What Infotjenester does

Infotjenester operates the Simployer brand, a Nordic HR technology platform headquartered in Oslo, Norway, with regional offices in Stockholm, Copenhagen, and Warsaw. The company was founded in 1985 (with the Simployer brand established in 2018) and currently operates with 251-500 employees serving more than 12,000 organizations and approximately 1.2 million daily users across Norway, Sweden, Denmark, and Poland.

The core offering is Simployer One, a cloud-based HRM platform that automates the full employee lifecycle — onboarding, offboarding, salary adjustments, time and absence tracking, document e-signing, personnel registry, and competence management — and connects users to local HR experts for complex cases. The platform includes an AI assistant called Sia that answers natural-language questions about policies, labor law, and company-specific data with sourced responses and live charts. Adjacent modules extend the platform into employee surveys, equal pay analysis, learning, recruitment (ATS), and pre-built compliance handbooks that update automatically with regulatory changes. Integrations span Slack, Microsoft Teams, and the dominant Nordic payroll/ERP systems (Visma, Fortnox, Tripletex, PowerOffice), with an open API for additional connections.

Infotjenester sells on an annual subscription basis with custom enterprise pricing determined through a direct field-sales motion involving personalized demos and dedicated implementation teams. Revenue is not publicly disclosed, and no funding rounds, parent companies, or institutional investors are documented in the available materials.

Name

Infotjenester

Legal name

Simployer Group

Website

https://simployer.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Infotjenester operates Simployer, a Nordic cloud-based HRM platform serving 12,000+ organizations and 1.2 million users across Norway, Sweden, Denmark, and Poland with AI-assisted HR workflows, compliance tooling, and access to local HR experts.

Ownership category

akta.pro rank

Product category

Human Resources Management Software

NAICS

Human Resources Consulting Services (541612), Computer Systems Design and Related Services (54151), Employment Services (5613)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HRIS/HCM Managed Services & Support (BPAEAGAF), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), HRIS/HCM Implementation Services (BPAEAGAE)

Keywords

• HR management software
• Cloud HRM platform
• Employee lifecycle automation
• Nordic HR solutions
• HR process automation

Headquarters

HQ city

Sarpsborg

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription-based SaaS: Annual or multi-year subscription model for HRM software access. Includes AI assistant, automated workflows, document e-signing, HR analytics, salary management, employee conversations, onboarding/offboarding, personnel registry, time & absence tracking, notification channels, competence management, and mobile app.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Infotjenester, operating under the Simployer brand, sells a cloud-based HRM SaaS platform (Simployer One) that automates routine HR work — onboarding, offboarding, salary adjustments, document workflows, time and absence, and compliance — and connects users to local Nordic HR experts. The platform is enhanced by the Sia AI assistant for natural-language queries, and offered alongside complementary modules: Ekspert (regulatory guidance), Employee Surveys, Equal Pay analysis, Learning, Handbooks, and ATS Recruitment.

Product overview

Simployer is an HR technology platform offering a unified HR system (Simployer One/HRM) with multiple integrated modules and add-on products. The core HRM platform automates routine HR work and connects users to local HR experts. The product portfolio includes: Simployer One/HRM (core HR management system), HRM Classic (legacy version), Ekspert (regulatory guidance), Medarbeiderundersøkelser (employee surveys), Lønnskartlegging (equal pay analysis), Læring (learning & development), Håndbøker (compliant handbooks), Rekruttering (ATS recruitment), and Sia AI-assistent (AI-powered knowledge retrieval). The platform offers built-in integrations with payroll, recruitment, and communication tools (Slack, Teams), plus an open API for additional integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Simployer One: HRM system with AI assistant Sia, automated workflows, document e-signing, HR analytics, payroll adjustment, employee conversations, onboarding/offboarding, personnel register, time & absence management, notification channel, competence tracking, and mobile app.
• Simployer Expert
• Simployer Medarbeiderundersøkelser
• Simployer Lønnskartlegging
• Simployer Læring
• Simployer Håndbøker
• Simployer Rekruttering
• Purple Club Community
• Simployer Trust Center

