Juice Brothers

What Juice Brothers does

Juice Brothers (legal: Juicebrothers) is a Dutch cold-pressed juice company founded in 2014 in Amsterdam by Noah, Guus, and Bibi. Its core technology is hydraulic cold-press extraction — vertical plate presses applied to finely cut organic produce — combined with immediate shockfreeze preservation to retain vitamins, minerals, enzymes, and antioxidants; the same facility performs SKAL-certified organic production under Dutch food-safety laws ("Schoon en Veilig") and repurposes residual pulp into zero-waste crackers. The product portfolio spans roughly 100 SKUs: individual cold-pressed juices (250ml and 420ml — 1–2 kg of organic produce per bottle), 30–60ml functional shots, named juice cleanse programs (Deep, Deeper, Deepest) in 1, 3, 5, and 7-day durations, bone broth cleanses (chicken and beef) with companion juices, themed discount packs (Beauty, Daily Greens, Winter, The Little Ones, Cosmopolitan Summer Hydration, Dutch Lion, 14-Day Celery Challenge), and ancillary food (granola, oatbars, bliss balls, truffles).

Juice Brothers operates a hybrid omnichannel go-to-market: direct-to-consumer e-commerce (juicebro.com) delivering fresh (21-day shelf life) and frozen (up to 6 months at -18°C) product across the Netherlands, supported by iDeal/Creditcard/Klarna/PayPal; four company-owned juice bars across Amsterdam (De Pijp, Centrum, Oud Zuid, Vondelpark/De Baarsjes) acting as flagship retail and brand experience; a dedicated B2B portal (b2b.juicebro.com) serving offices, hospitality, and sports centres; and a subscription pricing layer offering a 12% recurring discount. Marketing is content-led (blog, Instagram, Facebook, TikTok, LinkedIn, email) reinforced by earned media (Vogue, Grazia, Cosmopolitan, Elle, Marie Claire, Het Parool), ClassPass reviews, and co-branded partnerships including a 2025 Cosmopolitan Magazine collaboration and a 2025 BTY CLB fitness-studio smoothie.

The company serves three primary customer segments: health-conscious individual consumers (the core detox/cleanser/daily-juice buyer), B2B buyers (corporate offices, hospitality businesses, sports centres), and families with children (via The Little Ones pack). It is a privately held, founder-led business with 1–10 employees, no institutional investors identified in the source material, and has served a cumulative 120,000+ fans across the Netherlands, Belgium, and the US with 12,500+ customer reviews averaging 4.8 stars.

Name

Juice Brothers

Legal name

Juicebrothers

Website

https://juicebro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Juice Brothers is a Dutch cold-pressed juice company founded in 2014 in Amsterdam, producing SKAL-certified organic juices, cleanses, shots, and bone broths at its own facility and selling them via nationwide e-commerce, four company-owned Amsterdam juice bars, and a B2B portal serving offices, hospitality, and sports centres.

Ownership category

akta.pro rank

Product category

Cold-Pressed Organic Juices & Cleanses

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Smoothie & Protein Shake Bars (THAFAKAB), Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold-pressed juices
• Organic juice cleanses
• Cold-pressed extraction
• Juice bar retail
• Organic beverage delivery

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales (B2C): One-time and subscription purchases of individual cold-pressed juices, shots, cleanses, and food items through the Juicebrothers online shop. Fresh and frozen delivery options available nationwide. Subscription option with 12% monthly discount.
2. B2B Corporate & Hospitality Sales: Bulk supply of 100% organic cold-pressed juices and healthy snacks to offices, hospitality businesses, and sports centers via dedicated B2B portal and sales contact.
3. Retail Juice Bars (4 Locations): Four Amsterdam juice bars generate walk-in revenue from açai bowls, smoothies, fresh juices, coffee, and vegan snacks. Serves as both revenue stream and brand-building flagship experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Juice Brothers produces and sells 100% SKAL-certified organic cold-pressed juices, health shots (ginger, agave-cayenne, apple-ginger), multi-day juice and bone broth cleanse programs (1, 3, 5 and 7-day variants), discount juice packs (Daily Greens, Winter, Beauty, Summer Hydration, Dutch Lion, The Little Ones, 14-Day Celery Challenge), co-developed smoothies (Tone Setter with BTY CLB), and food products (granola, oatbars, bliss balls, truffles) via its online shop, four Amsterdam juice bars, and a B2B portal serving offices, hospitality and sports centres. Production uses hydraulic cold-press extraction followed by shockfreeze preservation, with fresh (21-day) and frozen (up to 6 months) delivery nationwide in the Netherlands.

