Moxie Labs

What Moxie Labs does

Moxie Labs Pvt Ltd is a privately held Indian SaaS company founded in 2017 and headquartered in Indirapuram, Ghaziabad, that builds and operates the Moxie platform — a cloud-based, browser-accessible EMR, HD video consultation, digital OPD/IPD, e-prescription, appointment scheduling, payment gateway, and patient engagement system for doctors, clinics, and hospitals in India. The platform is ABHA-enabled (integrated with India's Ayushman Bharat Health Account), deployable on a practitioner's own branded website without coding, and claims HIPAA, HITECH, and Indian IT Act 2000 / SPI Rules 2011 compliance with AES 256-bit encryption. Customers range from individual solo practitioners (Ayurveda, pediatrics, clinical psychology, mental health) to mid-sized clinics and large multispecialty hospitals, with flagship deployments including Himsanjeevani by Himalayan Hospital (1200+ beds, 2000+ daily OPD) and Sitaram Bhartia Institute of Science and Research.

The company monetizes through a freemium SaaS model ("Start From Free" tier for individual doctors and small clinics, with quote-based paid tiers unlocking personalized HD Video Consultation, EMR, patient engagement, and white-labeled websites), supplemented by transaction fees on integrated patient payments, enterprise subscriptions for hospital-branded tele-medicine and EMR deployments, and professional services for custom website and theme creation. Go-to-market is hybrid: a self-serve web app (web.moxie.one) for SMBs, a sales-led Calendly demo funnel and WhatsApp outreach for mid-market clinics, enterprise field sales for hospitals, and government-channel credibility via affiliations with the National Health Authority of India, Telemedicine Registry of India, Startup India, and Startup Uttarakhand.

Operational footprint is exclusively India-based with no disclosed international expansion; the Terms of Service explicitly disclaim service availability outside India. The mobile app is distributed via Google Play (com.moxie.health) and iOS, and the company co-operated the covidtelecare.org free tele-consultation portal with FiND Foundation during the COVID-19 pandemic. No funding rounds, revenue figures, M&A activity, or management team details are disclosed in the available data, which materially constrains any financial-scale assessment.

Name

Moxie Labs

Legal name

Moxie Labs Pvt Ltd

Website

https://moxie.one

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Moxie Labs is an India-based SaaS company offering cloud-based EMR, HD video consultation, and digital OPD/IPD management for individual doctors, clinics, and hospitals, with ABHA-enabled, HIPAA-compliant, white-label deployment on practitioner websites.

Ownership category

akta.pro rank

Product category

Healthcare EMR and Telemedicine Software

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Software Publishers (5132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Healthcare EMR software
• Telemedicine platform
• Practice management software
• HD video consultation
• Digital e-prescription

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium EMR and Practice Management SaaS: "Start From Free" tier with basic features; paid tiers unlock personalized HD Video Consultation, EMR, patient engagement, and white-labeled clinic/hospital websites. Recurring subscription model targeted at doctors and clinics.
2. Patient Payment Gateway Fees: Integrated payment gateway enables doctors to charge consultation fees; transactions flow through the platform with end-to-end encryption.
3. Hospital Branded Tele-Medicine & EMR Deployment: Enterprise deployment of white-labeled HD Video Consultation, EMR, OPD, IPD and mobile app on hospitals' own websites; custom website creation services offered.
4. Custom Website and Theme Services: Professional services for creating customized clinic or hospital websites/portals/apps as part of onboarding.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Moxie Labs offers cloud-based EMR software, HD Video Consultation, e-prescription (e-Rx), appointment management, payment gateway, and digital OPD/IPD modules to doctors, clinics, and hospitals in India. The platform can be self-served by individual practitioners via a free tier or deployed as a white-labeled digital patient engagement system embedded directly on the provider's own branded website.

Differentiator

Problem solved

Functional benefit

Brands

• covidtelecare.org: A COVID-19 teleconsultation portal started and operated by Moxie Labs Pvt Ltd along with FiND Foundation for Innovation and Design, hosted on Digital Ocean cloud, to address shortage of doctors for Indian citizens during the pandemic.

