ClwydAlyn

What ClwydAlyn does

ClwydAlyn Housing Limited is a Charitable Registered Society and Registered Social Landlord (L051) headquartered in St Asaph, Denbighshire, providing affordable social housing and associated support services across all seven counties of North Wales. Founded in 1978, the organisation manages over 6,800 homes through four core service lines: general needs rented housing, care homes (including Llys y Waun in Wrexham, Merton Place in Colwyn Bay, Llys Marchan in Ruthin, and Plas Telford), independent living schemes for over-55s (Hafan Gwydir, Llys Raddington, Neuadd Maldwyn), and supported living schemes for vulnerable groups including those with learning disabilities, autism, or experiencing homelessness. The portfolio is geographically dispersed across Anglesey, Gwynedd, Conwy, Denbighshire, Flintshire, Wrexham, and Powys.

The organisation's revenue model combines recurring rental income from social housing tenants with development grant funding from the Welsh Government (e.g., £30 million Social Housing Grants for the Penrhos redevelopment), local authority commissioning for care and supported living services, and partnership development income from joint ventures with housebuilders such as Castle Green, Williams Homes, and Wales Timber Solutions. Ancillary services include the MyClwydAlyn resident self-service portal (built on Civica Housing Portal infrastructure), in-house maintenance and repairs, benefits and welfare rights advice, energy efficiency upgrades (£2 million annually for Energy Fit Status), the MealCentre community food service in Rhyl, and a digital inclusion programme.

ClwydAlyn holds S&P Global A credit rating with stable outlook (2025), is authorised and regulated by the Financial Conduct Authority, and operates under the Welsh Government Regulatory Framework for Housing Associations. Its 2025 Corporate Plan 'Wales Without Poverty' targets delivery of 1,500 new homes backed by a £250 million investment programme, executed through partnerships with local authorities, the Betsi Cadwaladr University Health Board, private developers, and four other North Wales housing associations. Headcount stands at over 750 staff across the North Wales operating region.

Name

ClwydAlyn

Legal name

ClwydAlyn Housing Limited

Website

https://clwydalyn.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ClwydAlyn is a charitable Registered Society and Registered Social Landlord providing affordable housing, care homes, and supported living services across all seven counties of North Wales, managing over 6,800 homes for low-income, elderly, and vulnerable residents.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Community Housing Services (62422), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)

SIC

Operators Of Apartment Buildings (6513), Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Housing Assistance & Homeless Services (BPAGAEAB), Rental / Fee-for-Service CCRCs (HLADAEAB)

Keywords

• Affordable housing
• Social housing
• Care home services
• Supported living
• Housing association

Headquarters

HQ city

Saint Asaph

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rents: Rental income from over 6,800 homes across North Wales. Residents pay rent for affordable housing units including general housing, care homes, independent living schemes, and supported living schemes.
2. Government Grants and Social Housing Grants: Welsh Government social housing grants and local authority funding for affordable housing development. Examples include £30 million Welsh Government Social Housing Grants for developments in Flintshire.
3. Development Partnerships: Revenue generated through partnership developments with local authorities, housing associations, and private developers for new affordable housing construction.
4. Care Home Services: Income from care home operations including nursing homes, residential care, and extra care facilities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

ClwydAlyn is a charitable Registered Society and Registered Social Landlord that provides affordable rented housing, care homes, independent living schemes, and supported living services. The organization manages more than 6,800 homes across seven counties in North Wales and employs over 750 staff to deliver housing and care services to individuals and families in need.

Product overview

ClwydAlyn is a social housing provider based in St Asaph, North Wales, offering a portfolio of housing services spanning core social rented housing (6,800+ homes across 7 counties), care homes (including Llys y Waun, Merton Place, Llys Marchan), independent living schemes for over-55s, and supported living for vulnerable individuals including those with learning disabilities or autism. The organization operates as a unified housing association rather than a platform-plus-modules architecture. Key supplementary services include the MyClwydAlyn resident self-service portal, in-house maintenance and repairs, benefits advice, energy efficiency upgrades (£2 million annually), and community initiatives like MealCentre and digital inclusion programmes. New housing developments are delivered through partnerships with local authorities, Welsh Government, and private developers, featuring energy-efficient designs with renewable technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Social Housing Rented social housing for low-income individuals, families, and those in housing need across seven counties in North Wales, comprising 6,800+ homes managed by the organization.
• Care Homes
• Independent Living Schemes Housing designed to enable residents to live independently with the security of an on-site scheme manager, typically targeted at older people.
• Supported Living Schemes Personalised housing with dedicated support services for individuals who need assistance to live independently, including people with learning disabilities, mental health needs, or other vulnerabilities.