Product overview

Juice Brothers is a Dutch/Belgian cold-pressed juice company offering a diverse portfolio of products including: cold-pressed juices (Skin Sister, Force of Nature, Celery Juice, Cosmopolitan Juice, Dragons Breath, Gingerade, Master Cleanse, Easy Going, Mean Green, Dutch Lion, Pure Orange Juice) in 250ml and 420ml sizes; health shots (Gember Shot, THE Shot, Appel Gember Shot); juice cleanse programs (Deep, Deeper, Deepest) in 1, 3, 5, and 7-day variants; bone broth cleanses (Broth Chicken, Broth Beef) with juice combinations; discount packs (Daily Greens, Winter Pack, Beauty Pack, Cosmopolitan Summer Hydration Pack, Dutch Lion Pack, The Little Ones, 14-Day Celery Challenge, Ginger Shot Super Pack); and food products (granola, bliss balls, truffles, oatbars). All products are 100% organic, cold-pressed, SKAL-certified, vegan, gluten-free, and made without additives or hidden sugars. The company operates 4 juice bars in Amsterdam and serves customers across the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Pressed Organic Juices 100% SKAL-certified organic cold-pressed juices in 250 ml and 420 ml bottles, made via hydraulic cold-press extraction (no heat, no oxygen contact) with 1–2 kg of organic vegetables and fruit per 420 ml bottle. Range includes greens (Force of Nature, Celery Juice, Mean Green), roots (Dragons Breath, Dutch Lion), citrus (Gingerade, Cosmopolitan Juice), skin-support blends (Skin Sister) and detox blends (Master Cleanse, Easy Going). Sold to individual consumers via online shop and four Amsterdam juice bars.
• Health Shots 30 ml and 60 ml cold-pressed shots made from 100% organic ingredients: Gember Shot (pure organic ginger), THE Shot (organic agave, cayenne pepper, oregano oil), and Appel Gember Shot (organic ginger, apple, lemon). Sold individually or in the 30-shot Ginger Shot Super Pack (with ~22% discount) to individual consumers and as add-ons in cleanse programs.
• Juice Cleanse Programs (Deep, Deeper, Deepest) Structured 1, 3, 5 and 7-day juice cleanse programs sold as complete packages. Deep (3-day beginner cleanse, fruit-led), Deeper (3-day balanced vegetable/fruit cleanse, the most popular program) and Deepest (3/5/7-day advanced green-juice cleanse; 7-day version contains 42 juices + 7 shots = 17.85 L). Available as one-time purchase or monthly subscription (12% discount) for personal detoxification and wellness resets.
• Bone Broth Cleanses (Chicken & Beef) Multi-day bone broth cleanse programs combining cold-pressed bone broth with juices. Broth Chicken Cleanse (16.7 g protein per 100 ml; organic chicken bones, apple cider vinegar, mace, lavawort) and Broth Beef Cleanse (7.3 g protein per 100 ml; organic beef bones, bay leaf, rosemary, thyme, Celtic sea salt). Available in 1, 3, 5 and 7-day variants at €50/€135/€210/€280 one-time or with 12% monthly subscription discount.
• Discount Juice Packs Pre-curated multi-juice bundles sold at a discount versus individual bottle pricing. Includes Daily Greens Pack (14 juices + 14 shots, ~18% off), Winter Pack (10 juices + 7 shots), Beauty Pack Fresh (16 juices + 4 shots, formulated by skin experts and orthomolecular dietitians), Cosmopolitan Summer Hydration Pack (15 juices co-developed with Cosmopolitan Magazine), Dutch Lion King's Day Pack (12 juices), The Little Ones family pack (16 x 250 ml juices + 10 shots), and 14-Day Celery Challenge (Small 250 ml and Big 420 ml variants).

