LHD Benefit Advisors
LHD Benefit Advisors is an independent, Indianapolis-based employee benefits advisory firm serving Indiana employers with strategy, analytics, financial underwriting, pharmacy, population health, and benefits administration services, generating revenue from consulting fees and insurance carrier commissions.
- Company typePrivate
- Founded1999
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LHD Benefit Advisors does
LHD Benefit Advisors (legal entity LoCascio Hadden and Dennis, LLC) is an independent, privately held employee benefits advisory firm founded in May 1999 and headquartered in Indianapolis, Indiana. The firm designs and manages employee benefit programs for Indiana-based employers of all sizes, organized around three service pillars: Business Health (strategy, data analytics, financial underwriting, pharmacy/PBM analysis), Employee Well-being (population health, wellness coaching, condition-specific care courses such as Diabetes 101), and HR Support (vendor management, regulatory compliance, benefits administration technology). Its technology stack combines proprietary financial underwriting and population health analytics tools with a Premiere partnership to PlanSource for benefits administration software, supported by in-house PlanSource developers handling integrations and ongoing client implementation.
The firm operates a sales-led, field-based distribution model in which dedicated benefit advisors serve as embedded extensions of client HR teams, supported by licensed pharmacists, certified wellness specialists, and a financial analyst team. Revenue is generated through a combination of professional services consulting fees and recurring insurance carrier commissions earned on placed medical, dental, vision, and other benefit plans, with multi-year advisory contracts typical. LHD is a founding member of United Benefit Advisors (UBA), an independent benefits advisory network of 200+ offices and 2,000+ advisors providing access to a $13B-employee healthcare benchmarking database and group carrier discounts. Named enterprise clients include Purdue University, Indiana University, DePauw University, NCAA, Royal United Mortgage, KYB America, IndyGo, Audiochuck, and Indiana Farm Bureau Insurance, with the firm claiming to reach approximately half a million Hoosiers across its employer book.
LHD Benefit Advisors firmographics
Firmographics- Name
- LHD Benefit Advisors
- Legal name
- LoCascio Hadden and Dennis, LLC
- Website
- https://lhdbenefits.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LHD Benefit Advisors is an independent, Indianapolis-based employee benefits advisory firm serving Indiana employers with strategy, analytics, financial underwriting, pharmacy, population health, and benefits administration services, generating revenue from consulting fees and insurance carrier commissions.
- Ownership category
- akta.pro rank
LHD Benefit Advisors industry classification
Industry- Product category
- Employee Benefits Advisory
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where LHD Benefit Advisors is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LHD Benefit Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Benefits Advisory & Consulting Services: LHD provides comprehensive employee benefits advisory services including strategy & design, data analytics, financial underwriting, pharmacy analysis, population health, employee communication, vendor management, compliance, and benefits administration technology. Revenue is generated through consulting fees and commissions from insurance carriers for placing employee benefit plans.
- Insurance Commissions: As a licensed insurance agency, LHD earns commissions from insurance carriers for employee health, dental, vision, and other benefit plans placed for employer clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom employer benefit advisory services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
LHD Benefit Advisors product offering
Product offeringCore offering
LHD Benefit Advisors is an Indiana-based employee benefits advisory firm that designs, underwrites, and manages high-performing employee benefit plans for employers. Core offerings span strategy and program design, health plan data analytics, financial underwriting, pharmacy and PBM analysis, population health and wellness programs, employee communication, vendor management, regulatory compliance, and benefits administration technology delivered through the PlanSource platform. The firm operates as a licensed insurance agency earning carrier commissions alongside consulting fees, serving more than 500,000 Hoosiers across employer clients.
Product overview
LHD Benefit Advisors offers a comprehensive suite of employee benefits advisory services organized around three core pillars: Business Health (strategy, analytics, financial underwriting, pharmacy management), Employee Well-being (population health, communication, wellness programs), and HR Support (vendor management, compliance, benefits administration technology). The portfolio includes consulting services (Strategy & Program Design, Financial Underwriting & Analysis, Pharmacy & PBM Analysis, Population Health & Wellness, Employee Communication, Vendor Management, Regulatory Compliance), proprietary programs (Diabetes 101 Care Course), technology platforms (PlanSource partnership for benefits administration), and access to partner networks (UBA benchmarking). Formerly offered Vital Incite analytics platform (acquired by Alera Group in 2022). The company serves Indiana employers with a team of advisors and specialists across account management, population health, and financial analysis departments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- NPS Score of 95, demonstrating exceptional client satisfaction
- +4 more outcomes
Companies that use LHD Benefit Advisors
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
LHD Benefit Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
LHD Benefit Advisors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- United Benefit Advisors (UBA)coreLHD is a founding member of United Benefit Advisors, the nation's leading independent employee benefits advisory organization. UBA provides access to 200+ offices, 2,000+ advisors, leading carriers, and benchmarking data covering $13B in healthcare, 1M employees, and 7,800 employers. LHD's David LoCascio established UBA in March 2001.
