Tbd Foods

What Tbd Foods does

TBD Foods is a Denver-based, founder-owned personal chef and catering company founded in 2014 by Chef Terence Rogers. It operates four interconnected service lines: weekly chef-prepared meal prep subscriptions ($360-$700 per week, delivered in reusable glass containers in Denver Metro), in-home personal chef dinners ($100-$175 per person with a $900 nightly minimum), full-service event catering (plated, family-style, buffet, cocktail-style), and full-service wedding catering (including cocktail hour, plated dinners, late-night snacks, rehearsal dinners, and post-wedding brunches). The company also owns Sullivan Scrap Kitchen, a brick-and-mortar restaurant concept opened in 2020 in Denver's City Park West neighborhood that focuses on root-to-tip cooking and food-waste reduction.

The core product is scratch cooking performed by Chef Rogers and a small in-house team, using sous vide, root-to-tip techniques, house-made breads/pastas/sauces, and weekly rotating menus built around Colorado seasonal produce and local farm proteins. The service model is mobile: TBD Foods can cook on-site at client homes, vacation rentals, and venues that lack formal kitchens, with full staffing, bartending, and rental coordination handled in-house. Underlying technology is operational rather than software-driven: the booking stack is Squarespace-hosted with Cal.com consultation scheduling, and the company relies on Instagram, Yelp, Google Reviews, and earned media for demand generation.

TBD Foods generates revenue through a hybrid of recurring meal-prep subscriptions and higher-value professional-services engagements (personal chef, catering, weddings). Pricing varies by service type, guest count, menu style, and venue, with flexible payment plans offered for weddings. Distribution is direct-to-consumer across the Denver Front Range, with destination-event service into Colorado mountain towns (Estes Park, Breckenridge, Grand Lake) on a travel-fee basis. Customer segments include busy professionals/families, intimate event hosts, wedding couples, and corporate/private event organizers; no single anchor customer is disclosed.

Name

Tbd Foods

Legal name

TBD Foods

Website

https://tbdfoods.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TBD Foods is a Denver-based, founder-owned personal chef and catering company offering weekly meal prep subscriptions, in-home personal chef dinners, event catering, and wedding catering across the Colorado Front Range, anchored by its sustainability-focused restaurant sub-brand Sullivan Scrap Kitchen.

Ownership category

akta.pro rank

Product category

Personal Chef and Catering Services

NAICS

Food Service Contractors (722310), Food Service Contractors (72231)

akta.pro primary industry

Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

akta.pro secondary industry

DTC Frozen & Prepared Meal Delivery (AFAIANAJ)

Keywords

• Personal chef services
• Meal prep delivery
• Wedding catering
• Event catering
• Farm-to-table dining

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Weekly Meal Prep Subscription: Weekly subscription service delivering chef-prepared meals in reusable glass containers. Plans include 3 meals/6 servings, 5 meals/10 servings, or 7 meals/14 servings delivered weekly. Customers choose from rotating seasonal menus each week.
2. Personal Chef Services: In-home dining experiences for intimate gatherings. Includes custom menu planning, ingredient sourcing, on-site preparation, service, and cleanup. Pricing per person with nightly minimums.
3. Event Catering: Full-service catering for larger events including private parties, corporate gatherings, celebrations. Menu styles include Seasonal Chef Menu, Smoke & Fire Collection, and heavy appetizer menus. Service styles include plated, family-style, buffet, and cocktail-style.
4. Wedding Catering: Full-service wedding catering including menu planning, ingredient sourcing, preparation, on-site cooking, service staff, and cleanup. Covers cocktail hour, plated dinners, late night snacks, rehearsal dinners, and post-wedding brunches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

TBD Foods is a Denver-based culinary services company that provides chef-prepared weekly meal prep delivery subscriptions, in-home personal chef dining experiences, full-service event catering, and wedding catering. All offerings are built around scratch cooking, seasonal menus sourced from Colorado farms, and flexible on-site execution at venues with or without formal kitchens. The company also operates Sullivan Scrap Kitchen, a brick-and-mortar sustainability-focused restaurant in Denver's City Park West neighborhood.

Product overview

TBD Foods operates as a multi-service culinary company offering four interconnected dining services: Weekly Meal Prep (chef-prepared meals delivered with three plan tiers ranging from $360-$700/week), Personal Chef (in-home dining experiences at $100-$175 per person with $900 minimum), Catering (full-service events for larger gatherings with multiple menu collections), and Wedding Catering (comprehensive wedding dining with flexible payment options). All services emphasize scratch cooking, seasonal local ingredients, and sustainable practices. The company also operates Sullivan Scrap Kitchen, a separate brick-and-mortar restaurant focused on food waste reduction.

Differentiator

Problem solved

Functional benefit

Brands

• Sullivan Scrap Kitchen: A sustainable dining experience focused on reducing food waste, opened in 2020 in City Park West, Denver. Operated as a brick-and-mortar location under the TBD Foods family.