Quantifiable outcome

• 4.8-star average rating from 12,500+ customer reviews
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• BTY CLB (Fitness Studio)flagshipStrategic or Co-development Partner · 1 January 2025Co-developed the Tone Setter post-workout smoothie with BTY CLB fitness studio. The smoothie contains coconut milk, pitaya, banana, mango, coconut yogurt, collagen, and 20g protein. BTY CLB members receive 20% discount upon presenting booking confirmation. Joint marketing via #ToneSetter social media campaign and in-store promotions.
• Cosmopolitan MagazineflagshipGTM or Marketing Partner · 1 January 2025Collaborated with Cosmopolitan Magazine to co-create the Cosmopolitan Juice — a rosé, alcohol-free, cold-pressed juice inspired by the classic Cosmopolitan cocktail. The partnership leverages Cosmopolitan's brand reach and lifestyle audience to promote the product as a 'glow-up juice'. The collaboration includes a co-branded Summer Hydration Pack.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joe & The Juice: Danish-origin global juice bar chain serving cold-pressed juices, smoothies, and shots in company-owned retail locations. Highly comparable to Juice Brothers' juice bar plus cold-press positioning, though at significantly greater scale and international footprint.
• Plenish: UK-based cold-pressed juice and cleanse brand with a similar DTC-plus-retail model, organic positioning, and SKU portfolio spanning juices, shots, cleanses, and plant-based drinks. Comparable in size and category niche to Juice Brothers.
• Pressed Juicery: US cold-pressed juice brand operating company-owned retail stores plus DTC e-commerce with cleanses, juices, and wellness shots. Closest international analog to Juice Brothers' retail + e-commerce hybrid cold-press model, though at a larger scale.
• Suja Juice: US organic, cold-pressed juice and functional wellness brand with a DTC subscription model and retail distribution. Comparable to Juice Brothers' organic cold-press positioning, cleanse programs, and subscription offering.
• Boost Juice: Global juice and smoothie bar franchise (Australian origin) serving smoothies, juices, and wellness shots in company-owned and franchised retail. Comparable in retail-driven model and smoothie/juice product mix, though with broader international franchise reach.
• Squeaky Clean: UK-based organic cold-pressed juice and cleanse brand with a similar DTC subscription model targeting wellness consumers. Directly comparable in product format (organic, cold-pressed cleanses and juices) and target customer.
• Urban Remedy: US organic cold-pressed juice, cleanse, and plant-based food brand with DTC e-commerce and retail distribution. Comparable in organic certification, cold-press method, cleanse programs, and wellness positioning.

Broad incumbents

• innocent: Coca-Cola-owned UK/EU smoothie, juice, and dairy-free drinks brand. Overlaps with Juice Brothers in cold-pressed smoothies, juices, and wellness positioning, and competes in the same Dutch/European retail channels but operates at vastly greater scale as part of a global CPG portfolio.
• Rude Health: UK organic plant-based drinks and foods brand (almond milks, oat drinks, juices) with broad European retail distribution. Comparable in organic positioning and natural ingredients ethos, though with a wider shelf-stable drinks portfolio rather than cold-pressed juice focus.

Emerging players

• Oh My Green / Green Press: US cold-pressed juice and smoothie bar concept combining retail storefronts with e-commerce. Comparable in retail-plus-DTC hybrid model targeting wellness consumers, though operating at a smaller scale in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@juicebrothers
• Facebookfacebook.com/juicebrothersinc
• LinkedInlinkedin.com/company/juicebrothersinc
• Instagraminstagram.com/juicebrothers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Brothers