- PlanSourcecorePlanSource is LHD's benefits administration technology partner. LHD is a Premiere PlanSource Partner with in-house developers to build custom integrations, handle implementation, and provide ongoing support. They offer differentiated experience, group discounts, and innovations only available to PlanSource resellers.
- UBA Compliance Partners (Kutak Rock & Fisher Phillips)minorUBA partners with Kutak Rock and Fisher Phillips for expert and timely compliance advice strengthening HR efforts and minimizing compliance risks, including monthly webinars and Q&A sessions.
- Vital InciteminorVital Incite was established by LHD in February 2013 as a data warehouse and population health analytics platform. It was sold to Alera Group in January 2022, ending the partnership. LHD still references Vital Incite data for client analytics.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
LHD Benefit Advisors competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Brown & Brown is a publicly traded national insurance brokerage with deep employee benefits and group benefits capabilities. Overlaps with LHD in benefits advisory, analytics, and carrier relationships, but operates across all 50 states and many verticals.
- Aon: Aon is a global professional services firm with a sizable health and benefits practice. Competes with LHD at the high end of the mid-market and into large employers for benefits strategy, analytics, and risk advisory work.
- USI Insurance Services: USI is one of the largest U.S. insurance brokerages with a strong employee benefits practice serving mid-market and large employers. Comparable to LHD in core offerings (benefits strategy, PBM analysis, compliance) but with national reach and significantly larger headcount.
- Arthur J. Gallagher: Gallagher is a global insurance brokerage and risk-management firm with a large employee benefits consulting practice. Comparable to LHD in benefits strategy, analytics, and compliance support, with substantially greater geographic and enterprise scale.
- Hub International: Hub International is a large North American insurance brokerage offering employee benefits, commercial, and personal lines. Comparable to LHD in benefits advisory and PBM-related services, with broader geographic coverage.
- Marsh McLennan (Mercer): Mercer, part of Marsh McLennan, is a global health and benefits consulting leader serving large and jumbo employers. Competes with LHD for sophisticated employer RFPs, especially in the higher-education and large-employer segments LHD serves.
- Willis Towers Watson (WTW): WTW is a global advisory, broking, and solutions firm with a strong health and benefits practice. Overlaps with LHD in benefits strategy, analytics, and PBM consulting, but operates globally and serves primarily larger employers.
Direct peers
- Holmes Murphy: Holmes Murphy is an independent, employee-owned insurance brokerage and benefits advisory headquartered in the Midwest. Directly comparable to LHD in culture, independence, benefits focus, and mid-market employer client profile.
- Alera Group: Alera Group is a national independent insurance, benefits, and wealth advisory firm built largely through acquisitions — including LHD's former analytics platform Vital Incite. It is the closest mid-market peer in business model and employee-benefits focus.
- OneDigital: OneDigital is a national independent employee benefits advisory and HR consulting firm serving mid- and large-market employers. Like LHD, it combines brokerage, analytics, compliance, and benefits administration, but at far larger scale across many states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LHD Benefit Advisors social profiles
Digital presenceLHD Benefit Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
LHD Benefit Advisors leadership team
Management profileNumber of profiles
Profiles9 records
LHD Benefit Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LHD Benefit Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LHD Benefit Advisors
What does LHD Benefit Advisors do?
LHD Benefit Advisors is an Indiana-based employee benefits advisory firm that designs, underwrites, and manages high-performing employee benefit plans for employers. Core offerings span strategy and program design, health plan data analytics, financial underwriting, pharmacy and PBM analysis, population health and wellness programs, employee communication, vendor management, regulatory compliance, and benefits administration technology delivered through the PlanSource platform. The firm operates as a licensed insurance agency earning carrier commissions alongside consulting fees, serving more than 500,000 Hoosiers across employer clients.
Is LHD Benefit Advisors a public or private company?
LHD Benefit Advisors is a private company. It is classified as management employee owned and is currently operating.
When was LHD Benefit Advisors founded?
LHD Benefit Advisors was founded in 1999. It employs 11 to 50 people.
Where is LHD Benefit Advisors based?
LHD Benefit Advisors is headquartered in Indianapolis, United States, in the North America region.
How does LHD Benefit Advisors make money?
Two revenue lines are on record. Benefits Advisory & Consulting Services are the primary driver. The others are insurance Commissions.
Who are LHD Benefit Advisors's main competitors?
Broad incumbents on record are Brown & Brown, Aon, USI Insurance Services, Arthur J. Gallagher, Hub International, Marsh McLennan (Mercer) and Willis Towers Watson (WTW). Direct peers are Holmes Murphy, Alera Group and OneDigital.
Does LHD Benefit Advisors have an API?
No public API is recorded for LHD Benefit Advisors.
What industry is LHD Benefit Advisors in?
LHD Benefit Advisors's product category is Employee Benefits Advisory. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524292 and its SIC code is 6411.