SoCoo'c

What SoCoo'c does

SoCoo'c is a French direct-to-consumer kitchen retailer ("cuisiniste") that designs, manufactures, and assembles fitted kitchens ("cuisines équipées") in its own factories in Haute-Savoie and sells them through a national network of branded showrooms. The company serves individual French consumers — homeowners, families, apartment dwellers, and design-conscious buyers — seeking equipped kitchens at transparent, accessible price points, typically ranging from €2,734 to €5,500 per unit depending on model and layout (I, L, U, or central island). Customers book in-store appointments with a dedicated "Kitchener" consultant, supported by the in-house Coo'ki 3D configurator that handles needs-list capture, budget control, and 3D visualization.

The core product is a catalog of named kitchen models (SMART, CHILL, COSMIC, GARDEN, OPALE, LATTÉ, MANHATTAN, and others), each composable from a shared module library (wall units, base units, tall cabinets, niches, dining area), façade/colour range, worktop tiers (Stratifié, So Compact, So Quartz), proprietary accessories (So'Flex drawer separators, Modulo backsplash bar, So'Smart countertops, pop-up sockets), and optional appliance packs (including SMEG-branded integration). All furniture carries the NF Environnement label, is sourced predominantly from PEFC-certified wood, and ships pre-assembled with a 10-year guarantee. The technology backbone is the Coo'ki 3D web configurator integrated with online appointment booking, served via Fournier Groupe's CDN infrastructure.

The business model is omnichannel DTC retail: revenue is generated from one-time hardware sales of complete equipped kitchens (with optional worktop upgrades, delivery, and installation/pose services), marketed through a content/SEO-heavy website, organic social (#socooc), prominent Google reviews, and a strong brand reputation (4.8/5 across 591,484 Google reviews). SoCoo'c operates as a sub-brand within Fournier Groupe and is a privately held French company with no public funding history disclosed.

Name

SoCoo'c

Legal name

SoCoo'c

Website

https://socooc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SoCoo'c is a French direct-to-consumer kitchen retailer that designs, manufactures, and assembles made-in-France fitted kitchens (€2,734–€5,500) sold through a national showroom network with in-store "Kitchener" consultants and an in-house Coo'ki 3D configurator.

Ownership category

akta.pro rank

Product category

Fitted Kitchens (Cuisines Équipées)

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Fitted kitchens
• Kitchen furniture
• Kitchen design services
• Made-in-France kitchens
• Kitchen retail

Headquarters

HQ city

Seclin

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen unit sales: Primary revenue comes from one-time sale of complete equipped kitchen units (meubles, façades, plan de travail, crédence, électroménager). Each model is sold at a transparent fixed price with variants based on layout (I, L, U, îlot) and size (3.50 m² to 9.00 m²). Includes delivery and assembly options.
2. Worktop (plan de travail) upgrades: Revenue from premium countertop materials including stratified, So Compact, and So Quartz options with various thicknesses (10, 12, 18, 20, 29, 39, 78 mm) and finishes (wood effect, marble, stone, terrazzo, concrete).
3. Installation and delivery services: Revenue from kitchen installation (pose) services offered through the stores, plus delivery of pre-assembled furniture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SoCoo'c designs, manufactures and retails made-in-France fitted kitchens (cuisines équipées) through a national network of branded showrooms. Each kitchen is configured in I, L, U or central-island layouts (3.50 m² to 9.00 m²) and personalized through a catalogue of named models (SMART, CHILL, COSMIC, GARDEN, MANHATTAN, OPALE, LATTÉ), façades/colors, worktops, accessories and appliance packs. Customers use the proprietary Coo'ki 3D configurator and meet a dedicated "Kitchener" consultant in-store for design and quotation, with delivery of pre-assembled furniture and optional installation.

