mygrow

What mygrow does

mygrow is a South African private company founded in 2016 and headquartered in Cape Town, operating a platform focused on emotional intelligence development delivered through micro-learning methodology. The platform appears to serve corporate learning and development buyers seeking to build emotional intelligence capabilities among employees via short-form, modular content — a delivery format that lends itself to distributed workforce training. The company operates at a small scale, with 11-50 employees, and is led by co-founder Mark Baker (Founder and CEO) and Theran Knighton Fitt (Co-Founder and Chief Humanising Officer), a distinctive title that signals brand emphasis on human-centred development.

No pricing models, public pricing disclosures, customer logos, named partnerships, integrations, API offerings, funding rounds, or revenue figures were available in the source material. The company website (mygrow.me) returned only a verification/loading page during data collection, limiting first-party information. There is no evidence of disclosed corporate customers, integration partners, or third-party validation (awards, certifications, or press coverage) within the input data. Ownership structure, investors, and parent company relationships could not be determined from available sources.

The business model is not explicitly disclosed but is most plausibly a B2B SaaS subscription targeting HR and L&D functions, consistent with the micro-learning platform category. Without pricing visibility, contract structures, or customer references, the go-to-market motion (direct sales vs. self-serve vs. channel), average contract value, and revenue mechanics cannot be characterized with confidence. The absence of disclosed integrations, API, or ecosystem partnerships further constrains assessment of the platform's enterprise readiness.

Name

mygrow

Website

https://mygrow.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

mygrow is a Cape Town-based private company founded in 2016 that operates a micro-learning platform focused on emotional intelligence development, likely serving corporate learning and development buyers with short-form, modular EI training content.

Ownership category

akta.pro rank

Product category

Professional Development Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive/Personalized Digital Learning Content (EDAGAEAH)

akta.pro secondary industry

Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• Emotional intelligence training
• Micro-learning platform
• Professional development software
• Soft skills learning
• Leadership development tools

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

mygrow is a platform that focuses on emotional intelligence development through a micro-learning methodology. It delivers structured, bite-sized learning content designed to build emotional intelligence competencies in learners, with operations based in Cape Town, South Africa, and a founding year of 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• mygrow Emotional Intelligence Platform Web-based platform delivering emotional intelligence development through micro-learning methodology, aimed at learners building EQ competencies such as self-awareness, self-management, social awareness, and relationship management.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Emerging players

• Yoodli: Yoodli is an AI-powered communication and soft-skills coaching platform used by enterprises and individuals; it overlaps with mygrow's EQ micro-learning niche by offering bite-sized, personalized skill-building experiences.
• LearnDash: LearnDash is a WordPress-based LMS used by organizations to deliver micro-learning and structured online courses; it shares mygrow's bite-sized learning delivery model and serves overlapping SMB/mid-market L&D buyers.
• Plum: Plum provides an EQ and behavioral assessment-driven talent platform used by enterprises for hiring and development; it is comparable to mygrow's EQ focus area, though anchored in assessments rather than micro-learning content.

Direct peers

• Mind Tools: Mind Tools is a professional and personal development content platform offering bite-sized, self-directed learning resources on leadership and interpersonal skills — closely aligned with mygrow's micro-learning approach to EQ development.
• 360Learning: 360Learning is a collaborative learning platform that enables bite-sized, peer-driven course creation inside organizations; it shares mygrow's micro-learning DNA and target buyer (L&D leaders) but with a broader authoring/LMS scope.

Broad incumbents

• Skillsoft: Skillsoft is a broad enterprise L&D content and platform provider covering leadership, compliance, and digital skills; its leadership development catalog competes for the same corporate L&D budget that mygrow targets with its EQ micro-learning product.
• BetterUp: BetterUp is a leading enterprise coaching and mental-wellness/leadership development platform combining 1:1 coaching with AI-driven personalization; it competes with mygrow in the corporate EQ and soft-skills L&D category, though at much larger scale and price point.
• Degreed: Degreed is an enterprise L&D experience platform that curates skill-building content including leadership and soft skills; it competes for the same corporate learning budget as mygrow's EQ micro-learning offering.
• Headspace for Work: Headspace for Work delivers mental wellness, mindfulness, and resilience training to enterprises; it overlaps with mygrow's emotional intelligence and human-development mission and competes for HR/L&D budgets.

Others

• MasterClass: MasterClass is a premium online learning content platform offering expert-led video lessons across personal development topics; it is thematically adjacent to mygrow's emotional intelligence and self-development content, though at the consumer end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/mygroweq
• Facebookfacebook.com/MygrowEQ
• LinkedInlinkedin.com/company/mygrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mygrow