The Healing Place of New Hanover County

What The Healing Place of New Hanover County does

The Healing Place of New Hanover County (THPNC) is a 501(c)(3) non-profit organization headquartered at 1000 Medical Center Drive in Wilmington, North Carolina, operating a peer-driven continuum of addiction recovery and homelessness services. Founded approximately 35 years ago (around 1991), THPNC delivers its programs at zero direct cost to clients through an open-door, 24/7 intake model with no referral required. The core service line includes a non-medical, medication-free detoxification program (3–7 day average stay), a long-term residential recovery program (6–9 months structured through Safe Haven, Motivational Tracks, and Phase stages), a 14-bed overnight emergency shelter (7 male, 7 female), community kitchen meals served three times daily, a clothing closet, and a post-program Alumni Network with Silver Chip Continuing Care meetings. Reported operational throughput includes 737 detox admissions, 1,581 detox bed nights, 6,680 overnight shelter stays, and approximately 220,000 meals served. The underlying methodology is a peer-driven recovery model — staff and peer mentors are themselves in recovery — that has been replicated more than 15 times across the United States and is supported by CARF accreditation and a Candid Platinum Transparency 2026 designation.

The organization is staffed by approximately 20 personnel across executive (Executive Director Brian Mingia), development (Development Director Trish Nicholson, Development Associate Mia Goetz), facilities, clinical (Physician Assistant Casey Fallon, Clinic Administrator Sara Anger), and program management (Men's/Women's Program Managers, Detox Manager, Transition Coordinators, Alumni and Community Engagement Coordinator Annette Seka, Data Coordinator Tiffany Flannery) functions. Governance is provided by a board of directors led by President Bo Dean and Vice President Mary Ann Furniss, with additional directors Louise Coggins, Christie Edwards, Brandy Keck, Hank Miller, Diane Winthrow, and Tameka Young. The product surface is fully in-person and place-based; no mobile app, API, or software product exists.

THPNC's revenue model is donation- and grant-driven. Streams include monetary charitable contributions (tax-deductible), in-kind donations of clothing and supplies, and grants/funding from community partners — most notably New Hanover County (local government), Trillium Health Resources (behavioral health managed care organization), NC Healthy Blue (Medicaid managed care plan), and the Food Bank of Central & Eastern North Carolina. The go-to-market motion is direct-to-consumer: open-door, first-come-first-served intake, with secondary client acquisition through community partner referrals and alumni word-of-mouth. Fundraising and awareness are driven by community events (Night to Recover gala, Trudge 5K, Golf Tournament), organic social channels, an email newsletter, and the DonorPerfect-powered donation form on thpnc.org.

Name

The Healing Place of New Hanover County

Legal name

The Healing Place of New Hanover County

Website

https://thpnc.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Healing Place of New Hanover County is a 501(c)(3) non-profit recovery center in Wilmington, NC, delivering free peer-driven addiction recovery and homelessness services — including non-medical detox, long-term residential treatment, and overnight shelter — to adults across Eastern North Carolina.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Temporary Shelters (624221)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Addiction recovery services
• Peer-driven recovery
• Homeless services
• Residential treatment programs
• Emergency overnight shelter

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monetary Donations: Tax-deductible charitable contributions from individuals, corporations, and foundations. Donations support shelter, meals, and recovery programs.
2. In-Kind Donations: Accepting donations of clothing, toiletries, backpacks, and essential items distributed to individuals served.
3. Community Partner Funding: Support from partners including New Hanover County, Trillium Health Resources, NC Healthy Blue, and Food Bank of Central & Eastern NC for food distributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Healing Place of New Hanover County is a 501(c)(3) non-profit that provides free, peer-driven addiction recovery and homelessness services at its Wilmington, NC campus. Core offerings include a medication-free detox program (3–7 days), a 6–9 month long-term residential recovery program, a 14-bed overnight emergency shelter, and community partner referral intake, all delivered at zero cost to clients.

