WAT

What WAT does

W.A.T. GmbH Waldkirch is a privately held Swiss specialty trade company that designs, installs, and services automatic irrigation systems and complementary water-technology solutions for high-end residential gardens and terraces as well as public sports facilities, golf courses, and green spaces. Founded in 1998 by Theo Weber and headquartered in Waldkirch (canton of St. Gallen), the company operates with a seven-person team focused exclusively on irrigation, well/fountain technology, and pond technology. The firm selects and integrates third-party control systems and sensors from major equipment manufacturers — including Hunter Industries, Rain Bird, and Toro — to deliver modular, sensor-driven, and remotely monitored irrigation installations with features such as flow metering, vandal-protected public-area equipment, and PC-based decoder control for large-scale facilities.

The underlying technology stack is built around commercial off-the-shelf electronic controllers, soil and weather sensors, flow meters, and remote-access modules, rather than proprietary hardware or software. Service scope spans project planning and installation of irrigation, well, and pond systems, plus recurring seasonal services (spring commissioning and winterization) billed on a time-and-materials basis. The product surface is also extended with micro-irrigation systems for planters, drip and spray systems for flower beds, and pop-up sprinklers with throw distances up to 53 meters for lawn coverage.

The business model is primarily project-based: one-time system sales and installation revenue, supplemented by recurring professional services for maintenance and seasonal preparation. Pricing is quote-based across the board, with no publicly disclosed rate cards and regional travel cost add-ons for out-of-area service calls. The go-to-market is sales-led and relationship-driven, relying on on-site consultation, a website contact form, online appointment booking, and referral flows from planning partners such as Aqua Transform and roal GmbH. The customer base is concentrated in Eastern Switzerland and spans upscale private residential clients and municipal/public-sector sports and golf facilities, with no active digital marketing or outbound sales motion identified.

Name

WAT

Legal name

W.A.T. GmbH Waldkirch

Website

https://wat-gmbh.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

W.A.T. GmbH Waldkirch is a privately held Swiss specialty firm that designs, installs, and services automatic irrigation systems and water technology for high-end residential gardens, public sports facilities, and golf courses in Eastern Switzerland.

Ownership category

akta.pro rank

Product category

Landscape Irrigation Services

NAICS

Landscaping Services (56173)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation Systems Installation & Maintenance (IMAIAIAC)

akta.pro secondary industries

Sprinkler System Installation (New Systems) (HSAIAEAB), Irrigation System Design & Planning (HSAIAEAA), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Irrigation Systems Installation & Maintenance (BPABADAE)

Keywords

• Automatic irrigation systems
• Landscape irrigation services
• Sports field irrigation
• Garden irrigation solutions
• Water technology services

Headquarters

HQ city

Waldkirch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation System Sales and Installation: Sales and installation of high-quality electronically controlled irrigation systems for sports and recreational facilities as well as upscale single-family home gardens and terraces
2. Maintenance Services: Spring commissioning and winterization services for automatic irrigation systems, charged by effort/time
3. Water Technology Services: Planning and implementation of well technology and pond technology solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

W.A.T. GmbH Waldkirch designs, installs, and maintains automatic irrigation systems for upscale residential gardens and terraces, public sports facilities, and golf courses. The company also delivers related water technology services covering well/fountain and pond technology, alongside seasonal spring startup and winterization services for installed systems.

