What Flyleaf Publishing does

Flyleaf Publishing is a privately held educational publishing company operating as an LLC in Manchester, New Hampshire, focused exclusively on early literacy instruction for pre-kindergarten through Grade 2. The company develops and sells the Books to Remember™ Series — a sequenced set of 89 high-quality decodable texts spanning four leveled programs (Emergent Reader Series, Reading Series One, Reading Series Two, Reading Series Three) — accompanied by Foundational Skills and Close Reading Teacher's Guides, instructional cards, and Word Chain Activity Card Decks. All instructional materials are explicitly aligned with the Science of Reading research base, including the Simple View of Reading, Scarborough's Reading Rope, and the Active View of Reading Model.

The core technology is editorial and pedagogical rather than software: a book-by-book scripted curriculum that integrates word-recognition instruction, language comprehension, and bridging processes, structured around a proprietary color-coded Spectrum of Literacy progression system. A digital E-Book Library provides access to all 89 texts, and a Community section provides Implementation Resources and asynchronous Professional Development. Two registered trademarks — Books to Remember™ and Spectrum of Literacy — formalize the brand identity. The company does not disclose AI/ML capabilities, APIs, mobile applications, or third-party platform integrations.

Flyleaf generates revenue through one-time product sales at the consumer and institutional level, with products sold individually or as bundled Classroom Sets (priced between $769 and $4,188). Distribution is entirely direct-to-consumer via an e-commerce storefront that supports purchase orders, ACH, wire, and credit card payment, with auto-applied volume discounting and sales tax exemption handling for US schools. The customer base consists primarily of individual teachers and schools purchasing small-quantity bundles or classroom sets, supplemented by families purchasing books for at-home use. With 1-10 employees, two registered trademarks, no external funding, and over 25 years of independent operation, the company is best characterized as a small, mature, owner-operated educational content business with a cumulative reach of 11M+ books delivered to students.

Name

Flyleaf Publishing

Legal name

Flyleaf Publishing, LLC

Website

https://flyleafpublishing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Flyleaf Publishing is a privately held educational publisher in Manchester, NH, that sells evidence-aligned, Science of Reading-based early literacy curriculum — including 89 decodable Books to Remember™ texts, teacher's guides, and classroom sets — directly to pre-K through Grade 2 teachers, schools, and families in the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Flyleaf generates revenue through one-time sales of educational materials including decodable books, teacher's guides, classroom sets, and instructional cards. Volume discounting is available for larger orders. Products are sold directly through their e-commerce platform with pricing based on product type and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flyleaf Publishing designs, publishes, and sells evidence-aligned early literacy instructional materials for pre-K through Grade 2 and intervention settings. The core offering is the Books to Remember™ decodable literature series, comprising four progressive programs (Emergent Reader Series, Reading Series One, Reading Series Two, Reading Series Three) that combine high-quality decodable texts, Foundational Skills Teacher's Guides, and Close Reading Teacher's Guides. Products are sold individually or as bundled Classroom Sets, with supplementary instructional cards, a Word Chain Activity Card Deck, and a digital E-Book Library of all 89 titles.

Product overview

Flyleaf Publishing is an educational publishing company offering an integrated early literacy curriculum aligned with the Science of Reading. The product portfolio centers on the Books to Remember™ decodable literature series with four progressive reading programs: Emergent Reader Series (pre-K, K & Grade 1), Reading Series One (Grade 1), Reading Series Two (Grades 1 & 2), and Reading Series Three (Grade 2). Each program includes Book Sets (decodable texts in narratives, informational texts, and poetry), Foundational Skills Teacher's Guides, and Close Reading Teacher's Guides—available as individual products or bundled as Classroom Sets. Supplementary resources include Foundational Skills Instructional Cards and Word Chain Activity Card Decks. Digital offerings include an E-Book Library (89 digital decodable texts), Implementation Resources (scope & sequences, SMART Notebook files, model lesson videos), and Professional Development materials. The company has delivered over 11 million books to students and has been an independent business for over 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• Books to Remember™ Series: The core product line of high-quality decodable literature featuring multiple series (Emergent Reader Series, Reading Series One, Two, and Three) designed for early literacy instruction.

