misuko

What misuko does

Misuko, operated by the Belgian private limited company SAURIS SPRL and headquartered at 120 rue Saint-Denis in Brussels, is a vertically integrated producer of organic cold-pressed non-alcoholic beverages founded in 2020. Its technical foundation combines cold-pressed extraction (belt-press extraction without heat) with High Pressure Processing (HPP) and an in-house pasteurization chamber, supported by a flexible bottling line that handles formats from 50ml shots to 1L bottles in multiple cap, color, and label configurations. The Lalimo consumer brand spans cold-pressed juices, a four-SKU organic lemonade range (Hibiscus, Raspberry Ginger, Grapefruit, Lemon), functional ginger/turmeric shots, multi-day detox cleanses, and complementary wellness accessories, all certified organic under BE-BIO-01 (Certisys).

The business operates a hybrid go-to-market model. On the consumer side, Misuko sells direct via misuko.be with scheduled time-slot delivery across Belgium and workshop pickup by appointment. On the B2B side, the company offers full-service white label and private label production, including recipe formulation, R&D, bottling (HPP or pasteurization), packaging design, and delivery for Belgian and international brands, supplemented by a three-tier professional advisory subscription (from €450 to €2,500 per month) covering formulation, market positioning, branding, compliance, and go-to-market planning. Customer evidence includes named engagements with OYE YAAR (organic turmeric concentrate R&D) and testimonial-based relationships with an established Belgian juice brand that fully outsourced production, a young ginger-concentrate startup, and a mocktail brand that cited Misuko's flexible minimum order quantities versus prior suppliers.

Unit economics are modest on the consumer side (€2.29-€2.95 per bottle for Lalimo), with the company having sold over 1 million units of its own brand and disclosing no external funding, no headcount, and no revenue figures. The operating footprint remains a single Brussels workshop, fresh-juice delivery is geographically restricted to Belgium, and the company reports only Western European operations, with international reach limited to dry/derivative products and white label clients. Strategic moats derive primarily from proprietary production technology, organic certification, and embedded B2B client relationships rather than scale or distribution breadth.

Name

misuko

Legal name

SAURIS SPRL

Website

https://misuko.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Misuko (SAURIS SPRL) is a Brussels-based Belgian manufacturer of organic cold-pressed juices, Lalimo lemonades, functional shots, and detox cleanses, selling direct-to-consumer via misuko.be and providing B2B white label production plus tiered advisory services to beverage brands.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juices and Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Cold-pressed juices
• Organic beverages
• Private label production
• HPP processing
• Beverage advisory services

Headquarters

HQ city

Forest

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C direct product sales: Direct-to-consumer sales of cold-pressed organic juices, detox cure packs, shots, lemonades, and wellness accessories through misuko.be. Consumers purchase individual bottles, multi-packs, or cure programs for home delivery.
2. Private label / white label beverage production: Full-service white label manufacturing for ambitious brands, including recipe formulation, packaging design, bottling (HPP or pasteurization), and delivery. Misuko handles all or part of the production steps for their B2B clients.
3. Professional advisory and consulting services: Three-tiered advisory service: (1) Tailored advisory from 450€/month or €100/hour; (2) Holistic product and market development from 950€/month; (3) Idea to market blueprint from 2,500€/month. Services include formulation guidance, branding, market analysis, and compliance advice.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Misuko is a Brussels-based non-alcoholic beverage manufacturer and brand. It produces its own line of organic cold-pressed juices, Lalimo cold-pressed lemonades, functional shots, and multi-day detox cleanse programs, sold via its DTC e-commerce store with time-slot delivery across Belgium. It also offers white label/private label manufacturing plus three tiers of advisory services for beverage brands needing recipe formulation, production, packaging, and market strategy.

