What Life in Codes does

Life in Codes is a privately held Atlassian partner and reseller operating across Romania, Belgium, Estonia, Lithuania, the UAE, and the UK, with two legal entities — Life in Codes OÜ (Estonia) and Life in Codes Solutions SRL (Romania) — and operational roots going back to 2013. The firm resells the full Atlassian portfolio (Jira Software, Confluence, Jira Service Management, Jira Work Management, Bitbucket, Jira Align, Compass, Rovo, Trello, Opsgenie, Statuspage, Atlassian Access/Guard, Beacon) alongside complementary tools (monday.com, ClickUp, Notion, Starhive, Loom, Wrike), and has built proprietary apps extending Jira, Confluence, and Bitbucket.

Its revenue model combines subscription reselling of third-party software with professional services (implementation, configuration audit, business process analysis, migrations, training, licensing advisory) and managed services (infrastructure maintenance, monitoring, incident resolution, updates). The go-to-market is consultative and sales-led, anchored by a Head of Sales, free consultation sessions, and a direct enterprise motion targeting mid-market and enterprise clients across CEE and select Western European and Middle Eastern markets. Marketing centers on content (blog, case studies), social channels (LinkedIn, Facebook, Twitter), and the annual Work Evolution Summit in Bucharest, which by 2026 attracted more than 150 professionals.

The company serves named clients including DHL, Orange, OTP Bank, Libra Internet Bank, FirstBank, Inecobank, IFIN Horia Hulubei, Exclusive Networks, Up Romania, and the European Training Foundation, spanning banking, logistics, telecommunications, cybersecurity, employee benefits, and education. Headcount of 11–50 and the absence of disclosed funding or revenue indicate a small, founder-/management-owned services firm with multi-country delivery capability but limited public financial transparency.

Name

Life in Codes

Legal name

Life in Codes

Website

https://lifeincodes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Life in Codes is an Atlassian partner and reseller that sells, implements, and supports Atlassian and complementary work-management tools for mid-market and enterprise clients across Romania, Belgium, Estonia, Lithuania, the UAE, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Giurgiu

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Atlassian Product Reselling: As an Atlassian partner and reseller, Life in Codes resells Atlassian software products including Jira, Confluence, Bitbucket, and other Atlassian tools. They hold non-exclusive worldwide rights to resell Atlassian software.
2. Professional Services: Comprehensive professional services including implementation, configuration audit, business process analysis, licensing and counselling, training, maintenance and upgrades, and migrations for Atlassian products.
3. Managed Services: Ongoing managed services supporting work processes through infrastructure maintenance, monitoring, testing, technical support, incident resolution, and update implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Life in Codes is a certified Atlassian partner and reseller that sells Atlassian software products (Jira, Confluence, Bitbucket, Jira Service Management, Jira Align, and others) alongside complementary work management tools, and delivers the implementation, configuration audit, migration, business process analysis, licensing advisory, training, and ongoing managed services required to deploy and operate those tools in client organizations.

