Amley Mcentire Orthodontics

What Amley Mcentire Orthodontics does

Amley McEntire Orthodontics is a privately held, family-focused orthodontic practice operating in the Tampa Bay area of Florida. Founded in 1969 in St. Petersburg and currently led by Dr. Clayton McEntire, who took over the practice from the original Amley brothers in 2016, the firm employs between 1 and 10 staff and operates three locations: a flagship office on 1st Avenue North in St. Petersburg (open since 1969, renovated in 2022 with a 2023 grand reopening), a South Tampa office opened in 2019 on MacDill Avenue, and a co-located site within Shiny Happy Smiles pediatric dentistry established in 2022. The clinical team comprises two board-certified orthodontists — Dr. Clayton McEntire and Dr. Rick Escobar (joined March 2024) — supported by clinical and administrative personnel.

The practice provides comprehensive orthodontic care for children, teens, and adults. Core offerings include Damon System self-ligating metal braces, Symetri clear ceramic braces, Invisalign clear aligners (Diamond Provider status indicates high case volume), early interceptive orthodontics for children starting around age 7, and a range of retainers (Hawley, Essix, Vivera). Adjacent services include teeth whitening, laser gingivectomy, sleep apnea and TMJ/TMD treatment, emergency orthodontics, and Dental Monitoring-based remote treatment tracking. Patient acquisition relies on free in-office and virtual consultations, community outreach to local schools and sports organizations, and a referring-dentist network across the region. Revenue is generated primarily through multi-year orthodontic treatment contracts paid via insurance (MetLife and PPO out-of-network), in-office financing, and direct payment; the freemium initial consultation functions as the customer acquisition funnel. The practice is independently owned with no external investors, no parent company, and no disclosed funding.

Name

Amley Mcentire Orthodontics

Legal name

Amley McEntire Orthodontics, Inc.

Website

https://amley-mcentire.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Amley McEntire Orthodontics is a privately held, family-focused orthodontic practice in the Tampa Bay area offering braces, Invisalign (Diamond-tier), early orthodontic treatment, and related dental services to children, teens, and adults across three office locations.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic care services
• Braces treatment
• Invisalign clear aligners
• Early interceptive orthodontics
• Remote dental monitoring

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Orthodontic Treatment Services: Revenue from providing orthodontic treatments including braces (metal and clear), Invisalign clear aligners, and retainers. Treatment duration typically 12-24 months. Payment collected through insurance, in-office financing, credit card, cash, or check.
2. Consultation Services: Initial consultations offered free as a patient acquisition tool. Virtual consultations available for convenience.
3. Additional Dental Services: Supplemental services including teeth whitening, laser gum treatment, emergency orthodontic care, and retainers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Amley McEntire Orthodontics provides orthodontic treatment and care for children, teens, and adults across three Tampa Bay locations. Core services include Damon System self-ligating metal braces, Symetri clear ceramic braces, Invisalign clear aligners (Diamond-level provider), early interceptive orthodontics for children, and post-treatment retainers. Supplemental offerings include teeth whitening, laser gingivectomy, TMJ/TMD and sleep apnea treatment, emergency orthodontic care, remote progress monitoring via Dental Monitoring, and complimentary virtual and in-person consultations.

Product overview

Amley McEntire Orthodontics is a family-focused orthodontic practice offering a comprehensive range of treatment options for kids, teens, and adults. The core offerings center on two main treatment modalities: traditional braces (including Damon self-ligating metal braces and Symetri clear ceramic braces) and Invisalign clear aligners, with the practice serving as a Diamond-level provider. Supporting services include early orthodontic treatment for children (typically age 7+), various retainer options post-treatment, and specialized treatments for sleep apnea, TMJ disorders, and gummy smile correction via laser. The practice also offers remote monitoring through Dental Monitoring smartphone technology and virtual consultation options for patient convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Damon Self-Ligating Braces Modern metal self-ligating braces using a specialized sliding mechanism that allows teeth to move more freely and efficiently, reducing friction and treatment time with fewer adjustment appointments. Offered to patients of all ages and case complexities.
• Symetri Clear Braces Tooth-colored ceramic clear braces that blend in more naturally with the smile while delivering effective orthodontic results; non-self-ligating brackets for patients wanting a more discreet look.
• Invisalign Clear Aligners Clear plastic aligners that gradually move teeth into ideal positions; custom-made, removable trays offer a discreet alternative to traditional braces for kids, teens, and adults. Practice holds Diamond Provider status indicating high-volume treatment experience.
• Early Orthodontic Treatment Interceptive orthodontics for children starting around age 7 to identify and address developing alignment issues before they become more serious; may include palatal expanders, appliances to guide jaw growth, or removal of baby teeth.
• Retainers (Hawley, Essix, Vivera) Post-treatment retention options including classic Hawley wire retainers, clear Essix plastic retainers, and Vivera retainers by Invisalign to maintain smile alignment after active treatment.
• Teeth Whitening Professional-grade teeth whitening offered as a finishing touch after orthodontic treatment to enhance smile brightness and confidence.
• Laser Gingivectomy (Laser Treatment) Minimally invasive laser dentistry procedure that reshapes gums and exposes more tooth surface for patients with overly gummy smiles or tooth appearance concerns.
• Sleep Apnea Treatment Comprehensive orthodontic treatment targeting airway health to improve symptoms of obstructive sleep apnea, including excessive daytime sleepiness and heavy snoring.
• TMJ/TMD Treatment Treatment for temporomandibular joint disorders and associated symptoms including jaw clicking, discomfort, or pain when talking, chewing, or laughing.
• Dental Monitoring Remote orthodontic treatment monitoring using smartphone technology, allowing orthodontists to track patient progress remotely through image scans analyzed by AI software that automates 130 observations including hygiene, gum disease, and tooth movement tracking.
• Emergency Orthodontics Urgent care for orthodontic issues including loose wires, broken brackets, or appliance discomfort to keep treatment on track and relieve pain.
• Virtual Consultations Online orthodontic consultations allowing patients to submit photos of their smile and receive recommendations from the orthodontist without visiting the office in person.

