Eleni's

What Eleni's does

Eleni's New York is a privately held, woman-owned, New York City-based artisanal cookie bakery founded in 1998. The company sells two core product families: gourmet crisp cookies (seven flavors including Butterscotch, Pink Sugar, Chocolate Chip, Lemon Sea Salt, and Birthday Cake, marketed as nut-free, Kosher, 50-100 calories per serving, with a 1-year shelf life) and custom photo/logo cookies printed directly onto frosting using proprietary edible-ink technology (no sugar paper). The portfolio also includes licensed character collections (Eloise via Simon & Schuster, Chicka Chicka Boom Boom via HarperCollins), a DIY Color Me! Cookies line with edible ink markers, hand-decorated celebration cookies, and pre-packaged gift sets.

Revenue is generated through three channels: direct-to-consumer e-commerce on elenis.com (nationwide shipping, with cookie boxes priced from $4.99-$6.99 for standard 10-count boxes up to $150 for premium gift sets), wholesale retail distribution in 12+ grocery chains (Whole Foods, Sprouts, Central Market, Balducci's, Zabar's, King's Food Markets, DeCicco & Sons, Buehler's, Books-A-Million, Lunds & Byerlys, Woodman's Markets), and a B2B corporate custom cookie business with a dedicated sales team handling quotes for events, weddings, and branded corporate favors (Apple, Rolex, Lamborghini, Nordstrom, IKEA, Ralph Lauren, MoMA, St Regis, Dairy Queen, and the White House across four administrations). The technology backbone is a Shopify storefront with a custom photo cookie customizer (24-cookie minimum, 3-day lead time for standard, 48-cookie minimum, 15-business-day lead time for fully custom shapes) and a dedicated nut-free production line with daily allergen swabs.

The company is founder-owned with no disclosed institutional investment, no parent company, and no public financials. It holds a registered Color Me! Cookies trademark and inbound licensing for the Eloise and Chicka Chicka Boom Boom brands. Geographic footprint is US-only (nationwide shipping and retail), with no international expansion evidence. The business model is one-time purchase across all revenue streams (no subscription), with quote-based pricing for custom and B2B orders.

Name

Eleni's

Legal name

Eleni's New York

Website

https://elenis.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Eleni's New York is a 25+ year, woman-owned NYC artisanal cookie bakery (founded 1998) selling gourmet crisp cookies, custom photo/logo cookies with proprietary edible printing, and licensed character collections via DTC e-commerce, nationwide grocery retail, and B2B corporate custom orders.

Ownership category

akta.pro rank

Product category

Artisanal Cookies

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Artisan cookies
• Custom photo cookies
• Gourmet crisp cookies
• Hand decorated cookies
• Corporate cookie favors

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Cookie Sales: One-time purchase model for packaged cookies sold through e-commerce and retail. Includes best sellers, mini pouches, snack pack boxes, and gift sets.
2. Custom Photo/Logo Cookies: Bespoke cookies with custom photos, logos, or designs. 24-cookie minimum for standard orders, 48 for fully custom shapes. Premium pricing for customization and rush orders.
3. Corporate Custom Cookie Orders: Custom party favors for corporate events, weddings, birthdays. B2B sales through dedicated sales team with consultation process.
4. Wholesale/Retail Distribution: Products sold through grocery store chains including Whole Foods, Sprouts, Central Market, and specialty retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eleni's is a New York-based artisanal bakery that handcrafts and sells gourmet cookies through direct-to-consumer e-commerce, nationwide grocery retail, and a dedicated corporate custom-orders sales channel. Its portfolio spans multi-flavor Crisp Cookies (nut-free, kosher), photo/logo cookies printed directly onto frosting, hand-decorated cookies for celebrations, DIY Color Me! cookie kits, and licensed character collections (Eloise, Chicka Chicka Boom Boom). Custom orders and corporate branded cookies for events and gifting constitute a significant and distinct revenue stream alongside retail cookie sales.

Product overview

Eleni's is a New York-based bakery offering a portfolio of cookie products centered on two core offerings: gourmet crisp cookies (available in 7+ flavors including Pink Sugar, Chocolate Chip, Butterscotch, Lemon Sea Salt, Ginger Snappy, Oatmeal Chocolate Chip, and Sweet Sprinkle) sold in retail packaging for grocery stores nationwide, and custom photo/logo cookies printed directly on frosting for special occasions. The portfolio includes licensed collections (Eloise, Chicka Chicka Boom Boom), DIY Color Me! cookie kits, and bespoke hand-decorated custom cookies for corporate events and celebrations. The crisp cookies are positioned as nut-free, kosher, and low-calorie (50-100 cal), with nationwide retail distribution and direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Eleni's Mini's: Small-size crisp cookie pouches (4.5 oz) featuring various flavors including Pink Sugar, Chocolate Chip, Birthday Cake (Sweet Sprinkle), and Lemon Sea Salt.
• Chicka Chicka Boom Boom Alphabet Cookies
• Eloise Collection
• Color Me! Cookies