Product overview

The Healing Place of New Hanover County operates as a single, integrated social services organization offering a continuum of addiction recovery and homeless services. The core programs include the Non-Medical Detox Program (3-7 day medication-free detox), Long-Term Recovery Program (6-9 month residential treatment with peer-driven approach through Safe Haven, Motivational Tracks, and Phase stages), Overnight Emergency Shelter (14-bed night-by-night shelter), and Community Partner Referrals for coordinated intake. Support services include a Community Kitchen serving meals three times daily, a Clothing Closet for clients, and an Alumni Network providing continuing care through the Silver Chip program. All programs are provided at zero cost to clients and operate on a first-come, first-served basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Medical Detox Program

Quantifiable outcome

• 737 admissions to detox program
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Food Bank of Central & Eastern North CarolinacoreStrategic or Co-development PartnerProvides food support for THPNC's community kitchen and twice-monthly no-cost drive-through food distributions to residents and the broader community.
• PublixminorGTM or Marketing PartnerCommunity partner supporting THPNC's mission through donations and community engagement.
• Trillium Health ResourcescoreStrategic or Co-development PartnerLocal Managed Care Organization for behavioral health. THPNC accepts clients from Trillium catchment area and works with Trillium for referrals and funding.
• Faith Life FellowshipminorGTM or Marketing PartnerFaith-based community partner providing spiritual and community support.
• NC Healthy BluecoreStrategic or Co-development PartnerMedicaid managed care plan providing healthcare coverage and support for individuals in recovery programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oxford House: National network of peer-run sober living homes with thousands of locations. Shares the lived-experience, peer-led recovery philosophy and zero-cost or low-cost model that defines THPNC, though operates strictly sober-living rather than detox/residential recovery.
• Recovery Centers of America: Multi-site residential and outpatient addiction treatment provider operating across the eastern U.S. Comparable in clinical programming and residential recovery offerings, though at substantially larger scale and with a fee-for-service/insurance-led model versus THPNC's donation-based model.
• Volunteers of America: Large national nonprofit operating recovery housing, reentry, and homeless services programs across multiple states. Comparable as a nonprofit competitor offering shelter and recovery housing, but with a much broader service portfolio and national reach.

Regional players

• Port Health Services: North Carolina behavioral health and substance use treatment provider with multiple sites in Eastern NC. Competes for similar Medicaid-funded and Trillium-referred clients within the same geography as THPNC's Wilmington campus.
• Coastal Horizons Center: Wilmington, NC-based behavioral health and substance use provider offering outpatient, detox, and crisis services in the same regional market as THPNC. Directly competes for referrals from Trillium Health Resources and Medicaid managed-care contracts in Eastern NC.
• Camelot Residential Treatment Center: Residential substance use treatment providers in the Carolinas (Meridian/Camelot family) operating non-medical and supervised residential programs at comparable scale. Competes with THPNC for referral-based residential treatment placements in the Southeast.
• RHA Health Services: North Carolina-based behavioral health provider serving individuals with substance use and mental health needs in the same Southeast US geography. Comparable in serving Trillium-referred populations with clinical behavioral health services.

Others

• Trillium Health Resources: North Carolina Local Management Entity/Managed Care Organization that contracts with THPNC for referrals and funding. Key ecosystem partner/funding intermediary rather than direct competitor, but pivotal in shaping the demand and funding environment for THPNC's services.
• Goodwill Industries of Eastern NC - Reentry Programs: Nonprofit in the same Eastern NC region providing housing, reentry, and workforce services to individuals in recovery from addiction. Comparable as an ecosystem partner/adjacent nonprofit competing for similar grant funding and serving overlapping populations.

Direct peers

• The Healing Place (Louisville, KY): The original Healing Place program from which the THPNC model is replicated. Operates the same peer-driven, medication-free recovery methodology with detox, long-term residential recovery, and shelter services — directly comparable delivery model and program structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healing Place of New Hanover County