EasyAR SDK

Name

EasyAR SDK

Legal name

VisionStar Information Technology (Shanghai) Co., Ltd.

Website

https://easyar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Augmented Reality SDK

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industry

On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)

Keywords

• Augmented reality SDK
• Spatial computing platform
• Visual positioning system
• Cloud image recognition
• Motion tracking technology

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. EasyAR Sense SDK Licensing: EasyAR Sense 4.x offers tiered subscription models: Personal Edition (free with watermark, non-commercial), Professional Edition ($39/month with no watermark, monthly payment, commercially available), Classic Edition ($1,399 one-time perpetual license with lifetime use and free upgrades), and Enterprise Edition (customized). Personal Edition has 100-second custom camera limit per run; Professional/Classic/Enterprise have no limits.
2. EasyAR CRS Cloud Recognition Service: Cloud-based image recognition service with API-call based pricing. Tiers: 500 API calls/day at $89/month, 10,000 calls/day at $178/month, 20,000+ calls with $0.01 per additional call. Includes 15-day free trial with subscribe-by-API-calls model.
3. EasyAR XR License: XR headset-specific licensing for large-space VPS development, available for online purchase through Developer Center.
4. Enterprise/Custom Solutions: Enterprise Edition with customized pricing and business-negotiated terms for large-scale deployments, digital twin applications, and industrial use cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

EasyAR is a professional augmented reality development platform offering cross-platform AR SDKs (EasyAR Sense) with SLAM/motion tracking, spatial mapping, and image/object tracking; a city-scale visual positioning service (EasyAR Mega); and a cloud-based image recognition service (EasyAR CRS). The platform serves developers and enterprises building AR applications across Android, iOS, WeChat/Alipay/UnionPay mini-programs, and XR headsets (Apple Vision Pro, Pico, Rokid, Xreal), with tiered licensing from a free Personal Edition to Professional subscriptions, perpetual licenses, and custom Enterprise contracts.

Product overview

EasyAR is a professional AR development platform providing three core products: EasyAR Mega (city-scale spatial computing service with visual positioning system), EasyAR Sense (cross-platform AR SDK with core sensing features including SLAM, image/object/surface tracking, and spatial mapping), and EasyAR CRS (cloud-based image recognition service for large-scale databases). The platform supports Unity, native iOS/Android, and WeChat Mini Program development. Additional offerings include specialized tracking modules (Sparse/Dense Spatial Map, Surface Tracking, 3D Object Tracking), XR headset support (Apple Vision Pro, Pico, Rokid, Xreal), and development tools (Mega Toolbox, Unity Plugin, XR Extension Package).

Differentiator

Problem solved

Functional benefit

Brands

• EasyAR Mega: Large-scale spatial computing service providing city-scale AR navigation and localization for urban landmarks using edge-cloud algorithms for precise localization.
• EasyAR Sense
• EasyAR CRS

Products and services

• EasyAR Mega Large-scale spatial computing platform providing city-scale visual positioning and localization for urban landmarks, enabling centimeter-level accuracy AR navigation for malls, airports, cultural tourism, industrial digital twins, and city-scale experiences. Features edge-cloud algorithms, indoor-outdoor integration, and all-weather adaptability.
• EasyAR Sense Professional cross-platform AR SDK providing core AR sensing capabilities including motion tracking/SLAM, sparse and dense spatial mapping, surface tracking, planar image tracking, and 3D object tracking. Available in Personal (free), Professional ($39/month), Classic ($1,399 one-time), and Enterprise editions.
• EasyAR CRS Cloud Recognition Service providing web-based image recognition for large-scale databases. Supports up to 100,000 targets per database, achieves recognition within 0.1 seconds with up to 98% accuracy, and includes offline cache functionality.

