Affordable Real Estate Company

What Affordable Real Estate Company does

Affordable Real Estate Company is a privately held residential and commercial real estate brokerage headquartered at 5320 E. Main St, Suite 400, Columbus, Ohio. Founded in 1995, the firm operates a traditional agent-assisted sales model with a current roster of four licensed agents led by Principal Broker Vanessa Sutton, alongside Ealnor Grey, Malik Roberts, and Mamadou Sy. The brokerage serves individual buyers, sellers, renters, and real estate investors, with documented property coverage spanning 300+ Ohio cities including Columbus, Dublin, Delaware, Pickerington, and Hilliard.

The company's technology stack is a white-labeled MLS portal built on Inside Real Estate with a BoldTrail backend, providing integrated listing search, IDX/CRM for agents, automated market value estimates via statistical models, an iOS/Android mobile application, and a publicly visible agent recruitment platform. Distribution combines this self-service web portal — surfaced through MLS feeds and direct marketing to a reported 43,000 active buyers — with direct agent outreach and lead-generation campaigns including direct mail follow-up. Partnerships include the Columbus REALTOR/MLS, Inside Real Estate, BoldTrail, and Rental Beast, the last of which extends the brokerage's service surface into online rental applications.

Revenue is generated exclusively through transactional real estate commissions on residential and commercial property deals, with commission rates negotiated per transaction in line with standard brokerage practice. No revenue, funding, or transaction-count figures are publicly disclosed, and there is no evidence of capital-raise activity, M&A, or material leadership change beyond Vanessa Sutton's role as Principal Broker.

Name

Affordable Real Estate Company

Legal name

Affordable Real Estate Company - OH

Website

https://afford-realestate.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Affordable Real Estate Company is a privately held Columbus, Ohio-based real estate brokerage serving buyers, sellers, renters, and investors across Central Ohio via a four-agent team and an MLS-powered listing portal built on Inside Real Estate and BoldTrail.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Seller agent representation
• MLS property search

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Agents represent buyers and sellers in buying, selling, and renting of properties including single family homes, condos, commercial, land, farm, multi-family, and business opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Affordable Real Estate Company is a traditional residential and commercial real estate brokerage serving Columbus and Central Ohio. The company represents buyers and sellers in property transactions, including single family homes, condos, commercial, land, farm, multi-family, rentals, and business opportunities. Operations are supported by an MLS-powered listing platform built on Inside Real Estate and BoldTrail, paired with licensed agents who close transactions on commission.

Product overview

Affordable Real Estate Company operates as a Central Ohio real estate brokerage offering a unified online platform for property search and transaction services. The core product is the Property Listings Platform, an MLS-based search system supporting Single Family, Condos, Commercial, Business Op, Land, Farm, Rentals, Multi-Family, and Commercial Lease property types. This platform integrates complementary modules including the Home Valuation Tool for automated price estimates, Agent Roster for agent discovery, Property Search Resources for advanced filtering and agent Q&A, a Mobile App for on-the-go access, and an Agent Recruitment Platform for growing the brokerage workforce. The offering functions as a one-stop residential and commercial real estate portal with no separate API product or developer ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform MLS-based real estate listing platform allowing buyers, sellers, and renters to search and browse properties across Columbus and Central Ohio. Supports filtering by property type (Single Family, Condos, Commercial, Business Op, Land, Farm, Rentals, Multi-Family, Com Lease), price range, beds, baths, square footage, and location.
• Home Valuation Tool Online home price estimate tool that provides automated market value estimates using statistical models. Includes comparable property data, market analysis, and an option for real estate agent consultation to convert valuation users into seller leads.
• Buyer Representation Service Licensed agent representation for buyers purchasing residential and investment properties across Central Ohio. Agents search listings, schedule showings, negotiate offers, and manage closings on behalf of individual buyers (single family, condo, multi-family, land).
• Seller Representation Service Licensed agent representation for property owners selling residential homes, land, or multi-family units in Central Ohio. Includes pricing strategy, MLS listing exposure, showings management, and transaction closing.
• Rental Search Services Search and listing service for rental properties (single family and apartment rentals) in Central Ohio. Includes rental application processing through the Rental Beast partnership, with a one-time application fee valid across multiple participating properties for 30 days.
• Mobile App Downloadable mobile application for iOS and Android providing a personalized property browsing experience, search filters, and property alerts for users on the go.
• Agent Recruitment Program Recruitment portal offering prospective real estate agents buyer and seller leads, the IDX/CRM package, and commission split opportunities as part of the brokerage's agent onboarding program.

