What Reeco Automation does

Reeco Automation Limited is a UK-based cobot system integrator, headquartered in Newtown, Powys with a dedicated AMR facility in Bradford, England. Founded in 2016 and operating as a private limited company, Reeco designs and delivers end-of-line automation solutions — cobot palletising, case packing, case erecting and sealing, smart conveying, autonomous mobile transport, and vibratory bowl feeding — primarily to UK and European food & beverage, automotive, and industrial manufacturers. The customer logo wall spans enterprise names including Butternut Box, Ford, Bentley, Unilever, KP Snacks, Hotel Chocolat, Premier Foods, Morrisons, HermanMiller and WestRock, alongside mid-market names such as Finlays Beverages, Fox's, Burtons, Finsbury Food Group, Strathmore Foods, Chefs Kitchen and Healeys.

The technology stack is anchored by OMRON TM-series cobots and OMRON LD/MD-series AMRs (supplemented by FANUC CRX cobots and Lantech case erectors/sealers), with proprietary EasyStack visual palletising software co-developed with OMRON, the D1000 Servo gripper, modular quick-release tooling, the Reeco Smart Conveyor (up to 30 cases/min), and the CP1200 case packer (up to 1,200 cycles/hr). A growing software and analytics layer comprises the Reeco Robominder AI dashboard, the QC Dashboard, an AMR Fleet Optimisation platform and an OEE Dashboard. Recent additions include the PM150-T forks-based AMR (PPMA 2025), the RB Lite and CB2000 Compact Palletisers (2025) and a Humanoid Robot Solutions line integrating Keenon, Unitree and Agibot platforms.

Reeco monetises through a mix of one-time hardware sales (cobot palletisers, case packers, conveyors, AMRs, end-of-arm tooling), a palletiser leasing/rental programme, recurring service and maintenance contracts, and subscription/licensing of the Robominder AI dashboard and OEE service. Go-to-market is primarily direct sales-led in the UK, supported by named Technical Sales Managers, free proof-of-concept trials at Newtown/Bradford, a content-led marketing engine (Automation Insights blog, news, video, case studies), and a multi-tier channel network comprising CME (UK), ATC (Ireland), Deman (Europe) and Eco Industrial Solutions Inc. (Puerto Rico and beyond). Reeco also markets through complementary technology partnerships with OMRON, FANUC, Lantech and Somic, and active participation in industry events such as PPMA 2025, Empack/Packaging Innovations 2026, and a proprietary Open Event on 25 June 2026. Recognition includes the 2019 Ford Henry Ford Award and the 2025 Automate UK Awards win for the Butternut Box deployment.

Name

Reeco Automation

Legal name

Reeco Automation Limited

Website

https://reeco.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Reeco Automation is a UK cobot system integrator delivering end-of-line automation solutions — including cobot palletisers, AMRs, case packers, conveyors and proprietary software — to food & beverage, automotive, and industrial manufacturers across the UK, Ireland, Europe and Puerto Rico, via direct sales and a multi-tier channel network.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Computer Systems Design and Related Services (54151), Material Handling Equipment Manufacturing (33392), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

Keywords

• Cobot palletising systems
• End-of-line automation
• Autonomous mobile robots
• Robotic case packing
• Collaborative robotics integration

Headquarters

HQ city

Mochdre

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: One-time capital sale of cobot palletisers (CB2000 Compact, RB Lite, RB25s, RB1200, RB2000), cobot case packers (CP1200/CP range), case erectors/sealers (Lantech), conveyors (Smart Conveyor, belt conveyor), vibratory bowl feeders, AMRs (LD/MD series, PM150-T), humanoid robots, and end-of-arm tooling.
2. Palletiser Leasing & Rental: Leasing programme and short-term rental of palletiser equipment (e.g., RB1200 rental at Premier Foods Lifton site), providing access to latest automation without upfront outlay; ongoing recurring rental payments.
3. Professional Services (Integration, Training, Design): Fee-based services including Automation Design & Customisation, Automation Integration & Training, Free Trials & POC setup, Safety Audits, and bespoke engineering for unusual product/line requirements.
4. Service, Support & Maintenance Contracts: Recurring Cobot & AMR Service, Support & Maintenance packages, plus Annual Service Management and Reeco AI-driven OEE Dashboard subscriptions tied to AMR fleets.
5. Robominder Software / AI Dashboard Licensing: Subscription/licensing of the Robominder AI-powered dashboard for live video monitoring, event logging, operational analytics, and OEE visibility across deployed automation.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Reeco Automation is a UK-based cobot system integrator that supplies complete end-of-line automation solutions, including its flagship RB Series cobot palletisers (RB2000, RB1200, RB Lite, RB25s) and the CB2000 Compact Palletiser, OMRON TM14-equipped CP1200 cobot case packers, Lantech case erecting and sealing systems, smart conveyors and vibratory bowl feeders, plus OMRON-based Autonomous Mobile Robots (LD-90/LD-250, MD-650/MD-900, and the new PM150-T forks-based AMR) and humanoid robot solutions from Keenon, Unitree and Agibot. Underpinning the hardware are proprietary EasyStack palletising software (co-developed with OMRON), the Reeco Robominder AI-powered dashboard for real-time monitoring and OEE analytics, and an AMR Fleet Optimisation platform.