Quantifiable outcome

• 6,800+ homes across North Wales
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Castle Green HomescoreStrategic or Co-development Partner · 23 March 2026Castle Green Homes appointed Chris McAllister as senior partnerships manager to leverage over 20 years of affordable housing experience. Castle Green has built 289 affordable homes last year and works with housing associations including ClwydAlyn. Castle Green is positioned as one of the UK's fastest growing housebuilders.
• AdracoreStrategic or Co-development PartnerHousing association partner working with Castle Green on affordable housing delivery across North Wales. ClwydAlyn listed as partner alongside Adra in Castle Green partnerships.
• North Wales Housing AssociationcoreStrategic or Co-development PartnerHousing association partner working on affordable housing delivery with Castle Green and other partners including ClwydAlyn.
• ToruscoreStrategic or Co-development PartnerHousing association partner in Castle Green partnerships for affordable housing delivery.
• Castle Green PartnershipscoreStrategic or Co-development PartnerPartnership with Castle Green Partnerships for developing affordable housing. They have completed multiple developments together including Mynydd Isa (56 homes) and have another under construction at Well St, Buckley.
• Flintshire County CouncilcoreStrategic or Co-development PartnerLocal authority partner in affordable housing development. Partnered with ClwydAlyn and Castle Green Partnerships on Mynydd Isa development and other Flintshire projects.
• Williams HomescoreStrategic or Co-development PartnerConstruction contractor building affordable homes for ClwydAlyn. Building 107 homes at Penrhos Polish Village in Gwynedd and previously built homes at Guilsfield, Powys.
• Gwynedd CouncilcoreStrategic or Co-development PartnerLocal authority partner working with ClwydAlyn on Penrhos Polish Village redevelopment and other housing developments in Gwynedd.
• Betsi Cadwaladr University Health BoardcoreStrategic or Co-development PartnerHealth board partner working with ClwydAlyn and Gwynedd Council on housing and care developments including Penrhos and care provision.
• Transport for WalesminorStrategic or Co-development PartnerPartnership to install bicycle storage units in ClwydAlyn residential developments, helping residents store bikes and other essential items in secure, weather-resistant facilities.
• Bwydo'n Dda / Well-FedminorStrategic or Co-development PartnerPartnership with food initiative to provide affordable food services to residents. MealCentre in Rhyl delivers affordable meal packages to the community.
• Warm Wales / Cymru GynnesminorStrategic or Co-development PartnerPartnership on energy efficiency and warmth initiatives. Won runner-up in national awards for project tackling energy crisis.
• AicominorStrategic or Co-development PartnerPartnership with leading home life safety brand in creation of children's book promoting fire safety at home.
• Welsh GovernmentcoreOthersRegulated by Welsh Government which requires compliance with the Regulatory Framework for Housing Associations Registered in Wales.
• HftminorStrategic or Co-development PartnerPartner alongside Flintshire County Council in DFN Project Search programme providing meaningful work experience to young people with learning disabilities or autism.
• Flintshire County CouncilminorStrategic or Co-development PartnerLocal authority partner in DFN Project Search programme for young people with learning disabilities or autism, alongside Hft and ClwydAlyn.
• DFN Project SearchminorStrategic or Co-development PartnerProgramme partner for over 4 years providing meaningful work experience to young people with learning disabilities or autism with goal of finding employment.
• WeMindTheGapminorStrategic or Co-development PartnerEmployer Partner providing programmes with work experience, coaching and adventures for young people aged 16 to 25 to fill gaps in their lives.
• Powys County CouncilcoreStrategic or Co-development PartnerLocal authority partner in Welshpool extra care development and other Powys housing projects. Investing over £10m in the area.
• Wales Timber Solutions (WTS)minorStrategic or Co-development PartnerTimber frame home builder constructing energy-efficient homes for ClwydAlyn including Cae Swch development in Llan Ffestiniog.
• DU ConstructionminorStrategic or Co-development PartnerLocal property development contractor partnered with ClwydAlyn on community development projects including school outdoor learning area in Anglesey.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adra: Welsh housing association operating across North Wales, providing general needs and supported housing. Adra is named as a co-delivery partner with ClwydAlyn on Castle Green schemes and across shared community initiatives, making it the closest direct operational peer.
• Cartrefi Conwy: Conwy-based Welsh housing association providing social housing and supported living across North Wales. Part of the five-housing-association consortium with ClwydAlyn promoting Welsh culture at Eisteddfod yr Urdd, indicating deep operational overlap.
• United Welsh: South Wales-based housing association delivering affordable homes and care services. Comparable RSL structure and integrated housing plus support model.
• Tai Tarian: South Wales-based Welsh housing association offering general needs, supported living, and care services. Comparable RSL structure, regulatory regime, and mission-aligned operating model, though geographically distinct.
• Wales & West Housing: Major Welsh housing association operating across South and Mid Wales with general needs and supported housing. Same regulatory regime (Welsh Government RSL framework), comparable mission focus.
• Torus (Helena Partnerships / Golden Gates): Large North West England / North Wales housing association named as a co-delivery partner with ClwydAlyn on Castle Green-affordable schemes, with overlapping affordable housing development expertise.
• North Wales Housing Association: North Wales-focused Registered Social Landlord providing affordable rented housing and community services. Operates in the same 7-county geography as ClwydAlyn and collaborates as a delivery partner on joint developments.
• Pobl Group: Largest Welsh housing association providing affordable housing, care, and support services. Comparable integrated housing-plus-care model and Welsh regulatory framework, at greater scale than ClwydAlyn.
• Grŵp Cynefin: North Wales housing association delivering affordable housing, extra care, and community regeneration. Joint consortium partner with ClwydAlyn and similarly structured under Welsh Government regulatory framework.

Broad incumbents

• Bromford: One of the UK's largest housing associations operating across England and Wales. Comparable core RSL operating model, care/support services, and development pipeline, but materially larger and more geographically diverse than ClwydAlyn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ClwydAlyn
• Facebookfacebook.com/ClwydAlyn
• LinkedInlinkedin.com/company/clwydalyn
• Instagraminstagram.com/clwydalyn
• TikToktiktok.com/@clwydalyn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClwydAlyn