ respondents speaking 22+ languages, covering 5,817 towns and 599,623 villages, and 24/7 surveillance of 186.7 million homes across analog, digital (DAS/non-DAS), and DTH television delivery modes.

Chrome DM monetizes through a portfolio of more than 25 products across three categories. The Traditional Media suite comprises 15+ proprietary tools (Ratings Plus, DPi, SES, DRR, Track 2.0, Chrome Live, DFR, Piracy Track, Interconnexion, Dual LCN, Landing Page, Break Strategy, Ad Sales, Language Feed) that broadcasters subscribe to for channel distribution analytics. The Brand Audit suite (Retail Track, Cine Track, Mystery Shopper, OOH Track, 10K, BrandTrack, FGD & Surveys) generates professional-services revenue from automotive, FMCG, and retail clients. The New Media division spans COTT (an OTT companion app and audience measurement platform representing 504 million users), COTT for Business (a Census-based media buying tool), Chrome Digital Track (cross-media reach measurement), Chrome Digital Media (digital marketing services), and Chrome Talkies (B2B industry content). White papers sell one-time for USD 800-2,500, while distribution tools and COTT operate on recurring subscription contracts. ISO 27001:2022 and ISO 9001:2015 certifications, Bureau Veritas analyst certification, and E&Y process audits underpin enterprise-grade positioning. The company is founder-led by CEO Pankaj Krishna, bootstrapped with no disclosed external funding, and operates from Noida, Mumbai, Bengaluru, and Raipur.

Name

Chrome Data Analytics & Media

Legal name

Chrome Data Analytics & Media Private Limited

Website

https://chromedm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chrome Data Analytics & Media is a Noida-headquartered market research firm that provides TV distribution monitoring, OTT audience measurement (COTT), brand audit services, and cross-media analytics to Indian broadcasters, brands, advertisers, and government clients via a 650+ strong field force and 25+ proprietary data products.

Ownership category

akta.pro rank

Product category

Media Research and Analytics Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Media research services
• OTT audience measurement
• TV distribution analytics
• Brand audit services
• Market research India

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Media Research & Auditing Services: Primary research services, brand audits, consumer research, and media monitoring for broadcasters and brands
2. OTT Audience Measurement (COTT): Viewership data and analytics for OTT platforms, streaming content, and digital advertising
3. Industry Reports & White Papers: Published reports including OTT White Paper (USD 800), HD Penetration White Paper (USD 750), Rural Establishment Survey (USD 1200), Digital India Report (USD 2500)
4. Distribution Monitoring Tools: Proprietary tools for TV distribution monitoring including DPi, DRR, SES, and OTS reports sold to broadcasters
5. Digital Marketing Services (Chrome Digital Media): SEO, social media management, paid media campaigns, and content marketing services for brands

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Chrome DM is a technology-driven market research firm providing media measurement, TV distribution monitoring, OTT audience analytics, and brand audit services across India. The company combines a pan-India field force (650+ feet on street, 450+ tele-executives, 360,000+ respondents) with proprietary platforms such as COTT for OTT measurement and Chrome Digital Track for cross-media measurement to deliver research, advisory, and recurring data services to broadcasters, brands, advertisers, OTT platforms, and government bodies.

Product overview

Chrome Data Analytics & Media operates as a technology-driven market research firm specializing in media and brand analytics across India. The company offers a comprehensive suite of products organized into three main categories: Traditional Media tools (Ratings Plus, Language Feed, Piracy Track, Live Monitoring, DFR, Interconnexion, SES, Break Strategy, News Track, DRR, Track 2.0, Chrome Live, Ad Sales, Dual LCN Report, Landing Page Report, and DPi), Brand Audit services (Retail Track, Cine Track, Mystery Shopper Program, OOH Track, 10K, BrandTrack, FGD & Surveys), and New Media solutions (Digital Marketing, COTT for Business, Chrome Digital Track, Talkies, and COTT app). The Traditional Media products form the core platform focused on television distribution monitoring, audience measurement, and broadcast analytics, while Brand Audit products extend capabilities into retail and field research. The New Media division, including COTT and Chrome Digital Track, represents the company's expansion into digital and OTT measurement. The infrastructure includes 650+ field personnel, 450+ tele-executives, and access to 3.6 lakh respondents across 5,817 towns and 5,99,623 villages in India.

Differentiator

Problem solved

Functional benefit

Brands

• COTT: OTT audience measurement platform providing viewership data for streaming content across multiple platforms including Amazon MX Player, Netflix, Jio Hotstar, and others.
• Chrome Digital Track
• COTT for Business
• BrandPulse
• Chrome Digital Media

Products and services

• Ratings Plus Proprietary Chrome DM tool that maximizes Time Spent, Reach, and overall Channel Share by optimizing headend-wise distribution, on-air presentation, content scheduling, and break strategy for broadcasters.
• Chrome Plus Language Feed City-wise bi-weekly report providing language feed options of a channel across 2,500+ headends, including default language, remote options, and actual language running.
• Piracy Track City-wise weekly report tracking channel piracy with image proofs, capturing DTH logo watermark and fingerprint numbers of cable operators and DTH providers.
• Live Monitoring Real-time channel monitoring service delivered on a project basis within predefined windows, featuring geo-tagging capabilities for field surveillance.
• DFR (Daily Fluctuation Report) Daily report tracking a channel's fluctuations based on daily data collection to flag distribution anomalies.
• Interconnexion Digital interface showing the database of distribution interconnections across Urban India, depicting feed tracking from parent headend to last mile operator.
• SES (Subscriber Establishment Survey) Primary survey report providing the number of active subscribers attached to each cable network across 3,000+ cities in India.
• Break Strategy Proprietary analysis helping broadcasters strategize a channel's break patterns to minimize impact on viewership.
• News Track Near-live tagging of competitor news content and programming featuring story/content analysis, sub-story analysis, anchor analysis, and top genres.
• DRR (Distribution Revenue Realization) Proprietary tool providing exact subscriber revenue at headend level across cable networks in 3,000+ cities in India.
• Track 2.0 City-wise weekly connectivity report with weighted OTS (opportunity to see) across PCS, hyper/UHF, and digital percentages showing exact distribution status of a channel vs. competitive set.
• Chrome Live End-to-end advanced data analytics platform with full technology integration at data collection, data entry, reports churning, and analytics level, providing customized web dashboards for channel distribution status.
• Ad Sales Software Mobile platform (Android and iOS) that upgrades Feet on Street to data scientists, enabling remote field teams to generate self-data points and improve business performance for ad sales teams.
• Dual LCN Report Weekly tracking report monitoring channels with placement on more than one LCN number/frequency across 2,500+ headends.
• Landing Page Report Weekly tracking report monitoring the default/landing channel across 2,500+ headends.
• DPi (Distribution Potential Index) Proprietary study providing exact reach contribution of a channel broken down to individual cable networks in India.
• Retail Track Brand audit service monitoring brand's retail health and providing insights into the effectiveness of retail visibility.
• Cine Track Cinema advertising audit that observes all ads shown on screen before movies to ensure recognition and recall of advertisements.
• Mystery Shopper Program Fully customizable mystery shopping program to assess business across multiple parameters affecting sales for brands and retailers.
• OOH Track Third-party audit of brand's out-of-home (OOH) campaigns delivering metrics on brand's recall value.
• 10K Survey Rapid-response research product delivering 10,000 survey responses in 10 days for any customized survey across the country.
• BrandTrack Brand audit service monitoring brand's health, visibility, and adaptability in the market.
• FGD & Surveys Target audience research including focus group discussions and surveys to gauge customer satisfaction, consumer insights, and competition.
• Digital Marketing Services End-to-end digital marketing offering including SEO, social media management, paid media campaigns, and content marketing delivered by the Chrome Digital Media division.
• COTT for Business Industry's first Census-based media buying tool that analyses Reach and Frequency of campaigns at individual channel and headend level to identify unique missed areas during the activity period.
• Chrome Digital Track Cross-media measurement platform providing incremental reach data for streaming platforms, helping publishers and advertisers capture digital audiences across TV, Connected TV, mobile apps, YouTube, and other VOD applications.
• COTT App (Consumer) OTT companion mobile app providing a comprehensive library of shows across multiple OTT platforms with ratings, reviews, personalized recommendations, and deep linking to content; serves as the consumer-facing companion to Chrome DM's OTT audience measurement business.
• Industry Reports and White Papers Published research reports available for one-time purchase including OTT White Paper (USD 800), HD Penetration White Paper (USD 750), Rural Establishment Survey (USD 1,200), and Digital India Report (USD 2,500).

Quantifiable outcome

• 504 million OTT users represented by COTT platform
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GroupMcoreStrategic or Co-development PartnerChrome DM is empanelled with GroupM, one of the largest media investment companies globally. This partnership allows GroupM clients to access Chrome DM's distribution monitoring, audience measurement, and research services.
• Bureau VeritascoreImplementation/ SI/ Consulting PartnerBureau Veritas provides certification services for Chrome DM's analyst team, validating their deep specializations in media research and analytics.
• Ernst & Young (E&Y)coreImplementation/ SI/ Consulting PartnerE&Y conducts third-party audits of Chrome DM's data collection processes, providing independent validation of data quality and methodology.
• National Film Development Corporation (NFDC)minorStrategic or Co-development PartnerChrome DM is empanelled with NFDC, India's film development corporation, for media research and analytics services.
• Media Research Users CouncilminorStrategic or Co-development PartnerChrome DM is a full corporate member of this industry body, participating in standard-setting and industry development initiatives.
• Amazon MX PlayercoreTechnology or IntegrationChrome DM COTT provides viewership measurement data for Amazon MX Player's original content, tracking series performance including 'Made In India: A Titan Story' and 'Bindiya Ke Bahubali'

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Comscore: Comscore is a global digital media measurement and analytics company providing cross-platform audience data. Its OTT/digital measurement capabilities overlap with Chrome DM's Chrome Digital Track and COTT offerings, though Comscore operates globally rather than India-only.
• Nielsen: Nielsen is the global leader in audience measurement and media analytics, with deep presence in India through TV ratings and consumer panels. It is a broad incumbent comparable to Chrome DM's broadcast measurement and brand audit offerings, but operates at global scale.
• Ipsos: Ipsos is a global market research and consumer insights firm with a significant India presence. It is broadly comparable to Chrome DM's brand audit, consumer research, and FGD/survey offerings but is a much larger, diversified incumbent.
• Kantar: Kantar is a global market research, brand, and media measurement firm covering India through IMRB and its media division. It overlaps with Chrome DM's brand audits, consumer research, and audience measurement but as part of a much broader global portfolio.

Direct peers

• Hansa Research: Hansa Research is an Indian market research firm offering media, brand, and consumer research services to broadcasters and advertisers. It is a direct peer to Chrome DM's consumer research vertical and brand audit services.
• BARC India: BARC India (Broadcast Audience Research Council) is the joint industry body that operates India's TV ratings currency, used by broadcasters, agencies and advertisers. It is the most direct comparability point for Chrome DM's broadcast audience and distribution measurement products.
• TAM Media Research: TAM Media Research is a TV advertising monitoring and audience research firm in India, jointly promoted by leading broadcasters and agencies. It directly overlaps with Chrome DM's traditional TV distribution, ad-monitoring, and viewership-tracking offerings.
• IMRB International (Kantar): IMRB International, now part of Kantar, is a legacy Indian media and consumer research firm serving broadcasters, brands, and advertisers. It is directly comparable to Chrome DM's consumer research and media measurement offerings.

Others

• SimilarWeb: SimilarWeb is a digital audience and web/app measurement platform. While not a direct competitor in broadcast measurement, it is thematically adjacent to Chrome DM's Chrome Digital Track cross-media measurement platform for digital audience insights.

Emerging players

• Vidooly: Vidooly is an India-focused video analytics and OTT audience intelligence platform. It is an emerging peer with partial overlap to Chrome DM's COTT and Chrome Digital Track OTT measurement products.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ChromeDigitalM
• YouTubeyoutube.com/@ChromeTalkies
• Facebookfacebook.com/people/Chrome-Digital-Media/100088545704941
• LinkedInlinkedin.com/company/chromedigital
• Instagraminstagram.com/chromedigitalmedia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome Data Analytics & Media