Product overview

Reeco Automation offers a modular end-of-line automation portfolio rather than a single unified product: a flagship cobot palletising family (RB2000, RB1200, RB Lite, RB25s and the compact CB2000) sits at the core, surrounded by complementary product modules — Lantech-based Case Erecting and Case Sealing systems, the OMRON TM14-equipped CP/CP1200 Case & Tray Packing range, Belt and Smart Conveyors, Vibratory Bowl Feeders, and a centrally-managed OMRON-based AMR fleet (LD-90, LD-250, MD-650, MD-900 plus the new forks-based PM150-T). Humanoid Robot Solutions integrating Keenon, Unitree and Agibot extend the offering into emerging robotics. Underpinning the hardware are EasyStack palletising software, the Reeco Robominder AI dashboard and QC Dashboard for live monitoring, and an AMR Fleet Optimisation platform with an OEE Dashboard — together enabling palletising, case packing, transport and intralogistics as configurable modules rather than a monolithic suite.

Differentiator

Problem solved

Functional benefit

Products and services

• RB2000 Palletiser
• RB1200 Palletiser
• RB Lite Palletiser
• RB25s Palletiser
• CB2000 Compact Palletiser
• CP1200 Cobot Case Packer
• Automated Case Erecting Systems (Lantech)
• Automated Case Sealing Systems (Lantech)
• Belt Conveyor
• Reeco Smart Conveyor
• Autonomous Mobile Robots (AMRs) for Material Handling
• OMRON LD Series AMRs (LD-90, LD-250)
• OMRON MD Series AMRs (MD-650, MD-900)
• PM150-T AMR
• Vibratory Bowl Feeders
• Humanoid Robot Solutions
• EasyStack Software
• Reeco Robominder Dashboard
• QC Dashboard
• AMR Fleet Optimisation Platform
• OEE Dashboard
• Reeco Palletiser Leasing Programme
• End-of-Line Automation Free Trials & Proof of Concept
• Cobot & AMR Service, Support & Maintenance
• Automation Integration & Training
• Cobot & Palletiser Safety Audit Services
• Automation Design & Customisation Services

Quantifiable outcome

• Up to 50% cost reduction vs traditional robotic palletiser systems
• +6 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered flagship / core technology partner, core technology partner, strategic delivery partner, uk distribution partner, regional distribution partner — ireland, regional distribution partner — europe, regional distribution partner — puerto rico and beyond, advisory / ai software partner and technology partner.

