RA Motor

What RA Motor does

RA Motor is a privately held Swedish multi-brand automotive retail and service group headquartered in Uppsala and operating through four showroom-and-workshop sites across the Uppsala–Stockholm corridor (Uppsala, Knivsta, Kungsängen, Haninge). The group is structured under two legal entities — RA Motor AB and the wholly owned RA Motor Stockholm AB — co-owned and managed by Johan Åkhagen Holm (CEO, new-car division) and Saeid Mohamad (business development, used-car division), with Daniel Arnekrans as CFO. The company has operated continuously since 1992 and is a member of the Swedish Motor Trade Association (MRF).

The core business is authorized sales and servicing of new passenger vehicles for Hyundai, Honda, Mazda, Nissan, and Subaru, plus commercial vehicles from Isuzu, Nissan LCV, and Maxus (electric transport vans), and the ORA electric vehicle brand from GWM/Great Wall Motor. A separate recreational vehicle division sells motorhomes from Knaus, Weinsberg, Roller Team, and CI, and caravans from Tabbert and T@B, supported by a dedicated motorhome workshop at Knivsta. Service operations include authorized workshops at all four locations plus the Hyundai Service 5+ flat-rate maintenance program for vehicles over five years old.

Revenue is generated through a mix of one-time vehicle sales (new and used), subscription-based private leasing via Santander Consumer Bank and the RA re:Lease nearly-new program, professional service and repair work, car and motorhome rental, and used-vehicle trade-in transactions. Customer segments are primarily private individuals with secondary segments in business fleet/company cars and recreation vehicle buyers. The go-to-market is direct-to-consumer through physical showrooms supplemented by the ramotor.se website, online service booking, and organic social channels (Facebook, Instagram, LinkedIn).

Name

RA Motor

Legal name

RA Motor AB

Website

https://ramotor.se

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

RA Motor is a privately held Swedish multi-brand automotive dealer and service group operating four showrooms and workshops across the Uppsala–Stockholm region, selling and servicing new/used passenger cars, commercial EVs, motorhomes, and caravans for private individuals and businesses.

Ownership category

akta.pro rank

Product category

Automotive Retail and Dealership Services

NAICS

Used Car Dealers (44112), Recreational Vehicle Dealers (44121), Other Motor Vehicle Dealers (4412), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Used / Refurbished Vehicle Subscription Programs (THADACAL)

Keywords

• Automotive retail dealership
• New and used cars
• Private vehicle leasing
• Motorhome and caravan sales
• Authorized auto service

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sale of new and used passenger cars and transport vehicles. RA Motor is an authorized dealer for Hyundai, Honda, Mazda, Nissan, Subaru, Isuzu, Maxus, and ORA electric vehicles.
2. Recreation Vehicles: Sale of new and used motorhomes (husbilar) and caravans (husvagnar). Brands include Knaus, Weinsberg, Roller Team, CI, Tabbert, T@B.
3. Service and Repair: Authorized service and repair for all sold vehicle brands. Includes regular maintenance, spare parts, and collision repair.
4. Private Leasing: Private leasing (privatleasing) arrangements for vehicles through financing partners. Also includes re:Lease program for nearly-new used cars.
5. Car Rental: Vehicle rental services including car hire and motorhome rental.
6. Vehicle Purchase: RA Motor purchases used vehicles from customers as part of trade-in programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RA Motor is an authorized multi-brand automotive retailer selling new and used passenger vehicles (Hyundai, Honda, Mazda, Nissan, Subaru, ORA), commercial vehicles (Isuzu, Maxus), and recreational vehicles including motorhomes and caravans from premium European brands. The company complements sales with authorized workshop service and repair, private leasing and re:Lease programs, a fixed-price maintenance package (Hyundai Service 5+), car and motorhome rental, and a used-vehicle trade-in purchase program.

Product overview

RA Motor is a Swedish car dealership offering a comprehensive vehicle portfolio through a multi-brand, multi-location retail model. The core offering consists of authorized sales of passenger vehicles (Hyundai, Honda, Mazda, Nissan, Subaru) and commercial vehicles (Isuzu, Maxus), plus the ORA electric vehicle brand from Great Wall Motor. Complementing vehicle sales is a recreational vehicle division offering motorhomes from Knaus, Weinsberg, Roller Team, and CI brands, as well as caravans from Tabbert and T@B. Services include private and re:Lease (pre-owned) leasing programs, an authorized workshop network across four locations, and the Hyundai Service 5+ maintenance package for vehicles over five years old. The company operates four facilities in Uppsala, Knivsta, Kungsängen, and Haninge, serving customers throughout the Stockholm-Uppsala region.

