Hansen's Tree Service

What Hansen's Tree Service does

Hansen's Tree Service is a privately held, founder-family-owned tree care and green waste recycling company headquartered in O'Fallon, Missouri, founded in 1988 by Jeff Hansen. The company provides residential and commercial tree services — removal, pruning, stump grinding, plant health care, cabling, land clearing, urban forestry consulting, emergency storm response, and (in St. Louis) snow removal — alongside a vertically integrated product line of organic mulch, compost (The Magic Bean), Super Soil topsoil, OMRI-listed organic compost, and Bio Soils engineered for stormwater bioswales. All green waste generated from the company's work is recycled into these products through in-house grinding operations.

The business is operationally substantial for its category: 90 employees, a 75-truck fleet, three regional hubs (St. Louis, Springfield/Branson, Lake of the Ozarks), and multiple green-waste recycling/drop-off sites. It holds the first TCIA accreditation in Missouri (2005), an A+ BBB rating, and staffs 10 ISA-certified arborists including 3 Board Certified Master Arborists and a CTSP credentialed safety lead (Chad Hansen, current President). Product certifications include STA (US Composting Council) and OMRI listings, which unlock organic and municipal channels.

Revenue is generated through three mechanics: (1) one-time professional services billed by project with on-site arborist estimates and no appointment required, supported by consumer financing via EnerBank USA; (2) retail DTC sales of mulch/compost/topsoil via an e-commerce storefront with St. Louis-area delivery and bulk pickup; and (3) wholesale bulk distribution to landscapers, garden centers, property managers, and municipalities at volume discounts with free metro delivery. Customer base is fragmented across residential, commercial, and wholesale channels, with municipal infrastructure (St. Louis MSD-compliant bioswale soils) representing the most specialized segment.

Name

Hansen's Tree Service

Legal name

Hansen's Tree Service

Website

https://hansenstree.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Hansen's Tree Service is a Missouri-based, family-owned tree care company offering residential and commercial arborist services, green waste recycling, and a wholesale and DTC line of organic mulch, compost, and bio-soils across three regional hubs.

Ownership category

akta.pro rank

Product category

Tree Care Services

NAICS

Landscaping Services (561730), Support Activities for Forestry (1153)

SIC

Agricultural Services (700), Refuse Systems (4953)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Stump Grinding & Stump Removal (HSAIADAC), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Cabling, Bracing & Structural Support (HSAIADAF), Tree Debris & Storm Cleanup Hauling (Branches, Logs) (HSAIAOAB), Tree Care & Arborist Services (IMAIAIAB), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree removal services
• Tree pruning services
• Plant health care
• Organic mulch products
• Stump grinding services

Headquarters

HQ city

O'Fallon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tree Care Services: Residential and commercial tree services including removal, pruning, stump removal, plant health care, cabling, land clearing. One-time service revenue with 24/7 emergency service availability.
2. Organic Products (Mulch, Compost, Soil): Sale of organic mulch, compost, topsoil, and bio-soils. Products available for retail online ordering with delivery, bulk pickup, and wholesale distribution.
3. Wholesale Bulk Products: Bulk quantities of mulch, compost, and soil sold to landscapers, garden centers, property managers, landscape supply stores, municipalities at volume discounts with free metro delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hansen's Tree Service provides professional tree care services including tree removal, pruning, stump grinding, plant health care, cabling, land clearing, and 24/7 emergency storm response to residential and commercial clients across Missouri. The company also produces and sells organic mulch, compost, topsoil, and bio-soil products made from 100% recycled green waste, available through online ordering with delivery, bulk pickup, and wholesale distribution.