Quantifiable outcome

• AES 256-bit encryption used to protect all patient data
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• National Health Authority of India (NHA)flagshipStrategic or Co-development PartnerNHA affiliation displayed under "Our Collaborations". Moxie's EMR is ABHA-enabled, connecting patients and doctors within India's national digital health ecosystem. Strategic enabler for adoption across India's public health infrastructure.
• Telemedicine Registry of IndiaflagshipStrategic or Co-development PartnerMoxie is listed on the Telemedicine Registry of India (telemedregistry.in), validating the platform as a registered telemedicine service aligned with Indian Medical Council Telemedicine Practice Guidelines 2020.
• Startup India (Government of India)coreStrategic or Co-development PartnerRecognized under the Government of India's Startup India initiative; logo displayed on homepage. Provides policy and ecosystem support.
• Startup UttarakhandcoreStrategic or Co-development PartnerRecognized startup by the Government of Uttarakhand's Startup Uttarakhand initiative; logo displayed on homepage.
• FiND Foundation for Innovation and DesigncoreStrategic or Co-development PartnerCo-developed and co-operated the covidtelecare.org free tele-consultation portal during the pandemic with Moxie Labs Pvt Ltd. NGO partner for public-health deployments.
• Design Praxis IndiaminorImplementation/ SI/ Consulting PartnerListed as a collaborator under "Our Collaborations" on the Moxie homepage.
• DigitalOceancoreTechnology or IntegrationCloud service provider hosting the covidtelecare.org portal co-operated by Moxie Labs and FiND Foundation; Digital Ocean's privacy and terms apply. Underlying infrastructure for Moxie web/app platform deployments.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorMoxie mobile app (com.moxie.health) is distributed through Google Play Store to enable patient and doctor registration.
• Apple App Store (iOS)coreChannel Partner/ Reseller/ DistributorMoxie mobile app is distributed through the iOS App Store as referenced by the Android/iOS download links on the web app registration page.
• CalendlyminorGTM or Marketing PartnerCalendly (calendly.com/moxie-health/moxie-system-demo) is used to schedule free product demos and discussions, serving as the primary lead-conversion tool.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Innovaccer: Healthcare data and analytics platform with provider-facing EMR, care management and population-health tools operating in India and the US; broader incumbent with overlapping EMR and provider-engagement capabilities.
• Tata 1mg: Large Indian digital health platform offering online doctor consultations, e-pharmacy, diagnostics and lab bookings; overlaps with Moxie on telemedicine and patient-side digital health experience.
• Apollo 24/7: Apollo Hospitals' consumer digital health app offering online consultations, medicine delivery and EMR access for Apollo patients; broader incumbent competing for the same telemedicine and digital prescription demand.

Direct peers

• Practo: India's largest doctor-discovery, telemedicine and clinic-software platform; competes head-to-head with Moxie on practice management, EMR, teleconsultation and patient engagement for individual doctors, clinics and small hospitals.
• MocDoc: Cloud-based hospital and clinic management system offering EMR, appointment, billing, pharmacy and telemedicine modules to Indian hospitals and clinics; most direct functional competitor to Moxie's OPD/IPD and EMR stack.
• DocOn: EMR and practice management SaaS for Indian doctors with OPD, e-prescription and patient engagement features; competes for the same solo-doctor and small-clinic segment as Moxie.
• MFine: Indian telehealth and digital health platform connecting patients with doctors for online consultations and ongoing care; competes with Moxie's HD video consultation and patient engagement modules.
• HealthStack (by AlgoWorks): Digital healthcare platform providing EMR, appointment booking, e-prescription and patient management for Indian doctors and clinics; directly comparable to Moxie's solo-practitioner and small-clinic offering.

Emerging players

• LiveHealth: Indian healthcare IT company providing EMR, hospital management and telemedicine solutions to hospitals and diagnostic chains; overlaps with Moxie's enterprise hospital deployment motion.
• Docplix: India-focused EMR and practice management SaaS for doctors with digital prescription, patient records and analytics; comparable emerging player targeting the same solo-practitioner and small-clinic segment as Moxie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Moxie_Labs
• Facebookfacebook.com/moxiesolution
• LinkedInlinkedin.com/company/moxie-labs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxie Labs