Quantifiable outcome

• Supports 1 billion+ Android models globally (30-60% more coverage than ARCore)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Qingyuan VisioncoreStrategic or Co-development Partner · 14 April 2026Collaborated with EasyAR and Jingdezhen Ceramic Culture & Tourism Group to build the Digital Jingdezhen AR Mini Program based on EasyAR spatial computing technology. Joint development of heritage site digitalization platform integrating on-site AR display, map navigation, and heritage monitoring features.
• XGRIDScoreTechnology or Integration · 8 April 2026Full-series adaptation completed between EasyAR Mega and XGRIDS laser scanning devices (Lingshi P1/PortalCam, Lingguang K1, L2 Pro). Combines XGRIDS multi-sensor fusion and handheld real-time modeling advantages with Mega's cloud processing and large-scale stitching capabilities. Enables spatial mapping with significantly higher geometric precision through the complete 'Capture-Process-Apply' workflow.
• Unity TechnologiescoreTechnology or IntegrationEasyAR Sense Unity Plugin provides full integration with Unity game engine. Fully supports Unity AR Foundation with custom engine integration available. EasyAR XR Extension Package supports Unity-based XR headset development for Pico and Rokid devices.
• XR Headset Manufacturers (Apple, Pico, Rokid, Xreal)coreTechnology or IntegrationExtensive XR device support with compatibility for Apple Vision Pro, Pico headsets (including Pico 4 UE), Rokid, and Xreal. Xreal and Vision Pro integrated directly into EasyAR Sense Unity Plugin. EasyAR XR Extension Package available for Pico and Rokid devices.
• WeChat/TencentcoreTechnology or IntegrationNative support for WeChat mini-programs, Alipay mini-programs, and UnionPay mini-programs. EasyAR Mega WeChat Miniprogram Sample and EasyAR CRS WeChat Miniprogram Sample available for integration. Supports WeChat XR-Frame and VisionKit development frameworks.
• Sight PluscoreOthersSight Plus is the official website link and partner platform (sightp.com). Part of the VisionStar Information Technology ecosystem. Customer service email [email protected] and [email protected] connect to the Sight Plus platform infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Niantic Lightship: Niantic's AR development platform with VPS, semantic segmentation, and shared AR capabilities. Direct peer in the VPS / city-scale visual positioning space, where EasyAR Mega and Lightship VPS are the most visible third-party alternatives to ARKit/ARCore.
• MAXST: Korea-based AR SDK and visual SLAM provider offering MAXST AR SDK and MAXST AR Cloud. Closely comparable to EasyAR as an Asia-based AR SDK with SLAM, image tracking, and cloud recognition offerings.
• Wikitude (Qualcomm): AR SDK offering image recognition, object tracking, geo AR, and scene recognition. A long-standing direct peer in the commercial AR SDK market, with overlapping SLAM, tracking, and cloud recognition capabilities.
• Onirix: Spain-based AR SDK and Studio platform offering image tracking, surface tracking, and geo-AR for web and mobile. A comparable commercial AR SDK targeting enterprise developers, though smaller in scale than EasyAR.
• Vuforia (PTC): One of the longest-standing commercial AR SDKs, offering image targets, model targets, ground plane, and Vuforia Engine. Directly comparable to EasyAR Sense for enterprise AR development, particularly in industrial and manufacturing use cases.
• Kudan: Provider of visual SLAM and AR SDK technology, including KudanSLAM and KudanAR. Directly competes in the computer-vision-based AR engine space, with similar technology stack and target enterprise customers.
• 8th Wall (Niantic Studio): WebAR-focused SDK now part of Niantic Studio, offering cross-platform AR development including image targets, world tracking, and VPS (Niantic Lightship). A close direct peer given overlapping cross-platform AR developer tool positioning and emerging VPS capabilities.

Broad incumbents

• Google ARCore: Google's first-party AR SDK for Android. EasyAR explicitly benchmarks its device coverage against ARCore (1B+ Android models vs ARCore's smaller supported set), making ARCore its primary baseline competitor on Android.
• Snap Lens Studio: Snap's AR development platform for building AR lenses and experiences, with broad distribution through Snapchat. A broader incumbent providing AR authoring tools with a strong consumer/social distribution angle versus EasyAR's developer SDK focus.
• Apple ARKit: Apple's first-party AR SDK bundled free with iOS, providing motion tracking, scene understanding, and ARKit Frame Source. Directly competes with EasyAR Sense on iOS but does not address the cross-platform Android long tail or city-scale VPS that EasyAR targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EasyAR_Official
• LinkedInlinkedin.com/company/visionstar-information-technology-shanghai-co.-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyAR SDK