Product overview

Misuko is a Belgian manufacturer and producer of non-alcoholic beverages offering a portfolio of cold-pressed juices, premium organic lemonades (under the Lalimo brand), functional shots, and detox cleanse programs. The company also provides white label/private label manufacturing services for brands seeking custom beverage production, along with advisory services for beverage brand development. Complementary wellness accessories include copper tongue cleaners, ceramic water purification pearls, and organic tote bags. The Lalimo lemonade range (Hibiscus, Raspberry Ginger, Grapefruit, Lemon) represents the consumer-facing brand, while the manufacturing and B2B services form the production arm.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Pressed Juices Organic cold-pressed juices produced via slow belt-press extraction without heat, preserving vitamins, nutrients, enzymes, and minerals; available in various bottle sizes from 50ml to 1L for individual consumers in Belgium.
• Lalimo Lemonade — Lemon Cold-pressed organic lemon lemonade sweetened with agave syrup, priced at €2.50 per bottle or €55 per case of 24, targeting Belgian consumers.
• Lalimo Lemonade — Hibiscus Organic lemonade blending infused hibiscus leaves with lime, yellow lemon, and strawberry, sold at €2.95 per bottle or €65 per case of 24, intended as an aperitif mixer or healthy non-alcoholic alternative.
• Lalimo Lemonade — Raspberry Ginger Organic lemonade combining raspberry and ginger for a fruity and spicy flavor profile, made with water, agave syrup, and cold-pressed juices, priced at €2.60 per bottle for Belgian consumers.
• Lalimo Lemonade — Grapefruit Organic grapefruit lemonade with citrus-forward taste sweetened by agave syrup, priced at €2.65 per bottle or €60 per case of 24 for Belgian consumers.
• Functional Shots (Turmeric & Ginger) Concentrated functional beverages such as anti-inflammatory ginger and turmeric shots, designed for immune boost and vitamin supplementation, sold through the DTC e-commerce collection page.
• Detox Cleanses / Juice Cure Programs Multi-day (1–3 day) juice cure programs featuring cold-pressed juices and vegetable milks, designed to support detoxification and digestive rest, sold to Belgian consumers.
• White Label / Private Label Beverage Production End-to-end white label/private label beverage manufacturing service including recipe formulation, production, packaging, bottling (HPP or pasteurization), and delivery for B2B clients across Belgium and internationally.
• Beverage Brand Advisory Services Three-tier professional advisory service for beverage brand development: tailored advisory (from €450/month), holistic product and market development (from €950/month), and idea-to-market blueprint (from €2,500/month), sold via dedicated account managers to beverage entrepreneurs and brands.
• Copper Ayurvedic Tongue Cleaner Ayurvedic copper tongue cleaner for daily oral hygiene and seasonal detox support, featuring anti-bacterial properties, priced at €5.50.
• Ceramic Water-Purification Pearls Set of 15 natural ceramic pearls in an organic cotton bag designed to eliminate chlorine, limestone, and harmful elements from tap water, priced at €12.90.
• Organic Tote Bag Long-handle tote bag made from thick recycled organic cotton under fair-wear production, with ecological printing inks, handmade and printed in Brussels, priced at €9.95.

Quantifiable outcome

• HPP technology extends shelf life of juices from 4 to 30 days
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VanheedecoreOthersMisuko works with Vanheede to recycle food waste from their juice production. Organic waste is collected twice weekly and sorted in a factory just outside Brussels. Waste is processed through composting or biomethanization as part of Misuko's circular economy model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fever-Tree: Premium mixer brand with strong non-alcoholic aperitif and cocktail positioning. Closely comparable to Misuko's Lalimo Hibiscus and Grapefruit variants, which are explicitly marketed as aperitif mixers and non-alcoholic alternatives—though Fever-Tree is much larger and publicly listed.
• Blueprint (Bolthouse Farms): Acquired cold-pressed juice cleanse brand, now under Bolthouse Farms. Directly comparable in cold-pressed extraction, juice cleanse programs, and organic ingredients; competes in the same HPP-driven premium juice category as Misuko.
• Suja Juice: US-based cold-pressed juice and functional shot brand. Directly comparable in cold-pressed extraction, HPP technology, organic positioning, and functional shot range (ginger/turmeric). Misuko and Suja target similar health-conscious consumers via DTC and retail.
• Rude Health: UK-based organic plant-based food and beverage brand. Comparable in organic certification, plant-based positioning, and UK/European premium retail distribution, though Rude Health's portfolio is broader (milks, cereals, drinks) versus Misuko's juice focus.
• Juice Brothers: Belgian cold-pressed juice brand. Direct peer: similar Belgian origin, cold-pressed production, organic certification, DTC and retail presence, and focus on juices and detox cleanses. Operates in Misuko's home market with overlapping product categories.

Broad incumbents

• Innocent Drinks: Coca-Cola-owned smoothie and juice brand with a broad European footprint. Overlaps with Misuko on cold-pressed fruit beverages and on the wellness positioning, but operates at massive scale and through grocery channels rather than DTC and private label manufacturing.
• Tropicana: PepsiCo-owned premium juice brand with global retail distribution. Comparable to Misuko's Lalimo juice range in product category, but with vastly greater scale, shelf-stable processing, and grocery presence versus Misuko's cold-pressed, fresh DTC model.

Emerging players

• Lo Bros: Functional beverage brand with kombucha and other plant-based drinks. Overlaps with Misuko on the functional, organic, non-alcoholic beverage positioning and DTC-led go-to-market, though focuses on fermented drinks rather than cold-pressed juices.

Regional players

• Pressed Juices: Australia-based cold-pressed juice and cleanse brand. Highly comparable on cold-pressed extraction, HPP, juice cure programs, and organic positioning, but operates in Asia-Pacific rather than Europe and so does not directly compete in Misuko's home market.

Others

• Vanheede Environment Group: Belgian waste management and recycling partner that handles Misuko's organic waste. Not a competitor, but a strategic ecosystem partner: comparable in that both are Belgium-based sustainability-focused operations supporting the circular economy model Misuko uses as a differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MisukoUJ
• Facebookfacebook.com/MisukoJuices
• LinkedInlinkedin.com/company/misuko
• Instagraminstagram.com/misukojuices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about misuko