Products and services

• Weekly Meal Prep Chef-prepared weekly meal delivery subscription featuring seasonal rotating menus built from Colorado local and organic ingredients. Three plans are offered: Essential Support (3 meals/6 servings at $360/week), Balanced Core (5 meals/10 servings at $550/week), and Sustainable Complete (7 meals/14 servings at $700/week), delivered weekly in reusable glass containers throughout Denver Metro. Designed for busy professionals and families who want restaurant-quality meals without planning, shopping, cooking, or cleanup.
• Personal Chef In-home dining experience including custom menu planning, ingredient sourcing, on-site cooking, full service, and cleanup. Priced at $100–$175 per person with a $900 nightly minimum (approximately 6-person minimum for smaller dinners). Each dinner includes two seasonal hors d'oeuvres, a soup or salad, an entrée with two sides, and dessert. Available throughout Denver Metro and Colorado mountain towns including Estes Park, Breckenridge, and Grand Lake.
• Catering Full-service catering for private and corporate events with menu planning, ingredient sourcing, preparation, on-site cooking, service staff, bartenders, rentals coordination, and cleanup. Menu collections include Seasonal Chef Menu, Smoke & Fire Collection (rustic, open-flame), and Heavy Appetizers Menu. Service styles include plated dinners, family-style, buffet, and cocktail-style receptions. Cooking is executed on-site even at venues lacking formal kitchens.
• Wedding Catering Full-service wedding catering with personalized seasonal menus, scratch cooking, on-site preparation, professional staffing, bartenders, and cleanup. Coverage includes cocktail hour, plated dinners, late-night snacks, rehearsal dinners, and post-wedding brunches. Service styles include plated, family-style, buffet, and cocktail-style. Flexible payment plans are offered, and destination weddings in Colorado mountain towns are supported. Events scale from intimate mountain weddings up to 150 guests.
• Sullivan Scrap Kitchen Brick-and-mortar restaurant in Denver's City Park West neighborhood operated as a sub-brand under the TBD Foods family. Focused on creating unique dining experiences while reducing food waste and promoting sustainability through root-to-tip cooking techniques and use of imperfect or underused ingredient parts.

Quantifiable outcome

• Service capacity: Events from intimate 2-person dinners to 150-person weddings
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HelloFresh: HelloFresh is the largest meal-kit subscription service globally, offering weekly meal kits and prepared meals across the US. Broad incumbent in the same DTC meal delivery category as TBD Foods, though operating at mass-market scale and with kit-led rather than chef-led offering.
• Blue Apron: Blue Apron is a national meal-kit and prepared meal subscription service operating across the US. Broad incumbent in the DTC meal category; comparable to TBD Foods' subscription mechanic, but with kit-led model and mass-market positioning rather than chef-driven premium experience.

Emerging players

• Sakara Life: Sakara Life is a premium organic, chef-prepared meal delivery program targeting wellness-oriented urban consumers. Comparable to TBD Foods' premium meal prep positioning and sustainability narrative, but with a focus on nutrition rather than chef-driven personalization.

Others

• ezCater: ezCater is the largest online marketplace for corporate catering in the US, connecting event organizers with local caterers. Relevant as an enabling/aggregator channel that TBD Foods' catering and corporate event services could leverage for corporate event demand.

Direct peers

• Take a Chef: Take a Chef is an online marketplace connecting consumers with personal chefs for in-home dining experiences in cities worldwide. Directly comparable to TBD Foods' Personal Chef service line in both offering (private chef experiences) and customer use case (intimate home dining).
• Factor: Factor (formerly Factor 75) is a national chef-prepared meal delivery service offering weekly subscription plans with rotating menus. Comparable to TBD Foods' meal prep tier structure and DTC delivery mechanic, but at national scale and with prepared (rather than scratch) cooking.
• CookUnity: CookUnity is a chef-prepared meal subscription service delivering weekly across multiple US markets. It directly parallels TBD Foods' weekly meal prep subscription model, with rotating menus from multiple chefs — the same subscription mechanic at much larger national scale.
• Sunbasket: Sunbasket offers meal kits and prepared meals via weekly subscription with rotating seasonal menus. Comparable to TBD Foods' meal prep subscription in pricing tiers and DTC delivery mechanic, though Sunbasket is more meal-kit-led and nationally distributed.
• Cozymeal: Cozymeal is a marketplace for chef-led culinary experiences, private dining, and catering. Directly comparable to TBD Foods' Personal Chef and Catering offerings in both model (chef experiences delivered at client venues) and target customer (intimate event hosts and small gatherings).
• Freshly: Freshly is a national prepared meal delivery service offering weekly subscriptions of chef-cooked meals. Closely comparable to TBD Foods' weekly meal prep business in subscription structure, DTC delivery, and ready-to-heat format — though at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tbdfoods
• Xx.com/tbdfoods
• LinkedInlinkedin.com/company/tbd-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tbd Foods