Product overview

Life in Codes is an Atlassian partner and reseller offering a comprehensive portfolio of Atlassian products including Jira Software, Confluence, Jira Service Management, Bitbucket, Compass, Rovo, Trello, and others, alongside complementary tools (monday.com, ClickUp, Notion, Starhive, Loom, Wrike). The company provides professional services including implementation, migration, training, business process analysis, and managed services to help organizations maximize the value of their Atlassian investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlassian Product Reselling Reselling of Atlassian software products (Jira, Confluence, Bitbucket, Jira Service Management, etc.) on a subscription basis to enterprise and mid-market customers as a certified Atlassian partner.
• Implementation Services Installation and configuration of Atlassian products per client specifications, including add-ons and workflow setup, delivered as a ready-to-use deployment.
• Migration Services Migration of Atlassian workloads from on-premise to Cloud or between solutions within the Atlassian ecosystem, preserving data and operational continuity.
• Configuration Audit Assessment of an organization's existing Atlassian configurations and functional setup, producing a report with recommendations for quick implementation of improvements.
• Business Process Analysis Identification and optimization of client business processes using Atlassian tools, translating business requirements into objectives, KPIs, and personalized implementation plans.
• Licensing and Counselling Advisory on Atlassian product selection and licensing optimization to help clients reduce administration costs and choose the right subscription mix.
• Training Structured training programs that build client team skills and autonomy in using Atlassian products across roles and use cases.
• Managed Services Ongoing support of client Atlassian environments covering infrastructure maintenance, monitoring, testing, technical support, incident resolution, and update implementation.
• Atlassian Teamwork Collection Bundled Atlassian offering combining team collaboration, project tracking, and AI capabilities to break down silos and boost productivity across teams.
• Atlassian Strategy Collection Bundled Atlassian offering for enterprise strategy, planning, and portfolio execution across the business.
• Complementary Work Management Tools (monday.com, ClickUp, Notion, Starhive, Wrike, Loom) Distribution and advisory for complementary work management platforms — monday.com, ClickUp, Notion, Starhive, Wrike, and Loom — offered alongside the Atlassian portfolio for teams that need visual, async, or AI-powered collaboration tooling.

Quantifiable outcome

• Work Evolution Summit events attracting 150+ professionals annually

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AtlassiancoreChannel Partner/ Reseller/ DistributorLife in Codes is a certified Atlassian partner and reseller with non-exclusive worldwide rights to resell Atlassian software products. They specialize in implementation, automation, configuration and alignment of Atlassian workflows.
• Industry-leading Atlassian App ProviderscoreStrategic or Co-development PartnerLife in Codes has partnered with leading Atlassian app providers to deliver the best solutions to clients, offering enhanced functionality through third-party add-ons and integrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K15t: Stuttgart-based Atlassian Marketplace vendor and Atlassian consulting partner, known for Confluence and Jira apps. Comparable to Life in Codes as a partner with both proprietary Atlassian apps and consulting services.
• cPrime: Full-service Atlassian Platinum partner and Agile transformation consultancy with deep Jira/Confluence implementation expertise. Comparable to Life in Codes due to its focus on enterprise agile delivery, ITSM rollouts, and Atlassian-based consulting.
• Deiser: Spanish Atlassian partner specializing in Atlassian tooling, migrations, and enterprise Agile transformations. Comparable to Life in Codes as a regional European Atlassian solution partner with a similar professional services catalog.
• Valiantys: European Atlassian Platinum partner headquartered in France, providing Atlassian licensing, implementation, and Atlassian-focused managed services. Comparable to Life in Codes as a Europe-based, multi-country Atlassian partner with overlapping service lines.
• Praecipio: Atlassian Platinum Solution Partner focused on enterprise agile transformation, ITSM, and DevOps implementations. Comparable to Life in Codes on Atlassian implementation services and enterprise customer base.
• Trundl: North American Atlassian Platinum partner with implementation, training, and managed services around Atlassian tools. Comparable to Life in Codes on the Atlassian-based services model and enterprise customer focus.
• Adaptavist: One of the largest Atlassian Platinum Solution Partners globally, offering Atlassian consulting, app development, and managed services. Highly comparable to Life in Codes as a certified partner with worldwide reach and a similar mix of reselling, professional services, and proprietary apps.
• catworkx: German-based Atlassian Platinum partner offering consulting, training, and app development around the Atlassian ecosystem. Directly comparable to Life in Codes on Atlassian specialization, professional services, and proprietary marketplace apps.

Emerging players

• ALM Works: Atlassian Marketplace vendor behind Structure for Jira. Comparable to Life in Codes as a niche Atlassian ecosystem player with proprietary apps sold through the Atlassian Marketplace.
• ScriptRunner: Atlassian Marketplace vendor offering automation and scripting tools for Jira, Confluence, and Bitbucket. Comparable to Life in Codes on the Atlassian-ecosystem specialization and the app-driven partner business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lifeincodes
• Facebookfacebook.com/lifeincodes.atlassianpartner
• LinkedInlinkedin.com/company/life-in-codes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life in Codes