Quantifiable outcome

• Reduced treatment time and fewer appointments with self-ligating Damon braces
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shiny Happy SmilescoreChannel Partner/ Reseller/ Distributor · 1 August 2022Multi-year partnership providing co-located orthodontic and pediatric dental services at Shiny Happy Smiles location. Allows families to receive both pediatric dental care and orthodontic treatment at one convenient location. Enables direct internal referrals from pediatric dentists to orthodontist within same office.
• General and Pediatric Dentists (Referring Network)coreChannel Partner/ Reseller/ DistributorReferral partnership with dentists across Tampa and St. Petersburg. Dentists refer patients for specialized orthodontic treatment. Practice maintains communication with referring dentists, sends treatment plans and progress reports, ensures coordination for restorative work post-orthodontics.
• Hillsborough Community CollegeminorStrategic or Co-development PartnerDr. Escobar and team member hosted lunch and learn at HCC Dental Assisting program to educate students about orthodontics and build relationships with future dental professionals.
• Pinellas County United (PCU)minorOthersProud supporter of PCU, a college-bound soccer organization that travels throughout the US and Europe. Practice logo featured on team uniforms and gear.
• South Tampa YMCAminorOthersCharitable partner receiving toy donations from practice holiday toy drive
• United Neighborhood Community Center (St. Petersburg)minorOthersCharitable partner receiving toy donations from practice holiday toy drive
• Trinity Cafe (Feeding Tampa Bay)minorOthersCommunity volunteer partner - practice team serves meals at Trinity Cafe, a nonprofit affiliated with Feeding Tampa Bay that serves the food-insecure community

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Smile Doctors: Largest orthodontic-focused dental service organization (DSO) in the U.S., operating hundreds of affiliated orthodontic offices. Directly comparable as a multi-location orthodontic care provider serving similar patient demographics (kids, teens, adults) with braces and Invisalign, though organized at vastly greater scale than Amley McEntire.
• Image Orthodontics: Multi-location orthodontic practice group operating offices primarily on the U.S. West Coast. Directly comparable as a similarly-positioned independent orthodontic chain offering braces and Invisalign to children, teens, and adults.
• Mortenson Orthodontics: Multi-location orthodontic practice serving Kentucky and surrounding states with a similar model of braces and Invisalign treatment for all ages. Comparable as an independently operated orthodontic chain with comparable service mix and brand-equity approach.

Emerging players

• Candid Co. Direct-to-consumer clear aligner company that disrupted traditional orthodontics by offering at-home treatment under remote orthodontist supervision. Comparable as a competitor specifically attacking the adult clear aligner segment that Amley McEntire serves.

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners; a critical supplier and enabler of Amley McEntire's clear aligner service line. Comparable not as a direct competitor but as the upstream technology platform whose product economics and Diamond Provider tiers directly shape the practice's revenue model.

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization, supporting thousands of offices with general and specialty dental services including orthodontics. Comparable as a multi-state DSO platform competing for orthodontic patient flow, though its core focus is general dentistry.
• Great Expressions Dental Centers: Multi-location DSO providing general, specialty, and orthodontic dental care across multiple U.S. states. Comparable as a competing dental platform with overlapping orthodontic service offerings and similar patient demographic focus.
• Aspen Dental: Large multi-location DSO offering general dentistry alongside orthodontic services (braces and clear aligners). Comparable as a scaled, multi-office dental provider that competes for the same adult and family orthodontic patients, but with a much broader service portfolio.
• Pacific Dental Services: Major DSO supporting hundreds of dental offices across the U.S., many offering orthodontic services. Comparable as a large-scale dental care platform that competes in the same local markets and patient pool as independent orthodontists.

Regional players

• iSmile Orthodontics: Independent orthodontic practice operating in California. Comparable as a similarly-sized independent orthodontic practice offering braces and Invisalign, with comparable digital marketing and patient-experience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmleyO
• Facebookfacebook.com/amleymcentireortho
• LinkedInlinkedin.com/company/amley-mcentire-orthodontics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amley Mcentire Orthodontics