Product overview

Hansen's Tree Service operates as a multi-service tree care company offering a unified portfolio of residential and commercial tree services alongside a product line of organic landscaping materials. The core service offerings include tree pruning, tree removal, stump removal, plant health care and diagnosis, tree risk assessment, emergency tree services, and commercial land clearing—all supported by 10 ISA-certified arborists and 3 Board Certified Master Arborists. The complementary product line includes organic mulch (available in multiple colors and consistencies), The Magic Bean organic compost, Super Soil Topsoil, Bio Soils for bioswales, and OMRI-listed organic compost. Additional services include green waste recycling (diverting 100% of generated green waste from landfills), urban forestry consulting, snow removal, and tree service financing options. The company also provides digital tools including an online mulch matcher, mulch calculator, and online booking system. With locations in St. Louis, Springfield/Branson, and Lake of the Ozarks, Hansen\'s operates as the first TCIA-accredited tree care company in Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Tree Services Comprehensive residential tree care including tree trimming and deadwooding, tree removal, stump removal, dynamic tree cabling, plant health care and diagnosis, and emergency tree services for homeowners.
• Commercial Tree Care Services Large-scale commercial tree care including urban forestry consulting, grinding and land clearing, green resource recycling, and snow removal (St. Louis only), with ISA-certified arborists and insurance certificates.
• Tree Removal Professional tree removal services using cranes, aerial lifts, and remote-controlled spider-lifts for tight spaces, with 100% green waste recycling and A+ BBB rating.
• Tree Pruning Tree pruning services including cleaning (removing dead/diseased branches), thinning, raising for clearance, reduction for utility lines, crown reduction, deadwooding, and deep root fertilization.
• Stump Removal Stump grinding services that grind stumps 12-18 inches below surface to prevent regrowth, with debris removal and utility marking through Missouri One Call System.
• Plant Health Care & Diagnosis Preventative and therapeutic plant health care including routine monitoring, pest management, disease treatment for emerald ash borer, Dutch elm disease, and oak wilt, plus deep root fertilization and insect prevention.
• Tree Risk Assessment Level 1 tree risk assessment by certified arborists evaluating diseases, structural integrity, property damage potential, pruning needs, species identification, hazardous limbs, overgrown roots, and full growth potential, priced at $150 per 1-hour evaluation.
• Dynamic Tree Cabling & Limb Support Technique to reduce risk of tree failure by installing steel or rope-like material between branches to prevent widening cracks and limb failure, with professional assessments and ongoing maintenance by ISA-certified arborists.
• Emergency Tree Service 24/7 emergency tree service for storm damage, fallen limbs, and fallen trees, available around the clock for urgent tree care situations.
• Commercial Grinding & Land Clearing Land clearing and grinding using CBI horizontal grinder, Vermeer tub grinders, and TimberAxe Land Clearing Mower, including forest-to-mulch options and low-impact machines for minimal soil disturbance.
• Green Waste Recycling Resource recycling service that converts green waste into organic mulch and compost, accepting wood waste, lawn waste, and green construction waste, with 100% of green waste generated from tree services recycled.
• Urban Forestry Consulting Services Professional consulting from an ISA Board Master Arborist including tree and plant health care recommendations, tree protection plans, tree inventory and risk assessment using GIS mapping, ordinance writing, municipal operational plans, and tree appraisals with expert witness testimony.
• Snow Removal Commercial snow removal services for parking lots, roads, sidewalks, and walkways throughout winter, available for multiple locations in St. Louis, St. Charles, and O'Fallon areas.
• Organic Mulch Premium organic mulch made from recycled green waste, available in multiple colors and consistencies including Trail Mix, Playground Mix, Black, Coffee, Dark Brown, Natural Undyed, Red, and Walnut variants, with online ordering and St. Louis delivery.
• The Magic Bean (Organic Compost) 100% organic compost product certified by the US Composting Council's Seal of Testing Assurance Program, made from decomposed grass, wood, soils, and locally sourced green waste, priced at $31.
• Super Soil Topsoil Nutrient-rich topsoil composed of 70% soil and 30% organic compost, made from 100% recycled green waste, beneficial for planting beds, organic gardens, retaining wall backfill, and soil amendment, priced at $40 per cubic yard.
• Bio Soils Unique soil products including bio-retention soil for bioswales that meets St. Louis Metropolitan Sewer District specifications, used for improving plant health and bioswale filler to prevent harmful runoff.
• OMRI Listed Organic Compost Organic compost certified by the Organic Materials Review Institute (OMRI) for compliance with USDA National Organic Program regulations, with rigorous certification procedures to eliminate weed seeds, chemicals, and unwanted biological elements.
• Roll-Off Containers Green waste container rental and recycling service in partnership with On The Go Hauling by Grace Hauling, available in 20, 30, and 40-yard sizes for trees, shrubs, brush, wood, construction scraps, pallets, shingles, and grass.
• Tree Service Financing Financing options through EnerBank USA including 6-month same-as-cash (17.99% APR), 90-day same-as-cash (17.99% APR), and traditional installment loans (8.99% to 15.99% APR) for tree service customers.
• Gift Certificates Gift certificates available for any tree service or product, including tree pruning, tree removal, grinding and land clearing, and mulch, in physical or electronic format.