Product overview

SoCoo'c is a single-brand French kitchen retailer offering a unified product rather than a multi-product platform: it designs, manufactures and assembles fitted kitchens ("cuisines équipées") in its own factories in Haute-Savoie. The portfolio is organised as a flagship product line of named kitchen models (Smart, Chill, Cosmic, Garden, Manhattan, Opale, Latté, plus others referenced like Family Co, Cooking Louise, Biomania, Virtuose, Ethnic, Indus, Baroc, Coffee, Gipsy, Garrigue, Connect, Mozaïk, Bistro) — each configurable in I, L, U or central-island layouts and personalised through a shared catalogue of furniture modules (meubles hauts, meubles bas, armoires, niches et étagères, coin repas), facade/colours, worktops (Stratifiés / So Compact / So Quartz), accessories (So'Flex separators, Modulo backsplash bar, pop-up sockets, USB ports) and appliance packs (packs électroménager). These elements are all composed together via the in-house "Coo'ki" 3D configurator and sold through a national store network where a dedicated "Kitchener" guides customers from budget estimation to delivery and installation.

Differentiator

Problem solved

Functional benefit

Brands

• Coo'ki: SoCoo'c's online 3D kitchen configuration tool used to estimate budget, design kitchens in 3D, and prepare appointments with a Kitchener in store.

Products and services

• SMART kitchen model Entry-level made-in-France equipped kitchen sold by SoCoo'c, configurable in I, L, U and central-island layouts (3.50 m² to 9.00 m²). Targeted at first-time buyers and budget-conscious homeowners in France.
• CHILL kitchen model Mid-range made-in-France equipped kitchen sold by SoCoo'c, configurable in I, L, U and central-island layouts. Targeted at French consumers seeking a balanced price/positioning.
• COSMIC kitchen model Rounded/curved SoCoo'c kitchen inspired by feng shui principles with rounded furniture, integrated invisible appliances and warm color palettes (Calisson, Bleu Paon, Cacao, Lin, Noir). Configurable in I (3.50 m²), L (5.00 m²), U (7.60 m²) and central-island (9.00 m²) layouts.
• GARDEN kitchen model Bicolour green-and-wood SoCoo'c kitchen designed for families, with a Vert Scandi Mat sage-green finish and wood accents. Configurable in I, L, U and central-island layouts from 3,078€ to 5,164€.
• MANHATTAN kitchen model Black-and-white SoCoo'c kitchen with velvet-touch matte façades and fully integrated (invisible) appliances including a same-color-as-wall hood. Configurable in I, L, U and central-island layouts from 4,128€ to 5,500€.
• OPALE kitchen model Full-frame SoCoo'c kitchen (Chamois, Moka, Calisson, Bleu Paon, Vert Provence) with brass slim handles and a So'Smart marble-effect laminate worktop. Configurable in I, L, U and central-island layouts from 3,631€ to 5,484€.
• LATTÉ kitchen model Retro 60's-inspired chic SoCoo'c kitchen with Mezzo Praliné matte façades, Circo brushed brass handles and Pierre de lune marble-effect worktop. Configurable in I, L, U and central-island layouts from 3,005€ to 4,973€.
• Kitchen modules (meubles hauts, meubles bas, armoires, niches, coin repas) Modular kitchen furniture catalogue that composes SoCoo'c equipped kitchens: wall units (meubles hauts), base units (meubles bas), tall columns (armoires), drawer/insert fittings, niches and shelves, accessories and a dining area module (coin repas). Sold as part of the kitchen offer.
• Kitchen worktops (plans de travail) Kitchen worktop offering across three material families: Stratifiés (laminate, 18/29/39/78 mm), So Compact (compact, 10/29 mm) and Quartz (So Quartz Origins/Oxygen, 12/20 mm), with many decorative finishes (wood, marble, concrete, stone, terrazzo, Fenix-style).
• Façade and colour range (façades et couleurs) Personalisation layer for SoCoo'c kitchens: façades in matte, glossy, brushed, structured and wood-effect finishes, available in many colours (blanc coco brillant, blanc Alaska mat, chêne vintage, chêne noir structuré, rouge piment mat, vert scandi mat, bleu paon mat, calisson mat, etc.).
• Kitchen accessories and So'Flex storage accessories Range of in-house kitchen accessories including the So'Flex drawer separators, Modulo backsplash bar with utensil holders, range hoods, sinks/mitigeurs, corner socket blocks, pop-up sockets, USB ports, induction chargers and the rollmat sink extension.
• Appliance packs (packs électroménager) Appliance packages (packs électroménager) sold alongside the kitchen furniture, including ovens, hobs, dishwashers, refrigerators, hoods and compact microwaves, integrated invisibly into the kitchen layout. SMEG appliances are also featured (e.g. in the GARDEN model).
• In-store design and installation service End-to-end service delivered through the SoCoo'c store network: free in-store appointment with a Kitchener, 3D design, detailed quote, manufacturing (Made in France, Haute-Savoie), pre-assembled delivery and optional installation (pose).

