R.L. Roofing

Name

R.L. Roofing

Legal name

R.L. Roofing, Inc.

Website

https://rlroofingservice.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

R.L. Roofing is a family-owned exterior home improvement contractor founded in 1985, serving residential homeowners and commercial property owners across Northwest Indiana and Southwest Michigan with roofing, siding, windows, gutters, and custom garage/pole barn services.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Contracting Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Siding Contractors (23817), Siding Contractors (238170)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Metal Roofing Systems (IMADAFAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Residential roofing services
• Siding installation
• Exterior home improvements
• Storm damage repair
• Gutter installation

Headquarters

HQ city

Michigan City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: New roof installation, roof replacement, and roof repair services for residential and commercial properties. Includes architectural asphalt shingles, metal roofing, cedar shakes, and flat roof systems. Revenue generated through project-based pricing.
2. Siding Installation: Siding replacement and installation services including LP SmartSide, James Hardie fiber cement, vinyl, and steel siding. Project-based revenue from material and labor charges.
3. Window Installation: Replacement window installation services for residential and commercial properties. Energy-efficient window systems with professional flashing and air sealing.
4. Gutter Installation: Custom seamless aluminum gutter systems with gutter guards. Project-based installation services.
5. Garage and Pole Barn Construction: Custom structure construction including site prep, concrete, framing, doors, roofing/siding, and finishes. Handles permits and inspections.
6. Storm Damage Repair: Insurance claim-assisted repairs for storm, hail, and wind damage. The company works with insurance adjusters to help homeowners get fair settlements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

R.L. Roofing is a family-owned exterior home improvement contractor that installs and services roofing, siding, windows, gutters, garages, and pole barns for residential and commercial properties. The company handles full project execution including tear-off, underlayment, flashing, ventilation, weatherproofing, permits, and inspections, with material selection guidance across architectural asphalt shingles, metal systems, engineered wood, fiber cement, vinyl, and seamless aluminum. Operations are concentrated in Northwest Indiana, Southwest Michigan, and the Michiana region, supported by multiple branch offices and manufacturer certifications.

Product overview

R.L. Roofing is a family-owned exterior home improvement contractor offering a unified suite of services rather than a modular software platform. The core portfolio spans five primary service lines: Roofing (installation, repair, and metal roofing), Siding (installation, replacement, and brand-specific products like LP SmartSide and James Hardie), Replacement Windows, Gutters, and Garage & Pole Barn Construction. An additional Storm Damage Repair service line handles insurance-claim-driven work across all categories. The company operates as a single-service business where customers engage R.L. Roofing directly for project-based exterior improvements, with no separate platform or add-on module architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Installation

Quantifiable outcome

• Metal roofs can last 40-70 years with proper installation
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CertainTeedcoreTechnology or IntegrationManufacturer partner providing roofing materials including architectural shingles, underlayments, and flat roof systems. Company holds multiple CertainTeed certifications including ShingleMaster, Master Craftsman, and Select ShingleMaster.
• LP SmartSide (LP Corporation)coreTechnology or IntegrationManufacturer partner for engineered wood siding products. Company is an LP SmartSide Preferred Contractor (Expert level) with certified training and ability to provide full LP warranty on installations.
• James HardiecoreTechnology or IntegrationManufacturer partner for fiber cement siding. Company is a James Hardie Elite Preferred Contractor meeting rigorous training and installation standards with authorization for full color line and Hardie warranty.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• LeafGuard: National seamless gutter and gutter guard brand with Midwest operations. Comparable to R.L. Roofing's gutter installation line as a regional competitor in the same category, though LeafGuard operates a proprietary one-piece gutter system.

Broad incumbents

• Aspen Contracting: National exterior contractor with significant Midwest offices, offering roofing, siding, and gutters plus insurance restoration. Comparable in service breadth and storm-damage focus, though national in scale.
• Window World: National replacement window franchise with a strong presence in the Midwest, also offering siding and doors. Relevant peer for R.L. Roofing's window and siding lines, though Window World is a franchise at much greater scale.
• Roofing Corp of America: Private equity-backed roll-up acquiring regional roofing contractors across the U.S. Operates a portfolio of exterior service brands nationally and competes with independents like R.L. Roofing for customers, crews, and tuck-in acquisitions.
• Power Home Remodeling: Large U.S. exterior remodeler offering roofing, siding, windows, and doors with a direct sales force model. Comparable in full-exterior bundled offering and direct-to-consumer sales motion, though significantly larger in scale.

Direct peers

• Storm Guard Roofing & Construction: Multi-state franchise roofing and exterior contractor specializing in storm damage repair and insurance-claim assistance. Directly comparable in service portfolio, especially storm-damage work, though operating as a franchise system rather than independent.
• Bone Dry Roofing: Midwest-based residential and commercial roofing contractor operating across multiple states, offering roof installation, repair, and gutter services. Directly comparable to R.L. Roofing in scope, geography, and customer base.
• Cochran Exteriors: Indiana-based exterior remodeling company offering roofing, siding, windows, and gutters for residential customers. Closely comparable to R.L. Roofing in service mix, regional footprint, and small-business sales model.
• Restoration Builders: Multi-state exterior restoration and remodeling contractor with strong presence in the Midwest, focusing on roofing, siding, and storm damage repair. Comparable to R.L. Roofing in service mix and insurance-claim expertise.
• Erie Construction: Midwest-rooted exterior home improvement company offering roofing, siding, windows, and doors with regional sales offices. Comparable in service breadth, Midwest geography, and direct-to-consumer sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RLroofingService
• LinkedInlinkedin.com/company/rl-roofing-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.L. Roofing