Differentiator

Problem solved

Functional benefit

Brands

• RA re:Lease: Lease program for nearly new cars with shorter lease periods, including warranty and assistance benefits similar to new car leasing.

Products and services

• Hyundai vehicles (new and used sales) Authorized dealer sales of new and used Hyundai passenger vehicles including Tucson, IONIQ 5, IONIQ 9, Santa Fe, Kona, and various hybrid/electric models for retail consumers across all four RA Motor locations.
• Honda vehicles (new and used sales) Authorized dealer sales of new and used Honda vehicles including HR-V Hybrid, Civic, ZR-V, CR-V, and Jazz Hybrid models.
• Mazda vehicles (new and used sales) Authorized dealer sales of Mazda vehicles at the Kungsängen location.
• Nissan vehicles (new and used sales) Authorized dealer sales of Nissan vehicles including Micra and Leaf electric models at the Kungsängen location.
• Subaru vehicles (new and used sales) Authorized dealer sales of Subaru vehicles including Outback models.
• Isuzu commercial vehicles (new and used sales) Authorized dealer sales of Isuzu commercial and transport vehicles at the Kungsängen location.
• Maxus electric commercial vehicles Authorized dealer sales of Maxus electric transport vans at the Kungsängen location.
• ORA (GWM) electric vehicles Electric vehicle brand from Great Wall Motor offering ORA 03 and ORA 03+ models with up to 420 km WLTP range, sold and serviced at RA Motor.
• Knaus motorhomes Authorized sales of German-built Knaus motorhomes including BoxLife Platinum Selection, BoxTime, Sun I, Live I, Live TI Platinum Selection, Live Wave Platinum Selection, Van TI, Van TI Plus, Van TI VW, Sky TI and special models.
• Weinsberg motorhomes Authorized sales of value-oriented Weinsberg motorhomes and campervans including CaraBus, CaraCompact, CaraCore, CaraLife, CaraSuite, CaraHome, and X-PEDITION models.
• Roller Team motorhomes Authorized sales of Italian Roller Team motorhomes (part of Trigano Group) including Kronos, Kronos FIT, and Kronos Spring Edition models.
• CI (Caravans International) motorhomes Authorized sales of CI (Trigano Group) motorhomes including Magis, Magis Integral, Kyros Elite, and Elliot Alkov models, supported by CI's network of over 200 European service points.
• Tabbert caravans Authorized sales of premium German Tabbert caravans including Puccini and Cazadora models.
• T@B caravans Authorized sales of T@B caravans including Basic and Offroad variants.
• Bilar i Lager (used car sales platform) Online platform for browsing and purchasing used vehicles (cars and recreation vehicles) from RA Motor's stock with filters by type, brand, location, fuel type, and price.
• Vehicle purchase / trade-in program (Vi köper din bil) Program through which RA Motor buys used vehicles from private customers; customers submit their vehicle details via the website and receive a response within 24 hours, supporting trade-ins and direct vehicle purchases.
• Privatleasing (private leasing) Private leasing subscription service for new vehicles from Hyundai, Honda, and other brands, offered via financial partners with promotional rates and included services.
• RA re:Lease (pre-owned car leasing) Pre-owned car leasing program under the RA re:Lease sub-brand, allowing customers to lease nearly-new vehicles with no down payment, 36-month terms, and warranty and assistance benefits similar to new car leasing.
• Bilverkstad (authorized workshop service) Authorized workshop services at Uppsala, Kungsängen, Haninge, and Knivsta covering maintenance, repairs, spare parts, and collision repair for all vehicle brands sold by RA Motor.
• Hyundai Service 5+ maintenance package Fixed-price comprehensive service package for Hyundai vehicles 5 years and older at 2,495 SEK, including brake function, emissions, lighting, steering, tires, brake pads and discs, fluid levels, engine tightness, frost protection, washer fluid, drive belts, and factory updates, plus free European roadside assistance.
• Car rental (Hyra Bil) Car rental service offered through RA Motor's dedicated rental division at its showroom locations.
• Motorhome rental (Hyra Husbil) Motorhome rental service offered through RA Motor's recreation vehicle division for customers seeking leisure travel.
• Företag – tjänstebilar (company cars for businesses) Business customer offering providing flexible financing alternatives and fleet/company car acquisition support for Swedish businesses, complementary to RA Motor's main consumer retail business.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Hyundai Motor SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer partnership for Hyundai vehicles including new cars, hybrids, plug-in hybrids, and electric vehicles. RA Motor offers Hyundai Service 5+ maintenance program.
• Honda SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda vehicles including HR-V Hybrid, Civic, ZR-V, CR-V, and Jazz Hybrid models.
• Nissan SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nissan vehicles including Micra, Leaf, and commercial vehicles at Kungsängen location.
• Mazda SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles at Kungsängen location.
• Subaru SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Subaru vehicles including Outback models.
• Isuzu SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Isuzu commercial vehicles and transport vans at Kungsängen location.
• Maxus SwedencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Maxus electric transport vans at Kungsängen location.
• GWM ORA (Great Wall Motor)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for ORA electric vehicles including ORA 03 and ORA 03+ models. RA Motor is bringing the new electric vehicle brand to Sweden.
• KnauscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Knaus motorhomes including BoxLife Platinum Selection, BoxTime, Sun I, L!VE TI Platinum Selection, Van TI, and L!VE I models.
• WeinsbergcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Weinsberg motorhomes and campervans including CaraBus, CaraCompact, CaraCore, CaraLife, CaraHome, CaraSuite, and X-PEDITION models.
• Roller TeamcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Roller Team motorhomes including Kronos and Kronos FIT models.
• CI (Caravans International)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for CI motorhomes part of Trigano Group, including Magis, Magis Integral, Kyros Elite, and Elliot Alkov models.
• TabbertcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tabbert premium caravans including Cazadora and Puccini models.
• T@BcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for T@B caravans including Basic and Offroad models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holmgrens Bil: Swedish multi-brand dealer representing Peugeot, Citroën, Opel, and others with showrooms and workshops. Direct comparable as a regional multi-brand authorized dealer offering sales, service, and corporate fleet programs in Sweden.
• Bilia AB: Sweden's largest multi-brand automotive retailer, operating authorized dealerships across Volvo, BMW, Toyota, and Mercedes among many others with workshop networks and private leasing. Direct competitor for new and used vehicle sales, service, and leasing in the same Swedish geography as RA Motor.
• KG:s Bil (KGK): Mid-sized Swedish automotive dealer group operating multiple authorized retail and workshop locations. Comparable business model to RA Motor: multi-brand new/used sales, authorized service, and private leasing in regional Sweden.

Regional players

• Bavaria Sverige: Authorised BMW and MINI retailer network in Sweden with full sales, service, and corporate leasing. Comparable in operating model (single-brand-leaning authorized dealership with strong workshop capability) and a regional competitor for premium-segment customers in the same geography.

Broad incumbents

• Mekonomen: Leading Nordic automotive aftermarket and service chain with affiliated workshops across Sweden. Adjacent competitor to RA Motor's authorized workshops, especially for customers outside warranty or for brands RA Motor does not represent.
• Hedin Mobility Group: Large Swedish automotive dealer group representing multiple brands (including Mercedes-Benz, BMW, and several volume brands) with full sales, service, and RV distribution. Overlaps with RA Motor in multi-brand retail, authorized workshops, and recreational vehicle distribution.
• Møller Mobility Group: Nordic automotive retailer group with strong Swedish presence, primarily representing Volkswagen Group brands. Competes with RA Motor on volume-brand passenger car sales, authorized service, and fleet/business leasing in the same region.
• Volvo Car Sverige (Retail Operations): Volvo's Sweden-based retail and distribution operations include authorized dealer partners. Although not a direct dealer, the manufacturer-led retail direction competes with independent multi-brand dealers like RA Motor for premium and electrified passenger vehicle customers.

Others

• Santander Consumer Bank (Swedish operations): Financial partner of RA Motor for vehicle financing and privatleasing. As a key enabler of subscription/leasing economics, it is a critical supplier/partner rather than a competitor, but its appetite for Swedish consumer credit risk directly shapes RA Motor's leasing volume.
• Länsförsäkringar: Insurance partner of RA Motor offering free first-month insurance with vehicle purchases and bundled insurance products. Connected as a financing/insurance ecosystem partner that supports customer conversion at the point of sale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ramotor.uppsala
• LinkedInlinkedin.com/company/ra-motor
• Instagraminstagram.com/ramotoruppsala

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RA Motor