Products and services

• Emergent Reader Series A complete early literacy program for Pre-K, Kindergarten, and Grade 1 (and intervention), consisting of an Emergent Reader Series Book Set (41 decodable titles in narratives, informational texts, and poetry practicing single consonants, short vowels, digraphs, and high-frequency words), an Emergent Reader Series Foundational Skills Teacher's Guide, an Emergent Reader Series Close Reading Teacher's Guide, the Emergent Reader Series Classroom Set bundle (246 books plus teacher's guides), and Emergent Reader Series Foundational Skills Instructional Cards. Designed for novice readers and intended to provide explicit, systematic, book-by-book instruction in foundational phonemic awareness and phonics alongside scripted close reading instruction.
• Reading Series One A complete early literacy program for Grade 1 (and intervention), consisting of a Reading Series One Book Set (10 decodable titles in narratives and poetry practicing single-syllable and multisyllabic closed-syllable words and high-frequency words), a Reading Series One Foundational Skills Teacher's Guide, a Reading Series One Close Reading Teacher's Guide, the Reading Series One Classroom Set bundle (60 books plus teacher's guides and 6 Word Chain Activity Card Decks), and Reading Series One Foundational Skills Instructional Cards. Designed to solidify understanding of reading and spelling words with single consonants and short vowels and to introduce multisyllabic word division strategies.
• Reading Series Two A complete early literacy program for Grades 1 and 2 (and intervention), consisting of a Reading Series Two Book Set (19 decodable titles in narratives, informational texts, and poetry covering consonant digraph, silent e, single long vowel, soft c and g, and r-controlled vowel spellings), a Reading Series Two Foundational Skills Teacher's Guide, a Reading Series Two Close Reading Teacher's Guide, the Reading Series Two Classroom Set bundle (114 books plus teacher's guides), and Reading Series Two Foundational Skills Instructional Cards. Designed to develop reading and spelling of words with various vowel patterns and syllable division strategies with morpheme analysis.
• Reading Series Three A complete early literacy program for Grade 2 (and intervention), consisting of a Reading Series Three Book Set (19 decodable titles in narratives, informational texts, and poetry covering digraph vowel team, variant digraph vowel team, and diphthong vowel team spellings plus advanced letter-sound correspondences), a Reading Series Three Foundational Skills Teacher's Guide, a Reading Series Three Close Reading Teacher's Guide, the Reading Series Three Classroom Set bundle (114 books plus teacher's guides), and Reading Series Three Foundational Skills Instructional Cards. Designed to release students to independently analyze and discuss various genres while developing strategic reading behaviors including text analysis, inference-making, summarization, and text structure identification.
• Word Chain Activity Card Deck A standalone supplementary product consisting of a deck of 54 letter and/or phonogram cards for use during Foundational Skills instruction. Designed to build neural connections for automatic word recognition through orthography-to-sound mapping in Word Chain activities; sold per unit at $7.50 and also included as a set of 6 decks within the Reading Series One Classroom Set.
• E-Book Library A digital offering providing access to all 89 of Flyleaf's high-quality decodable texts across the Emergent Reader Series, Reading Series One, Reading Series Two, and Reading Series Three for reading and enjoyment both inside and outside the classroom. Accessible to teachers and families and intended to extend the Books to Remember™ print library into a digital reading experience.

Quantifiable outcome

• 11,000,000+ Books to Remember delivered to students

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Heinemann Publishing: Major education publisher of Fountas & Pinnell Literacy and other reading instructional materials. Operates in the same K-2 literacy instruction market but as a much larger, broader portfolio publisher rather than an early-reader niche specialist.
• Scholastic Education: Largest children's book publisher and a leading provider of K-6 literacy instructional materials, including decodable readers and classroom book sets. Comparable on product category but vastly larger scale and broader portfolio.

Direct peers

• Center for the Collaborative Classroom: Nonprofit publisher of evidence-based literacy curricula including Being a Reader. Targets similar K-2 classroom and intervention market with research-aligned instructional materials.
• 95 Percent Group: Provider of structured literacy solutions grounded in the Science of Reading, focused on reading intervention. Comparable target market (educators, interventionists, schools) and similar evidence-based curriculum approach as Flyleaf.
• Benchmark Education: Publisher of leveled and decodable readers along with phonics-based intervention materials. Closely comparable product mix (decodable texts, intervention, K-2 focus) to Flyleaf's Books to Remember series.
• Really Great Reading: Publishes phonics and decoding-based literacy intervention programs for K-12. Directly comparable to Flyleaf as a publisher of explicit, systematic Science of Reading-aligned materials for early readers.
• Wilson Language Training: Publisher of Wilson Reading System and Fundations, structured literacy programs for K-12. Direct competitor in explicit, systematic phonics instruction targeting the same educator and intervention market as Flyleaf.
• Voyager Sopris Learning: Publisher of literacy intervention programs including Step Up to Literacy and LiftOff to Literacy. Comparable as a research-based early literacy publisher targeting the same K-2 and intervention segments.

Emerging players

• Learning A-Z (Raz-Kids / Reading A-Z): Digital-first provider of leveled readers and literacy resources for K-5, including Raz-Kids. Comparable target customers and phonics/decodable content, with an emerging digital library model that could compete with Flyleaf's E-Book Library.
• Junior Learning: Publisher of structured literacy and phonics resources including decodable readers for early grades. Directly comparable product category and target segment as Flyleaf, though smaller and more focused on classroom supplies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlyleafPublishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flyleaf Publishing