Products and services

• HRM | Simployer One Core HR management system that automates routine HR work and connects users to local HR experts. Consolidates and automates HR processes including onboarding, offboarding, salary adjustments, and document workflows for HR departments in Nordic organizations.
• Ekspert (Expert) Expert guidance tool providing an overview of Nordic laws and regulations, helping HR professionals feel confident about legal compliance.
• Medarbeiderundersøkelser (Employee Surveys) Employee survey tool designed to create more engagement among employees, part of the &frankly platform integrated with Simployer.
• Lønnskartlegging (Equal Pay) Salary mapping tool that helps organizations create fair salary conditions in the workplace and identify and address pay gaps.
• Læring (Learn) Learning and development platform offering courses and conferences for employees to explore and develop in their roles.
• Håndbøker (Handbooks) Ready-made, reliable handbooks that comply with Nordic regulations from day one and are automatically updated when laws change.
• Rekruttering (Recruitment / ATS) Applicant Tracking System (ATS) that fits into the overall Simployer HR ecosystem, managing end-to-end recruitment processes for Nordic employers.
• HRM Classic Legacy version of the Simployer HRM system offered alongside the newer Simployer One platform for existing customers.

Quantifiable outcome

• Over 5 new employer requirements land each year, requiring constant compliance updates - Simployer handles this automatically
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationPre-built integration with Slack for notifications and communication within the HR platform. Slack is listed as one of the tools Simployer connects to seamlessly.
• Microsoft TeamscoreTechnology or IntegrationPre-built integration with Microsoft Teams for HR communications and workflow within the Teams environment.
• FortnoxcoreTechnology or IntegrationPre-built integration with Fortnox accounting/HR system for Nordic SMBs.
• PowerOfficecoreTechnology or IntegrationPre-built integration with PowerOffice accounting software.
• VismacoreTechnology or IntegrationIntegration with Visma enterprise software suite covering accounting, HR, and business management.
• TripletexcoreTechnology or IntegrationPre-built integration with Tripletex accounting and HR system popular in Norway.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• SAP SuccessFactors: SAP SuccessFactors is the enterprise incumbent in global HCM, offering core HR, talent management, and analytics for large organizations. It represents the upper-end competitive threat to Simployer's enterprise accounts and is increasingly localizing for Nordic enterprises.
• Visma: Visma is the dominant Nordic provider of accounting, HR, and business management software, serving SMBs across Norway, Sweden, Denmark, and beyond. It directly overlaps with Simployer through payroll/HR modules and is also a partner, making it both competitor and ecosystem participant across the same Nordic SMB customer base.
• Workday HCM: Workday is the leading enterprise cloud HCM platform serving large and mid-market organizations globally. It competes with Simployer for larger Nordic enterprise accounts and represents a key benchmark for AI-enhanced HR functionality at scale.

Direct peers

• BambooHR: BambooHR is a leading SMB-focused HRIS platform with employee self-service, onboarding, and reporting capabilities serving thousands of customers. It overlaps with Simployer's HRM core offering for SMB and mid-market HR teams, though focused primarily on the US/UK markets.
• Personio: Personio is a European HRM SaaS platform focused on SMB and mid-market companies, offering core HR, recruiting, and people analytics across multiple European countries. It is a direct competitor to Simployer in the broader European HR-tech market with similar positioning around unifying the HR stack.
• HiBob: HiBob is a modern HRIS designed for mid-market companies, with strong European presence and core HR, onboarding, and people analytics. It competes with Simployer for similar mid-market customers expanding across Europe, particularly those seeking modern UX and AI features.

Emerging players

• Employment Hero: Employment Hero is an emerging global HR, payroll, and benefits platform offering SMB-focused solutions across multiple geographies. It competes with Simployer in the SMB HRM category and represents the type of well-funded global player expanding into Northern Europe.

Regional players

• Fortnox: Fortnox is a leading Swedish cloud accounting and HR platform serving SMBs with payroll, invoicing, and employee management. It overlaps with Simployer's Swedish HRM positioning while also serving as a key integration partner, creating a partner-competitor dynamic similar to Visma.
• PowerOffice: PowerOffice is a Norwegian accounting and HR system serving SMBs with payroll and employee administration. It is an integration partner of Simployer but also competes in the small-business HR/payroll segment where bundled solutions are common in the Nordic market.
• Tripletex: Tripletex is a Norwegian accounting and HR platform popular with SMBs, offering payroll and basic HR functionality integrated with accounting. It is both an integration partner of Simployer and a competitor for the small-business segment in Norway where Simployer's HRM competes with bundled accounting+HR solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simployer_norge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infotjenester