Product overview

WAT GmbH Waldkirch is a specialized Swiss company offering comprehensive automatic irrigation and water technology solutions. The core product portfolio consists of automatic irrigation systems for two main segments: (1) terraces and residential gardens, featuring control units from simple battery-operated devices to sensor-controlled systems with remote access and alarm notifications, along with micro irrigation systems for plant containers, drip/spray systems for flower beds, and pop-up sprinklers for lawns; and (2) public sports facilities and golf courses, utilizing modular control units with weather/soil sensors, flow meters, remote monitoring, and PC-based decoder systems for large installations. Additionally, the company provides water technology services including well/fountain technology (planning and implementing well systems with various water display options) and pond technology (filter systems, pumps, and water circulation). The company also offers annual maintenance services including spring startup and winterization. WAT works with leading irrigation equipment manufacturers including Hunter Industries, Rain Bird, and Toro, offering their control devices (Hunter X-Core, I-Core, Pro-C, Rain Bird ESP-Modular, Toro TMC series) and sensor products (rain sensors, evapotranspiration sensors) as integral components of their installed systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Irrigation Systems for Terraces and Gardens
• Automatic Irrigation Systems for Public Sports Facilities
• Well and Fountain Technology
• Pond Technology
• Spring Startup Service
• Winterization Service

Quantifiable outcome

• Water savings through automated, uniform distribution
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Aqua TransformminorImplementation/ SI/ Consulting PartnerEngineering office listed as a planning partner for irrigation projects
• roal GmbHminorImplementation/ SI/ Consulting PartnerPlanning partner for irrigation projects, located in Winterthur
• Hunter IndustriescoreTechnology or IntegrationMajor equipment supplier for control devices (X-Core, I-Core, Pro-C), sensors (RainClik, SolarSync, IC MiniClik) and irrigation equipment. Key technology partner for automated irrigation systems.
• Rain Bird Deutschland GmbHcoreTechnology or IntegrationKey equipment supplier for control devices (HP, DIALOG, ESP Modular, WP1), rain sensors and irrigation components
• Toro IrrigationcoreTechnology or IntegrationMajor supplier of irrigation control systems (TMC-424, TMC-212, TRICOMM) and rain sensors for professional irrigation

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Netafim: Global leader in drip and micro-irrigation, originally agricultural but expanding into landscape and sports-turf applications. Overlaps with WAT's drip irrigation and micro-system offerings for terraces and planters.
• Toro Company: Global irrigation equipment manufacturer (TMC-424, TMC-212, TRICOMM controllers) with deep presence in sports and golf-course irrigation. WAT installs Toro products for its sports-facility and golf-course customers, competing in the same professional irrigation segment.
• Rain Bird Corporation: Major manufacturer of irrigation controllers (ESP-Modular, WP1, DIALOG) and sensors. WAT directly installs Rain Bird products as a Swiss channel partner and competes indirectly against Rain Bird's own dealer/installer network in the same product category.
• Hunter Industries: Global manufacturer of professional irrigation control systems (X-Core, I-Core, Pro-C) and sensors (RainClik, SolarSync). WAT is a regional channel partner for Hunter, making it materially comparable in the Swiss market where Hunter equipment is the dominant installed base.
• GARDENA (Husqvarna Group): European residential garden irrigation leader with smart controllers and micro-irrigation products. Comparable to WAT in the residential garden segment where both target upscale homeowners, though GARDENA also reaches DIY consumers via retail.

Emerging players

• Hydropoint Data Systems: Smart water management platform for landscape irrigation using weather data and analytics. Competes with WAT's sensor-controlled systems at the technology layer for commercial and residential landscape customers.
• Rachio: US-based smart irrigation controller company serving residential consumers with Wi-Fi controllers and weather-based automation. Represents the DIY segment that competes with WAT's professional residential installation value proposition.

Direct peers

• PERROT-Regnerbau Calw GmbH: German manufacturer of irrigation sprinklers and equipment, listed as a partner in WAT's supply chain. Operates in the same DACH professional irrigation market with comparable product lines for sports and landscape applications.
• Bailoy Products Ltd: UK-based manufacturer and supplier of irrigation products, listed as a partner in WAT's supply chain. Operates in adjacent European professional irrigation markets with comparable controller and sensor offerings.
• wacker-etec: German equipment supplier for irrigation technology listed as a partner in WAT's supply chain. Comparable as a DACH-region irrigation specialist operating in adjacent territory with overlapping product and customer categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w.a.t.-gmbh-waldkirch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAT