Project Content

What Project Content does

Project Content is a privately held, Wichita, Kansas-based SaaS company founded in 2018 that operates a cloud-based platform for creating, customizing, scheduling, and deploying professional content on LED digital signage. The company's flagship product is Presto, a vendor-agnostic content editing and resizing tool paired with a curated content library of stock templates, animations, and graphics optimized for both interior and exterior LED displays. Presto auto-sizes content to any sign brand, pixel matrix, or aspect ratio with average render times under 3 minutes, and a Scheduler module handles playlist management and bulk deployment across multiple sign locations. The platform is complemented by add-on modules for dynamic data feeds (weather, news, finance, daily/holiday content) and social media integration, with a small in-house design team of approximately four specialists offering custom content creation services measured by usage-based credits.

The company employs a hybrid go-to-market combining a product-led, self-serve motion through its app platform (app.projectcontent.com) with a channel-led motion in which sign dealers and manufacturers bundle Project Content subscriptions into hardware sales. The defining channel relationship is a January 2020 partnership with Next LED, in which every LED display ships with a lifetime base-level Project Content subscription, generating embedded recurring revenue. Additional monetization includes a $50 Refer-a-Friend credit program, content credit usage fees, multi-location resizing fees, and tiered Interior/Exterior subscription plans billed monthly or annually. Pricing is not publicly disclosed on the marketing site but is available within the app.

Customer segments are split across three primary groups: small business owners with LED signage who lack in-house design resources; multi-sign corporations (franchise and multi-location operators) needing centralized brand-consistent content management; and sign resellers/dealers who bundle Project Content as value-added content services with their hardware installations. Named and logoed customers span restaurants and QSR (Chicken Express, Carlos O'Kelly's, Applebee's, Dunkin'), automotive (Don Hattan Chevrolet & Ford, Clean Car Express, Esquire Auto Wash), healthcare (Mitchell County Hospital, Excel Urgent Care, Sumner County Family Care Center), education (Kapaun Mt. Carmel), religious organizations (Church of the Magdalen), and government venues (City of Wichita Intrust Bank Arena). The company has no disclosed institutional venture or private equity backing; the only recorded funding event is a $108,949 round on April 27, 2022 from undisclosed investors.

Name

Project Content

Legal name

Project Content

Website

https://projectcontent.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Content is a Wichita, Kansas-based SaaS company, founded in 2018, that provides digital signage content creation, scheduling, and management tools for LED display owners, serving small businesses, multi-location corporations, and sign resellers via its Presto design tool and content library.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Graphic Design Services (54143), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital signage software
• LED display content
• Content management platform
• Sign content creation
• Digital sign scheduling

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription plans for digital signage content. Plans are differentiated for Interior and Exterior displays with varying levels of content access, design tools, and custom content credits. Billing options include month-to-month, annual paid monthly, and annual pre-paid.
2. Content Credits: Credits used for custom content creation. Typical 2D animations under 10 seconds use one credit. Additional complexity (3D animation, longer length) uses more credits. Unused credits do not roll over past the contract term.
3. Additional Sign Locations: Fees for formatting custom content for additional sign locations with different pixel dimensions. Only resizing is included; different content files require additional custom content credits.
4. Professional Design Services: Custom content creation by professional designers for customers who prefer do-it-for-me service. Quick turnaround and exceptional customer service included.
5. Referral Program Revenue: Refer-a-Friend program where existing customers receive $50 credit for each referred customer who signs up, providing incentive for organic customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Project Content provides a cloud-based digital signage content management platform, anchored by its Presto design tool that auto-resizes graphics to any LED sign's pixel matrix in under 3 minutes, paired with a library of LED-optimized templates and animations. Customers can subscribe to Interior or Exterior plans, schedule playlists across multiple sign locations, and access optional live data feeds (weather, news, finance, social). A professional custom content creation service is available on a credit or fee basis for buyers who prefer a done-for-you model.

