National Professional Resources

What National Professional Resources does

National Professional Resources (NPR) is a privately held K-12 educational publisher, founded circa 1975 by career educators Bob and Helene Hanson and acquired in 2024 by JeL Sales & Marketing (owner Jason Scerbo). The company operates from Lake Worth, Florida with 11-50 employees and serves classroom teachers, special education teachers, school administrators, paraeducators, and institutional buyers (schools, districts, organizations). Its core product is a library of approximately 300 laminated quick-reference guides priced under $12.00, covering topics spanning special education, co-teaching, behavior management, MTSS, AI in education, mental health and SEL, literacy, math, and early childhood. NPR also sells books ($14.95-$49.95), DVDs/videos ($38.95-$189), pre-curated bundles, and posters/magnets.

NPR's commercial model combines direct-to-consumer e-commerce (BigCommerce-powered storefront with newsletter-driven top-of-funnel marketing) with sales-led institutional channels, including a dedicated NYC Schools sole source/catalog procurement relationship and a custom-branded guide service for schools, districts, and organizations. Distribution is exclusively domestic (United States / North America). Revenue is generated primarily through one-time unit purchases, with multi-year contracts attached to custom-branded publication projects.

The company has established flagship content partnerships with named thought leaders (Marilyn Friend, Marc Brackett, Toby Karten, Paula Kluth) and co-publishing relationships with the National Association of School Psychologists (NASP) and Council of Administrators of Special Education (CASE). Post-acquisition activity in 2024-2025 has been characterized by an accelerated product release cadence (70+ new titles and new editions in 2025), new product lines (AI & Technology), and expanded association partnerships, suggesting an active scale-and-modernize phase under new ownership.

Name

National Professional Resources

Legal name

National Professional Resources

Website

https://nprinc.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

National Professional Resources is a privately held K-12 educational publisher selling laminated quick-reference guides, books, bundles, and DVDs that help classroom teachers, special educators, and school administrators implement evidence-based professional development practices across special education, SEL, MTSS, and emerging topics like AI in education.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Laminated Guides Sales: One-time purchase sales of laminated quick-reference guides covering educational topics. Individual guides priced under $12.00 with quantity discounts available for schools and districts.
2. Books Sales: Sale of educational books and guides including titles on co-teaching, special education, dyslexia, transition planning, and other professional development topics.
3. Bundles Sales: Pre-configured product bundles offering discounts on multiple related guides, such as Early Childhood Bundle, Autism Bundle, Dyslexia Bundle, and Co-Teaching Guide Bundle.
4. Custom Publications: Custom-branded guide creation services for individuals, companies, and organizations, expanding into new and emerging markets through personalized laminated reference materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

National Professional Resources publishes and sells durable, laminated quick-reference guides for K-12 educators covering topics such as special education, co-teaching, MTSS, Section 504, English/Multilingual Learners, autism, behavior management, ADHD & LD, mental health & SEL, and AI in education. Its offering also includes authored books, themed product bundles, DVD/video training resources, and posters/magnets (including the Mood Meter SEL product line), with individual guides priced under $12.00 and quantity discounts for schools and districts, complemented by a custom-branded publication service for organizations.

Product overview

National Professional Resources (NPR) is an educational publisher specializing in professional development resources for educators. The company's core product line consists of laminated quick-reference guides—their signature offering—alongside books, bundles, DVDs/videos, and posters/magnets. NPR offers subject-specific guides covering Absenteeism/Homelessness, AI & Technology, ADHD & LD, Assessment, Autism, Behavior Management, Co-Teaching, Early Childhood, English/Multilingual Learners, High Leverage Practices, Inclusion, Literacy/Math/Science, Mental Health & SEL, Mood Meter, RTI/MTSS, and Other Professional Development. The company also provides custom-branded laminated guide services for schools and organizations. Notable sub-brands include NASP Publications (developed with the National Association of School Psychologists) and CASE Partnership Publications. Products are powered by BigCommerce e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Laminated Reference Guides Durable, tri-fold laminated quick-reference guides designed for busy K-12 educators covering essential topics including MTSS, co-teaching, Section 504 accommodations, English/Multilingual Learners, autism, behavior management, AI in education, and additional professional development subjects. Priced under $12.00 per guide with quantity discounts available for schools and districts.
• Books Educational books authored by thought leaders covering topics such as special education, social-emotional learning, co-teaching, dyslexia, transition planning, and classroom strategies, priced approximately $14.95 to $49.95.
• Bundles Curated sets of laminated guides and books sold together at a discount compared to individual item pricing, including themed collections such as the Early Childhood Bundle, Autism Bundle, English Learner Bundle, Dyslexia Bundle, Co-Teaching bundles, and AI in the Classroom Bundle.
• DVDs/Videos Video-based professional development resources for educators, including titles on co-teaching instructional practice and other training content, priced from approximately $38.95 to $189.00.
• Posters/Magnets Visual learning tools for classroom use, including Mood Meter posters and magnets for student emotional awareness and SEL instruction.
• Custom-Branded Laminated Guides Custom-branded laminated reference guide creation service for schools, districts, companies, and organizations that want their own branding, content, or proprietary information produced in NPR's durable laminated format.
• AI & Technology Guides Series of laminated guides covering artificial intelligence applications in K-12 education, including introductory guides to AI for teachers, AI use for planning/grading/differentiation, and AI tips & tricks for the classroom.
• NASP Publications Series of laminated guides co-developed with the National Association of School Psychologists (NASP) covering student mental health, behavior, peer relationships, self-esteem, motivation, school climate, praise and rewards, and teacher-student relationships.
• CASE Partnership Publications Educational guides published in partnership with the Council of Administrators of Special Education (CASE) and Julie Weatherly, Esq., covering Section 504 of the Rehabilitation Act of 1973, developing legally defensible IEPs, and discipline of students with disabilities.
• Mood Meter Products Social-emotional learning visual tools based on the Mood Meter framework, including posters and magnets for grades PreK-2 and 3-12 to help students identify and communicate emotions.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and key.