Quantifiable outcome

• 43,000 active buyers in office

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Columbus REALTOR and Central Ohio Regional Multiple Listing ServicecoreTechnology or IntegrationMLS data partnership providing comprehensive property listings database. Company displays MLS-logo and participates in Internet Data Exchange program for real estate listings.
• Inside Real EstatecoreTechnology or IntegrationSoftware platform provider powering the company website with property search, CRM, and IDX functionality
• BoldTrailcoreTechnology or IntegrationBackend platform technology powering the real estate website and listing management
• Rental BeastminorChannel Partner/ Reseller/ DistributorPartner for rental property applications. Provides one-time application fee system allowing renters to apply to multiple participating properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Real of Ohio: Ohio-focused residential brokerage actively listing Columbus properties alongside Affordable Real Estate Company. Comparable because both are regional independents using MLS-driven platforms for buyer and seller representation in Central Ohio, though Real of Ohio has a larger brand footprint across the state.
• The Westwood Real Estate Co. Local Columbus-area residential brokerage listing properties in the same Central Ohio market. Highly comparable in scope, geography, and target customer base to Affordable Real Estate Company, making it a direct local competitor.
• USA-1 Real Estate Corp: Central Ohio residential brokerage serving the same Columbus metro and listing properties in adjacent zip codes. Comparable as a peer-sized independent brokerage competing for similar entry-level and mid-market buyers and sellers in the region.
• Keller Williams Greater Columbus: Large residential brokerage serving the Columbus metro with a comparable agent-assisted sales model and MLS-driven property search. Directly competes with Affordable Real Estate Company for the same buyer and seller pool in Central Ohio, but with materially larger agent headcount and brand recognition.

Broad incumbents

• Redfin: Technology-driven residential real estate brokerage with a strong Columbus presence offering both agent-assisted and self-service buying and selling. Comparable in that it serves the same Central Ohio buyer/seller segments via MLS-powered search, but at significantly larger scale with a more digital-first model.
• eXp Realty: Cloud-based national brokerage with a Columbus presence, listed as a competing brokerage on the same MLS pages as Affordable Real Estate Company. Both deliver agent-assisted residential brokerage services, but eXp operates a remote agent model at much larger national scale.
• Compass: National technology-enabled residential brokerage serving major U.S. metros. Comparable as a buyer and seller representation platform powered by MLS data and proprietary agent tools, though Compass operates at a much larger scale and brand tier.
• Re/Max Greater Columbus: National franchise brokerage with multiple offices serving the Columbus metro and surrounding suburbs. Comparable as a residential brokerage serving the same buyer and seller pool in Central Ohio via MLS-backed agent representation, but at significantly larger agent headcount.
• Coldwell Banker Realty: Major national residential real estate brokerage with a Columbus, Ohio office actively listing properties alongside Affordable Real Estate Company in the same Central Ohio market. Comparable because both offer buyer and seller representation with MLS-driven lead funnels, but Coldwell Banker operates at vastly larger scale with hundreds of agents in the region.
• Howard Hanna Real Estate Services: Regional brokerage powerhouse with deep Ohio and Mid-Atlantic presence, actively listing properties in the same Columbus zip codes as Affordable Real Estate Company. Highly comparable on residential brokerage services, but at significantly greater scale and with broader geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arecocentralohio
• LinkedInlinkedin.com/company/affordable-real-estate-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affordable Real Estate Company