Product overview

Project Content is a unified digital signage content management platform offering content creation, scheduling, and management services for LED display owners. The core product is Presto, a content editing and resizing tool combined with a Content Library of templates, animations, and graphics. Add-on modules include Custom Content Creation (professional design services), dynamic data feeds (Weather, News, Finance Package, Daily Content), Social Media Integration, and Additional Sign Location support. The Scheduler platform enables content deployment and playlist management across multiple sign locations. The platform is vendor-agnostic and works with any brand of digital sign.

Differentiator

Problem solved

Functional benefit

Brands

• Presto: A content editing and resizing tool combined with a library of content available for download and use with digital displays. Presto allows users to customize templates and auto-size content for any brand or pixel dimension of LED sign.

Products and services

• Presto Design Tool Cloud-based content editing and resizing tool that lets users customize templates from the Content Library and automatically size graphics to any LED sign's pixel matrix, regardless of brand. Designed for non-designers at small businesses, multi-sign corporations, and reseller customers; average render time under 3 minutes.
• Content Library

Quantifiable outcome

• Saves 7-8 hours per month per user on sign content management
• +2 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Next LEDcoreChannel Partner/ Reseller/ Distributor · 31 January 2020Partnership announced January 31, 2020, where Next LED, a US manufacturer of digital signs for commercial, billboard, and event venue customers, includes a lifetime base-level Project Content subscription with every LED display sold. This bundled offering provides Next LED customers with access to the content library and Presto tool as part of their hardware purchase, creating embedded recurring revenue for Project Content through the dealer channel.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Enplug: Enplug provides a digital signage software platform with a content app marketplace and device management, targeting SMB through mid-market. Comparable to Project Content's multi-app/add-on content model.
• Yodeck: Yodeck is a cloud-based digital signage CMS that enables users to create, schedule, and display content on screens. Like Project Content, it targets SMBs with self-serve onboarding and offers a content library plus scheduling — directly competing for the same LED/sign customer base.
• Scala (Stratacache): Scala, owned by Stratacache, is an enterprise digital signage platform offering content creation, scheduling, and analytics. It competes with Project Content for multi-location corporate and retail customers.
• Broadsign: Broadsign provides a digital signage CMS for managing content across out-of-home networks, including programmatic capabilities. It overlaps directly with Project Content's scheduling and content deployment features, particularly for multi-location enterprise customers.
• NoviSign: NoviSign is a digital signage software platform with DIY content creation, templates, and scheduling tools targeted at SMBs. It directly competes with Project Content on ease-of-use design tools and content libraries.
• Pickcel: Pickcel is a cloud digital signage platform offering content templates, scheduling, and app integrations for SMB and enterprise. It competes with Project Content's DIY + content library + scheduling stack.
• ScreenCloud: ScreenCloud is a digital signage content management platform with a content studio, app integrations, and screen scheduling. It serves SMB through enterprise with similar DIY design + professional content capabilities to Project Content's Presto.
• Signagelive: Signagelive offers a cloud-based digital signage CMS with content scheduling, player software, and integrations. It serves similar mid-market and SMB customers with cloud-managed display networks, comparable to Project Content's Scheduler.

Broad incumbents

• BrightSign: BrightSign is a leading manufacturer of digital signage media players with bundled CMS software (BrightSign Network). It overlaps with Project Content as both a hardware channel partner and a competing CMS for LED sign operators.
• Canva: Canva is a mass-market graphic design platform with templates and resizing tools (Magic Resize). While not signage-specific, its general-purpose design library and resizing capabilities serve as a low-cost DIY alternative to Project Content's Presto tool for some SMB customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/project_content
• YouTubeyoutube.com/channel/UCdKTbVRHqiQv-RiCkNepUVw
• Facebookfacebook.com/projectcontent
• LinkedInlinkedin.com/company/projectcontent
• Instagraminstagram.com/project_content

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Content