• JeL Sales & MarketingcoreStrategic or Co-development PartnerParent company of National Professional Resources. JeL Sales & Marketing, owned by Jason Scerbo, acquired NPR bringing 25+ years of publishing experience combined with NPR's 50 years of education expertise. This acquisition positions NPR to expand reach and impact with fresh energy while preserving its legacy.
• Marilyn Friend, PhDflagshipOthersRenowned expert in co-teaching and collaboration with experience as both general and special education teacher. Author of multiple NPR publications including Co-Teaching and Technology and Specially Designed Instruction for Co-Teachers.
• Marc Brackett, PhDflagshipOthersPioneer in Social-Emotional Learning (SEL) focusing on integrating emotional intelligence into schools. Co-author of Social Emotional Learning: Implementing Emotional Intelligence in the Faculty Room & Classroom.
• Toby KartenkeyOthersEducator with diversified experience in special education including staff developer, mentor, resource and inclusion teacher. Author of Specially Designed Instruction (SDI) for K-12th Grade Students.
• Paula Kluth, EdDkeyOthersAdvocate for inclusive education, consultant, author, and scholar whose resources emphasize universal design for learning and supporting diverse learners. Author of Inclusive Pre-K and Kindergarten and Early Childhood Bundle.
• National Association of School Psychologists (NASP)flagshipStrategic or Co-development PartnerPartnership with NASP to publish a comprehensive set of laminated guides covering student mental health, behavior, peer relationships, self-esteem, motivation, and school climate topics.
• Council of Administrators of Special Education (CASE)flagshipStrategic or Co-development PartnerPartnership with CASE and Julie Weatherly, Esq. to publish guides on Section 504, Disciplining Students with Disabilities, and Developing Defensible IEPs.
• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering NPR's online store with product catalog, shopping cart, account management, and checkout functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solution Tree: Publisher of K-12 professional development books, videos, and conferences on PLCs, RTI/MTSS, assessment, and instruction. Overlaps NPR's MTSS, assessment, and educator strategy titles.
• Conscious Discipline: Publisher and developer of SEL and classroom management curricula, books, and visual tools (similar to Mood Meter products). Directly comparable on SEL and classroom climate resources.
• Learning Forward: Professional association focused exclusively on educator professional development, publisher of PD standards, books, and resources. Competes for the same educator PD wallet share as NPR's laminated guides.
• Paul H. Brookes Publishing: Special education and early childhood publisher of professional books, curricula, and assessments used by educators and therapists. Highly comparable to NPR's special education, autism, and inclusion catalog.
• Corwin Press: PreK–12 professional development publisher of books, courses, and resources for educators and school leaders. Directly comparable in PD book and resource publishing to NPR.
• Free Spirit Publishing: Publisher of educational books and resources targeting social-emotional learning, classroom management, and teacher support. Comparable to NPR's SEL, behavior management, and classroom strategy guides.
• Research Press: Independent publisher of professional books and resources for educators, counselors, and special education practitioners. Comparable niche in special education and intervention publishing.
• Teacher Created Materials: K-12 educational publisher producing classroom and professional development resources for teachers, including strategy guides, activity books, and leveled instructional materials. Closely comparable to NPR's K-12 PD publishing model.
• ASCD: Association for Supervision and Curriculum Development; publishes professional books, magazines, and PD resources for educators and administrators. Comparable PD content and audience overlap.

Broad incumbents

• Scholastic: Large diversified children's book and K-12 educational resource publisher with a much broader portfolio. Comparable customer base (K-12 educators) but operates at incumbent scale well beyond NPR's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nprinc
• Facebookfacebook.com/NPRpublishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Professional Resources