Quantifiable outcome

• 100% of green waste recycled into mulch and compost products

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• International Society of Arboriculture (ISA)coreOthersProfessional membership organization for arborists and urban foresters. Hansen’s has several ISA Certified Arborists on staff and an ISA Board Certified Master Arborist. Provides professional credentials including Certified Arborist, Board Certified Master Arborist, and Tree Risk Assessment Qualification (TRAQ).
• Tree Care Industry Association (TCIA)coreOthersOfficial organization for tree care industry. Hansen’s was the first tree care firm in Missouri to be accredited by TCIA (2005), ensuring safe work practices and knowledge of industry standards.
• Tree Care Industry Association (TCIA)coreOthersOfficial organization for tree care industry. Hansen’s was the first tree care firm in Missouri to be accredited by TCIA (2005), ensuring safe work practices and knowledge of industry standards.
• Tree Care Industry Association (TCIA)coreOthersOfficial organization for tree care industry. Hansen’s was the first tree care firm in Missouri to be accredited by TCIA (2005), ensuring safe work practices and knowledge of industry standards.
• Tree Care Industry Association (TCIA)coreOthersOfficial organization for tree care industry. Hansen’s was the first tree care firm in Missouri to be accredited by TCIA (2005), ensuring safe work practices and knowledge of industry standards.
• Tree Care Industry Association (TCIA)coreOthersOfficial organization for tree care industry. Hansen’s was the first tree care firm in Missouri to be accredited by TCIA (2005), ensuring safe work practices and knowledge of industry standards.
• On The Go Hauling by Grace HaulingminorChannel Partner/ Reseller/ DistributorPartnership for roll-off container services. Grace Hauling drops off and hauls containers from customer sites to Hansen's green waste recycling centers where waste is recycled into mulch and compost.
• FM NewsTalk 97.1minorGTM or Marketing PartnerRadio partnership since 2005. Hansen’s appears on various shows including Allman in the morning, The Marc Cox Show, and Dave Glover Show. Chad Hansen answers tree and lawn care questions on air.
• American ForestsminorOthersAmerica's oldest conservation organization (140+ years) promoting tree planting and tree care. Oversees National Champion Tree register.
• Arbor Day FoundationminorOthersLargest non-profit membership organization dedicated to planting trees, promoting and celebrating tree planting.
• Missouri Botanical GardenminorOthersDevoted to science and conservation of plant life. Provides educational resources for sustainable green future.
• Missouri Department of ConservationminorOthersState agency with responsibility for forest, fish, and wildlife resources. Manages state conservation areas including state forests and nature centers.
• Society of American Foresters (SAF)minorOthersProfessional association for foresters. Hansen’s has an SAF Certified Forester on staff.
• U.S. Composting CouncilcoreOthersHansen’s compost products are certified through the STA (Seal of Testing Assurance) program, ensuring quality compost tested for nutrients, maturity, and safety.
• Kirkwood Material SupplyminorChannel Partner/ Reseller/ DistributorRetail location where Hansen's organic mulch is available locally in addition to their own pickup locations.
• World Outdoor EmporiumminorChannel Partner/ Reseller/ DistributorRetail location where Hansen's organic mulch is available locally in addition to their own pickup locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cochran Tree Care: Mid-size Midwest residential and commercial tree service with similar pruning, removal, and plant health care offerings. Comparable service mix and regional scale outside Hansen's core Missouri geography.
• St. Louis Composting: Regional green waste recycling and compost/mulch producer in the same St. Louis metro. Comparable on the recycled-product side of the business and a likely wholesale competitor for Hansen's compost and mulch.

Direct peers

• Lewis Tree Service: Family-owned tree care and vegetation management firm serving utilities and municipalities across multiple states. Comparable in scale, fleet intensity, and ISA-certified arborist staffing.
• SavATree: National tree, shrub, and lawn care company merging local arborist firms. Highly comparable as a multi-region provider of residential/commercial tree services with plant health care and consulting.
• Bartlett Tree Experts: Scientific tree care company with ISA-certified arborists providing pruning, removal, plant health care, and consulting across the U.S. Directly comparable in service mix, credentialing emphasis, and arborist-led delivery model.
• Wright Tree Service: Midwest-headquartered utility vegetation management and tree care firm with comparable fleet scale, ISA-certified crews, and commercial/utility customer mix.
• Davey Tree Expert Co. Largest employee-owned tree care company in North America offering residential and commercial tree pruning, removal, plant health care, and consulting. Closest large-scale functional analog to Hansen's full-service model.

Broad incumbents

• Asplundh Tree Expert Co. Largest U.S. utility vegetation management and tree care company. Overlaps in commercial tree services and utility line clearance, but operates at a far larger scale across many geographies.

Emerging players

• Monster Tree Service: Franchise-based residential and commercial tree care brand with ISA-certified arborists and plant health care offerings. Comparable in residential service menu and arborist credentialing, with a different delivery model.

Others

• TruGreen: National lawn and outdoor services company that sells adjacent services (fertilization, pest control) to residential customers. Comparable customer base and direct-to-consumer go-to-market motion, but no tree removal expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hansens-tree-service

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen's Tree Service