Quantifiable outcome

• Google rating of 4.8/5 across 591,484 reviews
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• SmegminorOEM/ Whitelabel/ Licensing PartnerSmeg-branded home appliances are featured as optional integrated appliances in the SoCoo'c GARDEN kitchen model (visible in the GARDEN page imagery references to 'socooc-cuisines-equipees-garden-electro-smeg').
• Fournier GroupeflagshipStrategic or Co-development PartnerFournier Groupe is the parent company: SoCoo'c digital assets are served from cdn.fourniergroupe.com CDN, indicating shared infrastructure, brand portfolio ownership, and likely shared manufacturing/R&D resources with other Fournier Groupe kitchen brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arthur Bonnet: Sister brand under Fournier Groupe offering made-in-France fitted kitchens through a French showroom network. Directly comparable to SoCoo'c as a fellow Fournier Groupe kitchen sub-brand with overlapping customer base and product line.
• Mobalpa: French 'cuisiniste' with a national network of franchised showrooms selling fully fitted kitchens in the same accessible-to-mid price band. Closely comparable in GTM (in-store design consultation), product (made-in-France equipped kitchens) and customer (French B2C renovators).
• Cuisine Plus: French kitchen specialist with national showroom coverage, mid-market positioning and a configurator-based sales funnel. Comparable to SoCoo'c in price band, store-led GTM and B2C focus.
• Ixina: Franchised French kitchen retailer with a national showroom footprint and a 3D configurator (similar to Coo'ki). Directly comparable in channel (store + configurator), price positioning (mid-market) and customer base (French homeowners).
• Lapeyre: French home-improvement retailer with a fitted-kitchen offer sold through showrooms, including transparent pricing and in-store design consultation. Overlaps with SoCoo'c in kitchen product and in-store design service, with a broader home-renovation portfolio.
• Cuisinella: French kitchen retail chain (part of Schmidt Groupe) selling fitted kitchens with transparent pricing and a configurator, very similar to SoCoo'c's model. Direct overlap in product, channel and target segment.
• Schmidt Groupe: One of France's largest specialist kitchen manufacturers-retailers with a national showroom network and an integrated configurator offering. Directly comparable to SoCoo'c in product (fitted kitchens), business model (vertical manufacturing + owned stores) and target customer (mass-market to mid-market French households).

Broad incumbents

• IKEA France: Global home-furnishing incumbent with a large French store network and a dominant affordable kitchen offer (METOD) sold via configurator. Comparable in target segment (mass-market B2C kitchen buyers) and in use of an online configurator, though much broader in product portfolio.
• Conforama: French mass-market furniture and kitchen retailer with a national store footprint and accessible-price positioning. Comparable to SoCoo'c in mid-market B2C kitchen pricing and store-based distribution, with a broader furniture catalogue.
• Leroy Merlin: French home-improvement retail leader (Adeo group) with kitchens sold through showrooms and online configurators. Comparable in price band and French B2C homeowner customer base, with a much wider home-improvement portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socooctoulouse

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoCoo'c