• OMRONflagship / core technology partnerStrategic or Co-development PartnerFive-plus-year strategic partnership co-developing the RB Series Palletiser (RB1200, RB25s, etc.) using OMRON TM-series cobots and TMFlow software. OMRON also supplies the LD-90, LD-250, MD-650 and MD-900 AMRs that Reeco integrates as an OMRON Solution Partner and AMR Solution Partner. Joint EasyStack software co-development, joint RB1200+ AMR-ready palletising solution and joint CP1200 cobot case packer design.
• FANUCcore technology partnerStrategic or Co-development PartnerStrategic partnership extending the RB Palletiser portfolio to incorporate FANUC's CRX 20 and CRX 30 cobot models, making automation more accessible to SMEs in food & beverage production.
• Lantechcore technology partnerTechnology or IntegrationPartnership extends Reeco's end-of-line packaging offering with Lantech case erectors and case sealers, integrated into Reeco's cobot palletising and automation solutions.
• Somicstrategic delivery partnerStrategic or Co-development PartnerJoint go-to-market combining Somic's wraparound packaging with Reeco RB1200 cobot palletising to deliver integrated end-of-line solutions addressing UK manual labour shortages and rising wage bills.
• CMEuk distribution partnerChannel Partner/ Reseller/ DistributorReeco appointed CME as an Approved Partner to expand UK sales and integration reach, with CME Head of Sales Ian Marks working alongside Reeco's Technical Sales lead Gareth Pugh.
• ATCregional distribution partner — irelandChannel Partner/ Reseller/ DistributorReeco appointed ATC as its Irish Palletiser Partner to drive sales of Reeco cobot palletisers in Ireland. ATC Sales Manager Cathal Maguire and Sales Director Brian Walsh lead Irish activity.
• Demanregional distribution partner — europeChannel Partner/ Reseller/ DistributorReeco appointed Deman as its European Palletiser Partner to widen continental European reach for its cobot palletising solutions.
• Eco Industrial Solutions Inc. (EIS)regional distribution partner — puerto rico and beyondChannel Partner/ Reseller/ DistributorStrategic distribution partnership announced to expand the reach of Reeco's palletising solutions to end users across Puerto Rico and beyond.
• Robominderadvisory / ai software partnerStrategic or Co-development PartnerRobominder is an AI software company transforming robotics operations through intelligent automation; Rosie Davies, Managing Director of Reeco, has been appointed to its Board of Advisors. Reeco also markets the Robominder AI-powered QC Dashboard as part of its product line.
• Keenon Roboticstechnology partnerOEM/ Whitelabel/ Licensing PartnerHumanoid robot partner referenced in Reeco's flexible humanoid robotics offering for food, pharma and industrial manufacturers.
• Unitreetechnology partnerOEM/ Whitelabel/ Licensing PartnerHumanoid robot partner referenced in Reeco's flexible humanoid robotics offering for food, pharma and industrial manufacturers.
• Agibottechnology partnerOEM/ Whitelabel/ Licensing PartnerHumanoid robot partner referenced in Reeco's flexible humanoid robotics offering for food, pharma and industrial manufacturers.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Universal Robots: Global market-leading collaborative robot manufacturer whose UR cobots underpin many third-party palletising integrators including competitors. A broader incumbent and ecosystem influencer whose product choices and partner programmes directly shape Reeco's competitive landscape.
• FANUC: Global industrial and collaborative robot manufacturer whose CRX cobots are integrated into Reeco's RB Palletiser range. A strategic technology partner but also a broader incumbent with direct integration capability that competes for larger enterprise automation contracts.
• Yaskawa Motoman: Global industrial robot manufacturer offering palletising robots and integrated cell solutions for end-of-line manufacturing. Broader incumbent competing for traditional robotic palletising deals alongside cobot-focused integrators.
• OMRON Industrial Automation: Global industrial automation incumbent supplying the TM-series cobots, LD/MD AMRs, and TMFlow software that Reeco integrates. Strategic technology partner but also a broader incumbent whose direct UK integration capability could compete with Reeco at scale.

Direct peers

• CKF Systems: UK robotic palletising and automation systems integrator serving food, beverage, and consumer goods manufacturers. Direct competitor on cobot and traditional robotic palletising cell bids with similar mid-market positioning.
• Pacepacker Services: UK-based end-of-line packaging automation integrator offering case packing, palletising, and robotic systems to food and FMCG manufacturers. Direct competitor for Reeco in UK cobot palletising and case packing deals with overlapping customer profiles.
• Brillopak: UK-based manufacturer of case packing and robotic palletising systems targeting food manufacturers. Direct competitor for end-of-line automation bids with overlapping product categories and customer base.
• Olympus Technologies: UK specialist in palletising systems and robotic integration for manufacturing end-of-line. Direct competitor targeting similar food, beverage, and industrial customers with comparable cobot and robotic palletising cell offerings.
• Smart Robotics: Netherlands-based cobot system integrator specialising in palletising, pick-and-place, and packaging cells for production environments. Comparable as a European cobot system integrator serving similar end-of-line use cases.
• RARUK Automation: UK distributor and integrator of collaborative robots (Universal Robots, Doosan) plus AMRs and palletising solutions. Direct competitor for mid-market cobot palletising opportunities and a fellow UK-based cobot integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reecoltd
• Facebookfacebook.com/ReecoAutomationLtd
• LinkedInlinkedin.com/company/reeco-automation-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reeco Automation