Products and services

• Crisp Cookies Gourmet crisp cookies sold in retail packaging across multiple flavors including Butterscotch, Chocolate Chip, Pink Sugar, Lemon Sea Salt, Ginger Snappy, Oatmeal Chocolate Chip, and Sweet Sprinkle (Birthday Cake). Marketed as nut-free, kosher, low-calorie (50-100 calories per cookie), with up to a one-year shelf life.
• Photo Cookies Custom photo and logo cookies with images printed directly onto frosting (not sugar paper) using food-grade edible inks. 24-cookie minimum, 3-day lead time, nationwide shipping, and up to 4 weeks freshness. Available with custom designs for individuals, gifts, and corporate clients.
• Custom Cookie Favors Bespoke hand-decorated and custom-shaped cookies for corporate events, weddings, birthdays, graduations, and special occasions. Includes custom shapes, designs, text, and colors with bulk ordering through a dedicated corporate sales team.
• Hand Decorated Cookies Artisanal hand-decorated cookies for celebrations, holidays, and special events featuring intricate icing designs individually hand-packaged for premium presentation.
• Color Me! Cookies DIY cookie kits featuring hand-iced cookie canvases with edible ink markers that allow customers to personalize and decorate their own cookies. Marketed as mess-free creative fun for parties and activities.
• Eloise Collection Licensed Eloise-themed cookies and gift sets based on the children's book character by Kay Thompson and Hilary Knight. Includes Pink Sugar Crisp Cookie Boxes, Taxi Treat Gift Sets, Ultimate Gift Sets, and Eloise-themed party favors.
• Chicka Chicka Boom Boom Alphabet Cookies Alphabet-shaped cookies featuring the Chicka Chicka Boom Boom brand, available in vanilla and chocolate varieties. Licensed product marketed as nut-free and made with natural ingredients.
• Gift Sets Pre-packaged cookie gift sets and bundles including snack pack boxes, mini pouches, and specialty collections for gifting occasions. Examples include Eloise Taxi Treat Gift Set at $40.95, Ultimate Gift Set at $150.00, Sweet Reads Gift Set at $26.99, Big City Set at $98.95, and Essentials Bundle at $58.95.

Quantifiable outcome

• 4.93/5 customer satisfaction rating based on 67 reviews
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Whole FoodscoreChannel Partner/ Reseller/ DistributorMajor US grocery chain retailer distributing Eleni's crisp cookies in stores nationwide.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorSpecialty health-focused grocery chain carrying Eleni's products.
• Central MarketcoreChannel Partner/ Reseller/ DistributorTexas-based specialty grocery chain (H-E-B) carrying Eleni's crisp cookies.
• Balducci'sminorChannel Partner/ Reseller/ DistributorSpecialty gourmet food retailer in the Northeast carrying Eleni's products.
• Zabar'sminorChannel Partner/ Reseller/ DistributorIconic New York specialty food store carrying Eleni's cookies.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Milk Bar: NYC-born dessert brand founded by Christina Tosi with nationwide shipping, retail locations, and a portfolio of cookies, cakes, and novelty sweets. Closely parallels Eleni's as a culturally rooted, premium NYC dessert brand with strong e-commerce and gifting focus.
• Crumbl Cookies: National rotating-flavor premium cookie chain with strong DTC pickup/delivery and rapid franchise growth. Directly comparable to Eleni's premium DTC cookie positioning, though scaled via franchise model and lacking Eleni's customization and licensing moats.
• Baked by Melissa: NYC-based bite-size cupcake and cookie brand with nationwide shipping, retail locations, and heavy gifting/corporate customization positioning. Comparable to Eleni's on NYC origin, bite-sized premium product, custom corporate gifting, and DTC/retail hybrid model.
• Cheryl's Cookies: Long-established Ohio-based custom cookie and dessert gift brand with nationwide shipping and corporate gifting program. Most directly comparable to Eleni's on custom-printed and gift-cookie e-commerce plus B2B corporate favors.
• Levain Bakery: NYC-originated premium cookie brand known for oversized gourmet cookies with national shipping and growing retail footprint. Direct premium-cookie peer to Eleni's with similar NYC heritage, gifting catalog, and nationwide shipping model.
• Magnolia Bakery: Iconic NYC bakery famous for cupcakes and decorated desserts with nationwide shipping and retail/wholesale presence. Comparable to Eleni's as a NYC-originated premium dessert brand with custom celebration offerings and licensed cultural cachet.
• Tiff's Treats: National warm cookie delivery brand with cookie-for-occasion customization. Comparable to Eleni's on premium cookie delivery and gift occasion positioning, though Eleni's differentiation centers on photo printing and licensed characters rather than warm delivery.

Broad incumbents

• David's Cookies: Established national cookie brand with retail grocery distribution, e-commerce, and gift assortment. Comparable as a nationally distributed branded cookie/gift player in similar grocery channels as Eleni's.
• Tate's Bake Shop: Long-established premium crisp cookie brand acquired by Mondelez, distributed nationally through grocery. Comparable as a premium crisp cookie in grocery with strong brand recognition, but operates at mass scale without Eleni's customization and licensing.
• Mrs. Fields: National franchised cookie and gift basket brand with retail, e-commerce, and corporate gifting programs. Comparable to Eleni's on cookies-for-gifting and corporate favors, though much larger and franchise-driven versus Eleni's founder-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElenisNY
• Instagraminstagram.com/elenisny
• Pinterestpinterest.com/elenisNY
• TikToktiktok.com/@elenisnyc
• Xx.com/ElenisNY
• LinkedInlinkedin.com/company/487707

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleni's